- AI Personas Offer New Possibilities, But Risk Falling Short Without Human Rigor: Ipsos
Research Intelligencer, Rob Williams - Thursday, July 3, 2025
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnect ...
- Smart TV Growth Creates New Opportunities For Brands And AI, Says Hub Research
Research Intelligencer, Rob Williams - Wednesday, July 2, 2025
More than half of current AI users surveyed expressed interest in AI-driv ...
- Democrats, Republicans Turn To Different News Sources, And Trust Them At Starkly Different Levels: Pew
Research Intelligencer, Rob Williams - Tuesday, July 1, 2025
Sources with relatively balanced bipartisan use include The Wall Street Journal, Forb ...
- Snapchat Users Send Billions More Voice Notes, Bolstering App's Role For Gen Z
Research Intelligencer, Rob Williams - Monday, June 30, 2025
Snapchat users sent more than 2.5 billion voice notes during the fir ...
- 'Brat Summer' Gives Way To Quiet Coping And Ambiguous Optimism For Young Adults
Research Intelligencer, Rob Williams - Friday, June 27, 2025
Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontanei ...
- Americans Spend Over 12 Hours A Day On Screens, Raising Mental Health Concerns
Research Intelligencer, Rob Williams - Thursday, June 26, 2025
Screen activities include streaming TV, work-related computer use and social media scroll ...
- Global Support For LGBT+ Corporate Initiatives, Rights Shows Signs Of Decline
Research Intelligencer, Rob Williams - Wednesday, June 25, 2025
Just 41% of people support brands actively promoting equality for LGBT individual ...
- Inside The $24B Followers Economy: How Social Media Influence Became Big Business
Research Intelligencer, Rob Williams - Tuesday, June 24, 2025
Top social influencers have become essential partners for brands eager to t ...
- AI Chatbots Are Growing Fast, But Nowhere Near Replacing Search, Study Finds
Research Intelligencer, Rob Williams - Monday, June 23, 2025
The top 10 AI chatbots collectively saw 55.2 billion visits over t ...
- Media Industry Is Chasing The Wrong Kind of Attention, McKinsey Warns
Research Intelligencer, Rob Williams - Friday, June 20, 2025
The attention economy is oversaturated, with consumer focus splintered across formats a ...
- Broadcast TV Remains Dominant Among High-Net-Worth Households, TVB Report Finds
Research Intelligencer, Rob Williams - Wednesday, June 18, 2025
From awareness to conversion, broadcast TV plays the most influential role ...
- Trump's Second Term Speeds Media Disruption As Legacy News Loses Ground
Research Intelligencer, Rob Williams - Tuesday, June 17, 2025
More Americans now say they get their news from social and vid ...
- Interactive Ads Outperform Traditional Spots As TV Streamers Demand Relevance, Action
Research Intelligencer, Rob Williams - Monday, June 16, 2025
Interactive video ads deliver a 58% stronger unaided brand recall than standa ...
- Smart TVs Are Now Home Hubs: Americans Use TVs For Much More Than Streaming
Research Intelligencer, Rob Williams - Thursday, June 12, 2025
Almost two-thirds of survey respondents said they use their TVs to wat ...
- Americans Brace For Economic Uncertainty, Cut Spending In 2025
Research Intelligencer, Rob Williams - Wednesday, June 11, 2025
Only half of Gen Z respondents believe tariffs will harm the econom ...
- Gen Z Differs Somewhat From Millennials In Price Loyalty As Compared With Brand Loyalty
Research Intelligencer, Rob Williams - Tuesday, June 10, 2025
Gen Z's price sensitivity is amplified by digital fluency, enabling this coho ...
- Retail Media Nears Turning Point, Forcing Retailers To Rethink Amazon-Like Playbooks
Research Intelligencer, Rob Williams - Monday, June 9, 2025
The e-commerce giant's model is only scalable up to a point, necessitati ...
- Americans Divided Over X (Formerly Twitter) Amid Perceived Political Shift
Research Intelligencer, Rob Williams - Friday, June 6, 2025
Democrats on X are far more likely than Republicans to say the ...
- Business Bandwidth Booms: Post-Pandemic Office Traffic Drives Record Broadband Usage
Research Intelligencer, Rob Williams - Thursday, June 5, 2025
Work from home is over -- business usage of internet is rampi ...
- More News Influencers Join Bluesky, But X Still Dominates The Conversation
Research Intelligencer, Rob Williams - Tuesday, June 3, 2025
The share of news influencers with Bluesky accounts more than doubled ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising Growth
Research Intelligencer, Rob Williams - Monday, June 2, 2025
CTV is on a clear growth path, but the advertising infrastructure hasn ...
- AI Is Set To Transform Campaign Planning For Marketers, Nielsen Says
Research Intelligencer, Rob Williams - Friday, May 30, 2025
Marketers are depending on AI to free up their time for mo ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Rob Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- AI Adoption In Advertising Still Nascent, But Momentum Is Building: IAB
Research Intelligencer, Rob Williams - Wednesday, May 28, 2025
Half of advertising and media professionals surveyed expect to achieve full-scale ...
- ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed Value
Research Intelligencer, Rob Williams - Tuesday, May 27, 2025
Just 41% of programmatic ad spending went toward impressions that met quali ...
- B2B Audiences Tend To Favor In-Depth EBooks Created By Marketers
Research Intelligencer, Rob Williams - Friday, May 23, 2025
Director-level professionals were the most active content consumers across all industries. ...
- Before The Booking Comes The Bot: Dentsu Says AI Is Shaping Where Travelers Go
Research Intelligencer, Rob Williams - Thursday, May 22, 2025
Travelers, particularly those swayed by social content, are turning loyalty programs in ...
- Marketers Struggle To Balance Short-Term KPIs, Long-Term Growth, VAB Says
Research Intelligencer, Rob Williams - Wednesday, May 21, 2025
When it comes to media effectiveness, multiscreen TV stands out. ...
- Netflix's Ad Business Gains Traction, J.P. Morgan Says Ad Revenue Could Double In 2025
Research Intelligencer, Rob Williams - Tuesday, May 20, 2025
The bank expects ad revenue excluding subscriptions to reach $3 billion ...
- Social Media Platforms Fail To Protect LGBTQ Users, GLAAD Study Finds
Research Intelligencer, Rob Williams - Monday, May 19, 2025
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ use ...