- Horizon Commerce, Pacvue Expand Alliance
MAD, Steve McClellan - Thursday, September 24, 2026
According to the companies, the main goal is to help brands shi ...
- YouTube Rolls Out Feature To Encourage Episodic Content
MediaDailyNews, Colin Kirkland - Wednesday, September 23, 2026
At its Made On YouTube event, YouTube announced "Shorts series," designed ...
- 'Dutton Ranch,' 'The Pitt' Top Streaming Shows In Viewer Attention
Television News Daily, Wayne Friedman - Thursday, September 24, 2026
Netflix had four of the top ten shows and posted the be ...
- Pick One Streamer? Yes, But Your 'Default' Looms
Advanced TV Insider, Wayne Friedman - Wednesday, September 23, 2026
A study by Hub Entertainment finds that the 'default' platform - t ...
- Your Attention, Please: Out Of Hand... Or Out Of Home?
TV Watch, Wayne Friedman - Wednesday, September 23, 2026
Experts say we need to segment the time a person is ...
- Microsoft Tracks AI Adoption, U.S. Stalls
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The report, released today, tracks how generative AI is spreading across 1 ...
- U.S. JIC Recertifies Comscore, iSpot, VideoAmp For 'Transactability'
Television News Daily, Wayne Friedman - Tuesday, September 22, 2026
The media industry group says it has re-certified Comscore, iSpot and VideoA ...
- Netflix, Viewers And Turning Off: What Turns Them On?
TV Watch, Wayne Friedman - Monday, September 21, 2026
Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premi ...
- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- Linear Reach Beats CTV Frequency For Scaling Performance TV
Media Insider, Dave Morgan - Thursday, September 17, 2026
There's a reason so many CTV advertisers today - particularly those th ...
- NFL Opening Week Draws 19.5M Viewers, Down 13%
Television News Daily, Wayne Friedman - Thursday, September 17, 2026
The first week of the 2026 NFL regular-season fell 13% to ...
- Netflix's 'Grand Theft Auto' Promo Pulls High Subscription Sign-ups
Advanced TV Insider, Wayne Friedman - Wednesday, September 16, 2026
In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offer ...
- Roblox Eyes Expanded Placements For 'Rewarded' Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, September 15, 2026
At its Developers Conference this weekend, Roblox teased an expansion of i ...
- The Possibilian
Media 3.0, Joe Mandese - Tuesday, September 15, 2026
Terry Young showed us what was possible by organizing the elements ...
- Midterms Accelerate Local Ad Expansion, Produce Tough Comp For Next Year
MediaDailyNews, Joe Mandese - Monday, September 14, 2026
Local ad-spending growth will lag the total U.S. expansion this year, b ...
- Streamers Add Ad Minutes: Do Viewers Mind?
TV Watch, Wayne Friedman - Monday, September 14, 2026
Top streamers have added 18% more ad minutes on average for t ...
- Young Consumers' Sports Viewing Rises Sharply
Television News Daily, Wayne Friedman - Friday, September 11, 2026
"Fandom is diffused across multiple kinds of media and content," says H ...
- Turns Out The Living Room Still Is The 'Electronic Hearth,' More Or Less
Planning & Buying Insider, Joe Mandese - Thursday, September 10, 2026
The most recent data from the ARF's DASH service finds 86% ...
- Production Outlook: Broadcast 'Resilient' Vs. Streaming, Cable
Television News Daily, Wayne Friedman - Thursday, September 10, 2026
From 2022-25, U.S.-produced linear "orders" fell 26% to 1,304 per year fr ...
- Netflix Now: Welcome To Theatrical Movieland - For Real?
TV Watch, Wayne Friedman - Thursday, September 10, 2026
Netflix will report box-office revenue for six upcoming theatrical movies, as we ...
- Multi-Category Presence Key To AI Visibility For Fintech Brands
MediaDailyNews, Laurie Sullivan - Wednesday, September 9, 2026
Fintech brands face greater challenges gaining visibility in AI-generated answers than bran ...
- Summer Box Office Gets A Brand New Day, Sets Record $4.8B
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2026
Total year-to-date box-office revenue is up 21% to $7.3 billion (through Sep ...
- NBC's 'Sunday Night Baseball' Viewing Up 48% Vs. 2025
Television News Daily, Wayne Friedman - Friday, September 4, 2026
For all Major League Baseball national TV games - exclusive and non-exclusi ...
- Niche Streamers Taking Share... From The Big Guys?
TV Watch, Wayne Friedman - Friday, September 4, 2026
Overall, specialized streaming services grew to a collective 42 million paying subscribe ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- Big Screens, News, Reality Shows Lead Programmatic Ad Gains
Advanced TV Insider, Wayne Friedman - Wednesday, September 2, 2026
Amazon Fire TV has a leading 37% share of open programmatic ...
- Snap Expands Attribution Update For App Marketers
MediaDailyNews, Colin Kirkland - Tuesday, September 1, 2026
Snap has expanded the beta version of its recently launched attribution mod ...
- Networks Ramp Up New-Season Promos
Television News Daily, Wayne Friedman - Tuesday, September 1, 2026
CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, September 1, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lis ...
- Independent Ad Measurement (Outside Of TV) Is Dead
Media Insider, Dave Morgan - Thursday, August 27, 2026
Most of us should care about independent measurement anchoring the buying a ...