- Meta Expands Ad Placement Controls For Brands
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Meta is offering advertisers more control over their ad placements through comme ...
- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'
Advanced TV Insider, Wayne Friedman - Wednesday, February 12, 2025
TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
MAD, Steve McClellan - Monday, February 10, 2025
Eighty-five percent of this year's Super Bowl ads used humor as ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- Super Bowl Sets New Record: 128M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
This year's Super Bowl rose slightly by 3% to another viewing recor ...
- Super Bowl LIX Ad Buys Slide 2% To $800M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
For the game itself, an estimated $652.2 million in national TV advertisi ...
- Threads Driving More Engagement Than X, Report Finds
MediaDailyNews, Colin Kirkland - Thursday, February 6, 2025
A new report by Buffer examining median engagement rates and trends fin ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming Platforms
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
Almost three-quarters of Netflix viewers watched at least two programs during t ...
- YouTube Long-Form Growing, Especially Among Young Adults
Television News Daily, Wayne Friedman - Thursday, February 6, 2025
Seventy-three percent of all YouTube viewing time of content now is ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Fox will tag Super Bowl LIX ads this year with AD-ID ta ...
- Brands Are Likely To Find Undivided Attention From Moviegoers
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
About three-quarters of people surveyed in a study by Screenvision said a ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2025
It characterized a first-half marketing mix modeling effort as a "major n ...
- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag
TV Watch, Wayne Friedman - Thursday, January 30, 2025
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Ad Industry Must Stay 'Open' To Save The Web
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- Disney Leads Nielsen December Distributors List, YouTube A Close Second
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
For Disney, which was up 6% from November, the current reading represen ...
- Streaming 2024: Fewer Core Apps In U.S. Homes
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
There were an average 3.9 apps per U.S. home in Q3 02 ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
LinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- Tombras, Attain Partner To Optimize Media Performance
MAD, Fern Siegel - Wednesday, January 22, 2025
Attain's platform will enhance Tombras' ad tech stack, driving real-time outcomes f ...
- Netflix Q4 Subscriber Estimates: 106% Wrong
TV Watch, Wayne Friedman - Thursday, January 23, 2025
Netflix rocketed past expectations - from its guidance and from analysts ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...