• by Colin Kirkland , Yesterday

Weeks after teasing a “bigger,” “bolder” chapter of TikTok in the United States, the social media company's North American and global brands and agency business head Khartoon Weiss has announced that she will be leaving to “pursue a new opportunity.”

Planning to exit TikTok on April 9, Weiss addressed clients and partners in a memo on Tuesday, expressing confidence in her team as it searches for a new business leader, while ensuring the prioritization of clients’ business priorities.

Just over a week ago, Weiss presented at TikTok’s NewFronts event in New York City, attempting to sell advertisers on the future of TikTok’s U.S.-centric app and covering several upcoming ad placements and brand tools, while using national pride to offset widespread user concerns.

“This is structure, partnership, safety, long-term growth, all specifically built for the U.S., in the U.S., by the U.S.,” Weiss said at the event, ushering in the company's recently devised U.S. venture — a product of the Protecting Americans from Foreign Adversary Controlled Applications Act passed by Congress in 2024.

“TikTok is here — we are here,” Weiss declared at NewFronts, adding: “We are absolutely confident in our platform and confident in the future of this platform.”

However, following her spirited presentation to advertisers, Weiss is departing the company after six years, joining a list of executives who have left TikTok amid privacy and data concerns stemming from the platform’s ties to its parent company ByteDance and the Chinese government.

Over the past two years, TikTok ad sales turnover has included Zuber Mohammed (former global head of consumer marketing), Sameer Singh (former head of ad sales in North America), Jack Bamberger (former U.S. general manager of agency business), Kate Jhaveri (former marketing head) and Blake Chandlee, who was replaced by Weiss in 2025.