Tag results for "media measurement"
- What's Next In AttentionGlobal organizations across the industry are continuing the journey to future-proof technolo ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- How Brands Can Best Navigate The Cookie-less FutureThe elimination of third-party cookies plus other universal identifiers alters the marketi ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021Last year, more YouTube viewers watched content on their big TV scree ...
- Google Launches Analytics 360, Uses Analytics 4 As FoundationThe update, announced Thursday for enterprise-level companies, builds on Google Analytics ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV PlatformsLooking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2Total "churn" was 6% in the second quarter of this year, do ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New GroupNielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019This year, only six shows topped the 10 million mark. In 201 ...
- Measurement In The Age Of Data and FragmentationIndustry folks discuss cross-platform measurement, now a hot topic along with t ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin AmericaYou & Mr Jones has acquired a majority stake in Brazil-based DP ...
- Google Makes Data-Driven Attribution Default Model In Privacy LandscapeMachine learning, data-driven attribution will become the default model for all n ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' MeasurementThe new currency will create guarantees of media campaigns against customized advanc ...
- The New TV Season Kicks Off, CBS LeadsIn live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Will Nielsen Kerfuffle Kill The GRP?If we are lucky, the conflict between Nielsen, the VAB and M ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
- Same Ads On CTV/OTT Lose Viewers' Attention, Depending On FrequencyTV commercial wear-out isn't just about too much frequency of viewing spot ...
- P&G's Measurement CornerstonesThe second day of the ARF conference opened with P&G's Marc Pritcha ...
- Twitter To Pay $809 Million To Settle Investor Claims Over User MetricsIf approved by the court, the settlement will resolve a class-action cla ...
- Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective MeasurementThe support came after the Media Rating Council suspended Nielsen's accreditation, whi ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020It was the award show's largest audience in three years. The nation ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022Nielsen will transition to impressions-based reporting for local U.S. TV station ...
- Report: TV Sees 31% Ad Revenue Growth In Q2, But Will Go Negative In Q4TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanso ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It IsThe Advertising Research Foundation asserts the industry is at a "crossroads," whi ...
- Building A Creative Quality Score Into Campaign Review Process Improves PerformanceCreative best practices rely on different, often contradictory metrics developed by Faceboo ...
- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad GuaranteesHalf of its upfront sales were based on broader, impression-based metrics, a ...
- Measurement: Advertisers Least Satisfied With Digital Video, Linear TV, Digital AudioAlthough linear TV is drawing the negative headlines, digital video's satisfaction lev ...
- Here's Some Of What TransUnion's $3.1B Neustar Deal Gets ItThe Fabrick Impact Assessment provides TransUnion clients an ID-deprecation impact score f ...
- NFL Kickoff 2021: Opening Game Up 19% To 24M ViewersThe game featured the Tampa Bay Buccaneers -- current Super Bowl champio ...
- MRC Updates In-Game Ad MeasurementThe MRC cites "significant changes" since original PC/console game guidelines were develope ...
