- MRC, IAB Release Attention Measurement Guidelines Draft
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
The guidelines, which will be open for public comment through July 1 ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
The deal - which covers the next two upfront TV cycles ...
- Highlight Reel: Social Media Giants Report Q1 Earnings
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
Some of the biggest social media companies reported Q1 2025 earnings la ...
- Tracking Email Warmth: New Tool Designed To Monitor Sentiment
Email Insider, Ray Schultz - Friday, May 2, 2025
Brands can quantify the emotional tone of incoming and outgoing emails, EmailAnalyti ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Roku Q1: Revenue Up 16%, Now In More Than Half Of US Broadband Households
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Roku says its Q1 advertising "outperformed the U.S. OTT ad market a ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions
Publishers Daily, Ray Schultz - Monday, April 28, 2025
Advertisers can use the new solution to streamline measurement and attribution. ...
- Big 4 Prime-Time Rises 4%, CBS Set To Lead
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
CBS is set to win the prime time race - up ...
- Are Imported TV Shows Affected By A Tariff-Dominated Marketplace?
TV Watch, Wayne Friedman - Tuesday, April 29, 2025
TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked abo ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2
Email Insider, Ray Schultz - Thursday, April 24, 2025
Consumers are spending on essentials, but not so much on luxury good ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 22, 2025
Max rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...
- Netflix Beats Q1 Revenue Estimates At $10.5B, Higher Operating Margins
Television News Daily, Wayne Friedman - Thursday, April 17, 2025
"Netflix ironically has become a bit of a defensive play right now ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- Total TV Sinks 6% In March, Streamers Gain Again
Television News Daily, Wayne Friedman - Tuesday, April 15, 2025
Nielsen says the top 10 most-watched streaming titles came from seven differe ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
MediaDailyNews, Joe Mandese - Friday, April 11, 2025
While the analysis focused on detecting bots when ads were served, t ...
- Netflix Boosts Recent/Existing Network Shows' Viewing Minutes
Advanced TV Insider, Wayne Friedman - Wednesday, April 9, 2025
When Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57 ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- Fox News Dominates Q1 With Prime-Time Viewers
Television News Daily, Wayne Friedman - Thursday, April 3, 2025
The top three cable TV networks' total prime-time viewing is up 1 ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- NFL Nears 'Opt Out' Of TV, Streaming Deal Decision
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
NFL Commissioner Roger Goodell has already said the league's current deals wi ...
- Newsmax Soars Over 2,000% In IPO After Two Days
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
Newsmax's stock closed on Tuesday at $233 a share - up 2,23 ...