- Live Sports Tend To Reach Younger Audiences On Streaming
Research Intelligencer, Robert Williams - Friday, November 22, 2024
Streaming platforms are moving into live sports to gain more subscribers, dividi ...
- Brand Safety Remains Key Media Concern For Advertisers
Research Intelligencer, Robert Williams - Monday, November 25, 2024
Advertisers expressed concern with delivering ads alongside risky content and deepfakes, ...
- Media Usage Varies By Life Stage For Travel Consumers
Research Intelligencer, Robert Williams - Wednesday, November 20, 2024
Younger cohorts of travelers tend to be more sophisticated in their soci ...
- Social Media Remains Key Priority For Advertisers, Despite Challenges
Research Intelligencer, Robert Williams - Tuesday, November 19, 2024
Legislation that limits social-media usage and AI content such as deepfakes a ...
- Anime's Popularity Soars Among U.S. Audiences, Driving Routine Viewership
Research Intelligencer, Robert Williams - Friday, November 15, 2024
Anime has a foothold on American screens, with 47% of the populati ...
- Linear TV Ads Perform Better When Paired With CTV, Native
Research Intelligencer, Robert Williams - Thursday, November 14, 2024
However, linear TV ads are more likely to be seen as intrusi ...
- Sports Docuseries Prove Popular With Americans, Unexpected Fandoms
Research Intelligencer, Robert Williams - Wednesday, November 13, 2024
Docuseries are effective at introducing women audiences to a sport and i ...
- Mobile Video Ads Perform Better When Paired With CTV, Native
Research Intelligencer, Robert Williams - Tuesday, November 12, 2024
Adding CTV to a mobile-video campaign helped to lift aided recall ...
- Video Games Blur Media Lines To Engage Fandoms
Research Intelligencer, Robert Williams - Monday, November 11, 2024
Brands can participate in these cultural moments, but they must be mindf ...
- Television Is Most Preferred Device For Long-Form Content
Research Intelligencer, Robert Williams - Saturday, November 9, 2024
Despite the preference in long-form content, there is an opportunity for bran ...
- Brands Can Help Some Consumers Ease Post-Election Jitters
Research Intelligencer, Robert Williams - Friday, November 8, 2024
Trump's decisive victory over Democrat Kamala Harris in the race for t ...
- Future Ad 'Titans' Boosted Media Spending By 30% Or More
Research Intelligencer, Robert Williams - Thursday, November 7, 2024
The strong brands of tomorrow are "unafraid to mix things up a ...
- Advertisers Are Optimistic About Spending On Streaming Media
Research Intelligencer, Robert Williams - Wednesday, November 6, 2024
Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- Older Consumers Command Spending Power That Marketers Can't Ignore
Research Intelligencer, Robert Williams - Tuesday, November 5, 2024
In 12 of the major world economies, people between 50 to ...
- Live TV, Podcasts Are Top Media Choices For Election News
Research Intelligencer, Robert Williams - Friday, November 1, 2024
Alternatively, some consumers are seeking escapism from the election through print a ...
- Ad Professionals Say Inefficiencies Undermine Campaigns
Research Intelligencer, Robert Williams - Thursday, October 31, 2024
Budget cuts, campaign mismeasurement and last-minute changes also make like difficult f ...
- Holiday Shoppers Prefer Amazon Over Google For Holiday Inspiration
Research Intelligencer, Robert Williams - Thursday, October 31, 2024
Generative AI chatbots such as ChatGPT are making small inroads into gi ...
- Gen Z Pulls Back From Social Media Amid Mental-Health Concerns
Research Intelligencer, Robert Williams - Tuesday, October 29, 2024
Two-third of Gen Z consumers said social media platforms don't do enou ...
- Consumer Spending Momentum Fades Amid Holiday Shopping Season
Research Intelligencer, Robert Williams - Monday, October 28, 2024
Households will be on the hunt for value as their credit ca ...
- Temu's Spending On Digital Ads Changed Shopping Landscape
Research Intelligencer, Robert Williams - Friday, October 25, 2024
Temu's heavy investment in U.S. digital ads may have led Amazon ...
- Connected Television Is Top Way To Reach Holiday Shoppers
Research Intelligencer, Robert Williams - Friday, October 25, 2024
Consumers will gather information from three to four different sources before maki ...
- Top Sources For Political, Election News Vary By Generation
Research Intelligencer, Robert Williams - Wednesday, October 23, 2024
Older adults are most likely to rely on television for political new ...
- New TV Advertisers See 'Mid-Funnel' Results From Campaigns
Research Intelligencer, Robert Williams - Thursday, October 17, 2024
The initial success of a TV campaign encourages many brands to increa ...
- Human Creativity Still Has Value Amid AI-Created Advertising
Research Intelligencer, Robert Williams - Tuesday, October 22, 2024
Human creators are better at creating advertising experiences that enable lasting bra ...
- Social Media Immerses Teens In Conspiracy Theories, Falsehoods
Research Intelligencer, Robert Williams - Monday, October 21, 2024
Eight in 10 American teenagers say they see conspiracy theories on soci ...
- Election Tumult Changes Media Buying Strategies For Trump, Harris
Research Intelligencer, Robert Williams - Wednesday, October 16, 2024
Vice President Kamala Harris raised $1 billion in less than three mont ...
- Spending On Holiday Experiences Will Grow Faster Than On Gifts, Study Says
Research Intelligencer, Robert Williams - Tuesday, October 15, 2024
Holiday events and time spent with loved ones are bigger priorities f ...
- 'Algorithmic Era' Of Media Marks Next Stage Of Growth
Research Intelligencer, Robert Williams - Monday, October 14, 2024
For marketers and media professionals, applying generative AI to their workflows ...
- Antifraud Steps Saved Digital Advertisers $10.8B In 2023
Research Intelligencer, Robert Williams - Friday, October 11, 2024
Estimates put the invalid traffic rate for all display and video advertisi ...
- Many Consumers Change Spending Because Of Election Anxiety
Research Intelligencer, Robert Williams - Thursday, October 10, 2024
Republicans were more likely than Democrats to say that if their preferr ...