- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- 21% Of Ad-Option Streaming Is Programmatic, Just 2% For Live Content
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- WBD-Comcast TV Deal: What About TV Network Un-Carriage?
TV Watch, Wayne Friedman - Tuesday, December 10, 2024
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says T ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Google AI Advances Gemini Live In New Way To Talk With Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2024
A new Google AI Mode code could be behind the latest relea ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- NBC Could Face Renewed Video Privacy Suit
MediaDailyNews, Wendy Davis - Friday, November 29, 2024
A class-action complaint alleging that NBC shared viewing data with Meta w ...
- Amazon Said To Announce GAI Video Search Analytics
MediaDailyNews, Laurie Sullivan - Thursday, November 28, 2024
Amazon's web services division reportedly is developing a generative AI video sear ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- Field Of View: Digital Ads Are Being Seen More Often
Publishing Insider, Ray Schultz - Wednesday, November 20, 2024
Viewability rates have gone up both for video and display, DoubleVerify repo ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- TikTok Makes AI-Powered Creative Studio Available To All Marketers
MediaDailyNews, Colin Kirkland - Friday, November 15, 2024
TikTok 's "Symphony Creative Studio" is an automated video-generation tool that ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...
- Streaming Video Users Fight Meta Over Privacy
MediaDailyNews, Wendy Davis - Tuesday, November 12, 2024
Meta Platforms has known for more than two years that it collec ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Google Urges Court To Reject RFK Jr. Appeal Over Anti-Vax Videos
MediaDailyNews, Wendy Davis - Monday, November 11, 2024
Google on Friday asked a federal appellate court to reject Robert ...
- Google Tests Conversational Search From Multiple Inputs In App
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
Google is testing the ability to have a conversation with its sear ...
- YouTube Invites Shorts Creators To Request Brand Partnerships In-App
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
To help Shorts creators partner with brands, YouTube is launching a n ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- Google Blasts Rumble's Antitrust Claims
MediaDailyNews, Wendy Davis - Monday, November 4, 2024
The evidence in the case "unequivocally" shows that Google doesn't "artificially boo ...
- Paramount Sued For Allegedly Sharing Data With TikTok And Facebook
MediaDailyNews, Wendy Davis - Monday, November 4, 2024
California resident Victor Cho alleges that Paramount violates the Video Privacy Protecti ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- Who Now Buys A Cable TV Network Group - For The Future?
TV Watch, Wayne Friedman - Tuesday, November 5, 2024
Comcast Corp. says it is considering a spinoff of its NBCU cab ...
- Charter Beats Q3 Revenue, Subscriber Estimates, Stock Rises Sharply
Television News Daily, Wayne Friedman - Friday, November 1, 2024
Total video consumers sank 10% year-over-year, but analysts were expecting a bigg ...
- Email Toolbelt: New Ways To Drive Delivery And Response
Email Insider, Ray Schultz - Thursday, October 31, 2024
Video and new delivery features are among the enhancements announced by Lit ...
- Lowe's Jump-Scare Is A Halloween Love Letter
Retail Insider, Sarah Mahoney - Wednesday, October 30, 2024
The DIY retailer mashes a mundane how-to with a chainsaw legend. ...