U.S. sports viewership is expanding across leagues, platforms and demographics, creating a more competitive, and more lucrative, environment for advertisers heading into a massive global sports year in 2026, according to a new Nielsen report.
Nielsen’s Tops of Sports study outlines the media trends that defined 2025 and will …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.