- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- iSpot Scales 'Outcomes,' Paramount Is First Client
Television News Daily, Wayne Friedman - Thursday, March 27, 2025
iSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- In A First, YouTube Tops Nielsen Viewing Sources In February
Television News Daily, Wayne Friedman - Tuesday, March 25, 2025
In January, Disney was at 12%, while YouTube came in at 10.8 ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent Election
Publishing Insider, Ray Schultz - Monday, March 17, 2025
The phone remained the biggest generator of ad impressions, although it fe ...
- Women's Sports TV Ads More Than Double In 2024 - To $244M
Advanced TV Insider, Wayne Friedman - Wednesday, March 12, 2025
Women's live sports boosted engagement for brands by 40% vs. the avera ...
- Google Calculates Ad Emissions, Rolls Out Plan
MediaDailyNews, Laurie Sullivan - Tuesday, March 11, 2025
Google released a project called Carbon Footprint for Google Ads, available beginni ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- What Are The Odds Of This: Disney Shutters 538
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
Disney, which acquired the polling data aggregator 12 years ago, had alrea ...
- Oscar Ratings: One Day You're Down, The Next Day You're Up
TVBlog, Adam Buckman - Wednesday, March 5, 2025
Two sets of viewership numbers told different stories about the ratings f ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7M
Television News Daily, Wayne Friedman - Tuesday, March 4, 2025
ABC says younger 18-34 viewers tallied the best results in five yea ...
- Major League Baseball: Still Down For The Count
TV Watch, Wayne Friedman - Tuesday, March 4, 2025
At its core, one wonders whether baseball's problems are declining TV viewershi ...
- Hearst UK Chooses Brand Lift Measurement Platform
Publishers Daily, Ray Schultz - Sunday, March 2, 2025
Brand Metrics technology will be integrated across multiple Hearst titles. ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- This Year's Ad Market Begins On Healthy Note, January Expands 7.4%
MediaDailyNews, Joe Mandese - Thursday, February 27, 2025
January's growth expands on the same month a year ago, and follo ...
- WBD Q4: Ad Declines Accelerate, Down 12%, Max Sees Subscriber Growth
Television News Daily, Wayne Friedman - Thursday, February 27, 2025
Fourth-quarter linear TV network ad revenues accelerated to a 17% drop ( ...
- FAST Channels Making TV Stations Happy - But Not So Fast
TV Watch, Wayne Friedman - Wednesday, February 26, 2025
While FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Viewing Rises 5% In January, Disney Dominates With 12% Share
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Cable news TV networks were up 26% overall vs. December, with MSN ...
- Oscar Ratings Are On An Uptick, But Can It Last?
TVBlog, Adam Buckman - Tuesday, February 25, 2025
ABC and the Oscars are hoping for a fourth year of audien ...
- Retail Media And OOH Advertising - Performance Of A New Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2025
Connecting retail with out-of-home could become one of the most ambitious projec ...