- Microsoft To Publishers: Miss Standards, Forfeit Impressions
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Any Microsoft Advertising clicks coming from pages that do not have i ...
- Pessimistic Consumers Keep Spending, Forecast To Surpass $1 Trillion
Marketing Daily, Sarah Mahoney - Thursday, November 6, 2025
The National Retail Federation sees a new holiday record, despite weak season ...
- Google AI Overviews Drive CTRs Down
Performance Marketing Insider, Laurie Sullivan - Thursday, November 6, 2025
AI Overviews seem to significantly affect click-through rates for organic and pa ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- The ROI Meter: How Brands Measure Return On Investment
Email Insider, Ray Schultz - Monday, November 3, 2025
Email marketers are confident in their ability to deploy the right metr ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Roku's 'Platform' Advertising Spikes 17% In Q3
Television News Daily, Wayne Friedman - Friday, October 31, 2025
Roku says streaming hours on its platforms have climbed 4.5 billion year-over-ye ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- NFL Drives Linear Gains In September, YouTube Still Tops
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Disney, in second place, rose nearly two share points vs. August ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- 7 Weeks In: NFL Ad Spend +7%, Viewing +2%
Television News Daily, Wayne Friedman - Friday, October 24, 2025
Through seven weeks of the NFL regular season, average viewership is n ...
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
The deal follows one with Comscore for linear TV data and Kant ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- NFL TV Sees Sharp September Gains
Television News Daily, Wayne Friedman - Tuesday, October 21, 2025
While broadcast tied cable TV with a 22.3% share last month, broadca ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- NFL, College Football Lead Q3 Ad Impression Share
Television News Daily, Wayne Friedman - Thursday, October 16, 2025
From July-September, the NFL continued to be the top program in ...
- WWE Boosting Netflix: Viewing Growth, Lower Churn
Advanced TV Insider, Wayne Friedman - Wednesday, October 15, 2025
Against the backdrop of rising live sporting events for streaming platforms, Netfl ...
- Top Cable News Networks Post $207.6M Combined Ad Spend For September
Television News Daily, Wayne Friedman - Wednesday, October 15, 2025
Fox News Channel widened its lead in September, but lost strength ...
- Streamers See Sharp Declines In Linear Media Spend
Television News Daily, Wayne Friedman - Tuesday, October 14, 2025
Media spend/value for streamers fell nearly 50% to $241.8 million, with declin ...
- More Sharing For Streaming: Nearly 40% Of U.S. Titles
Advanced TV Insider, Wayne Friedman - Wednesday, October 8, 2025
Of 172,000 U.S. titles, 67,000 appeared on two or more services ...
- Netflix Q3 Viewership Climbs 5.1%
Television News Daily, Wayne Friedman - Wednesday, October 8, 2025
"This is consistent with management's optimism on the 2Q earnings call (positi ...
- MMA's Brand As Performance Framework Should Give Marketers Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, October 2, 2025
The Brand as Performance framework gives marketers a tool to "stop defendi ...
- State-Level Ad Spend Predicts Economic Downturn
Planning & Buying Insider, Joe Mandese - Thursday, October 2, 2025
A new, first-of-its-kind analysis indicates local ad spending is a leading indicat ...
- Where Are The New Ideas For Live Non-Sports Shows?
TV Watch, Wayne Friedman - Thursday, October 2, 2025
Financial issues aside for these programs, the positive is that from ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- Simplifying Tests Brings Incrementality To All
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
Measurement and forecasting company Recast has made statistical experimentation accessible to a ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...