Tag results for "media measurement"
- Comscore Narrows 2020 Losses, Readies Investor DealsThe media measurement company had a 2020 yearly net loss of $47 ...
- February Cable TV Sees Ratings Gains For MSNBC, CNNFox News Channel fell 30% in prime-time ratings as its two riv ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV StationsThe Audience Forecaster will help address big industry problems in the O ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG AdsLG Ads will offer connected TV ad inventory on its smart ...
- Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?In Q4 2020, ad impressions for DSPs, ad networks and other programmat ...
- COVID-19 Changed The Advertising Playbook -- Now What?The past year offered a wealth of evidence of how brand messagi ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020If TV advertising messages are a barometer of how Madison Avenue think ...
- Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up SlackIn a broader digital world, new entertainment usage and valuation measures a ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad DealsImpressions offer much more granularity than ratings, which could add back anywhe ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI MetricThe solution offers what the company says will be a measure ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During PandemicIn Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future AccreditationThe Media Rating Council released a draft of new guidelines for measuri ...
- Vizio Ads Kicks Off New Frequency Media Tool For BrandsMarketers can set limits on how often a Vizio TV within ...
- Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers ArgueIn the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg alleged ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development PostGordon says future TV linear and streaming efforts need more work wh ...
- Nielsen Launches Identity Sync, New Global Attribution SystemIdentity Sync allows Nielsen to build deterministic matches between consumers and the ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different OutcomeEffective Super Bowl ads typically focus on creativity and brand recall. Th ...
- Moz Hires Expert In Quantitative, Data-Driven ApproachTom Capper is known as a thought leader with a penchant f ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming GameCBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy RulesAppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- 2020 Recorded More Viewing Time, But Fewer ViewersPandemic-driven, at-home TV consumption went in two different directions last year. Digit ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV RatingsTVB prefers that the measurement company focuses on getting accreditation for met ...
- Dr. Scholl's Awards U.S. Media To OMDThe company spent an estimated $55 million on measured media in 201 ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 MillionKantar said 96 commercial spots aired in the game, for a reco ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVsSamba TV's new privacy controls will put viewers in charge of the ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours LaterThe so-far-unexplained delay is the first in the game's 55-year history. Niels ...
