Tag results for "media measurement"
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' TestsAn initial test will start with iSpot.tv and Publicis Media for t ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending SoarsAd-supported media's share of consumer time spent with media fell to i ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team LeadYannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- NFL Regular-Season Games Rise 7% To Average 16.3 Million ViewersNBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, whi ...
- Roku Head Of Marketing Talks About Plans For 2022Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- Spotify Launches In-App Clickable Podcast AdsSpotify has introduced a podcast ad feature designed to turn awareness in ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia EffortsThe service will offer deduplicated analysis of media consumption and audiences acro ...
- Top Sports Programs, 'The Bachelor,' 'Yellowstone' Score Highest For Online Search Of TV AdvertisersViewers who watch "Sunday Night Football," "Thursday Night Football" and "Monday Nig ...
- Hundreds Of Major Brands Still Funding Election Misinformation Sites"The vast majority of the sites spreading election misinformation a year a ...
- Box Office Rises To $4.5 Billion In 2021, 'Spider-Man' 10th-Best Theatrical Of The Year"Spider-Man: No Way Home" started off 2022 strong, adding another big ha ...
- Representation Of Identity Groups Underpins Media InclusivityAccurate portrayals of historically excluded or marginalized people makes shows more engag ...
- Survey: Publishers Reflect On The Ups, Downs Of A Bumpy, Change-Laden 2021Remote work was a plus in 2021, but on the negative si ...
- LinkedIn Defeats Lawsuit Over Inflated Ad MetricsSiding with LinkedIn, a federal judge has thrown out a lawsuit again ...
- Samba TV Hires Amazon Exec Robert Coon As CROSamba TV has added to its growing executive team by hiring form ...
- CBS Stations Slam Nielsen's Inclusion Of Broadband-Only HomesAccording to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representi ...
- MRC Audit Uncovers 'Accuracy Issues' With Broadband-Only, Recommends Nielsen Hold OffThe disclosure follows Nielsen's decision to incorporate broadband-only homes into its univer ...
- Paramount Network's 'Yellowstone,' Spinoff '1883' Ratings Soar, But What Metric Applies To All Shows?We are in a different TV-video ecosystem these days. All the tradition ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020"We are greatly concerned that 'Nielsen One' is being built atop ...
- IPG Mediabrands' Magna, Disney Join Nielsen One AlphaNielsen One Alpha will focus on ad campaigns, not programming, and ...
- Nielsen Gauge Shows Usage Gains For Streaming, BroadcastAn increase in sports viewing for broadcast is credited as a rece ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'ViacomCBS and Dentsu are moving ahead with an actual media campaign ...
- TV Measurement Company 605 Offers Latest TV, Cross-Platform CurrencyThe 605 Platform takes in over 1.2 billion audience and advertising metri ...
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its PanelThe four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size ...
- Streamer Growth Results in More Competition, Cutbacks In CTV HomesU.S. viewers are watching more advertising video-on-demand services than subscription video-on-demand platform ...
- OpenAP Launches Cross-Platform Measurement Framework For TVGroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie PerformanceNielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel ThirdFor the second straight month, ESPN -- thanks to its "Monday Nig ...
