Tag results for "media measurement"
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And UpStreaming has a 26% share for total day usage of TV f ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel WilkinsWilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Octagon Sports Agency Inks Exclusive Data Deal With ComscoreThe agency will use the U.S. television data to inform client decisio ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer ExperiencesHow can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- AVOD/Connected TV Ascendancy May Save Traditional TVAVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- MRC: Local TV Viewing/PUT Understated During Pandemic 1% To 4%Nielsen will work with the MRC to analyze what impact "zero-tuning household ...
- WarnerMedia First Programmer To Join Comscore's National Addressable TrialsThe company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 SeasonAverage prime-time viewership sank to 4.35 million per program for the just-complet ...
- Nielsen's Selling Point: Validation And Total ViewNielsen's continuing premise is that third-party validation is still important. And mu ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign PerformanceOracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- How To Benchmark Your Email MarketingBenchmark email marketing is a way of measuring the results of ema ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVPAfter DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Audience-Based Buying Is Taking Over -- How Advertisers Can Successfully AdaptAdvertisers can prepare for the shift to audience-based buying through testing a ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy AdvertiserIn an unusual collaboration between a big media-buying agency and a suppli ...
- Frank Resigns As Geopath President, 'Coup By Anna' CitedFollowing a series of unusually aggressive actions by what would be expect ...
- TV Spending For Summer Movies Doubles YOYFor the most recent two-month period (March 24-May 24), total industrywide nation ...
- Ad-To-Store Measurement Platform Launches For AmazonEye Square on Monday will launch an ad measurement platform that tel ...
- Google Launches Tools To Grow App Business, Connect Brands With ConsumersGoogle released app advertising solutions Thursday during the week of I/O ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Building the Cost-Per-Visit Media PlanHow are digital dollars moving your customers to action? Franchisees need ...
- Data Limitations Force Industry To Create New Ad Optimization MethodsMarketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand SafetyThe ANA study finds other sharp differences in the KPIs valued mo ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New GuidelinesThe OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor AdsThe guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most UsedThe most important KPIs, or key performance indicators, used by advertisers ...
