Tag results for "newfronts"
- Snap Pitches Authentic Human Connections, Unveils Generative AI AssistantAfter spending an hour pitching newfront attendees on its ability to crea ...
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'"While viewing, a notification prompts the viewers they can shop just wh ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts"For this, we needed your help. We need a great button endi ...
- YouTube Builds Shorts Into New Awareness ModelsYouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Vevo Newfront To Feature Live Performance By J BalvinVevo's newfront presentation May 4 appropriately will conclude with a live performan ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 HostThe IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-PersonThe speakers, which include many notable shes and at least two he ...
- For Your Consideration: New 'Front' Names Inspired by Upfronts, NewFrontsUntil now, no one has come up with any other new "Fron ...
- Digitas: We're Taking Our NewFront PrivateDeclining to comment on why it pulled out of this year's I ...
- Newfront Creator Digitas Is No Longer Part Of ItFifteen years after conceiving it, Digitas is no longer part of t ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. NewfrontsIn a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Origin Story: 'Live' At The NewfrontsHow do you publish 20 days of live coverage about a seri ...
- Ramble OnSometimes I grow so tiring, but this column will help you wh ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take ShapeOf the seven companies that have elbowed their way into next month ...
- CTV 'Upfront' Soars 35% To $6.41 BillionCTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, OthersFox Sports and Twitter will team to cover this year's FIFA Wor ...
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy ProbeAs far as intent signals go, Twitter's new owner has sent so ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- NBCU Starts New Streaming Advertising Innovations For PeacockThe first new ad innovation is Peacock Frame Ad, where a displ ...
- NBC Plans Live, In-Person Upfront EventsThe first event will be scheduled for March 22 in New Yo ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement ToolsAmazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual OfferingsThe ad unit allows for linear-like scale in streaming's data-driven environment ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms"Everything we've dreamed of" in terms of innovative marketing formats "is n ...
- YouTube Brandcast Delivered: What It Means For Advertising, PerformanceYouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- Amazon Claims 120M Homes Monthly For Its OTT Video BusinessThe company says OTT advertising now appears on IMDb TV, Twitch, t ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
