COLIN KIRKLAND

Colin Kirkland is a staff writer at MediaPost covering social media and mobile media, among other topics.
- Meta Reports Q2 Growth, Unveils 'Superintelligence' Lab in
MediaDailyNews on
07/31/2025
As Meta reported growth in usage and revenue in Q2 2025. CEO Mark Zuckerberg shared his excitement over the ongoing development of "personal superintelligence," funded by the company's successful ad
business.
- X Hints At 'Sleeker,' Pricier AI-Driven Ad Formats in
MediaDailyNews on
07/31/2025
X is revamping the appearance and functionality of its in-stream ads. X recently cut hashtags and emojis from paid promotions and continues to refine its ad formats, which it says will be "sleeker,"
blend naturally into users' timelines, and depend more heavily on AI
- WTF Is YouTube Monetizing Now: 'Stronger Profanity' in
MediaDailyNews on
07/30/2025
YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators more freedom to swear - and to monetize their content.
- TikTok Expands Off-Platform Ad Program in
MediaDailyNews on
07/30/2025
Building on its "Out of Phone" ad program, TikTok is introducing new partners to the multi-screen ad experience across billboards, in-store displays, cinema promos and more in U.S. shopping malls,
taxis and water-refilling stations.
- TikTok Launches American Idol-esque Singing Competition in
MediaDailyNews on
07/29/2025
TikTok has partnered with iHeartRadio to launch "Next Up: Live Music," a singing competition that began this week and will run through September.
- YouTube To Use AI To Restrict Minors From Platform in
MediaDailyNews on
07/29/2025
YouTube will begin rolling out an AI-powered "age estimation model" on August 13 to determine whether U.S.-based users are under 18 via in-app activity, account longevity, and other signals.
- Meta To Suspend All Political Ads In EU in
MediaDailyNews on
07/28/2025
Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms in Europe. While the EU says its obligations will not affect the content of political ads,
platforms must show evidence of how political ads are targeted and who funded each ad. The EU's pending Transparency and Targeting of Political Advertising regulation is intended to cut down on
manipulation of information, foreign election interference and the misuse of users' personal data, according to EU regulators. By October 10, digital ad platforms must meet certain transparency
requirements to fulfill the TTPA's demands.
- TikTok Could Go Dark For U.S. Users If China Doesn't Agree To Deal in
MediaDailyNews on
07/28/2025
Despite President Donald Trump's insistence that the White House will save TikTok before the September 17 deadline, Commerce Secretary Howard Lutnick said the app will disappear in the U.S. if China
does not approve a deal.
- Spotify, Netflix Partner On 'Happy Gilmore' Game Promo in
MediaDailyNews on
07/24/2025
The game, available exclusively in the Spotify app, invites players to conjure the right swing for each hole on the course, with options to use a hockey stick and other unusual accessories in
gameplay.
- Snap Brings 'Home Safe' Functionality To Real-Time Map in
MediaDailyNews on
07/24/2025
For Snap Map users, the new feature, "Home Safe," lets friends and family know when they have made it home safely.