COLIN KIRKLAND

Articles by Colin All articles by Colin

• YouTube Offers Advertisers Placement Near Top-Performing Shorts in MediaDailyNews on 04/18/2024
  

  YouTube is launching a "Select Shorts" ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.

• IAS Adds Misinformation Measurement Across Meta Apps in MediaDailyNews on 04/18/2024
  

  Integral Ad Science is expanding its offerings with Meta to include the Global Alliance for Responsible Media (GARM) category of misinformation.

• TikTok Begins Launch Of Instagram Competitor 'Notes' App in MediaDailyNews on 04/17/2024
  

  TikTok has begun rolling out its new photo-sharing app in select markets, including iOS and Android users in Canada and Australia.

• LinkedIn Testing Premium Company Pages With AI-Driven Content in MediaDailyNews on 04/17/2024
  

  LinkedIn has begun testing Premium Company Pages, which offer small and medium-sized businesses access to various features like AI-powered content creation for a monthly fee.

• DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement in MediaDailyNews on 04/16/2024
  

  DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 24, 2023 to March 14, 2024, resulting in a brand-safety score as low as 70%, but the company says X actually deserved a score of 99.9% across all campaigns. "This means that X's Brand Safety Rate exceeds global benchmarks for brand safety," DoubleVerify stated.

• TikTok Expands Ticket-Selling Integrations Through AXS Partnership in MediaDailyNews on 04/16/2024
  

  TikTok is expanding its in-app ticket-selling integrations through the partnership with U.S. ticket outlet AXS for live sports and entertainment events.

• YouTube To Cut Down On Mobile Third-Party Ad Blockers in MediaDailyNews on 04/15/2024
  

  YouTube's update may make it more difficult for users to watch YouTube videos without paying for the company's ad-free tier.

• Bluesky Welcomes Heads Of State To Its Platform in MediaDailyNews on 04/16/2024
  

  Bluesky implemented its policy of banning heads of state from joining while the platform existed as invite-only a year earlier - working to build out its unique protocol and compete with other social messaging apps.

• Instagram Tests Teen 'Sextortion' Prevention Tools After Murky Past in MediaDailyNews on 04/12/2024
  

  Meta is testing new ways to help protect younger Instagram users from falling victim to various forms of intimate image abuse, while also trying to boost awareness surrounding potential sextortion scams across the image-and-video-sharing app.

• TikTok Reportedly Developing Ad Deals For Virtual Influencers in MediaDailyNews on 04/11/2024
  

  TikTok has reportedly been talking with advertisers about an AI-generated feature that creates virtual influencers to star in videos on the app. A script would be generated for a video ad based on a prompt provided by the advertiser.

Comments by Colin All comments by Colin

• TikTok Honors Top Creators With Discover List by Colin Kirkland (Digital News Daily on 10/20/2021)
  

  Hi John, sorry it's 13.8 billion dollars. 

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