- TikTok's Gray Wave: Older Users Drive Explosive Growth On 'Gen Z' Platform
Research Intelligencer, Rob Williams - Friday, August 15, 2025
Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turni ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Rob Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- 2026 World Cup Poised To Be Cultural Breakthrough For U.S. Brands
Research Intelligencer, Rob Williams - Wednesday, August 13, 2025
More than half of U.S. soccer fans say they notice which bran ...
- Consumers Strained By Rising TV Subscription Costs, Study Shows
Research Intelligencer, Rob Williams - Tuesday, August 12, 2025
Consumers are spending an average of $83 a month on TV service ...
- Consumers Follow Influencers, Not Platforms, And Trust Is Key To Converting Sales
Research Intelligencer, Rob Williams - Monday, August 11, 2025
Influencer-driven purchases tend to happen soon after exposure, with delays diminishing t ...
- Netflix Users Show Strong Ties To DIY Retailers, Tech-Driven Habits
Research Intelligencer, Rob Williams - Friday, August 8, 2025
Weekly viewing of Netflix has steadily increased since 2021, and the platform ...
- Ipsos Study Challenges Marketers To Rethink Aging As Perceptions Of 'Old Age' Lag Reality
Research Intelligencer, Rob Williams - Thursday, August 7, 2025
Brands risk alienating or misrepresenting both younger and older cohorts in the ...
- Disney's Streaming Price Hikes Are Good For Netflix, Trade Desk, Roku: Jefferies
Research Intelligencer, Rob Williams - Wednesday, August 6, 2025
The growing price gap between ad-free and ad-supported plans is a cataly ...
- Marketers Add AI To Workflows Amid Concerns About Content, Training
Research Intelligencer, Rob Williams - Tuesday, August 5, 2025
Many marketers report saving nearly five hours a week through AI, thou ...
- Survey Finds Moms Embrace AI But Demand Safety, Simplicity, Human Connection
Research Intelligencer, Rob Williams - Monday, August 4, 2025
Brands that want to offer AI for families must build trust, respe ...
- Reality TV Viewership Heats Up This Summer As Marketers Eye Key Consumer Habits
Research Intelligencer, Rob Williams - Friday, August 1, 2025
Most reality TV watchers fall into the "light viewer" category, watching betwe ...
- Gen Z Consumers Drive Shift Toward Social And Video-Based Search
Research Intelligencer, Rob Williams - Thursday, July 31, 2025
Social and video platforms offer a "cultural and community-driven layer" to searc ...
- Selling Hope In 2025: What The 'New American Dream' Means For Marketers
Research Intelligencer, Rob Williams - Wednesday, July 30, 2025
Leaning into brand heritage can lift ad attention by 5% and creati ...
- Marketers Plan To Embrace CTV as Holiday Campaigns Heat Up
Research Intelligencer, Rob Williams - Tuesday, July 29, 2025
Connected television this year is expected to be the second-most used advertisi ...
- Digital Safety Stress Hits 'Sandwich Generation' Hard, Cox Survey Finds
Research Intelligencer, Rob Williams - Monday, July 28, 2025
Many adults say protecting both teens and aging parents online adds ...
- Consumers Want AI To Assist, Not Replace, Human Connection In High-Stakes Purchases
Research Intelligencer, Rob Williams - Friday, July 25, 2025
About three quarters of consumers prefer AI tools when they resolve issu ...
- Marketing Mix Modeling Emerges As Cornerstone In Complex Measurement Era
Research Intelligencer, Rob Williams - Thursday, July 24, 2025
Most advertisers use MMM in combination with other methods like attribution modeli ...
- Incrementality Is 'Gold Standard' For Ad Measurement: Meta White Paper
Research Intelligencer, Rob Williams - Wednesday, July 23, 2025
Meta recommends using a "ladder of incrementality" to evaluate which techniques a ...
- Google's AI Overviews Reduce Clicks, Fueling Publisher Concerns: Pew Research
Research Intelligencer, Rob Williams - Tuesday, July 22, 2025
Demonetizing the open web could backfire, leaving search results filled with lower-quali ...
- TikTok Changes The Game For Sports Fandom, Brands Take Note
Research Intelligencer, Rob Williams - Monday, July 21, 2025
The social-video app isn't just fueling fandom. It's creating it, transforming passi ...
- Gen Z Remakes Creator Economy, Brand Partnerships With Monetization Tools
Research Intelligencer, Rob Williams - Friday, July 18, 2025
Brands that treat creators as strategic partners, not just media channels, a ...
- TV Diversity Declines In 2025, Undermining Opportunities For Inclusive Advertising
Research Intelligencer, Rob Williams - Thursday, July 17, 2025
Hispanic talent remains significantly underrepresented, appearing in just 7% of top progra ...
- Most Americans Hit News Paywalls, But Few Are Willing to Pay
Research Intelligencer, Rob Williams - Wednesday, July 16, 2025
The primary reason people cite for not paying? There's plenty of fr ...
- Back-to-School Budgets Hold Steady As Parents Prioritize Value Amid Economic Concerns
Research Intelligencer, Rob Williams - Friday, July 11, 2025
Three-quarters of Gen Z parents and nearly half of millennials plan ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
Research Intelligencer, Rob Williams - Thursday, July 10, 2025
A majority of MLB viewers plan to tune into at least o ...
- B2B Firms Face Customer Experience Gap Despite Heavy Investment
Research Intelligencer, Rob Williams - Wednesday, July 9, 2025
Only 44% of buyers say they frequently see marketing that feels releva ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says
Research Intelligencer, Rob Williams - Tuesday, July 8, 2025
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Streaming Dominates U.S. Entertainment, But Cable Still Hangs On With Older Viewers
Research Intelligencer, Rob Williams - Monday, July 7, 2025
Just 36% of Americans subscribe to cable or satellite services, including 6 ...
- AI Personas Offer New Possibilities, But Risk Falling Short Without Human Rigor: Ipsos
Research Intelligencer, Rob Williams - Thursday, July 3, 2025
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnect ...
- Smart TV Growth Creates New Opportunities For Brands And AI, Says Hub Research
Research Intelligencer, Rob Williams - Wednesday, July 2, 2025
More than half of current AI users surveyed expressed interest in AI-driv ...