Tag results for "media measurement"
- How Ad Exec, Consumer Time Spent With Media Is ChangingAd executive time spent with media has been increasing since the start ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 OutbreakMedia consumption will significantly increase as our routines and habits adjust to ...
- Vizio's Smart TV Homes: Higher Linear And Streaming Viewing Over The Recent WeekendVizio's Inscape, the smart TV data business, says linear TV and streaming ...
- Kids' Viewing On The Rise In The Time Of COVID-19National TV kids' networks have seen gains over the last week, as ...
- How Economic Recessions Impact The Ad Economy: By Medium, By CategoryWhile TV lost only a small number of advertisers during the Great ...
- VideoAmp Names Comscore's Chasin Chief Measurability Officer, Signals Broader Industry ShiftJosh Chasin, the Chief Research Officer of Comscore since 2007, has joined ...
- TV Networks Record Higher Usage As Virus Forces People IndoorsThere are strong expectations that all types of TV viewing -- in ...
- mParticle Raises $45 Million In Funding, Partners With LiveRampThe customer data platform has raised $120 million in financing to d ...
- Viacom, Comscore To Settle Children's Privacy LawsuitComscore and Viacom have agreed to settle class-action complaints alleging they violated ...
- Are Better Metrics How You Restore Trust In Advertising?Better measurement and visibility? Surely it's all about better ads, and fewer ...
- Comscore Makes Major Set-Top-Box Data Deal With ComcastComcast -- which has long been protective of the set-top-box data set ...
- One-Third Of Social Influencers Buy Fake Engagement ActivityAlmost a third of social influencers are purchasing fake engagement activity to ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock LaunchThe new TV and digital ad buying/management platform will allow marketers to ...
- Neutronian Creates FICO Score For Data Quality, Launch Advisors Omnicom, Goodway GroupNeutronian will announce Tuesday the launch of a compliance and source measurement ...
- Report: 'People' Claimed Largest Magazine Audience In Q4 2019'People' (93.5 million), 'Allrecipes' (79.4 million) and 'Good Housekeepin'g (60.5 million) had ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developing ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle AndreasNielsen recently began rolling out TV audience ratings based on viewers' political ...
- CNN Reports Record Digital Audience In JanuaryIn January, CNN.com reported 165 million multiplatform unique visitors, claiming to top ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows ImprovingThrough Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In DataSome 88% of marketers are moving to omni-channel campaign strategies. What they ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime OpportunityThe industry can now capitalize on consumers' desire to be more connected, ...
- Viewers Are Killing TV Measurement And Something Has To ChangeAdvertisers have developed an appetite for deeper audience segmentation and insights that ...
- CIMM To Launch Joint Initiative For Ad Campaign Data StandardsLooking to find standard data formats for ad campaigns, Coalition for Innovative ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Networks, ...
- MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter'sThe Media Rating Council this week announced three big digital platforms' measurement ...
- Super Bowl TV Ads: What Is the Value Of Online Views?Growing digital media extensions can amortize the now $5.5 million price tag ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company will ...
- Boris Spent GBP46m On Preparing Virtually Nobody For BrexitAn official report shows that "Get Ready for Brexit" had little impact ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues UpCBS's "Grammy Awards" this year sank to a new low in traditional ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextual ...
