- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- CIMM, TVB Issue 'Four-Week' Post Analysis Guidelines For Local TV
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
One major change is a new guideline that looks to amass viewi ...
- Netflix, YouTube Dominate Aggregate Growth In June
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
Walt Disney - the industry leader in this June index - fe ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'
MediaDailyNews, Colin Kirkland - Thursday, July 18, 2024
In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions Rise
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Overall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- TV News Sees Sharp Viewing Gains After Trump Assassination Attempt
Television News Daily, Wayne Friedman - Wednesday, July 17, 2024
TV networks offered nonstop news coverage and dropped ad breaks due ...
- Young Viewers Boost June Streaming To Record High As Broadcast, Cable Retreat
Television News Daily, Wayne Friedman - Tuesday, July 16, 2024
Streaming was up 6% from its May share level, with platforms getti ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026
Television News Daily, Wayne Friedman - Tuesday, July 9, 2024
Peacock will be the exception to projections of flat to slight grow ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It Won
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Far from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- Debate-Focused Cable TV News Viewing Rises Sharply, CNN Soars
Television News Daily, Wayne Friedman - Friday, July 5, 2024
All three major 24-hour cable TV news networks saw strong viewership gai ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?
TV Watch, Wayne Friedman - Monday, July 1, 2024
YouTube is now much more than a user-generated content site. It n ...
- First Presidential Debate Down 30%: 51.3M Viewers
Television News Daily, Wayne Friedman - Friday, June 28, 2024
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel Rollout
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2024
While another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- For Second Time, Disney And YouTube Lead New Monthly Nielsen 'Distributor' Share
Television News Daily, Wayne Friedman - Tuesday, June 25, 2024
Disney was the leader in Nielsen's 'Media Distributor' measure at 11.4% shar ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- Can Biden-Trump Debate Pack Viewers In With No Live Audience, Muting, Less Drama?
TV Watch, Wayne Friedman - Thursday, June 20, 2024
Viewers might see far fewer TV-ready zingers and "gotcha" moments. ...
- Why The Tonys And Emmys Struggle For Ratings
TVBlog, Adam Buckman - Thursday, June 20, 2024
While the Tonys and Emmys award achievements in two very different medi ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- May Streaming Grows To Best Viewing Share Ever At 39%, FAST Sees Strong Gains
Television News Daily, Wayne Friedman - Tuesday, June 18, 2024
YouTube tied its highest share level, with 9.7%, while Netflix maintained i ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...