- Meta Lowers Technical Barriers To Win New Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2026
Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-cli ...
- Viant DSP Buys TVision For $40M
Television News Daily, Wayne Friedman - Wednesday, April 15, 2026
Viant will incorporate TVision technology into its AI demand-side platform, where ...
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big
Television News Daily, Wayne Friedman - Thursday, April 16, 2026
Netflix has five of the top ten shows and CBS has t ...
- Nielsen February Gauge Report Shows Little Change
Television News Daily, Wayne Friedman - Tuesday, April 14, 2026
Nielsen initially delayed the February release of the Gauge and Media Distribut ...
- 2026 Best Movie Theater Start Since Pre-Pandemic
MediaDailyNews, Wayne Friedman - Monday, April 13, 2026
Movie studios have spent $283.9 million on nation TV advertising from 46,5 ...
- American Public Media Unveils Inform Media Network
Around the Net In Media, Ray Schultz - Wednesday, April 8, 2026
American Public Media has launched a digital audio network called Inform Media Netwo ...
- TikTok, HubSpot Integration Unifying Campaign Management
MediaDailyNews, Colin Kirkland - Tuesday, April 7, 2026
By expanding its partnership with HubSpot, TikTok is now integrated within t ...
- 'Super Mario Galaxy' Blasts Off With Record $190M Opening
MediaDailyNews, Wayne Friedman - Monday, April 6, 2026
"Super Mario," with a three-day weekend score of $130.9 million, immediately to ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
Planning & Buying Insider, Tony Jarvis - Wednesday, April 1, 2026
The Advertising Research Foundation's CIMM East Conference began where last year's le ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- PQ: AI So Far Having Negligible Effect On Consumer Time Spent With Media
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2026
While the direct impact has been minuscule, the indirect effect is impacti ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Consumers Struggle To Distinguish Between Streamers, Programs On Platforms
Advanced TV Insider, Wayne Friedman - Wednesday, March 25, 2026
When respondents were asked to identify top original programming with its premi ...
- 'Project Hail Mary' Receives $80M Box Office Touchdown
MediaDailyNews, Wayne Friedman - Sunday, March 22, 2026
The science-fiction adventure film - expected to deliver $50 million to $ ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- Oscars Down 9% To 17.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, March 18, 2026
Disney benefited from the awards show, with major promotional time for ma ...
- Whoa, Nellie! Will It Be Linear By A Nose?
Planning & Buying Insider, Joe Mandese - Monday, March 16, 2026
Trade reporters typically cover Nielsen ratings like a horse race, but that ...
- Gaut Oversees Product Management For Novus
MAD, Fern Siegel - Thursday, March 12, 2026
The new hire is known for creating successful delivery standards while mitigati ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gauge
Planning & Buying Insider, Joe Mandese - Friday, March 13, 2026
I originally planned this column for Monday, the day before Nielsen normal ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Enough About AI Slop, What About Human Slop?
Media 3.0, Joe Mandese - Tuesday, March 10, 2026
The only thing worse than AIs hallucinating false facts about human behavio ...
- Tech Lab Proposes Machine-Readable Tag Allowing LLMs To Crawl Content
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
The new IAB Tech Lab framework, unveiled this morning, recommends publishers utili ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...