- Social Media Platforms Fail To Protect LGBTQ Users, GLAAD Study Finds
Research Intelligencer, Robert Williams - Monday, May 19, 2025
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ use ...
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media Markets
Research Intelligencer, Robert Williams - Friday, May 16, 2025
Borrell projects local digital ad spending to grow by 3.9% in 20 ...
- Rapidly Falling Fertility Rates, Shift In Consumer Power Seen Across Generations
Research Intelligencer, Robert Williams - Thursday, May 15, 2025
Polling reveals a sharp and growing ideological divide between Gen Z m ...
- CMO Budgets Hold Steady While AI Drives Shift In Spending Strategy, Gartner Says
Research Intelligencer, Robert Williams - Wednesday, May 14, 2025
Fifty-nine percent of CMOs say their budgets remain insufficient to fully execu ...
- Retail Media's Rapid Growth Threatened By Fragmentation, Complexity, Platform Gaps
Research Intelligencer, Robert Williams - Tuesday, May 13, 2025
Amazon and Walmart remain the juggernauts of retail media, forecast to comma ...
- News Media Alliance Applauds U.S. Copyright Office's Report On Gen AI Training
Research Intelligencer, Robert Williams - Monday, May 12, 2025
Many AI companies still fail to implement proper safeguards to prevent the ...
- Ad Agencies Embrace AI As Essential Driver Of Growth, Productivity
Research Intelligencer, Robert Williams - Friday, May 9, 2025
AI's real value, the report finds, lies in its ability to automa ...
- Podcast Industry Rakes In $7.3 Billion, Far Outpacing Expectations
Research Intelligencer, Robert Williams - Thursday, May 8, 2025
Advertising remains the primary source of revenue, with smaller contributions coming fr ...
- Generative AI Rises, But Trust Still Rules In Modern Media Relations
Research Intelligencer, Robert Williams - Wednesday, May 7, 2025
About three quarters of journalists say press releases remain the most usef ...
- Email Still Rules, But Trust Is Slipping As Consumers Grow More Skeptical
Research Intelligencer, Robert Williams - Tuesday, May 6, 2025
Nearly half of consumers report an email as spam if they nev ...
- Digital Video To Claim 58% Of TV Ad Market In 2025 Amid Surge In CTV
Research Intelligencer, Robert Williams - Monday, May 5, 2025
Digital video's trajectory signals a "renewed confidence" in the channel's long-term viabilit ...
- Brands Without Social Engagement Might As Well Be Invisible, Study Says
Research Intelligencer, Robert Williams - Friday, May 2, 2025
Consumers are looking for brands that feel human, respond quickly, and off ...
- Study Finds Clear Communication, Mutual Respect Are Key To Strong Client-Agency Partnerships
Research Intelligencer, Robert Williams - Thursday, May 1, 2025
Marketers and agencies often see eye-to-eye on strategic direction and creative outpu ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Radio Ads Prove Powerful Boost For Social Media Engagement, Study Shows
Research Intelligencer, Robert Williams - Tuesday, April 29, 2025
Hearing about a product in the trusted, familiar environment of broadcast rad ...
- APAC Region Leads In Audience Attention For Q1, DoubleVerify Says
Research Intelligencer, Robert Williams - Monday, April 28, 2025
The data highlights growing regional disparities in attention performance and continued streng ...
- Study Reveals Alarming Exposure Of Young Boys To Sexualized Gun Ads Online
Research Intelligencer, Robert Williams - Friday, April 25, 2025
A majority of boys are encountering online firearm content that experts wa ...
- Digital Distress: 80% Of Americans Report Anxiety Over Online Safety
Research Intelligencer, Robert Williams - Thursday, April 24, 2025
Half of those surveyed said protecting their bank account details and log ...
- TikTok Downloads, Revenue Surge After Return to U.S. App Stores
Research Intelligencer, Robert Williams - Wednesday, April 23, 2025
U.S. consumers spent $144 million on in-app purchases in March, more th ...
- Teens Grow More Critical Of Social Media's Effect on Mental Health
Research Intelligencer, Robert Williams - Tuesday, April 22, 2025
About one in five teens report that social media has harmed eith ...
- Google Shopping Clicks Surge in Q1 Despite Rise Of Generative AI
Research Intelligencer, Robert Williams - Monday, April 21, 2025
Spending on Shopping campaigns rose 8% annually in the first quarter, ...
- Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer It
Research Intelligencer, Robert Williams - Friday, April 18, 2025
Just 30% of consumers recall receiving interactive video content, and only 2 ...
- B2B Content Consumption Soars As Buyers Turn To eBooks, Playbooks, AI Insights
Research Intelligencer, Robert Williams - Thursday, April 17, 2025
Live webinars saw modest growth as well, ranking as the 10th-most preferr ...
- Advertising Industry Faces Whiplash From Trump's Sweeping Tariffs
Research Intelligencer, Robert Williams - Wednesday, April 16, 2025
Ad platforms with high exposure to performance-driven campaigns and Chinese brands fa ...
- Support For Online Content Restrictions Slips Among Americans, Pew Finds
Research Intelligencer, Robert Williams - Tuesday, April 15, 2025
About half of Americans now say the U.S. government should take ste ...
- Comcast Faces Broadband Challenges Amid Pivot To Wireless Bundles, Wells Fargo Says
Research Intelligencer, Robert Williams - Monday, April 14, 2025
Broadband is the backbone of Comcast's earnings, but it is now bei ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: Dentsu
Research Intelligencer, Robert Williams - Thursday, April 10, 2025
Brands that meet Gen Z consumers with humility, support their goals a ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
Research Intelligencer, Robert Williams - Wednesday, April 9, 2025
Influencer management is increasingly collaborative, with 79% of brands working with influenc ...
- Netflix Faces Key Year For Advertising Growth Amid Macro Pressures, Morgan Stanley Says
Research Intelligencer, Robert Williams - Tuesday, April 8, 2025
The macro backdrop for advertising broadly and for brand advertising specifically h ...