COLIN KIRKLAND

Articles by Colin All articles by Colin

• X Partners With Paris Hilton For Live Shopping Event in Marketing Daily on 10/02/2023
  

  Users "can watch a livestream, chat with others & shop at the same time," according to a tweet.

• TikTok Tests Ad-Free Subscription Plan Outside U.S. in MediaDailyNews on 10/02/2023
  

  TikTok has begun testing an ad-free subscription tier in one unidentified English-speaking market outside the U.S. For $4.99/month, eligible subscribers will be able to explore the popular social media platform without the interruption of ads served by TikTok.

• X CEO Says Platform Has Paid Creators $20M in MediaDailyNews on 09/29/2023
  

  X CEO Linda Yaccarino said that the platform formerly known as Twitter has paid its creator community almost $20 million.

• TikTok Offers Marketers New AI 'Creative Assistant' Tool in MediaDailyNews on 09/29/2023
  

  TikTok has launched an AI-powered virtual assistant designed to help brands and creators navigate their "creative journey" on the popular social media app.

• Redditors No Longer Able To Opt Out Of Personalized Ads in MediaDailyNews on 09/28/2023
  

  Included in a host of new privacy, ads, and location settings, Reddit is no longer allowing its users to opt out of seeing personalized ads based on their in-app activity, while introducing new ad control options to counteract the changes.

• TikTok Tests Centralized In-App Wallet Amidst Indonesia Backlash in MediaDailyNews on 09/28/2023
  

  Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking platform that includes a currency native to TikTok.

• Snapchat Funnels Ad Campaign Tips Into New Desktop Game in MediaDailyNews on 09/27/2023
  

  On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed at helping educate the platform's Agency partners on how to build effective Snapchat briefs and ad campaigns to "level up results for their clients and reach their audience."

• YouTube Changes Parameters For Specific Monetizable Content in MediaDailyNews on 09/27/2023
  

  YouTube is changing the parameters of what types of content creators are able to monetize on the platform, making it more profitable to post clips focused on abortion and adult sexual abuse, while restricting ad revenue from content related to eating disorders.

• YouTube To End Ad-Free 'Premium Lite' Subscription Tier in MediaDailyNews on 09/26/2023
  

  YouTube will end its Premium Lite subscription tier October 25. Users paying for this tier are required to subscribe to the platform's Premium tier to continue an ad-free video-watching experience on the app.

• Google To Migrate Podcast Listeners From Podcast App To YouTube Music in MediaDailyNews on 09/26/2023
  

  Google plans to shut down its podcast app in 2024. YouTube Music's podcast offerings will be expanding globally by the end of 2023, introducing users to discover and community features, as well as the ability to switch between audio podcasts and video.

Comments by Colin All comments by Colin

• TikTok Honors Top Creators With Discover List by Colin Kirkland (Digital News Daily on 10/20/2021)
  

  Hi John, sorry it's 13.8 billion dollars. 

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