Tag results for "media measurement"
- Is Digital Audience Accountability Going On Hiatus?At a time when digital media appears to be accelerating share gains ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings ...
- Biden Thumps Trump In Head-To-Head Town HallsJoe Biden's Town Hall event on ABC posted 8% more TV viewers ...
- AppsFlyer Introduces Performance Index For In-App PurchasesThe company for the first time has created an Index with statistically ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, will ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016Nearly 58 million people watched the vice presidential debate between Mike Pence ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key DemographicsTotal debate viewing across all networks airing the event soared 56% higher ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search MonitorNielsen is partnering with The Search Monitor to provide real-time market data ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer AttentionThe companies have released a white paper that features learnings about driving ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage CitedHeavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'The best piece of advice Kevin Dean, newly appointed COO at Infutor ...
- Late Night TV: CBS' 'The Late Show' On Top For 2019-20, Down 4% From Last SeasonLate-night TV network talk show ratings for the just-completed TV season continue ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives605, a platform for TV measurement and audience analytics, has formed an ...
- NBC: 21% Digital Time Share For 9 NBCU Nets, Driving Higher ReachNBCU says digital TV-video viewership amounts to an average 21% of total ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study"Methodology, rather than technology, is [the] root cause of TV attribution outcome ...
- Oracle Data Cloud To Launch Ad Measurement Tool For AdvertisersOracle will launch Moat Outcomes Wednesday, providing a way to get business ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy and ...
- Why Google Maps And Plus Code Will Become More ImportantLocation-based services are changing -- and it just may make a measurable ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU media ...
- NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions CitedPost- and end-of-the-season action for TV sports franchises has seen sharply lower ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measurement ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- You Can't Keep A Good Emailer Down: Firms Are Sending More, Despite Resource IssuesThe COVID-19 pandemic has led to email budget cuts in 40% of ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen VoidA day after Nielsen confirmed it is shutting down its place-based video ...
- Nielsen Shutters Place-Based Audience Measurement ServiceNielsen has shut down its 12-year-old place-based video networks measurement service, as ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household DataCombining the data enables new options for ad detection and new measurement ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, CurrencySteuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A WholeForecasters are looking to 2021 as the year of recovery, but the ...
- Nielsen 'Universe' Expands Just 0.3%The Nielsen universe continues to expand, albeit modestly, with U.S. TV households ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead ItNielsen is creating a new position combining linear and advanced TV and ...
