Tag results for "media measurement"
- Solving The Reach ProblemThe industry desperately needs a mechanism to ensure the voice of the ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Nielsen ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- Foursquare To Buy Placed From Snap Inc.Foursquare has agreed to buy rival Placed from Snap Inc. and plans ...
- IAB's Matrix Seeks To Simplify Advanced TV LandscapeEveryone in the connected TV ecosystem, on the buy-side and sell-side, needs ...
- Survata Appoints Former Boost Media CEO To President, Ad MeasurementSurvata's fast-growing ad measurement business grew 370% in 2018 vs. the prior ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics CapabilitiesThe acquisition is intended to help marketers better measure the return on ...
- Hulu: CPM Pricing Sinks, Overall Ad Revenues ClimbThe average CPM for Hulu in the first quarter was down 17% ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based MeasurementMALAGA, SPAIN -- The industry may put another nail -- possibly a ...
- Mobile-Only Trend Led By The Over 55sLazy assumptions about over 55s and mobile could see marketers miss out ...
- Innovid Expands Analytics Business, Hires Former Nielsen ExecInnovid has named Jessica Hogue GM of measurement and analytics for the ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighting ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- NBCU Expands CFlight To U.K.'s SkyCFlight is an ad metric encompassing all live, on-demand and time-shifted commercial ...
- Nielsen Q1 Revenues Sink, 'Strategic' Review ContinuesNielsen's Q1 revenues were down 2.9% to $1.6 billion, with net income ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'Industry media ratings watchdog the Media Rating Council next week will begin ...
- 'Washington Examiner' Overtakes 'The Blaze' In Conservative News RankingUnique visitors to the Washington Examiner's site increased 87% year-over-year. The 'Examiner' ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- Parrot Analytics To Provide CAA With Entertainment DataParrot will provide CAA with access to an advanced dataset that pulls ...
- Viacom Starts CFlight For Upfront TV MarketersCFlight offers a single audience guarantee, based on specific demographic impressions on ...
- Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'Citing the need for "bolder action," Dave Morgan resigned from the board ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media MetricsThrough smart TVs, Kinetiq says it can link TV brand exposures to ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- Wiener, Hofstetter Depart Comscore: Move Follows New Board Members, Strategic DirectionBryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectively, ...
