Tag results for "media measurement"
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest GainsLive, linear TV continues to be challenged by viewership declines -- do ...
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve ProgramOn Tuesday, Meta announced new video capabilities for advertisers including a call-to-acti ...
- Comscore Expands 48-Hour Measurement To All Local TV MarketsThe expansion of its 'Pulse' measurement service for all local TV statio ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?Many analysts are not so sure that even a new total upfro ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' OnesA controversial consequence of the move will likely mean lower average ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?Will TV marketers and TV programming execs need to make major chang ...
- New Metric Measures How Videos Perform Based On When They Were UploadedTubular Labs has announced a new measurement capability for how videos perfo ...
- Marketers Rate Sales Lift As Most Important Advertising IndicatorTop-line results are considered more significant than other metrics such as retu ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' SuppliersThe ARF said the atlas is part of its ongoing "attention validati ...
- Video Measurement 'JIC' Invites Google/YouTube To JoinThe "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- DemandLab Debuts B2B Measurement, Attribution ToolThe tool from B2B digital marketing agency DemandLab enables large brands ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To FallBroadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106MThis year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- All Ego Aside, Who Should Get Credit For The VID?It's not the MRC, because the council will be the ones validati ...
- 'Oscars' Promos Drive Less Impressions Vs. 20221,531 promo airings for this year's "Oscars" have yielded an estimated 662 ...
- Hot And Cold February: Ecommerce Sales Rose By 13.2% As Consumers Stayed HomeOverall retail sales increased by 6.9%, Mastercard SpendingPulse reports. ...
- In-Game Advertising Underused Due To Misperceptions: IABWhile measurement still needs work, gaming ads are no longer too costl ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research OfficerAs Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Stamp/s Of ApprovalQuestion: If a company gets the JIC's stamp of approval, why wou ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First MeasurementWill Probabilistic become the new Deterministic? Data clean rooms can create ...
- PepsiCo Developing Audio Logos To Find Each Brand's VoicePepsiCo is developing audio logos to represent its brands. "If your bra ...
- Comscore Eyes Slight 2023 Revenue Gains, Cross-Platform GrowthComscore posted a slight 2% gain in revenue in Q4 to $98 ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement PartnersDoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...
- TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEOChris Wilson succeeds Joanna Drews, who moves to president and co-founder. ...
- Why Nielsen Is Becoming A Patent TrollAs Nielsen celebrates its centennial, the richest part of its history, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TVThis younger group spends more time watching non-premium video and playing vid ...
- WTF Is 'Nielsen One Ads?'If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational StructureAside from being a council, not a committee, the VAB's Danielle DeLau ...
