Tag results for "media measurement"
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ FollowNetflix has few challengers in streaming minutes of viewing, but there ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 ViewersNielsen says all its media panels have seen growth -- including i ...
- VAB Finds 85% Of TV Networks Using New MeasurementEighty-five percent of TV networks are using new measurement currencies and too ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game AdsThe partnership with in-game advertiser Anzu aims to give brand and agen ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most SectorsThe average CPM for programmatic OOH inventory increased from $7.10 in ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser SupportAdvertisers working with Walmart will soon have the option to tap in ...
- Nielsen Revenues Inch Up 2.4%, Buyout And Nielsen One On TrackNielsen says Q2 2022 revenues grew 2.4% to $882 million, with n ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than VolumeThe upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- Nielsen Launches Four-Screen Ad Deduplication For YouTubeThe methodology is designed to enable more accurate comparisons and measurement ...
- 'Nope' Scores $44M At Box Office, Movie Studios' TV Ad Spend Down 21%Coming in at $44 million, according to Comscore, "Nope" had the highe ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To LoseI've never made a call like that, but based on last week ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Jan. 6 Hearing Pulls 17.7M Viewers, MSNBC Posts Best ResultsThe Thursday night event had the highest ratings since the initial Ju ...
- Rain The Growth Agency, iSpot.TV Team To Up Campaign OptimizationThe DTC ad agency can offer clients access to iSpot's analytics a ...
- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: NielsenStreaming TV viewing, already on the rise, accelerated even more in Jun ...
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still LeadsAd "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- Netflix Results Better Than Expected, Ads Start In 'Handful' Of MarketsNetflix says in its shareholder letter: "Our lower priced advertising-supported offering wi ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: SurveyThere is a direct "one to one" correlation between TV commercials' "attentio ...
- Federated Identity: An Innovative Approach To Privacy-Centered GrowthMarketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Pandora Introduces Ad Verification From IASIAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Emotional Attachment To TV Commercials - Should We Care?NBC is working on building a "scalable model for creative testing" th ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data InsightsSome believe the tools to identify performance for influencer marketing are lackin ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College BasketballNBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...
- Rakuten Advertising Expands Investments In Influencer MarketingThis partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- VideoAmp Now Integrated Into Mediaocean's Advertising SystemsMedia measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages ContinueSmart TV revenues saw growth of 10% to $16.63 billion. Due ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles CommitmentsNBCU says it has closed the upfront with record results, with tot ...
