• by Colin Kirkland , October 31, 2025

Filling in a notable gap left in its previous earnings report, Microsoft has announced engagement statistics for its business-to-business social media platform Linkedin, highlighting major increases in post comments and video views. 

In its most recent quarterly report, Microsoft included findings reiterated in a post from LinkedIn CEO Ryan Roslansky, who shared that the platform saw 24% growth in user comments over the past quarter. 

Comments are thriving on video posts. Like other leading social networks -- especially Instagram -- LinkedIn has been prioritizing over the past year, launching AI-powered video ads, livestream events, and a TikTok-like video feed. 

In February, the company announced that video uploads had increased by 36% year-over-year, with video creation growing 100%. Roslansky states that video uploads have continued to increase, seeing double-digit growth over the past 3 three quarters. 

Upon seeing the increased user activity, LinkedIn has warned its community about potential steps it may take to protect user data and combat fake bot-driven engagement.

Two months ago, the company changed its comment policies, suggesting that it may limit the number of comments a member or a LinkedIn Page can make in a certain time period. 

“If we detect excessive comment creation or use of an automation tool, we may limit the visibility of those comments,” the company’s updated rules state.

Oscar Rodriguez, LinkedIn’s vice president of product, also mentioned fake engagement in a post, writing that the company’s goal “is to make engagement pods ineffective,” as it seeks out automated spam and browser extensions, while “reducing the number of low-quality posts, including clickbait, promotional content and automated comments.”

Despite concerns surrounding fake engagement, Microsoft’s earnings report states that LinkedIn’s advertising business is responsible for increasing the platform’s revenue by 10%. 

While LinkedIn boasts over a billion registered users, the platform’s ads reach about 350 million active users per month.

Earlier this month, the World Advertising Research Center (WARC) released projections showing LinkedIn’s ad revenue would surge over the next few years, hitting an estimated $11.3 billion by 2027.