Tag results for "media measurement"
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- Parrot Analytics To Provide CAA With Entertainment DataParrot will provide CAA with access to an advanced dataset that pulls ...
- Viacom Starts CFlight For Upfront TV MarketersCFlight offers a single audience guarantee, based on specific demographic impressions on ...
- Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'Citing the need for "bolder action," Dave Morgan resigned from the board ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media MetricsThrough smart TVs, Kinetiq says it can link TV brand exposures to ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- Wiener, Hofstetter Depart Comscore: Move Follows New Board Members, Strategic DirectionBryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectively, ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertisers, ...
- 2019 'Erwin Ephron Award' Winner: Leslie WoodLeslie Wood, Chief Research Officer, Nielsen Catalina Solutions, has been announced as ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- Set-top Boxes May Underrepresent Minority PopulationsNielsen says set-top-box/return-path data coming from pay TV providers and other sources ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measure ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To ItNew academic research conducted by Northwestern University and Facebook has concluded that ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digital ...
- Comscore Revenues Up 6.2% As 'Transformation' ContinuesCNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending TooIn what may be the most in-depth analysis ever of TV viewing ...
- Nielsen's Q4 Revenues Drop, Rebrands Main BusinessWeak financial results continue to plague Nielsen as it looks for a ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow for ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution SolutionClients of FreeWheel Market will be able to use the tool to ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- LiveRamp Bringing Platform To CTVLiveRamp, the identity resolution, data and technology company, will be expanding its ...
- Horizon Teams With Captiv8 To Battle Influencer FraudUnder the deal, Horizon will receive preferred partner pricing and has an ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's TotalCBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's ...
- Cross-Platform Measurements Continue To Hit ObstaclesNielsen and other third-party measurement companies have had a tough time accounting ...
- Netflix Claims 40M Viewers For 'You,' Rivals Dispute The FigureWhatever the process, there is a need to have third-party metrics in ...
