- Vice NewFront Promotes Brand Safety, Metrics And Site Redesign
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
The site change will streamline user engagement and experience and provide advertise ...
- Meredith Corp. Adds Video Content, Focus On Red Carpet, Reality TV
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
While other publishers' NewFront presentations chose to focus on the media compa ...
- Twitter NewFront Highlights News, Sports, Live Events
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The company wants to be the global public square, where people ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will n ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Times executives revealed novel ad targeting and an emphasis on its TV-fi ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence ...
- IAB Releases Newfronts Schedule, Adds Vudu
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
One surprising new entrant is Walmart-owned streaming video company Vudu, which h ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Video Insider, Alex Weprin - Tuesday, October 16, 2018
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment ne ...
- Ad-Supported OTT Viewers Incremental To TV
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do n ...
- IAB Report Details New Ad-Supported OTT Video Viewer Segment
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertisi ...
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
MediaDailyNews, Joe Mandese - Wednesday, May 30, 2018
As 2018-19 upfront and/or newfront negotiations heat up, it's more than like ...
- NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety
Digital News Daily, Alex Weprin - Tuesday, May 8, 2018
NBCU's top ad sales exec Linda Yaccarino criticized technology companies for da ...
- IAB Sets West Coast NewFronts For October
Digital News Daily, Alex Weprin - Monday, May 7, 2018
The West Coast NewFronts will be held at NeueHouse and will featu ...
- At NewFronts, It's The Publishers Embracing OTT
Digital News Daily, Alex Weprin - Thursday, May 3, 2018
Conde Nast announced three new OTT channels at its NewFront presentation ...
- YouTube Touts 'Responsibility' At NewFront
Digital News Daily, Alex Weprin - Friday, May 4, 2018
At YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought ...
- Meredith To Debut New Digital Series, Video Sales Guarantees
Publishers Daily, Sara Guaglione - Thursday, May 3, 2018
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical vid ...
- Hulu Struts Into The Upfront
Digital News Daily, Alex Weprin - Wednesday, May 2, 2018
An aura of confidence surrounded Hulu's upfront presentation Wednesday. Hot off ...
- ESPN Expanding Digital Programming
Digital News Daily, Alex Weprin - Wednesday, May 2, 2018
Earlier this week the company announced that Sportscenter would launch a n ...
- BBC News Offers Advertisers 'Trust' As It Rolls Out U.S. Music Offering
Digital News Daily, Alex Weprin - Tuesday, May 1, 2018
BBC News framed itself as a place where marketers and consumers c ...
- Oath Turns To 'Trust' And Notable Names At NewFront
Digital News Daily, Alex Weprin - Tuesday, May 1, 2018
In its programming, the company leaned into its strengths: sports, built arou ...
- Conde Nast Creates Dedicated OTT Channels For 'Wired,' Bon Appetit, 'GQ'
Publishers Daily, Sara Guaglione - Tuesday, May 1, 2018
The 'Wired' channel will launch later this year, while the channels f ...
- NewFront Buyers Expected To Up Ad Spend On Digital, Mobile Video
Digital News Daily, Gavin O'Malley - Monday, April 30, 2018
Marketers are currently allocating 59% of their digital ad budget to digit ...
- Viacom Formally Introduces Viacom Digital Studios At NewFront
Digital News Daily, Alex Weprin - Monday, April 30, 2018
The studio will feature talent and brands from across the company's sui ...
- Twitter Keeps It 'Live' At Newfront
Digital News Daily, Alex Weprin - Monday, April 30, 2018
The company says that video now accounts for more than half ...
- NewFronts Streamlined, But Video Remains Front And Center
Video Insider, Alex Weprin - Tuesday, May 1, 2018
This year's NewFront presentations are streamlined from years past, with far few ...
- IAB: Digital Video Still Has Untapped Potential For Brands
Digital News Daily, Alex Weprin - Thursday, April 26, 2018
Original digital videos (ODV) can engage consumers who may not be well-serv ...
- IAB Trims Newfronts To One Week
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
The Interactive Advertising Bureau released the schedule for a trimmed-down version ...
- Brand Safety Emerges As A Big Theme Of NewFronts
RTBlog, Tobi Elkin - Friday, May 12, 2017
NewFronts have preoccupied many industry stakeholders this week. One key theme that ...