Gen Z Differs Somewhat From Millennials In Price Loyalty As Compared With Brand Loyalty
- by Robert Williams , June 10, 2025
As e-commerce landscapes become increasingly
fragmented, the longstanding debate between brand loyalty and price loyalty is taking center stage in shaping consumer behavior, especially among millennials and Gen Z. Research from influencer marketing agency Socially Powerful reveals that subtle generational differences
are influencing how marketers should approach growth, messaging and …
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