- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- LinkedIn Launches Media Planning API For Agency Partners
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
LinkedIn has launched a Media Planning API, introducing the ability for agen ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Where 6M Pieces Of Content Got Attention
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Strike A Chord: The Connection Between Music And Search
Search & Performance Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
LinkedIn had the highest IVT rate and YouTube the lowest, among channe ...
- And That's The Way It Wasn't: Why Social Media Is No Place To Get Your News
Red, White & Blog, Joe Mandese - Friday, November 17, 2023
"What is happening at TikTok is it is creating the biggest antisemit ...
- 'Parents Don't Get B2B' In LinkedIn's New Marketing Campaign
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
To promote its B2B services, LinkedIn launched a new marketing campaign th ...
- LinkedIn Cuts Hundreds More Jobs
MediaDailyNews, Colin Kirkland - Monday, October 16, 2023
LinkedIn is laying off 668 roles across its engineering, product, talent a ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Google Lays Off Hundreds On Recruiting Team
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
The slowdown in hiring forced Google to lay off hundreds of employe ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
LinkedIn is rolling out brand partnership labels on in-app posts, according ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
The companies plan to combine their resources to launch new podcast offerin ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- You Don't Need To Be A Weatherman To Know Which Way Media Trust Blows
Red, White & Blog, Joe Mandese - Wednesday, May 10, 2023
Actually, maybe you do. The Weather Channel was the only one ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the fir ...