- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- VAB Pushes Broader Guarantees Based On Households, Persons 2+
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
The VAB recommends new guarantees should go into effect immediately for curren ...
- Kennedy Center And Trump: Maybe TV Ratings Aren't His Specialty
TV Watch, Wayne Friedman - Monday, January 5, 2026
Lower TV ratings for CBS' "Kennedy Center Honors" is bad on t ...
- Netflix Sees Strong Holiday Viewing For NFL, 'Stranger Things'
Television News Daily, Wayne Friedman - Friday, January 2, 2026
Netflix posted its best streaming platform results so far for a sing ...
- 2025's Positive Under-The-Radar Linear Results
TV Watch, Wayne Friedman - Friday, January 2, 2026
Linear TV networks that showed gains, ranked third to sixth in prime-ti ...
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
MediaDailyNews, Joe Mandese - Wednesday, December 31, 2025
Despite two tough 2024 Olympic comp months (July and August), the fir ...
- Major Streamers Gain Sign-ups In November
Television News Daily, Wayne Friedman - Friday, December 26, 2025
Disney+ nearly doubled its November signups from October and added over ...
- Streaming Marketing Spend Down 8% In Q4
Television News Daily, Wayne Friedman - Wednesday, December 24, 2025
Streaming platforms are down 8% in national TV spend/media value in ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- YouTube: Major Gap In Podcast Video Ad Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 19, 2025
A study released this week suggests YouTube's podcasting dominance comes with ...
- Retailers On TV: Quick, Easy Campaigns Winning Over Discounts
Advanced TV Insider, Wayne Friedman - Thursday, December 18, 2025
Amazon has boosted impressions by over 60.7% to 18.2 billion in ...
- News Media, Magazines Reach The Affluent And Well-Educated
Publishing Insider, Ray Schultz - Wednesday, December 17, 2025
Audiences now prefer a mixture of both print and digital content, t ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- A Brief History Of Broadcast Time (Spent)
TV Watch, Joe Mandese - Tuesday, December 16, 2025
It has been a little over four years since Nielsen rebooted t ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...
- This Just In... Why I'm Adding WARC To The Global Ad Consensus
Planning & Buying Insider, Joe Mandese - Thursday, December 11, 2025
Because just like nature, trade reporters abhor a vacuum, and the demi ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Move Over Glassholes, Google Eyes Next Generation Of AI Specs
Media 3.0, Laurie Sullivan - Wednesday, December 10, 2025
Google is using AI to develop an ecosystem that supports several prototyp ...
- NBCU To Feature Creators Across Platforms For Olympics Coverage
MediaDailyNews, Colin Kirkland - Wednesday, December 3, 2025
NBCU is bringing back its creator program for the 2026 Winter Olympic ...
- Desiring Dominant TV, Streaming: Who Really Gains With WBD?
TV Watch, Wayne Friedman - Monday, December 1, 2025
Paramount's viewing share would jump to an average 14.2% by adding a ...
- Better Pairing? Streaming + Social: Higher Recall, Purchase Intent
Advanced TV Insider, Wayne Friedman - Wednesday, November 26, 2025
The study by Comcast's Universal Ads was largely focused around "emerging brands ...
- College Football Viewing, Ad Sales Also Growing
Television News Daily, Wayne Friedman - Friday, November 21, 2025
Along with the NFL, college football TV viewing has also made slig ...
- What If TikTok Was A Mid-Size Cable Network?
Planning & Buying Insider, Joe Mandese - Thursday, November 20, 2025
What if it was a mid-size cable network that indexed five tim ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Robert Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- New Season Delivers Slight Increase In Viewing, Ad Spend
Television News Daily, Wayne Friedman - Friday, November 14, 2025
Fox and NBC led the group with $738.9 million and $712.8 milli ...
- Google Reduces Cost Of MMM Tests
Performance Marketing Insider, Laurie Sullivan - Thursday, November 13, 2025
Google this week lowered the minimum requirement to run MMM incrementality testin ...
- Disney Linear, D2C Ad Revenue Slips, ESPN Climbs 8%
Television News Daily, Wayne Friedman - Thursday, November 13, 2025
Disney's domestic ad revenue posted a 3% decline in Q3, according ...