- California Pizza Kitchen Turns Order Mishap Into Viral Promotion
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
When an order mishap went public, the chain cleverly turned the incide ...
- LinkedIn Agrees To Pay $6.6 Million To Settle Suit Over Erroneous Ad Metrics
Raw, Wendy Davis - Friday, July 26, 2024
If approved, the proposed settlement will resolve a class-action lawsuit stemming fr ...
- Amazon Prime Subscribers Battle Company Over Video Privacy
MediaDailyNews, Wendy Davis - Thursday, July 25, 2024
"Once consumers are in the Amazon system, Amazon amasses data profiles f ...
- Charter Sees Steeper Q2 Video Subscriber Declines, Broadband Fares Better
Television News Daily, Wayne Friedman - Friday, July 26, 2024
Total video subscribers losses widened substantially in Q2 to 408,000 from 200,0 ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Cameo Settles Charges Over Paid Endorsements
MediaDailyNews, Wendy Davis - Wednesday, July 24, 2024
Cameo, valued at $1 billion in 2021, will pay $100,000 to sett ...
- Product Placement Spending Surges, Despite Impact Of Hollywood Strikes
MediaDailyNews, Joe Mandese - Thursday, July 25, 2024
Brands increased product placement spending 12.3% globally on TV, film, video gam ...
- YouTube Growth Slows: CTV, Competition Poised To Make A Dent?
TV Watch, Wayne Friedman - Thursday, July 25, 2024
YouTube has seen continued quarterly improvements in ad revenues since Q1 20 ...
- Utah's Social Media Law Doesn't Conflict With Section 230, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, July 23, 2024
The Utah Minor Protection in Social Media Act requires platforms to lim ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Netflix, YouTube Dominate Aggregate Growth In June
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
Walt Disney - the industry leader in this June index - fe ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Social Video, CTV Are Top Choices For Streaming Ads
Research Intelligencer, Robert Williams - Wednesday, July 17, 2024
Three quarters of buying advertising on connected television apps is automated, ...
- Global Streaming Ad Share Grows To 28%, Subscriptions Still Dominant
Television News Daily, Wayne Friedman - Wednesday, July 17, 2024
Advertising will remain a strong growth factor in the global streaming marketplac ...
- Google, TikTok Fight Potentially Harmful Video Claims
MediaDailyNews, Wendy Davis - Monday, July 15, 2024
Google and TikTok are urging a federal judge to dismiss a lawsu ...
- YouTube Music Focusing On Voice Controls To Search For Sound
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
YouTube Music is the first app to offer the ability for i ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Q2 Streaming Originals Sink As Usage, Penetration Climb: Study
Television News Daily, Wayne Friedman - Monday, July 15, 2024
Daily usage for nearly all streamers rose for most streamers - includi ...
- Instagram Furthers Commitment To Short-Form Video Content
MediaDailyNews, Colin Kirkland - Wednesday, July 10, 2024
Instagram head Adam Mosseri stated that longer videos go against Instagram's eth ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Axis And Speroll Form A Programmatic Partnership
Publishers Daily, Ray Schultz - Thursday, July 4, 2024
Speroll helps companies build video ad campaigns. ...
- Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 2, 2024
Google plans to introduce a set of new machine learning features und ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?
TV Watch, Wayne Friedman - Monday, July 1, 2024
YouTube is now much more than a user-generated content site. It n ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts
TV Watch, Wayne Friedman - Friday, June 28, 2024
Dish is packaging its standard linear TV cable/broadcast package with a fr ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...