- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- 'Less Than Excited': Israeli Workers' Rights Campaign Flips LinkedIn Celebrations
Marketing Daily, Les Luchter - Thursday, August 8, 2024
One spot says someone's "Less than excited to announce I was la ...
- LinkedIn Invites Brands To Sponsor User-Generated Newsletters
MediaDailyNews, Colin Kirkland - Thursday, August 8, 2024
LinkedIn is inviting brands to sponsor newsletters created by other users ...
- LinkedIn To Pay $6.6M To Settle Erroneous Ad Metrics Suit
MediaDailyNews, Wendy Davis - Friday, July 26, 2024
If approved, the deal will resolve a class-action lawsuit stemming from LinkedIn ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- LinkedIn Disabled Targeted Ad Tool
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- LinkedIn Begins Labeling AI-Generated Content
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
LinkedIn has announced it will begin adding labels to in-stream content creat ...
- LinkedIn Says 75% Of People Use AI At Work
MediaDailyNews, Colin Kirkland - Thursday, May 9, 2024
The report, which spans 31 countries, shows that use of generative-AI technolo ...
- LinkedIn Releases First Games On Mobile, Desktop
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
The move to add gaming to its platform will likely increase t ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- LinkedIn Settles Battle Over Faulty Ad Metrics
MediaDailyNews, Wendy Davis - Tuesday, April 9, 2024
LinkedIn and two advertisers have agreed to settle a battle over t ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- LinkedIn Tests TikTok-Esque Video Feed
MediaDailyNews, Colin Kirkland - Thursday, March 28, 2024
In adopting a short-form video feed, LinkedIn is following the lead ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- LinkedIn Launches Media Planning API For Agency Partners
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
LinkedIn has launched a Media Planning API, introducing the ability for agen ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Where 6M Pieces Of Content Got Attention
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Strike A Chord: The Connection Between Music And Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
LinkedIn had the highest IVT rate and YouTube the lowest, among channe ...