Tag results for "media measurement"
- TV User Erosion AcceleratesIn the battle for share of consumer time spent with media, TV ...
- OTT Video Viewers Younger, More EngagedNielsen found that 7% of total day viewership for five networks was ...
- While Someone Steals From Right Pocket, Value Is Inserted Into Your LeftWe are closing in on a day when ad fraud won't matter ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- October U.S. Ad Revenues See Strong 7% Gains, With Digital Up 17%October's national ad market was up 7% over the same period a ...
- TV Networks' On-Air Promo Spend Down, Impressions Higher For Season So FarTV networks' on-air program promotions amount to 10% less in media value ...
- Disney Strikes Deal With Google Ad ManagerThe deal with Google Ad Manager will provide key delivery, optimization and ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media software ...
- MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still PendingFacebook has passed a "substantial milestone" toward gaining industry accreditation for its ...
- NBC To Reduce Ad Load, Lessen Reliance On Traditional MeasurementsThe network wants to design better ways for viewers to engage with ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Early-Season Declines For Syndie Shows, But 'Last Man Standing' SoarsSyndicated TV shows -- like those of broadcast network TV programming -- ...
- Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic ReviewNielsen has named former Madison Avenue digital agency exec David Kenny CEO, ...
- Connected TV-OTT Ad Fraud Is RisingTo generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false ...
- Spot TV Measurement Improvements Should Not Equal An Accountability Black HoleIt is possible, therefore, for advertisers to hold media agencies and media ...
- Study: Data Helps Sell Marketing Programs To C SuiteHow you measure data depends on where you sit -- C-level executives ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- Discovery Signs On As Comscore CCR Beta PartnerWith the addition of Discovery, Comscore has all of the major English-language ...
- Cumulus Media Offers More Ad Guarantees For MarketersIn what is believed to be a first for the industry, Cumulus ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video SolutionThe deals with AMC and A+E expand CCR's measurement of cable channels. ...
- Networks Sign Up For Comscore's Cross-Platform Metrics ProductMajor TV networks and OTT players will test Comscore's new cross-platform video ...
- Election Night Brings Big Ratings, Lower Ad RevenuesTV coverage of the 2018 midterm elections witnessed soaring viewing gains -- ...
- Targeting Options Divide AdvertisersMarketers are still divided and confused by their options to use cookies ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized DataCaptivate, the place-based video network in the elevators and other locations of ...
- Data Plus Math, Kantar Team For Advanced AdvertisingKantar will contribute to measure short- and long-term campaigns in terms of ...
- Democratic Senate Candidates Outspend GOP In Top Local TV MarketsDemocrats have outspent Republicans in local broadcast TV by nearly $10 million ...
- National TV Revenues Hold Steady, But Broadcast Ad Revenue Falls 4%These results exclude the Winter Olympics and the World Cup. SMI says ...
- Cable TV News Nets Score 11% More Ad Dollars, Broadcast News Drops 4%Fox News Channel led all cable news channels with 2.8 million total ...
- LinkedIn To Improve Attribution With Google Campaign Manager IntegrationLinkedIn has announced a major integration with Google Marketing Platform, to increase ...
