Tag results for "media measurement"
- Cable Nets See 8% Viewing Declines In 2019 As Young Viewers Depart, Older Viewers RemainCable TV networks posted a decline of near 10% overall in total ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major TV ...
- UKOM To Switch From Comscore To Ipsos MeasurementUKOM, the body that governs online audience measurement, has switched from Comscore ...
- Nielsen CFO/COO Resigns, Planned Split of Businesses ContinuesFollowing news of its plan to split into two businesses, Nielsen announced ...
- Project X Unveils Advanced OOH Analytics SuiteOut-of-home media agency Project X has unveiled a new interactive analytics suite ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood ReporterNielsen is selling its music data unit Nielsen Music to Valence Media, ...
- CBS Scores Half The Top 10 Shows Of New SeasonCBS' "All Rise" is averaging 7.0 million viewers in prime time, followed ...
- eMarketer Projects Gains In Daily Time Spent With Digital Video, Smaller Shares Going To Netflix, YouTubeA new eMarketer report projects Netflix and YouTube -- the sector's two ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, AttentionDespite the emergence of a Golden Age of data and ad tech, ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, a ...
- Media Planning In A Fractured-Screen WorldExecutives from Ocean Media, Havas Media and Electronic Arts discuss strategies for ...
- Impeachment Hearings Day 4: Sonderland Testimony Lifts TV RatingsDaytime TV coverage of day four of the impeachment hearings rose a ...
- NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive PositionMcConville will be executive vice president of ad platforms & operations, overseeing ...
- When It Comes To Kids, 'Constancy' May Be The New 'Recency'New academic research suggests the best way to measure children's media usage ...
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This SeasonAnalysis of longer time-shifted availability of network prime-time shows up to a ...
- The Man Leading Searchmetrics Into 2020Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly European ...
- TV Viewing Metrics Get Bigger - And FuzzierNielsen is including out-of-home viewing in its traditional TV measurements next year. ...
- 'Quartz' Reveals Nearly 11,000 Paying Members"Building this new business is a long-term proposition, and we are just ...
- ISBA Unveils Cross-Measurement ProjectISBA has unveiled a cross-media measurement tool called Origin to allow advertisers ...
- Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate CompanyNielsen Holdings is splitting into two companies -- one focused on marketing ...
- Facebook's $40 Million Settlement Over Video Metrics Moves ForwardA federal judge has granted preliminary approval to a class-action settlement requiring ...
- Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More CapitalLivek, a Comscore executive and officer since 2016, says cost restructuring has ...
- Streaming Video Quality Is Improving, But 40% Of Ad Starts FailAverage ad start-up time is 1.14 seconds, and 4% of viewers exit ...
- TV's 'Reach' Drifts Lower, Average Time Spent Per Network RisesOnly six of the 101 networks tracked increased their reach in the ...
- World Series Game 7 Scores 21.2 Million TV ViewersDespite a slow start, World Series TV ratings rose steadily on Fox ...
- Only A Quarter Of Campaigns Are Measured For Brand ImpactOnly a quarter of advertising campaigns are measured for brand impact, according ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When return ...
