Tag results for "media measurement"
- Counterpoint: When Is An Impression Not An Impression?Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPost ...
- One In Three B2B Marketers Cite Data As Critical ChallengeDun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B marketers ...
- MRC Keeps Accreditation Of Altered Nielsen TV Market MetricsAll Local People Meter markets, and 19 of the set meter markets, ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics PlatformThe founder of an intelligent insights platform led the development of a ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe BoardDe Nardis wanted to look at a brand's challenges first and then ...
- Survey: Advanced TV Ad Budgets Forecast To RiseNearly 80% of local and regional media agency execs expect advanced TV ...
- Content: A Tougher, Even More Crucial, Challenge Than MetricsFacebook's proposed $40 million settlement and advertiser pressures may help ensure greater ...
- New Broadcast TV Season Sees Same Steady Viewing DeclinesThe premiere week of TV's broadcast network season showed more double-digit percentage ...
- Nielsen Completes Local TV Ratings RebootTo give local TV advertisers more stable viewership, consumer data and reliability, ...
- NBC TV Stations Keep 'Apple Cart' Upright In Move To Viewer ImpressionsShifting to impressions helps TV stations track all viewing of their content ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy CompliantLexus joined several companies in an initiative that ensures its influencer marketing ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline CampaignsPartnership helps marketers that buy media on digital billboards throughout the country ...
- SEC Charges Comscore's Matta For Overstating Revenue, Penalties IssuedComscore witnessed another stock decline after it was disclosed that the Securities ...
- How To Prepare For Google's Average Position SunsetGoogle is undoubtedly shaking things up for advertisers with this rollout. Here ...
- NBC, CBS Tops In Key 2018-2019 TV Viewing MetricsIn the race for the 18-49 viewing crown, NBC leads with a ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To FollowTime spent watching online video will expand more than 20% over the ...
- ABC Posts High Viewing For Third Democratic Debate With 12.9 Million ViewersThe third Democratic debate had the best results so far for an ...
- ANA Unveils New 'Measurement' Division, Taps Bill Tucker To Run ItThe Association of National Advertisers this morning unveiled a new division that ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. HomesMore than two-thirds of U.S. households currently are enabled to stream video ...
- MRC Finalizes Cross-Media Standard, Revises Duration Weighting To 'Relative' ApproachThe final version of the ad and media industry's new standards includes ...
- Study: Customer Satisfaction Now Top Marketing Metric WorldwideAfter customer satisfaction, the next most important metrics are awareness and ROI, ...
- Out-of-Home Ad Spending Accelerates In Q2Out-of-home ad spending rose 7.7% during Q2 2019, according to an analysis ...
- NBC's 'America's Got Talent' Dominates Summer As Top Broadcast Show"Talent" is now averaging a Nielsen 9.6 million total viewers, according to ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 85% ...
- Comscore Board Member Departs, Stock Hit AgainMedia-measurement company Comscore was hit with more negative news: the resignation of ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well as ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome AdvertisingAdvertisers and platforms would do well to pay close attention to Ipsos's ...
- Q&A: MRC's George Ivie Weighs In On Duration WeightingThe Media Rating Council's proposed Cross-Media Audience Measurement Standards, especially its plan ...
- TV Sellers Need Better Data ConnectionsTV networks complain about media measurement from Nielsen and others, especially when ...
- Comscore Takes Another Stock Market HitOn Thursday, the price of the media-measurement company's shares endured another massive ...
