Tag results for "newfronts"
- Spotify Invests In Ad Business Through Rebranded Ads ManagerThe rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- TikTok Unveils New Premium Ad Offerings, Publisher PartnersAt its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Next Steps For Google After NewFrontsIf the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts EventSpotify highlighted its video ad opportunities at its first NewFront event, a ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching ToolThe announcement during its NewFront presentation today also included a new "Remind ...
- Offshoring America's News Verification"We're finding people are coming to us because we rise above divisi ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFrontsManaging AI, correcting misperceptions of news, and investing in new innovations we ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCUTrade Desk advertisers now have direct access to Roku via a priva ...
- Titans Of News Media Meeting Monday To Discuss Digital FutureAll eyes will be on a sprawling, 90-minute panel discussion event ne ...
- IAB Revenue Report Reveals Back-Half ExpansionWhile 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTVUpfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- Snapchat Tests New AI Feature, Generates 'Dreams'Snapchat is testing a new way for users to play around wi ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The SameI've had a running bet with Barry Fischer about when the upfro ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast UpfrontWell, they weren't exactly ADUs, but due to a glitch, recordings ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping AdsWith new AR ad features for Instagram Reels and Facebook Stories a ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content SecondMy takeaway after a week of newfront presentations: video of all kin ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' OptionPulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris OlympicsFrom Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad PlacementRoku also announced new ad opportunities tied to its home page a ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With HuluDisney has teamed with Innovid to enable actionable insights in digital a ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple CurrenciesHalf of video buyers are using biometric attention metrics. When it com ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Weird Charlie Collier's 'Newfront Uptime'"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)Asked what has been most interesting to see at the newfronts ...
- YouTube Announces New Ad Formats On ShortsYouTube announced a series of new ad formats rolling out to t ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI AssistantAfter spending an hour pitching newfront attendees on its ability to crea ...
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'"While viewing, a notification prompts the viewers they can shop just wh ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts"For this, we needed your help. We need a great button endi ...
