Tag results for "media measurement"
- 'Captain America' Adds $28M To Domestic Box OfficeDisney has outspent any movie release this year with $22.2 million ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- YouTube Model For TV Station Future: Podcasts, As News?Among podcast listeners under 30, 65% prefer to watch podcasts as ...
- Fewer Streamers Launched In 2024, More Being PulledStreaming TV is slowing down, a BB Media study finds, with ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its JobMonitoring where ads serve on platforms has been a major struggle f ...
- January Streaming Grew 21% YOY, 5% Since Last MonthNFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- Meta Expands Ad Placement Controls For BrandsMeta is offering advertisers more control over their ad placements through comme ...
- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse TalentEighty-five percent of this year's Super Bowl ads used humor as ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Super Bowl Sets New Record: 128MThis year's Super Bowl rose slightly by 3% to another viewing recor ...
- Super Bowl LIX Ad Buys Slide 2% To $800MFor the game itself, an estimated $652.2 million in national TV advertisi ...
- Threads Driving More Engagement Than X, Report FindsA new report by Buffer examining median engagement rates and trends fin ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- YouTube Long-Form Growing, Especially Among Young AdultsSeventy-three percent of all YouTube viewing time of content now is ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad EffectivenessFox will tag Super Bowl LIX ads this year with AD-ID ta ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
- Paramount, Nielsen Strike New Measurement DealAs part of the agreement, Paramount has licensed new Nielsen services ...
- NFL Post-Season Ad Spend Up 22%National TV ads from five linear TV networks and simulcast network airin ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price TagFewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Streaming Co-Viewing Strength: Sports, Premium ProgramsStreaming co-viewing for all on-demand OTT programming was higher than linear ...
- Google Releasing Free Marketing Mix Model To AllA certified partner program with measurement experts trained to support advertisers ...
- Ad Industry Must Stay 'Open' To Save The WebPALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- Disney Leads Nielsen December Distributors List, YouTube A Close SecondFor Disney, which was up 6% from November, the current reading represen ...
- Streaming 2024: Fewer Core Apps In U.S. HomesThere were an average 3.9 apps per U.S. home in Q3 02 ...
- Super Bowl's Growing Media Mix: A Complicated PlayThe broader view shows 77% using some digital media access throughout t ...
- Dentsu's New Retail Media Analytics Executive Thinks In NumbersThe ability to tell a story with numbers is what Jeffrey Bust ...
