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Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit's advertising API, onboarding AI ad platform Smartly, and introducing asset group capability.
TikTok is looking to expand the NFL's presence across its platform via a multiyear partnership, offering advertisers new opportunities to tap into NFL content.
X has announced that creators based in the U.S. must now go through X Money to receive payouts in an effort to onboard more users to its recently launched payments platform.
Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a longer brand story while capturing the attention of users most likely to invest.
Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend local businesses.
Snap has expanded the beta version of its recently launched attribution model to boost campaign engagement for app advertisers by connecting Snap Ads insights to mobile measurement partners for a deeper understanding of overall ad performance.
Instagram is renaming its 'AI creator' label to 'AI-generated profile' and will restrict the reach of unlabeled profiles that feature AI-generated people.
Pinterest VP of Finance and Business Operations Vikram Naidu has been named interim CFO. Donnelly's successor will manage Pinterest's key tvScientific and AWS investments.
X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating "an agent that lives in chats."
Great column, Steven! Love your voice here. I just launched a Substack and it does feel like watching something natural grow...
Hi John, sorry it's 13.8 billion dollars.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
