IAB Sets West Coast NewFronts For October

The Interactive Advertising Bureau said Monday that it will hold a West Coast edition of its Digital Content NewFronts October 9-10.

Unlike the New York NewFronts, which are spread across the city over the week, this event will be held in one location: NeueHouse Hollywood.

The NewFronts will feature presentations from digital programmers geared toward brands and media buyers.

"We expect to see even more out-of-the-box programming in the mix, taking full advantage of emerging formats ranging from virtual reality to podcasts," said Anna Bager, executive VP of industry initiatives for the IAB.

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