Tag results for "media measurement"
- Telaria Integrates Nielsen Digital Ad Ratings Into PlatformTelaria says that by incorporating DAR, the company hopes to "accelerate TV-like ...
- ComScore Inks Deal With Inscape For ACR DataThe data will be used for "ad effectiveness studies designed to help ...
- Tru Optik, Triton Digital Sign Deal For Podcast, Streaming Audio MeasurementsTriton's ad server, Tap, will be integrated with Tru Optik, enabling publishers ...
- Audience Engagement Measurement Firm Spark Neuro Raises $13.5MSpark Neuro's system looks at brain activity, electrodermal activity, facial expressions and ...
- Study Finds Ad Execs Hold Back Media Dollars Due To Poor MeasurementEighty-seven percent of ad execs say they "hold back" spending on media ...
- comScore, Hulu Team For New OTT Ratings System: All Major Nets Will Beta TestA new-and-improved comScore is making new strides in the next generation of ...
- Insider Inc., Nielsen Partner To Deliver More Accurate Audience NumbersThe company will use the numbers gained from its partnership with Nielsen ...
- 25% Of Marketers Lack Skills To Measure Success Of DataImplementing transparency, consistency and universal standards are the top three actions that ...
- What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' ...
- Nielsen's Stock Dives 25%, Declining Revenues At Buy UnitNielsen posted a 4.1% decline in revenue for its Buy unit, and ...
- SimpleReach Offers Video Measurement PlatformSimpleReach has introduced a video measurement tool that allows brands to track ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: StudyThere's a disconnect between B2B marketers who look at clicks and leads ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- Who, What, Where? Marketers Say They're Good At AttributionEmail is the easiest channel to analyze, and paid search is second, ...
- Google Announces A Measurement Partners Program To Strengthen MetricsThe partnership program brings together 23 new and existing partnership across viewability, ...
- MRC Releases Updated IAB Digital Video Ad GuidelinesThe revised guidelines have a particular focus on "OTT-related concerns" which include ...
- Buyers Favor Cross-Channel Marketing, Impacts TVWhile many marketers plan to increase media budgets for cross-channel advertising over ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsA survey by "Research Intelligencer" and Pollfish finds that most believe TV's ...
- Just Like Conventional TV, A New 'Big 4' Dominate OTTLike the conventional tv viewing marketplace where a few big channels dominate ...
- YouTube Launching 'Creative Suite' For BrandsThe new product, announced Wednesday at Cannes, combines three new tools to ...
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video AdsThe new tool combines linear TV, over-the-top video, connected TV, desktop and ...
- Nielsen Sets A New ToneTwo weeks ago I attended Nielsen's annual Consumer 360 conference in D.C. ...
- The Gigabyte Economy: OTT Fuels Household Data ConsumptionThe average U.S. WiFi household increased its data consumption 26% in the ...
- Unilever's Weed: 'Trust Is Everything For A Brand'Speaking at a Cannes event today, Weed dismissed criticisms that the firm's ...
- Is A Common Currency Here Or In Need Of Overhaul?Chatter on whether brands and agencies will accept a common currency, like ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- Placed Attribution For TV Connects To In-Store VisitsThe platform connects ad views seen on broadcast tv to store location ...
- Home-Based Streaming Climbs, Multiple Device Ownership GrowsPer Nielsen, 34% of all persons ages two and older had at ...
- Citizenship Question On Census Could Skew Results, Advertisers Say"It would vastly affect our view of the size of the multicultural ...
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per SecondSix-second ads on broadcast and network TV capture more attention per second ...
