Tag results for "media measurement"
- ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research RoleThis union will also help address the lag between innovative new approaches ...
- Innovid, Jivox Partner On Omni-Channel Creative OptimizationThe solution will include independent ad serving, integrated measurement and dynamic creative ...
- Facebook Inflated Video Metrics By Up To 900%, Marketers ClaimMarketers suing Facebook over allegations of inflated video metrics say its errors ...
- ARF Acquires CIMM, Envisions The 'Skunkworks' Of Ad ResearchIn yet another sign of industry trade consolidation, the Advertising Research Foundation ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VODFreeWheel's Drive effort comes after its deal with Nielsen to expand measurement ...
- Media Stocks Lose Big Amid Steep Market Sell-OffCBS, Discovery, and Viacom saw substantial declines, with CBS losing 3.1% to ...
- Roku Starts 11-Partner Ad Measurement EffortThe Measurement Partner Program will aid brands and publishers running OTT advertising ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & DisplayThe new "time-in-view" component sets a baseline for the duration of time ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: StudyFifty-seven percent of marketing execs focus ad exposure on online sales, with ...
- Just How Accountable Is Advertising?Bottom line -- based on the questions and answers at an Advertising ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC AccreditationsGoogle on Wednesday announced a metric that enables marketers to measure how ...
- Nielsen Expands Total Audience To Local TVNielsen Total Ad Ratings measures total and incremental reach for all devices, ...
- Nielsen To Begin Measuring Audio Diaries MonthlyNielsen on Monday announced plans to begin measuring all audio diary markets ...
- Brands Use Email But Spend On Martech, Study ShowsEmail and social are the most widely used channels, Moore Stephens and ...
- Sling TV Signs With NielsenSling will be measured by Nielsen's Digital Ad Ratings for measuring targeted ...
- MRC Releases 'Content-Level' Brand Safety GuidelinesMoving from simple quants to the most sensitive qualitative area, the Media ...
- Interpublic Finds Machines Perform Better Than People In Campaign ManagementA controlled test utilizing a new, state-of-the-art measurement system indicates machine learning ...
- Nielsen Stock Up, Considers Sale Of Buy UnitNielsen is mulling strategic options for its "Buy" segment, its data service ...
- comScore's Wiener 'Gets Band Back Together,' Names 360i's Hofstetter PresidentFour months after founding partner Bryan Wiener left to run comScore, Sarah ...
- Former MBuy Executive Kristen Held Moves To AdMoreHeld will have oversight for all media planning, buying, sourcing, media trafficking, ...
- Lucid Creates Data Quality Measurement ModelThe model analyzes "attribute density" in a new way to identify the ...
- Summer TV Viewing Sees Another Double-Digit Percentage DeclineFox, MTV and Comedy Central were the only networks showing gains in ...
- YouTube Can Sell Fake Views, Not TVEver try to buy a Nielsen TV rating point to improve a ...
- Telaria Integrates Nielsen Digital Ad Ratings Into PlatformTelaria says that by incorporating DAR, the company hopes to "accelerate TV-like ...
- ComScore Inks Deal With Inscape For ACR DataThe data will be used for "ad effectiveness studies designed to help ...
- Tru Optik, Triton Digital Sign Deal For Podcast, Streaming Audio MeasurementsTriton's ad server, Tap, will be integrated with Tru Optik, enabling publishers ...
- Audience Engagement Measurement Firm Spark Neuro Raises $13.5MSpark Neuro's system looks at brain activity, electrodermal activity, facial expressions and ...
- Study Finds Ad Execs Hold Back Media Dollars Due To Poor MeasurementEighty-seven percent of ad execs say they "hold back" spending on media ...
- comScore, Hulu Team For New OTT Ratings System: All Major Nets Will Beta TestA new-and-improved comScore is making new strides in the next generation of ...
