Tag results for "media measurement"
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7MABC says younger 18-34 viewers tallied the best results in five yea ...
- Major League Baseball: Still Down For The CountAt its core, one wonders whether baseball's problems are declining TV viewershi ...
- Hearst UK Chooses Brand Lift Measurement PlatformBrand Metrics technology will be integrated across multiple Hearst titles. ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- This Year's Ad Market Begins On Healthy Note, January Expands 7.4%January's growth expands on the same month a year ago, and follo ...
- WBD Q4: Ad Declines Accelerate, Down 12%, Max Sees Subscriber GrowthFourth-quarter linear TV network ad revenues accelerated to a 17% drop ( ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Viewing Rises 5% In January, Disney Dominates With 12% ShareCable news TV networks were up 26% overall vs. December, with MSN ...
- Oscar Ratings Are On An Uptick, But Can It Last?ABC and the Oscars are hoping for a fourth year of audien ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- 'Captain America' Adds $28M To Domestic Box OfficeDisney has outspent any movie release this year with $22.2 million ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- YouTube Model For TV Station Future: Podcasts, As News?Among podcast listeners under 30, 65% prefer to watch podcasts as ...
- Fewer Streamers Launched In 2024, More Being PulledStreaming TV is slowing down, a BB Media study finds, with ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its JobMonitoring where ads serve on platforms has been a major struggle f ...
- January Streaming Grew 21% YOY, 5% Since Last MonthNFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- Meta Expands Ad Placement Controls For BrandsMeta is offering advertisers more control over their ad placements through comme ...
- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse TalentEighty-five percent of this year's Super Bowl ads used humor as ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Super Bowl Sets New Record: 128MThis year's Super Bowl rose slightly by 3% to another viewing recor ...
- Super Bowl LIX Ad Buys Slide 2% To $800MFor the game itself, an estimated $652.2 million in national TV advertisi ...
- Threads Driving More Engagement Than X, Report FindsA new report by Buffer examining median engagement rates and trends fin ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- YouTube Long-Form Growing, Especially Among Young AdultsSeventy-three percent of all YouTube viewing time of content now is ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad EffectivenessFox will tag Super Bowl LIX ads this year with AD-ID ta ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
