Tag results for "newfronts"
- CTV 'Upfront' Soars 35% To $6.41 BillionCTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, OthersFox Sports and Twitter will team to cover this year's FIFA Wor ...
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy ProbeAs far as intent signals go, Twitter's new owner has sent so ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- NBCU Starts New Streaming Advertising Innovations For PeacockThe first new ad innovation is Peacock Frame Ad, where a displ ...
- NBC Plans Live, In-Person Upfront EventsThe first event will be scheduled for March 22 in New Yo ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement ToolsAmazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual OfferingsThe ad unit allows for linear-like scale in streaming's data-driven environment ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms"Everything we've dreamed of" in terms of innovative marketing formats "is n ...
- YouTube Brandcast Delivered: What It Means For Advertising, PerformanceYouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- Amazon Claims 120M Homes Monthly For Its OTT Video BusinessThe company says OTT advertising now appears on IMDb TV, Twitch, t ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
- Tubi Flips Strategy With Leap Into Original ContentAt Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will lo ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts DebutAmazon is using deep-learning models based on algorithms to improve on t ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFrontsThe agency's group director weighs in on what matters most now a ...
- ATV Nuggets From The NewFrontsResearch shared during IAB's virtual event this week offered insights on consumer ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'Vice said news content related to George Floyd and related protests h ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To BenefitConnected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- Hulu Launches GatewayGo Ad Format Focused On Promo OffersThe new effort, where viewers can scan barcodes from onscreen TV a ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During UpheavalRoku offers a "top 1%' deal, Hulu debuts a direct-response ad forma ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021Some 72% of media buyers say the NewFronts are more important th ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, SnapThe IAB will offer its NewFronts as a virtual, video upfront seri ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in ...
- IAB Reschedules NewFronts For Mid-JuneNewFront presentations from a number of digital media companies, which had be ...
- Digitas, NBCU, ViacomCBS Are Latest To Move To Digital UpfrontsDigitas, NBC Universal to provide dates and specifics for their virtual presentatio ...
- IAB Offers Streaming Options As Virtual Upfronts Gain MomentumThe IAB is now offering streaming options to members who are abandoni ...
