Brands Are Likely To Find Undivided Attention From Moviegoers
- by Robert Williams , February 6, 2025
The Covid-19 pandemic was devastating for
movie theaters, which re-emerged to tout their immersive and companionable characteristics that help brands reach people when they are most ready to receive brand messages, according to a study by in-cinema ad company Screenvision.
Theaters have the power to engage audiences in a preshow …
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