- Americans Split On TikTok Ban As April Deadline Looms, Pew Finds
Research Intelligencer, Rob Williams - Tuesday, March 25, 2025
A third of U.S. adults support banning TikTok, while 32% oppose ...
- Older Women Vanish From Advertising As Age Representation Plummets
Research Intelligencer, Rob Williams - Monday, March 24, 2025
Brands that rely on outdated stereotypes alienate consumers and limit their o ...
- Most Consumers Say Tailored Ads Are Creepy, Want Transparency
Research Intelligencer, Rob Williams - Friday, March 21, 2025
Three quarters of respondents support a law requiring advertisers to disclose t ...
- High-Performing Apps Outpace Rivals Through Effective Onboarding, Paywalls
Research Intelligencer, Rob Williams - Thursday, March 20, 2025
In most categories, the top 10% of apps convert downloads to tri ...
- Consumers See Value In Free Ad-Supported Streaming Video
Research Intelligencer, Rob Williams - Wednesday, March 19, 2025
Four out of five streaming viewers said they accept ads in exchan ...
- Marketers Struggle To Achieve Real-Time Personalization, Despite Prioritization
Research Intelligencer, Rob Williams - Tuesday, March 18, 2025
Only 39% of organizations are capable of adapting customers' web experiences ...
- Netflix's Advertising Revenue Is Poised To Surge: MoffettNathanson
Research Intelligencer, Rob Williams - Monday, March 17, 2025
The researcher forecasts that by 2025, Netflix's ad-supported tier will reach 24 ...
- Consumer Life Stages And Needs Matter More Than Age For Brand Engagement
Research Intelligencer, Rob Williams - Friday, March 14, 2025
Affordability and price sensitivity have become key factors in consumer choices acro ...
- Instagram Posts About NBA, Super Bowl Boosted Sports Publishers In February
Research Intelligencer, Rob Williams - Thursday, March 13, 2025
Bleacher Report and ESPN led publishers with 82 million and 70 milli ...
- News Podcast Listeners Tend To Be Well Educated, Higher-Income Consumers
Research Intelligencer, Rob Williams - Wednesday, March 12, 2025
The audiences for news podcasts tend to be selective about their listeni ...
- Small-Business Owners Prioritize Social Media In Marketing Efforts
Research Intelligencer, Rob Williams - Tuesday, March 11, 2025
Expanding their customer base remains a key challenge, with 48% of busine ...
- AI Adoption In Marketing Grows, But Technology Is In Its Infancy
Research Intelligencer, Rob Williams - Monday, March 10, 2025
Almost two-thirds of marketers are already using generative AI, with 79% planni ...
- GLP-1 Medications Reshape Food And Alcohol Consumption Trends
Research Intelligencer, Rob Williams - Friday, March 7, 2025
GLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- GLP-1 Drugs Show Potential To Change People's Spending Habits
Research Intelligencer, Rob Williams - Thursday, March 6, 2025
Nearly 90% of Americans are now aware of GLP-1 drugs and the ...
- GLP-1 Users Spend On Personal Style As Confidence Grows
Research Intelligencer, Rob Williams - Thursday, March 6, 2025
Forty percent of GLP-1 users are prioritizing their looks, with Gen ...
- NBA All-Star Game Sees Ratings Drop With New Format, But Viewers Respond Positively
Research Intelligencer, Rob Williams - Tuesday, March 4, 2025
While the new format drew mixed reactions, it appears to have influenc ...
- Growing Pet Ownership Has Implications For Consumer Brands
Research Intelligencer, Rob Williams - Tuesday, March 4, 2025
This rise in pet ownership aligns with broader demographic trends. Americans a ...
- Consumer Worries About Finances Have Implications For Brands
Research Intelligencer, Rob Williams - Wednesday, February 26, 2025
Fluctuations in financial confidence suggest that consumers may be more cautious ...
- Gen Z Embraces Social Commerce, While Boomers Remain Hesitant
Research Intelligencer, Rob Williams - Tuesday, February 25, 2025
Social media shopping has gained traction with Gen Z because of t ...
- Younger Consumers Are More Likely To Trust Influencer Recommendations
Research Intelligencer, Rob Williams - Monday, February 24, 2025
Professional reviewers such as Consumer Reports remain a trusted source of produ ...
- Consumers Are Most Likely To Say Online Ads Too Crowded
Research Intelligencer, Rob Williams - Friday, February 21, 2025
Four out of 10 people said social media platforms show too ma ...
- Chief Executives Are Focused On Hiring Expert Marketers
Research Intelligencer, Rob Williams - Thursday, February 20, 2025
The passing of the Great Resignation has given employers the upper han ...
- NFL's 'Somebody' Deemed As Favorite Super Bowl Ad
Research Intelligencer, Rob Williams - Wednesday, February 19, 2025
Titled "Somebody," the ad received a No. 1 score with its messa ...
- Super Bowl Advertisers See Jump In Internet Searches
Research Intelligencer, Rob Williams - Tuesday, February 18, 2025
The number of Google searches is an early indicator of the commercial ...
- Valentine's Day Spending Forecast To Hit Record $27.5B
Research Intelligencer, Rob Williams - Friday, February 14, 2025
The portion of men who plan to celebrate grew to 55% th ...
- Boring Super Bowl Reaches 37.1M Households, Report Shows
Research Intelligencer, Rob Williams - Thursday, February 13, 2025
A lopsided score, forgettable commercials and boring halftime show didn't stand ...
- Amid Shift In Internet Search Habits, Consumers Seek Better Results
Research Intelligencer, Rob Williams - Wednesday, February 12, 2025
Consumers want to see more immediate and relevant search results, including t ...
- In-Game Ads Can Help To Drive Purchase Consideration
Research Intelligencer, Rob Williams - Tuesday, February 11, 2025
Turning awareness into purchase intent requires brands to influence consumer decisions throu ...
- Paying For Video Games Affects Tolerance For Ads
Research Intelligencer, Rob Williams - Monday, February 10, 2025
The willingness to pay for games is associated with a preference f ...
- Netflix Leads Multishow Viewership Among Streaming Platforms
Research Intelligencer, Rob Williams - Thursday, February 6, 2025
Almost three-quarters of Netflix viewers watched at least two programs during t ...