- Big Screens, News, Reality Shows Lead Programmatic Ad Gains
Advanced TV Insider, Wayne Friedman - Wednesday, September 2, 2026
Amazon Fire TV has a leading 37% share of open programmatic ...
- Snap Expands Attribution Update For App Marketers
MediaDailyNews, Colin Kirkland - Tuesday, September 1, 2026
Snap has expanded the beta version of its recently launched attribution mod ...
- Networks Ramp Up New-Season Promos
Television News Daily, Wayne Friedman - Tuesday, September 1, 2026
CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, September 1, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lis ...
- Independent Ad Measurement (Outside Of TV) Is Dead
Media Insider, Dave Morgan - Thursday, August 27, 2026
Most of us should care about independent measurement anchoring the buying a ...
- Ace Hardware Media Arm Unveils Measurement, Audience Features
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
RedVest Media, the company's retail media network, announced measurement, audience, social a ...
- Trade Desk Goes Agentic, Simplifies Programmatic Buying - Just Ask Koa
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
The Trade Desk unveiled new agentic capabilities to make its demand-side platfo ...
- What YouTube's Shorts 'View' Rules Reveal About The Limits Of Attention
Planning & Buying Insider, Joe Perello - Thursday, August 27, 2026
Views still have a role. They tell marketers whether content is reachi ...
- Nielsen's Gauge: Beyond DASH, What Are We Missing?
TV Watch, Wayne Friedman - Thursday, August 27, 2026
The Gauge currently does not offer granular results when it comes ...
- 3-Year Streaming Outlook: Slowing Down Pricing Hikes
Advanced TV Insider, Wayne Friedman - Wednesday, August 26, 2026
Higher-priced ad-free options have seen greater price increases over the last thr ...
- AI Tool Uses Human Emotion To Predict Ad Outcomes
MediaDailyNews, Laurie Sullivan - Tuesday, August 25, 2026
AI can now predict how an ad will match human emotions bas ...
- Better Brand-Sport Deals: 'Throwing A Dime' Is Needed
TV Watch, Wayne Friedman - Wednesday, August 26, 2026
CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on ga ...
- How Google, OpenAI Cite YouTube Videos Differently
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2026
What does it mean for brands and creators following and optimizing citatio ...
- Dot Dot Dot... DASH DASH DASH... Dot Dot Dot
MediaPost Weekend, Joe Mandese - Sunday, August 23, 2026
This email is how one knowledgeable source sums up one of t ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- 'Authenticated' Ads Wins Over 'Deal ID'
Advanced TV Insider, Wayne Friedman - Thursday, August 13, 2026
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher co ...
- BBC Saw 1 Billion Website Visits In July
Around the Net In Media, Ray Schultz - Wednesday, August 12, 2026
The BBC has hit its highest traffic level in 18 months ...
- Prime-Time Upfront Ad Sales Rise 9% To $33.7B, CPMs Fall 6%
Television News Daily, Wayne Friedman - Tuesday, August 11, 2026
Streaming rocketed 30% to $17.2 billion from the year before, with cab ...
- Roku Q2 Ad Spend +25%, Subs Rise 26%
Television News Daily, Wayne Friedman - Thursday, August 6, 2026
A combined Fox/Roku would have given Fox a 10.2% share of month ...
- Rethinking Search For A Zero-Click World
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2026
Zero-click searches and complete decoupling of information from site visits - redistributi ...
- WBD Q2: 22% Ad Decline, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, August 6, 2026
Overall, WBD saw 17% domestic linear audience declines for all its line ...
- Streaming, FAST, Content Deals: What's Left For Indie Cable Groups?
TV Watch, Wayne Friedman - Thursday, August 6, 2026
Disney-Hearst's $1.2 billion deal begs the question: what is next for A+ ...
- Pinterest Focuses On AI Investments In Q2 Earnings Report
MediaDailyNews, Colin Kirkland - Wednesday, August 5, 2026
Pinterest's earnings report shows a solid second quarter as AI remains ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- After Decelerating In 2025, Digital OOH Expands Again
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2026
Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last yea ...
- 'Stranger Things', 'Bluey' Most-Viewed First-Half Shows
Television News Daily, Wayne Friedman - Tuesday, August 4, 2026
Four original streaming shows made the top 20. Sixteen of the t ...
- Is 'Spideyssey' This Summer's 'Barbenheimer'?
TV Watch, Wayne Friedman - Tuesday, August 4, 2026
Good news for the theatrical movie business? Maybe. Cinemark Holdings and Im ...
- 'Spider-Man' Spins $355M Opening
MediaDailyNews, Wayne Friedman - Monday, August 3, 2026
"Brand New Day" had the second-biggest opening weekend ever, according to Comscor ...
- Video Podcast U.S. Ad Market Estimated At $3B
Advanced TV Insider, Wayne Friedman - Wednesday, July 29, 2026
YouTube, Netflix, Spotify, Apple and others keep investing in the video podca ...