Tag results for "newfronts"
- IAB Releases Newfronts Schedule, Adds VuduOne surprising new entrant is Walmart-owned streaming video company Vudu, which h ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans"People" magazine and "Entertainment Tonight" are poised to expand live entertainment ne ...
- Ad-Supported OTT Viewers Incremental To TVViewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do n ...
- IAB Report Details New Ad-Supported OTT Video Viewer SegmentAs part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertisi ...
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It SeparatelyAs 2018-19 upfront and/or newfront negotiations heat up, it's more than like ...
- NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand SafetyNBCU's top ad sales exec Linda Yaccarino criticized technology companies for da ...
- IAB Sets West Coast NewFronts For OctoberThe West Coast NewFronts will be held at NeueHouse and will featu ...
- At NewFronts, It's The Publishers Embracing OTTConde Nast announced three new OTT channels at its NewFront presentation ...
- YouTube Touts 'Responsibility' At NewFrontAt YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought ...
- Meredith To Debut New Digital Series, Video Sales GuaranteesMeredith's NewFront announced a new ad product called "Meredith Stories," vertical vid ...
- Hulu Struts Into The UpfrontAn aura of confidence surrounded Hulu's upfront presentation Wednesday. Hot off ...
- ESPN Expanding Digital ProgrammingEarlier this week the company announced that Sportscenter would launch a n ...
- BBC News Offers Advertisers 'Trust' As It Rolls Out U.S. Music OfferingBBC News framed itself as a place where marketers and consumers c ...
- Oath Turns To 'Trust' And Notable Names At NewFrontIn its programming, the company leaned into its strengths: sports, built arou ...
- Conde Nast Creates Dedicated OTT Channels For 'Wired,' Bon Appetit, 'GQ'The 'Wired' channel will launch later this year, while the channels f ...
- NewFront Buyers Expected To Up Ad Spend On Digital, Mobile VideoMarketers are currently allocating 59% of their digital ad budget to digit ...
- Viacom Formally Introduces Viacom Digital Studios At NewFrontThe studio will feature talent and brands from across the company's sui ...
- Twitter Keeps It 'Live' At NewfrontThe company says that video now accounts for more than half ...
- NewFronts Streamlined, But Video Remains Front And CenterThis year's NewFront presentations are streamlined from years past, with far few ...
- IAB: Digital Video Still Has Untapped Potential For BrandsOriginal digital videos (ODV) can engage consumers who may not be well-serv ...
- IAB Trims Newfronts To One WeekThe Interactive Advertising Bureau released the schedule for a trimmed-down version ...
- Brand Safety Emerges As A Big Theme Of NewFrontsNewFronts have preoccupied many industry stakeholders this week. One key theme that ...
- Group Nine Make No Small PlansGroup NIne includes brands like Thrillist and NowThis and at its NewFro ...
- Astronauts Wanted Searching The Talent SpaceAstronauts Wanted, the new digital production company started by Sony and form ...
- Does Streaming Have a 'Commercial' Star?As television's Upfronts await, those big budget, commercially-supported network shows compete large ...
- Studio71 Makes Big PlansStudio71’s Rhett & Link and Lilly Singh and its Family Fun Pa ...
- BBC, Newsy: 2 Sizes To Every StoryThe vast and venerable BBC, the scrappy Newsy -- both carve o ...
- Trusted Media Brands Is Safe At HomeAs advertisers fret over brand safety Trusted Media Brands tells NewFronts buye ...
- YouTube CEO Susan Wojcicki Uses NewFronts To Apologize YouTube has been working around the clock to make sure brand a ...
- YouTube: We're Not TV, But Here Are Some New TV ShowsCEO Susan Wojcicki apologizes for brand safety snafu; YouTube announces six TV-li ...
