Tag results for "media measurement"
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsAt a time when the ad industry is embracing ever shorter forms ...
- YouTube Launching 'Creative Suite' For BrandsThe new product, announced Wednesday at Cannes, combines three new tools to ...
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video AdsThe new tool combines linear TV, over-the-top video, connected TV, desktop and ...
- Nielsen Sets A New ToneTwo weeks ago I attended Nielsen's annual Consumer 360 conference in D.C. ...
- The Gigabyte Economy: OTT Fuels Household Data ConsumptionThe average U.S. WiFi household increased its data consumption 26% in the ...
- Unilever's Weed: 'Trust Is Everything For A Brand'Speaking at a Cannes event today, Weed dismissed criticisms that the firm's ...
- Is A Common Currency Here Or In Need Of Overhaul?Chatter on whether brands and agencies will accept a common currency, like ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- Placed Attribution For TV Connects To In-Store VisitsThe platform connects ad views seen on broadcast tv to store location ...
- Home-Based Streaming Climbs, Multiple Device Ownership GrowsPer Nielsen, 34% of all persons ages two and older had at ...
- Citizenship Question On Census Could Skew Results, Advertisers Say"It would vastly affect our view of the size of the multicultural ...
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per SecondSix-second ads on broadcast and network TV capture more attention per second ...
- ANA: 83% Of Key Members Oppose Census 'Citizenship' QuestionAn overwhelming majority of key ANA committee members oppose the U.S. Department ...
- Fewer TV Ads Translates Into Smaller Viewer GrowthWhen programmers reduced ad loads, such as cutting the number of ads ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Firms Face Content Marketing Hurdles, Study FindsA UK study reveals that content is now getting 23% of the ...
- U.S. News Sites Struggle To Keep Direct, Search TrafficDirect traffic to news websites is the No. 1 traffic source and ...
- Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor SentimentAsserting that investor sentiment toward Nielsen is "overly negative at this point ...
- Spanish-Language Stations Call Foul In Nielsen Removal Of Hispanic Households From LA Radio SampleIn a demonstration of how volatile audience measurement can be, the removal ...
- Dolan Family's Ad Metric Company Launches TV Attribution IndexThe company says the difference between its attribution models and others is ...
- Advertiser Sues Facebook Over 'Stealth' ClicksA Minneapolis resident who advertises his hoverboard business on Facebook alleges in ...
- Get Woke: Time Spent With Media Approaching Total Awake TimeThanks largely to the ubiquitous access of mobile devices, the total time ...
- Younger TV Viewers Are Big Out-Of-Home TV WatchersYoung viewers using new technology to get their media in different ways ...
- Excel Outranks Email As B2B Tracking Tool: StudyB2B marketers are lagging in measurement and attribution, according to a study ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast RadioThe suite will provide a set of tools that support broadcast radio, ...
- Report: OMD Is The Top-Ranked Agency By Billings For 2017The Omnicom Media Group shop had $7.7 billion in billings last year, ...
- A+E Offers Limited Guarantee Deals Based On Business OutcomesA+E says initial business outcome guarantees will focus on the number of ...
- Google Changes Click Measurement In AdWordsAdWords now allows advertisers to enable parallel tracking, which helps load landing ...
- Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions"We're partnering with advertisers and partners on other ways to measure ad ...
- NBCUniversal Extends iSpot Deal For Attribution MetricsNBCUniversal clients can access real-time dashboard reporting on how TV ad exposures ...
