- Comscore Narrows 2020 Losses, Readies Investor Deals
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The media measurement company had a 2020 yearly net loss of $47 ...
- February Cable TV Sees Ratings Gains For MSNBC, CNN
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Fox News Channel fell 30% in prime-time ratings as its two riv ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the O ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?
Advanced TV Insider, Karlene Lukovitz - Friday, February 26, 2021
In Q4 2020, ad impressions for DSPs, ad networks and other programmat ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
MediaDailyNews, Joe Mandese - Thursday, February 25, 2021
If TV advertising messages are a barometer of how Madison Avenue think ...
- Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up Slack
TV Watch, Wayne Friedman - Thursday, February 25, 2021
In a broader digital world, new entertainment usage and valuation measures a ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhe ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement proble ...
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
MediaDailyNews, Joe Mandese - Monday, February 22, 2021
The Media Rating Council released a draft of new guidelines for measuri ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within ...
- Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers Argue
Digital News Daily, Wendy Davis - Thursday, February 18, 2021
In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg alleged ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work wh ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and the ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- Moz Hires Expert In Quantitative, Data-Driven Approach
Inside Performance, Laurie Sullivan - Tuesday, February 16, 2021
Tom Capper is known as a thought leader with a penchant f ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digit ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for met ...
- Dr. Scholl's Awards U.S. Media To OMD
MAD, Steve McClellan - Wednesday, February 10, 2021
The company spent an estimated $55 million on measured media in 201 ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Samba TV's new privacy controls will put viewers in charge of the ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Niels ...