Marketers Struggle To Balance Short-Term KPIs, Long-Term Growth, VAB Says
- by Robert Williams , Yesterday
The Video Advertising Bureau (VAB), in
collaboration with Advertiser Perceptions, released a study titled “Keeping Up With The KPIs: 10 Key Questions Answered by
Marketers to Understand Priorities Across Businesses,” revealing how marketing key performance indicators differ across business sizes.
The custom survey, based on input from 200 marketers, dives …
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