Tag results for "media measurement"
- CBS Signs Up For Nielsen's OOH ServiceThe deal provides CBS with out-of-home viewing data, which include ratings for ...
- Nielsen Sues comScore Over PPM Deal For New TV ServiceA 2014 agreement between Nielsen and comScore only gave comScore the ability ...
- Nielsen Withholds Ratings For 7 Metered Markets, Irma Hurt In-TabsDue to disruptions caused by Hurricane Irma in the homes of panelists ...
- Nielsen Says Ratings Delayed Due To Irma, Cites Its Proximity To HurricaneNatural disasters often impact Nielsen ratings, due to power outages that affect ...
- MoPub Launches Viewability MeasurementTwitter's MoPub said it has launched the MoPub SDK with viewability support ...
- Providence Equity Takes Majority Stake In DoubleVerifyIn another sign of consolidation in the ad tech and martech sectors, ...
- Digital Media Measurement Companies Pique Investor InterestMarketers concerned about brand safety, ad fraud, ad measurement, viewability, and return ...
- Ad Market Expands 5% In Q2 Despite Mass Market Weakness, Declines Among Major MediaThe U.S. ad market expanded more than 5% during the second quarter, ...
- Facebook Will Stop Charging Advertisers In FAN For Accidental ClicksIn a blog post on Tuesday, Facebook announced it will stop charging ...
- IAB Appoints Dennis Buchheim General Manager Of IAB Tech LabBuchheim, who is currently svp, data and ad effectiveness, IAB and general ...
- Neustar Data Shows Snap's An Efficient Sales DriverReal-time information provider Neustar on Tuesday announced a marketing-mix model (MMM) partnership ...
- Time-Shifting Boosts CBS Prime-Time Viewing By 53% Gleaning data from Nielsen's evolving Total Content Ratings, CBS touts strong time-shifted ...
- Consumers Spent 19% More Time Watching Video Ads In Q2A new report on consumer response to video advertising found that viewability, ...
- Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-BasedAided by strong mobile ad sales and an ability to attract new ...
- Taking A Stand On Cross-Platform MeasurementWe need a single, open source, industry standard identifier to both recognize ...
- Hulu, YouTube Included In Nielsen's C3/C7 Digital TV RatingsDigital Hulu and YouTube TV viewing will be included in Nielsen's Digital ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live StreamsUsing GumGum's technology to track sports highlights and sponsorships as they are ...
- MRC To Review Display Viewability Standard, Tackles Cross-Media MeasurementAs the Media Rating Council (MRC) prepares to address cross-media measurement, it ...
- Email The Go-To Channel: Retailers Say It's Their Top Moneymaker Email comes out on top once again, this time in a survey ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud ...
- Online Ads Overtake TVWith projections for online and offline media advertising markets through 2021, online ...
- Foursquare, Pandora Partner To Measure Impact Of Digital Radio AdsFoursquare and Pandora said they're partnering to bring offline measurement with Attribution ...
- MRC's YouTube Audit Takes Aim At Brand Safety WoesThe Media Rating Council (MRC) began auditing measurements released by Google's YouTube ...
- Nielsen Extends Measurement Deal For The YouTube Mobile AppNielsen says its Digital Ad Ratings will now provide cross-device measurement of ...
- YouTube Activates Measurement Program, Aims To Standardize And Verify DataYouTube on Friday said it has activated its YouTube Measurement Program, a ...
- ARF Audience Measurement Conference 2017: Media, Models, MethodsIn addressing the increasingly complex and diverse media measurement and data analytics ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- May C3 TV Ratings Take Big DiveMay's prime-time commercial TV ratings for both broadcast and cable networks registered ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers to ...
- Sports Programming Improves Share, Scripted TV Loses OutOver the past five TV seasons, sports programming continues to improve its ...
