- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Google Lays Off Hundreds On Recruiting Team
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
The slowdown in hiring forced Google to lay off hundreds of employe ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
LinkedIn is rolling out brand partnership labels on in-app posts, according ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
The companies plan to combine their resources to launch new podcast offerin ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- You Don't Need To Be A Weatherman To Know Which Way Media Trust Blows
Red, White & Blog, Joe Mandese - Wednesday, May 10, 2023
Actually, maybe you do. The Weather Channel was the only one ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the fir ...
- AI Gets Social: Marketing Teams Say It's Improving Their Results
Email Insider, Ray Schultz - Friday, April 21, 2023
But 20% are ready to leave their jobs over lack of advanceme ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?
RTBlog, Joe Mandese - Monday, April 10, 2023
A new report doesn't answer that, but it shows Twitter is t ...
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
LinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can acce ...
- LinkedIn Feature Boosts Content Visibility
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 23, 2023
LinkedIn users, in the next few weeks, will have the ability ...
- Basis Technologies Lays Off Employees As It Restructures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2023
Basis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- Dove, LinkedIn Partner To End Hairstyle-Based Racial Discrimination And Create More Equitable Workplaces
Digital News Daily, Colin Kirkland - Thursday, February 16, 2023
Dove and LinkedIn will provide free access to courses designed to crea ...
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Marin Reintroduces Company Platform, Announces Budget Optimizer
Search & Performance Insider, Laurie Sullivan - Friday, December 16, 2022
Marin Software recently reintroduced the company and its platform as MarinOne ...
- Web Scraper To Pay LinkedIn $500,000, Destroy Data About Users
Digital News Daily, Wendy Davis - Thursday, December 8, 2022
hiQ Labs settled its long-running battle with LinkedIn over scraping by agreei ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge Rules
Digital News Daily, Wendy Davis - Monday, November 7, 2022
A federal judge said hiQ Labs violated LinkedIn's terms of service ...
- How LinkedIn Prioritizes B2B Buyer Privacy
Search & Performance Insider, Laurie Sullivan - Thursday, November 3, 2022
LinkedIn says it will continue to invest in innovative tech to he ...
- Microsoft Advertising To Grow Third-Party Business, Netflix Deal Cited
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
During an earnings call, CEO Satya Nadella said there are plans ...