Canadian “news junkies” represent a valuable but underutilized audience for advertisers, according to research from Stagwell, in partnership with The Globe and Mail.
The study, conducted by Stagwell’s research arm HarrisX, found that 22% of Canadians fall into the “news junkie” category, checking the news an average of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.