Tag results for "newfronts"
- Tubi Flips Strategy With Leap Into Original ContentAt Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will lo ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts DebutAmazon is using deep-learning models based on algorithms to improve on t ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFrontsThe agency's group director weighs in on what matters most now a ...
- ATV Nuggets From The NewFrontsResearch shared during IAB's virtual event this week offered insights on consumer ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'Vice said news content related to George Floyd and related protests h ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To BenefitConnected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- Hulu Launches GatewayGo Ad Format Focused On Promo OffersThe new effort, where viewers can scan barcodes from onscreen TV a ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During UpheavalRoku offers a "top 1%' deal, Hulu debuts a direct-response ad forma ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021Some 72% of media buyers say the NewFronts are more important th ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, SnapThe IAB will offer its NewFronts as a virtual, video upfront seri ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in ...
- IAB Reschedules NewFronts For Mid-JuneNewFront presentations from a number of digital media companies, which had be ...
- Digitas, NBCU, ViacomCBS Are Latest To Move To Digital UpfrontsDigitas, NBC Universal to provide dates and specifics for their virtual presentatio ...
- IAB Offers Streaming Options As Virtual Upfronts Gain MomentumThe IAB is now offering streaming options to members who are abandoni ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live EventAs some TV networks and businesses abandon live upfront events, A+E ...
- Fox News Is First to Cancel An Upfront Over CoronavirusSo far, upfront events panned by others -- including CNN, FreeWheel, A& ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront SpendingIn terms of allocating their ad budgets, ad execs are much mo ...
- At Newfronts, YouTube And Hulu Flex Their MusclesHulu's event felt like a TV upfront, with flash, breezy presentations a ...
- YouTube Pushes Scale, Original Series At NewfrontYouTube says it reaches more 18-49s in the U.S. than every cab ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "alwa ...
- Vice NewFront Promotes Brand Safety, Metrics And Site RedesignThe site change will streamline user engagement and experience and provide advertise ...
- Meredith Corp. Adds Video Content, Focus On Red Carpet, Reality TVWhile other publishers' NewFront presentations chose to focus on the media compa ...
- Twitter NewFront Highlights News, Sports, Live EventsThe company wants to be the global public square, where people ...
- Verizon Media Expands DSP Audio Inventory, Video ProgrammingPodcast, music, talk and radio inventory from Pandora and iHeartRadio will n ...
- Marketers To Average $18M On Digital Video This YearAccording to an IAB report, original digital video content now makes ...
- Viacom To Launch Channels On Pluto TV May 1The company is planning three different types of channels for its Plu ...
- 'New York Times' Newfront Touts New Ad Targets, Food FestivalTimes executives revealed novel ad targeting and an emphasis on its TV-fi ...
- Target In, Disney Out For 2019 IAB NewfrontsTarget will be the second retail company to have a presence ...
