Tag results for "media measurement"
- NBC's 'America's Got Talent' Dominates Summer As Top Broadcast Show"Talent" is now averaging a Nielsen 9.6 million total viewers, according to ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 85% ...
- Comscore Board Member Departs, Stock Hit AgainMedia-measurement company Comscore was hit with more negative news: the resignation of ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well as ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome AdvertisingAdvertisers and platforms would do well to pay close attention to Ipsos's ...
- Q&A: MRC's George Ivie Weighs In On Duration WeightingThe Media Rating Council's proposed Cross-Media Audience Measurement Standards, especially its plan ...
- TV Sellers Need Better Data ConnectionsTV networks complain about media measurement from Nielsen and others, especially when ...
- Comscore Takes Another Stock Market HitOn Thursday, the price of the media-measurement company's shares endured another massive ...
- Nielsen Strategic Review Poised To Resolve, Outcome UnknownFollowing Publicis' acquisition of Epsilon and WPP's sale of a majority stake ...
- Still A Hit, But Netflix, Nielsen Viewing Numbers For 'Stranger Things' DifferNielsen viewing data analyzes all episodes for season three of the show. ...
- Trump Drops Effort To Include Citizenship Question On CensusMajor ad industry groups, as well as companies including Uber and Nielsen, ...
- Comscore Stock Loses More SteamComscore's stock continues to decline -- another 10% in the last five ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos'Stranger' pulls 40M+ views in four days, and a study finds Netflix ...
- Trump Administration Still Aims To Add Citizenship Question To CensusThe Trump administration is pressing forward with an attempt to ask people ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given the ...
- Time Connected To Media Continues To Climb, TV Loses ShareTelevision's share of time spent connected to media fell to 39% in ...
- Why Mary Meeker Kills Radio's Star"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential DebateTotal viewers for the second night of the debate for all three ...
- First Democratic Presidential Debate Pulls In 15.3 Million ViewersThere were also more than 9 million live-stream viewers on all platforms ...
- Comscore Stock Dove 18% On News Of Private Placement DealComscore entered into a definitive agreement with an unnamed institutional investor for ...
- LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV SpaceThe deal is for $150 million -- $120 million in cash and ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote ContentGracenote claims the new data will go deeper, helping pay TV providers, ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- Kenshoo Creates Fifth Business Unit Based On DataKenshoo engineers began building a new suite of apps around measurement and ...
- U.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The PackThe U.S. ad market expanded 3.1% in May vs. the same month ...
- Comcast Pushes New Addressable Advertising GroupThe group is forming because it says "addressability begins with the content ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTTThe ad industry believes the new standard will have the greatest positive ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?Some 15% of advertisers are now including addressable TV regularly in their ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
