- 'Toy Story 5' Scores $160M Franchise Record Opening
MediaDailyNews, Wayne Friedman - Sunday, June 21, 2026
With the strongest opening so far for the 2026 movie season, th ...
- WPP Tops '25 Billings, No. 2 Publicis Biggest Gainer
MAD, Steve McClellan - Friday, June 19, 2026
That's according to agency researcher COMvergence, which has issued its full-year 20 ...
- Retail Media Network Surprises As Cannes Lions Swings Into French Riviera
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2026
Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. ...
- Wpromote x Giant Spoon Unveils Brand Valuation, Growth Tool
MAD, Steve McClellan - Wednesday, June 17, 2026
The tool, called the Care Index, is the first product innovation fr ...
- World Cup, UFC Event Drive Growth In Streaming Usage, Downloads
Television News Daily, Wayne Friedman - Thursday, June 18, 2026
Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 7 ...
- Highly Viewed Sports Finals: What Is The Real Impact?
TV Watch, Wayne Friedman - Thursday, June 18, 2026
Is there more to this than the obvious viewing elements: major mark ...
- WPP Revises, M&W Issues First Global Ad Forecast
MediaDailyNews, Joe Mandese - Monday, June 15, 2026
MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 20 ...
- Fox-Roku Estimate: Third In Viewing, With 11% Share
Television News Daily, Wayne Friedman - Tuesday, June 16, 2026
Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV netwo ...
- Early World Cup Viewing Grows Sharply To 6.7M
Television News Daily, Wayne Friedman - Wednesday, June 17, 2026
The 2022 event had 2.6 million viewers on Fox TV Network a ...
- LinkedIn Shares Data On Who Sees Creator Posts
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2026
Marketers will begin to see LinkedIn's new metrics broken down by percentag ...
- Pepsi Pounces On Knicks Euphoria
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2026
The soft drink brand is turning crazed fans into emotionally overloaded O ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Premium Broadcast, Streaming Shows Can Compete Equally - On Streaming
Advanced TV Insider, Wayne Friedman - Thursday, June 11, 2026
The top-ten shows in minutes streamed per season this year on ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- What's $800 Million Among Friends?
Red, White & Blog, Joe Mandese - Thursday, June 11, 2026
Actually, it's the incremental amount of political ad spending in AdImpact's just-releas ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- World Cup: Low Viewer Interest But High Media Consumption, Ad Spend
Television News Daily, Wayne Friedman - Tuesday, June 9, 2026
The good news for U.S. brands is that U.S. World Cup viewe ...
- Redbarn Ad Campaign Has A Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2026
"We are looking at the KPIs, but also doing a brand-lift stu ...
- YouTube Earns MRC Brand-Safety Accreditation For Shorts
MediaDailyNews, Colin Kirkland - Thursday, June 4, 2026
The MRC has awarded its brand-safety accreditation to YouTube for the six ...
- Consumers With Control Options Respond Better To Online Advertising
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
Consumers feel “ambushed and annoyed,” by digital advertising -- and some are tuni ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- YouTube Leads Netflix In Global Daily Viewing
Television News Daily, Wayne Friedman - Thursday, June 4, 2026
Research from average daily viewing time across nearly 20 international markets sho ...
- Colbert, Kimmel? Late-Night TV Scores Well On YouTube
Advanced TV Insider, Wayne Friedman - Wednesday, June 3, 2026
NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15 ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- CBS News Fires Top '60 Minutes' Correspondent Scott Pelley
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Pelley was fired after a contentious staff meeting with Nick Bilton, t ...