- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had be ...
- Digitas, NBCU, ViacomCBS Are Latest To Move To Digital Upfronts
Digital News Daily, Karlene Lukovitz - Thursday, March 12, 2020
Digitas, NBC Universal to provide dates and specifics for their virtual presentatio ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoni ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E ...
- Fox News Is First to Cancel An Upfront Over Coronavirus
Digital News Daily, Karlene Lukovitz - Wednesday, March 4, 2020
So far, upfront events panned by others -- including CNN, FreeWheel, A& ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much mo ...
- At Newfronts, YouTube And Hulu Flex Their Muscles
Video Insider, Alex Weprin - Tuesday, May 7, 2019
Hulu's event felt like a TV upfront, with flash, breezy presentations a ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cab ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "alwa ...
- Vice NewFront Promotes Brand Safety, Metrics And Site Redesign
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
The site change will streamline user engagement and experience and provide advertise ...
- Meredith Corp. Adds Video Content, Focus On Red Carpet, Reality TV
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
While other publishers' NewFront presentations chose to focus on the media compa ...
- Twitter NewFront Highlights News, Sports, Live Events
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The company wants to be the global public square, where people ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will n ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Times executives revealed novel ad targeting and an emphasis on its TV-fi ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence ...
- IAB Releases Newfronts Schedule, Adds Vudu
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
One surprising new entrant is Walmart-owned streaming video company Vudu, which h ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Video Insider, Alex Weprin - Tuesday, October 16, 2018
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment ne ...
- Ad-Supported OTT Viewers Incremental To TV
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do n ...
- IAB Report Details New Ad-Supported OTT Video Viewer Segment
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertisi ...
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
MediaDailyNews, Joe Mandese - Wednesday, May 30, 2018
As 2018-19 upfront and/or newfront negotiations heat up, it's more than like ...
- NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety
Digital News Daily, Alex Weprin - Tuesday, May 8, 2018
NBCU's top ad sales exec Linda Yaccarino criticized technology companies for da ...
- IAB Sets West Coast NewFronts For October
Digital News Daily, Alex Weprin - Monday, May 7, 2018
The West Coast NewFronts will be held at NeueHouse and will featu ...
- At NewFronts, It's The Publishers Embracing OTT
Digital News Daily, Alex Weprin - Thursday, May 3, 2018
Conde Nast announced three new OTT channels at its NewFront presentation ...
- YouTube Touts 'Responsibility' At NewFront
Digital News Daily, Alex Weprin - Friday, May 4, 2018
At YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought ...
- Meredith To Debut New Digital Series, Video Sales Guarantees
Publishers Daily, Sara Guaglione - Thursday, May 3, 2018
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical vid ...
- Hulu Struts Into The Upfront
Digital News Daily, Alex Weprin - Wednesday, May 2, 2018
An aura of confidence surrounded Hulu's upfront presentation Wednesday. Hot off ...
- ESPN Expanding Digital Programming
Digital News Daily, Alex Weprin - Wednesday, May 2, 2018
Earlier this week the company announced that Sportscenter would launch a n ...
- BBC News Offers Advertisers 'Trust' As It Rolls Out U.S. Music Offering
Digital News Daily, Alex Weprin - Tuesday, May 1, 2018
BBC News framed itself as a place where marketers and consumers c ...