- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
Digital News Daily, Colin Kirkland - Tuesday, March 28, 2023
On Tuesday, Meta announced new video capabilities for advertisers including a call-to-acti ...
- Comscore Expands 48-Hour Measurement To All Local TV Markets
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
The expansion of its 'Pulse' measurement service for all local TV statio ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
TV Watch, Wayne Friedman - Wednesday, March 29, 2023
Many analysts are not so sure that even a new total upfro ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
A controversial consequence of the move will likely mean lower average ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
TV Watch, Wayne Friedman - Monday, March 27, 2023
Will TV marketers and TV programming execs need to make major chang ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- Marketers Rate Sales Lift As Most Important Advertising Indicator
Research Intelligencer, Robert Williams - Thursday, March 23, 2023
Top-line results are considered more significant than other metrics such as retu ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- Video Measurement 'JIC' Invites Google/YouTube To Join
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- DemandLab Debuts B2B Measurement, Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, March 20, 2023
The tool from B2B digital marketing agency DemandLab enables large brands ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Television News Daily, Wayne Friedman - Monday, March 20, 2023
Warner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- 'Oscars' Promos Drive Less Impressions Vs. 2022
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
1,531 promo airings for this year's "Oscars" have yielded an estimated 662 ...
- Hot And Cold February: Ecommerce Sales Rose By 13.2% As Consumers Stayed Home
Email Insider, Ray Schultz - Thursday, March 9, 2023
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement
MediaDailyNews, Teodora Scutelnicu - Thursday, March 2, 2023
Will Probabilistic become the new Deterministic? Data clean rooms can create ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Inside Performance, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Comscore Eyes Slight 2023 Revenue Gains, Cross-Platform Growth
Television News Daily, Wayne Friedman - Wednesday, March 1, 2023
Comscore posted a slight 2% gain in revenue in Q4 to $98 ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners
Digital News Daily, Colin Kirkland - Monday, February 27, 2023
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...
- TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEO
MediaDailyNews, Joe Mandese - Thursday, February 23, 2023
Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. ...
- Why Nielsen Is Becoming A Patent Troll
TV Watch, Joe Mandese - Friday, February 24, 2023
As Nielsen celebrates its centennial, the richest part of its history, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TV
Research Intelligencer, Robert Williams - Wednesday, February 22, 2023
This younger group spends more time watching non-premium video and playing vid ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure
MediaDailyNews, Joe Mandese - Monday, February 20, 2023
Aside from being a council, not a committee, the VAB's Danielle DeLau ...