Articles by Colin All articles by Colin
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps in
Digital News Daily on
10/19/2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it.
- Snapchat Partners With Universal On Halloween Kills AR Lens in
Digital News Daily on
10/14/2021
The new mobile lens features a new AR technology called volumetric video, which records video in 3D, allowing performers to be captured three-dimensionally in real-time and picking up specific details like facial expressions.
- AR Platform Turns Beverage Cans Into Brands in
Digital News Daily on
10/12/2021
The platform will transform the content a brand provides into an AR experience. Brands can add storytelling, social, promotional content and sell directly from their AR label.
- Study Reveals Social Media Addiction, Impact On Critical Thinking in
Digital News Daily on
10/11/2021
A recent article in "The Atlantic" equated social media to "attention alcohol" and "The Wall Street Journal" drew a comparison between Facebook and the tobacco industry in its manipulative targeting of teens with a dangerous product. Helen Lee Bouygues, president of Reboot Foundation, identifies these issues as a national health crisis.
- Campaign Drives Awareness Of COVID-19's Impact On Black Communities in
MediaDailyNews on
10/06/2021
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation and spread awareness of how the pandemic affects Black lives in particular.
- Twitter's 'Best Of Tweets' Competition Open For Submissions in
Digital News Daily on
10/05/2021
Brands can gain recognition for meaningful Twitter campaigns, although there is no actual prize.
- Snap Forms 'AR Lab' Partnership With WPP in
MediaDailyNews on
09/30/2021
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experience for consumers, and better results for advertisers.
- Consumers Say They've Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive in
MediaDailyNews on
09/30/2021
The research provides insight into how brands can improve social media messaging experiences.
- TikTok Partnership With IAS Focuses On Brand Safety in
Digital News Daily on
09/29/2021
TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform.
- TikTok Specialty Agency Launches Scholarship Program For Content Creators in
Digital News Daily on
09/29/2021
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art expertise developed by LINK.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
