- Social-Media Influencers Confer Authenticity To Brands
Research Intelligencer, Robert Williams - Monday, January 27, 2025
User-generated content from everyday influencers and subject matter experts is an importa ...
- Consumer Goods Companies Favor Gen AI For Marketing
Research Intelligencer, Robert Williams - Friday, January 24, 2025
Other kinds of companies, such as those in the financial services, healthca ...
- Netflix Has 'Sustainable Advantage' Compared With Peers
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
The streaming pioneer has the highest reach and engagement per user, creati ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Performance TV Gains Favor Among Marketers Seeking Outcomes
Research Intelligencer, Robert Williams - Tuesday, January 21, 2025
Nearly 71% of marketers say their performance TV budgets are increasing th ...
- Media Buyers Pursue Growth Amid Lingering Doubts About Metrics
Research Intelligencer, Robert Williams - Friday, January 17, 2025
Customer acquisition remains a top priority as concerns about a slowing U. ...
- CTV Is Forecast For Strongest Ad-Spend Growth As Linear Withers
Research Intelligencer, Robert Williams - Thursday, January 16, 2025
The lack of tentpole events such as the Summer Olympics will magni ...
- Live Sports Drive Viewership For Broadcast Amid Streaming Threat
Research Intelligencer, Robert Williams - Wednesday, January 15, 2025
Sports made up 26.4% of all broadcast viewing time in the thi ...
- Amid Looming TikTok Ban, Gen Z Has Other Sources For Content
Research Intelligencer, Robert Williams - Tuesday, January 14, 2025
Younger consumers have evolved beyond the lazy caricature of bored teens ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB Says
Research Intelligencer, Robert Williams - Monday, January 13, 2025
More than a third of Gen Z sets aside time to wat ...
- Consumer Brands, Retailers See AI As Key Marketing Tool
Research Intelligencer, Robert Williams - Friday, January 10, 2025
Market and retail executives said spending on artificial intelligence is rising ...
- Consumers Feel Lingering Concerns About Economy In 2025
Research Intelligencer, Robert Williams - Thursday, January 9, 2025
Inflation and taxes are among the biggest worries among U.S. consumers. ...
- Reddit Touts Online Conversation As 'New Influencer'
Research Intelligencer, Robert Williams - Wednesday, January 8, 2025
Product recommendations are typically considered more reliable when they receive "upvotes" fr ...
- Mobile Spending Hits Record 55% Of Holiday Total
Research Intelligencer, Robert Williams - Tuesday, January 7, 2025
Mobile shopping was highest on Christmas Day, driving 65% of online sa ...
- Streaming Viewers Show Greater Tolerance For Ads
Research Intelligencer, Robert Williams - Monday, January 6, 2025
Fewer television viewers are willing to pay an extra $4-$5 a mon ...
- Gen AI's Marketing Power Relies On Quality Data
Research Intelligencer, Robert Williams - Friday, January 3, 2025
A significant number of marketing leaders worldwide said they confront barriers towa ...
- CMOs See Growing AI Usage Among Several Marketing Functions
Research Intelligencer, Robert Williams - Thursday, January 2, 2025
Almost a third of marketing leaders said they use generative AI f ...
- Teen Girls Tend To Favor TikTok, While Boys Spend Time On YouTube
Research Intelligencer, Robert Williams - Tuesday, December 31, 2024
TikTok is fighting to stay in the United States, despite China's la ...
- TikTok, YouTube, Snapchat & Instagram Tie For 'Constant' Teen Usage
Research Intelligencer, Robert Williams - Monday, December 30, 2024
About three quarters of U.S. teenagers say they go on YouTube dail ...
- Video Podcasts Grow More Popular Among Listeners
Research Intelligencer, Robert Williams - Friday, December 27, 2024
Four out of five podcast listeners said they've watched the video versi ...
- U.S. Retail Sales Advanced 3.8% For Holidays Amid Restaurant Gains
Research Intelligencer, Robert Williams - Thursday, December 26, 2024
The last five days of the holiday season made up 10% ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025
Research Intelligencer, Robert Williams - Tuesday, December 24, 2024
Netflix is still a bargain compared with movie theaters and cable televisio ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- DSP Reach Improves But Is Still Less Half Of Media Spend
Research Intelligencer, Robert Williams - Friday, December 20, 2024
The improvement was partly attributed to a reduction in the number ...
- 7 Key Themes Will Define Media In 2025: Bank of America
Research Intelligencer, Robert Williams - Thursday, December 19, 2024
The media industry needs to undergo another wave of consolidation. ...
- Google AdExchange Keeps Top Spot Among Web SSPs
Research Intelligencer, Robert Williams - Tuesday, December 17, 2024
As for U.S. mobile app traffic on Apple App Store apps, Ver ...
- Streaming TV Reaches Era Of Profitability: Morgan Stanley
Research Intelligencer, Robert Williams - Wednesday, December 18, 2024
Other than Peacock, all streaming segments of the biggest U.S. media compani ...
- Product Leadership, Not Bundling, Drives Demand For Cable: Morgan Stanley
Research Intelligencer, Robert Williams - Monday, December 16, 2024
The best products, combined with the best consumer experience, offering the highe ...
- Ecommerce Sites See Gains In Traffic, Sales, Average Order Value
Research Intelligencer, Robert Williams - Saturday, December 14, 2024
Coming into Thanksgiving weekend, analysts expressed mixed opinions about whether consumers we ...
- Hispanic Holiday Shoppers Tend To Prefer Discount Stores
Research Intelligencer, Robert Williams - Friday, December 20, 2024
Hispanic Americans also are more likely to take on holiday debt ...