Younger Audiences Are Redefining What It Means To Go 'Live'

Traditional notions of live entertainment are giving way to a multi-layered model shaped by digital engagement, social media, and cultural aftershocks, according to new research from Horizon Media’s Futures Group.

The agency’s three-part Redefining Live report, based on a national survey of 2,000 U.S. adults, finds that younger audiences are …


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