Tag results for "media measurement"
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution SolutionClients of FreeWheel Market will be able to use the tool to ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- LiveRamp Bringing Platform To CTVLiveRamp, the identity resolution, data and technology company, will be expanding its ...
- Horizon Teams With Captiv8 To Battle Influencer FraudUnder the deal, Horizon will receive preferred partner pricing and has an ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's TotalCBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's ...
- Cross-Platform Measurements Continue To Hit ObstaclesNielsen and other third-party measurement companies have had a tough time accounting ...
- Netflix Claims 40M Viewers For 'You,' Rivals Dispute The FigureWhatever the process, there is a need to have third-party metrics in ...
- Tuesday's State Of The Union Address Ranks As 7th Most-WatchedThe combined live television network audience of the President's State of the ...
- Study Finds Number Of Brands Surging On Snapchat, But Most Are 'One-Offs'The number of brands advertising on Snapchat surged to 1,400 in 2018. ...
- CW Drops In Prime-Time Viewers, Seeks Uniform MetricsMark Pedowitz, president of the CW, said all CW viewing impressions -- ...
- USA Today's Ad Meter: NFL's '100-Year Game' Ad Most Popular, Burger King's Warhol Spot Ranked LowestThis year marked the first time the NFL has taken the top ...
- Traditional TV Super Bowl Viewing Takes A HitNielsen says traditional TV viewing came in at 98.2 million viewers -- ...
- Nielsen Catalina Solutions Launches CPG Solution For YouTube AdvertisersWith the expansion to YouTube, it will start tracking Google's open auction ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- MAVTV Signs With Data Analytics Firm 605 To Measure Ad ImpactThe focus is measuring the effect of TV advertising and programming on ...
- Are TV And Video The Same Now?A recent study from Magna, the media intelligence/investment unit within IPG Mediabrands ...
- Nielsen May Go Private, Again: Equity Firms Eye BidNielsen, which started as a privately held company that went public, then ...
- Comscore Inks Multi-Year Deal With NBC-Owned StationsThe new multi-year deal will see all 40 stations use Comscore's linear ...
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data PointsComscore has renewed another major contract with 40 NBC and Telemundo TV ...
- Inscape Monitors 10M Connected TV DevicesThe company says the research, used by TV networks, media agencies, ad ...
- Comscore To Be Exclusive Currency For Viamedia In 72 Of 73 MarketsComscore has been trying to seize TV market share from Nielsen in ...
- Publicis Media Takes Net New Business Crown For 2018Thanks to big gains in its GSK platform and Spark Foundry units, ...
- Hulu Launching Attribution Solution To Enhance Metrics, DataThe in-house attribution product will track consumers from when they view an ...
- CBS Strikes Deal With Nielsen, Ending 2-Week ImpasseAlmost two weeks after its Nielsen deal expired, CBS Corp. and the ...
- Comscore Posts Strong Stock Market Gains, Re-Signs NexstarRe-signing Nexstar includes digital media data and a new Comscore cross-platform service. ...
- Conviva Releases Real-Time Streaming Video Analytics ProductThe information provided by Conviva's solution is geared to the product side ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicated ...
- Netflix's 'Bird Box' Viewing Stats Are Eye-OpeningNetflix says the movie pulled in 45 million of its "accounts," those ...
- Nielsen Now Includes OTT, Mobile In Measurement ServiceFor the first time, Nielsen will include mobile audiences within its Total ...
- CBS, Nielsen Hit StalemateA world without Nielsen ratings? CBS, in theory, might be tempting that ...
