- NFL's 'Casual' Fans Lead All Major Sports
Advanced TV Insider, Wayne Friedman - Wednesday, July 15, 2026
S&P says 'casual' sports fans are those who watch less than fi ...
- MRC Clarifies Nielsen One, VideoAmp Accreditation Status
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
The Media Rating Council revised its status for both services no long ...
- Microsoft Sees Paid-Search Ad Media Buys Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, July 16, 2026
Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth ...
- Fox, Telemundo Dominate Month-Long World Cup Broadcasts
Television News Daily, Wayne Friedman - Thursday, July 16, 2026
Fox led all broadcast networks with 9.1 million Nielsen-measured average live-plus-same d ...
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%
Television News Daily, Wayne Friedman - Thursday, July 16, 2026
Netflix says total worldwide viewing of its content grew 2% to ...
- CIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurement
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
The announcement comes with the release of a study identifying social, economi ...
- May Ad Market Flattens, K-Shape Growth Continues
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
U.S. ad-spending growth continued to decelerate in May - expanding just 0. ...
- VideoAmp, Nielsen One Pull Out Of MRC Accreditation Process
MediaDailyNews, Joe Mandese - Monday, July 13, 2026
The reasons for withdrawing were not disclosed, but both have implications f ...
- Nets Ramp Up Summer Promos: World Cup, 'Shark Week,' 'Dragon'
Television News Daily, Wayne Friedman - Friday, July 10, 2026
Telemundo leads all networks with a media value of $41.7 million f ...
- Pinterest Launches Partner Program For CTV Ad Measurement
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partner program - intended to help advertisers discover measurement partners deem ...
- Google Explains New Predictive Metric
Performance Marketing Insider, Laurie Sullivan - Friday, July 10, 2026
A Google Ads metric that predicts the long-term revenue impact of top-of-funn ...
- IAB Talks New Video Standards: Complex, Simple Or Otherwise?
TV Watch, Wayne Friedman - Friday, July 10, 2026
The IAB says measurement standards need a reset that considers video-consumption elemen ...
- Google Wins A Big Moment As Argentina Takes Lead In World Cup
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
Google's search engine reached its highest query use ever during Tuesday's knockout-rou ...
- Live Sports Continues To Drive Streaming Consumer Bundle, Viewing Changes
Television News Daily, Wayne Friedman - Thursday, July 9, 2026
A study finds that 43% of U.S. consumers would switch their mobil ...
- Rights For 2030 World Cup: As Much As $2B
TV Watch, Wayne Friedman - Thursday, July 9, 2026
Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners F ...
- MRC Issues 'Interim' Guidance On AI In Media Measurement
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2026
The interim guidance outlines nine principles and existing standards and guidelines impact ...
- Will Ace Hardwire RedVest Into An AI Retail Media Network?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2026
Ace Hardware advertisers can now manage and run retail RedVest Media campaig ...
- Co-Viewing Pricing Boost? NFL Wants A Big Piece
TV Watch, Wayne Friedman - Wednesday, July 8, 2026
Sports TV/streaming content is likely to see a major benefit from co-viewin ...
- England World Cup Victory Scores Record 23.1M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according ...
- World Cup Loss To Belgium Scores 42M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Fox, FS1, and digital services posted 30 million average viewers - wi ...
- AI Fast-Tracks Open Web's Collapse
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2026
For every hour spent online searching for information, only 15 minutes ...
- America@250: The Media Manifest
Marketing Politics Weekly, Joe Mandese - Saturday, July 4, 2026
Apologies for getting dark on what should be an uplifting celebration ...
- Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus
MediaDailyNews, Joe Mandese - Thursday, July 2, 2026
Nielsen this week informed clients it has put its MRC accreditation f ...
- U.S. Win Over Bosnian World Cup Team Sets Record 24.4M Viewers
Television News Daily, Wayne Friedman - Friday, July 3, 2026
With 24.4 million viewers, the Fox Television Network telecast was the most-watch ...
- World Cup Brand Ads Getting Higher 'Attention'
Television News Daily, Wayne Friedman - Thursday, July 2, 2026
On Fox networks, the average attention index for marketers is 121. Wor ...
- The Horror Of It All: Gen Z Moviegoers Rising
Advanced TV Insider, Wayne Friedman - Wednesday, July 1, 2026
Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to ...
- TVB: Nielsen Ad-Supported TV Estimates Need Context
Television News Daily, Wayne Friedman - Wednesday, July 1, 2026
"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences ...
- 'Trust' Media Landscape For Consumers: Pick Your Spots?
TV Watch, Wayne Friedman - Wednesday, July 1, 2026
Consumers are trying to hold back on how much personal information ...
- Netflix Monthly Subscriber Churn Still Lowest At 2%
Television News Daily, Wayne Friedman - Friday, June 26, 2026
In terms of 'sign ups of new or returning subscribers,' the t ...
- Netflix Needs New Fuel, WBD And Roku Now In The Rear View
TV Watch, Wayne Friedman - Friday, June 26, 2026
Does Netflix need a "hit," to coin a phrase? Or does ...