- OpenAI Addresses Monetization, Hires Ad Engineers
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
AI models have largely been trained on content funded by advertising, a ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Disney+ Forecast: +21% Ad Sales; +5% Viewing
Television News Daily, Wayne Friedman - Tuesday, January 27, 2026
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewi ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- eBay Blocks 3rd-Party Agents, Eyes New Attribution Models
MediaDailyNews, Laurie Sullivan - Friday, January 23, 2026
eBay updated its user agreement earlier this week to ban third-party ...
- Theatrical Revenue Impacted By Storm, Hits $56M Weekend Low
MediaDailyNews, Wayne Friedman - Monday, January 26, 2026
It's the first weekend of 2026 to not exceed totals for 202 ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...
- YouTube Ads On Screens Rise Among Agencies, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, January 22, 2026
Sixty-nine percent of media executives in a recent report said advertising ...
- Trade Desk Executive On How Programmatic Fuels Automotive Sales
Around the Net In Media, Ray Schultz - Thursday, January 22, 2026
Automotive advertising once relied on newspapers, radio, and basic performance marketing. Succe ...
- CIMM Finds Market Can Financially Support Two Ad Currencies
Planning & Buying Insider, Joe Mandese - Thursday, January 22, 2026
The months-long study, however, says nothing about what impact the presence ...
- Peacock's 'Love Island USA' Scores Highest Seasonal Streaming Viewing
Television News Daily, Wayne Friedman - Thursday, January 22, 2026
The show earned 18 billion minutes streamed for its most recent (sevent ...
- Court Stays Order Blocking Nielsen From Linking National, Local Ratings
Around the Net In Media, Ray Schultz - Wednesday, January 21, 2026
Nielsen has won a temporary victory in its lawsuit with Cumulus Medi ...
- Threads Surpasses X In Mobile Users: Report
MediaDailyNews, Colin Kirkland - Tuesday, January 20, 2026
Threads has surpassed X in daily active mobile users, having further increas ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Netflix Q4: Revenue Gains, All-Cash WBD Bid
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
Revenue was up 18% to $12.1 billion with net income up 3 ...
- From One Trade Acronym To Another: MRC Accredits ARF
MediaDailyNews, Joe Mandese - Tuesday, January 20, 2026
The service - DASH (Universe Study of Device and Account Sharing) ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...
- NFL Drives Another Monthly Streaming Record
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billi ...
- Mobile App Economy Sees More In-App Spending, Subscription Reliance
MediaDailyNews, Colin Kirkland - Thursday, January 15, 2026
Marketers, app developers and publishers saw consumers spending more money on mobi ...
- EDO Found Liable For iSpot Breach, $18.3M Awarded
Television News Daily, Wayne Friedman - Friday, January 16, 2026
According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining da ...
- Adults Spent From 6 To 8 Hours Per Day Consuming Media In 2025
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
The average adult spent between six and eight hours a day consumi ...
- Clicking Less, Spending More: The Year In Ecommerce
Email Insider, Ray Schultz - Thursday, January 15, 2026
The top 5% of brands drove over half of all order growt ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- AI-Built Ads: Will Super Bowl Fans Accept Or Reject?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 13, 2026
Selling AI to all brands and consumers is challenging as technology's rap ...
- Holiday Streaming: National Video Marketing Up 10%
Television News Daily, Wayne Friedman - Tuesday, January 13, 2026
National TV marketing for streaming platforms gained 10% over the last ...
- Apple TV Touts Strongest Month Ever, Driven By 'Pluribus,' 'F1' Viewing
Television News Daily, Wayne Friedman - Monday, January 12, 2026
Apple TV has amassed 672 awards and 3,085 nominations. Apple SVP ...
- Programmatic Prescription: Leaders Spend On New Channels, Integrated Tech Stacks
Email Insider, Ray Schultz - Friday, January 9, 2026
Brands with the strongest YoY gains invest in formats like programmatic dire ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...