Tag results for "media measurement"
- Nielsen Extends Measurement Deal For The YouTube Mobile AppNielsen says its Digital Ad Ratings will now provide cross-device measurement of ...
- YouTube Activates Measurement Program, Aims To Standardize And Verify DataYouTube on Friday said it activated its YouTube Measurement Program (YTMP), a ...
- ARF Audience Measurement Conference 2017: Media, Models, MethodsIn addressing the increasingly complex and diverse media measurement and data analytics ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- May C3 TV Ratings Take Big DiveMay's prime-time commercial TV ratings for both broadcast and cable networks registered ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers to ...
- Sports Programming Improves Share, Scripted TV Loses OutOver the past five TV seasons, sports programming continues to improve its ...
- TV's ROIs Dominate All Media From 2010-2016, TV advertising consistently outperformed digital among key return on investment ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement EffortThe partnership will link up Kantar Millward Brown's Ignite panel, which includes ...
- Cable Networks Hit With Ongoing Subscriber DeclinesFor cable network subscribers, there was a 3% drop in May and ...
- ARF Selects Jim Spaeth For The Erwin Ephron Demystification AwardIn exemplifying Erwin's legacy, characteristics and contributions to the advertising and media ...
- Addressing The Challenge Of Addressable TVMarketers face challenges in understanding which data they should use to help ...
- Commissions Rebound As Agency Comp Model: Fees, Incentives Begin To RecedeAfter years of erosion, Madison Avenue's original media commission-based compensation system is ...
- Broadcast TV Maintains Media DominanceDespite some small declines, national TV networks still have a dominating reach ...
- Facebook's Measurement Snafu Raises The Need For Unbiased VerificationAs advertisers clamor for more transparency from their ad-tech and media partners, ...
- Nielsen Adds TV Meters To 140 Markets With Paper DiariesThose homes are part of Nielsen's plan to start up electronic measurement ...
- Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, AttentionJust three days into his new job as president of advertising sales ...
- MRC Makes Digital Audience-Based Measurement Standards Available For CommentThe Media Rating Council (MRC) issued a draft version of its new ...
- NBCUniversal Touts Brand Safety, MetricsDuring Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for ...
- Measuring Up: B2B Email And the Attribution ChallengeB2B marketers need to get a handle on measurement and attribution. Why ...
- CBS' Moonves: Upfront Will Be 'Exceedingly Strong'"We think it's going to be much better than last year," said ...
- Fox News Viewers, Advertisers Return After O'Reilly Departure"The O'Reilly Factor," running at 8 p.m., was replaced by "Tucker Carlson ...
- comScore Antes 'Table Stakes,' Provides Viewability Data FreeIn a bid to become the industry's standard for measuring the viewability ...
- Nielsen Offers Steady Rev Gains, Total Audience Measurement HelpsNielsen Holdings continued to show steady revenue growth in its first-quarter earnings ...
- Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-HeldAd executives have a distorted view of how much video they -- ...
- Amazon Vs. Google: Data Reveals Insights On Trending SearchesThe Hitwise data suggests that high-income households are more likely to search ...
- Marketers Losing Millions From Slow-Loading Web Site PagesMost marketers know that the more slowly a Web site page loads ...
- Total TV Station Revs Forecast To Dip In 2017, Digital Rises BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billion ...
- Oracle Acquires Moat, Boosts Data CloudOracle has made another acquisition in the digital marketing space to boost ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You ThinkMobile app use is booming, but attention is focused on a small ...
