Tag results for "media measurement"
- Super Bowl LIX Ad Buys Slide 2% To $800MFor the game itself, an estimated $652.2 million in national TV advertisi ...
- Threads Driving More Engagement Than X, Report FindsA new report by Buffer examining median engagement rates and trends fin ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- YouTube Long-Form Growing, Especially Among Young AdultsSeventy-three percent of all YouTube viewing time of content now is ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad EffectivenessFox will tag Super Bowl LIX ads this year with AD-ID ta ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
- Paramount, Nielsen Strike New Measurement DealAs part of the agreement, Paramount has licensed new Nielsen services ...
- NFL Post-Season Ad Spend Up 22%National TV ads from five linear TV networks and simulcast network airin ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price TagFewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Streaming Co-Viewing Strength: Sports, Premium ProgramsStreaming co-viewing for all on-demand OTT programming was higher than linear ...
- Google Releasing Free Marketing Mix Model To AllA certified partner program with measurement experts trained to support advertisers ...
- Ad Industry Must Stay 'Open' To Save The WebPALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- Disney Leads Nielsen December Distributors List, YouTube A Close SecondFor Disney, which was up 6% from November, the current reading represen ...
- Streaming 2024: Fewer Core Apps In U.S. HomesThere were an average 3.9 apps per U.S. home in Q3 02 ...
- Super Bowl's Growing Media Mix: A Complicated PlayThe broader view shows 77% using some digital media access throughout t ...
- Dentsu's New Retail Media Analytics Executive Thinks In NumbersThe ability to tell a story with numbers is what Jeffrey Bust ...
- LinkedIn Updates Attribution Model, Provides New Ad Response InsightsLinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Presidential TV Fatigue: What Comes Next For News Networks?President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- Tombras, Attain Partner To Optimize Media PerformanceAttain's platform will enhance Tombras' ad tech stack, driving real-time outcomes f ...
- Netflix Q4 Subscriber Estimates: 106% WrongNetflix rocketed past expectations - from its guidance and from analysts ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In DecemberFor 2024, Nielsen says the year included nine days with over 1 ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Yahoo DSP Has Live Sports, Collaboration In MindGeneral Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- AI Driving Growth In Invalid Online Traffic, Email SpamDoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- Havas Revises 2024 Results Upward, Says It Is Well PositionedHavas, which recently spun off from Vivendi as an independent publicly trad ...
