• by Laurie Sullivan  @lauriesullivan, March 28, 2025

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, especially for small businesses.

LinkedIn’s Marketing Overview home page in Campaign Manager offers a centralized snapshot of account performance to keep advertisers informed on the outcome from decisions they made.

Shortly after LinkedIn rolled out Measurement Insights that allows advertisers to get a deeper and single view through an AI-driven tool called Campaign Performance Digest.

Advertisers can find this reporting tool on the Campaign Summary Page to help them understand how campaigns are performing. 

Since rolling out AI-driven Campaign Performance Digest, more than 90% of customers who provided feedback to LinkedIn said the “insights felt accurate and valuable.”

The benefits allow advertisers to analyze full-funnel performance and business impact in a centralized dashboard across campaigns; uncover insights into the buyer journey that provide marketing impact from the top of the funnel to lead generation; improve audience targeting with ad, campaign, member, and company level insights; and access actionable data to drive return-on-investment (ROI) and overall account health.

Other new measurement insights provide a detailed view of campaign performance across campaigns. A Media Planner forecasts the results of campaigns before launching.

It will provide an overview of the expected results of the campaign, including likely return on investment (ROI) with one view.

LinkedIn has also added an option to duplicate your ads across campaigns and accounts, making it easier to broaden your campaigns.

Rather than cutting and pasting relevant information from one ad to another, advertisers can click on “Duplicate” to share campaigns. Dynamic UTMs automate tracking setup to reduce errors and improve performance.

The dashboard has been revised to reflect a new homepage with extended measurements that details campaign performance across campaigns, ads, audiences, and the entire customer journey, beyond just the marketing funnel.