Tag results for "video"
- Connected TV Fraud Grows, So Does ViewabilityConnected TV and mobile app fraud is up 120% over the last ...
- Facebook Agrees To Settle Suit Over Inflated Video Ad MetricsFacebook has agreed to settle a class-action complaint accusing the company of ...
- Michelob Ultra Turns Dads' Day Instagram Posts Into Print CardsPromotion offers a solution to a problem: Relatively few dads use Instag ...
- Video Transcription Opens New Doors For Search MarketersTrint is the brainchild of reporter and former foreign correspondent Jeff Kofman. ...
- Apple 'Minus?' and The New Math of DistributionWith Facebook Watch, the platform wants loyalty and active viewing. "They're adjusting ...
- Genesis Plays Up Handling In Stunt Video SeriesThe Genesis G70 luxury sport sedan is aimed at enthusiasts who prefer ...
- Activist Campaigns Have Unforeseen Negative Impact On TeensUSC researchers found viewing viral videos of police shootings and detained immigrants ...
- Millennials Favor Video Game Subscriptions Vs. Pay TVSome 53% of millennials have a video game subscription vs. 51% for ...
- D2C Advertisers See Sharply Higher TV Ad SpendingSome 125 companies have increased spending by 60% ($1.4 billion) in 2018 ...
- When It Comes To Attribution, It Feels Like TV Is Selling Last Year's ModelOne of the most interesting developments I've seen in the video advertising ...
- Tony Hawk Reteams With Bagel Bites For 'Rad Dads' Sweeps PushNew Father's Day campaign includes video making fun of Hawk's much-criticized 2002 ...
- Verizon Media's Digital Brands Ramp Up Editorial Initiatives Around PrideVerizon Media's digital brands and content studio are producing 5B, a documentary ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service ...
- To Hell With Mobile: I Like My Video On The Big ScreenDespite mobile screens growing into the size of small dogs, viewing anything ...
- Streaming Users Beginning To Feel Video Subscription FatigueHub Entertainment Research found 24% of consumers say they already have too ...
- Rebuffering, Reliability Seen As Critical To OTT VideoNew research from Akamai, the cloud service provider and content delivery network, ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Nielsen ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side to ...
- TV's Make Or Break YearSome 70% of households use a streaming service, with virtual multichannel video ...
- Pixability Taps Chris Woods As CROWhile Pixability is best known for its expertise on YouTube, the company ...
- Netflix Price Hikes Hit U.K.The company announced price increases in January, starting with the U.S. and ...
- ATTN: Taps Hadgis As Chief Business OfficerThe company also says that Taryn Crouthers, who is currently head of ...
- IAB's Matrix Seeks To Simplify Advanced TV LandscapeEveryone in the connected TV ecosystem, on the buy-side and sell-side, needs ...
- NBCUniversal Launches 'Shoppable' Ad Product At French OpenFor the launch weekend, the format will be tied to the match ...
- DAZN Taps Robert Stecklow To Lead North American MarketingStecklow says his team is preparing to flood the zone ahead of ...
- ESPN+ Secures Copa America Soccer RightsCopa America features the 10 South American national soccer teams, with two ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports EffortsThe company has hired Nate Nanzer, GM of the Overwatch League, to ...
- NBC News Launches 'NBC News Now' Streaming ServiceThe service will feature content that is distinct from NBC News TV ...
