- TiVo Adds Amazon Prime Video App To Pay-TV Devices
Digital News Daily, Karlene Lukovitz - Tuesday, December 3, 2019
Amazon is pushing to extend its distribution on traditional video platforms, and ...
- Netflix Gains Access To 300M Global Pay-TV Homes Via 'Onboarding' Deals
Video Insider, Karlene Lukovitz - Monday, December 2, 2019
Set-top-box integration deals with more than 100 big pay-TV operators around the ...
- TV Services Explode: Is Free TV Over?
Media Insider, Steven Rosenbaum - Monday, December 2, 2019
So, are you enjoying a ton more TV these days? I hope ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketplace ...
- Fashion Brand Oasis Scores With Video Embedded In Emails
Around the Net in Email, Ray Schultz - Friday, November 29, 2019
Fashion retailer Oasis has realized a 175% revenue increase from emails featuring ...
- Ad-Tech Company Sues Google For Anti-Competitive Behavior
Digital News Daily, Karlene Lukovitz - Wednesday, November 27, 2019
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding company ...
- Disney's Hulu Posts Nearly $700M In 2019 Ad Revenue, $1.3B In Subscriber Revenue
Television News Daily, Wayne Friedman - Tuesday, November 26, 2019
Although Hulu's recent advertising results seem to be accelerating, Bernstein Research is ...
- EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
Video Insider, Karlene Lukovitz - Tuesday, November 26, 2019
The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successful ...
- YouTube Urged To Restrict Ads In Videos For Kids
Digital News Daily, Wendy Davis - Friday, November 22, 2019
Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented ...
- The 'Dirty Casuals' Of Gaming -- Understanding the Nuances Between Esports, Gaming, And Mobile Gaming
MediaDailyNews, Zach Oscar - Monday, November 25, 2019
As more brands and advertisers look to the gaming world, it's important ...
- Global Video Gaming Revenue To Grow 10% This Year
MediaDailyNews, Wayne Friedman - Friday, November 22, 2019
Global video gaming revenue is poised to rise 10% in 2019 vs. ...
- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image on ...
- YouTube Integrates Nielsen TV Data Into Google Reach Planner
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
Planners can now use the tool to compare reach and frequency estimates ...
- Amazon Under Fire Over Ring Partnerships With Police
Digital News Daily, Wendy Davis - Wednesday, November 20, 2019
Amazon is facing new criticism over the privacy policies of its connected ...
- Comcast's Effectv Starts Creative Agency, Mnemonic
Television News Daily, Wayne Friedman - Wednesday, November 20, 2019
Mnemonic will focus on linear TV and digital video advertising campaigns for ...
- Cable Industry Urges Court To Block Drug Price Disclosure Mandate
Digital News Daily, Wendy Davis - Tuesday, November 19, 2019
"The Rule effectively prevents cable networks and systems from carrying advertisements that ...
- :30s Now Represent Two-Thirds Of Digital Video Ads Served
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2019
For all the buzz surrounding shorter-length formats -- especially the six-second unit ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Three-quarters of ad execs would like to plan their TV and digital ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term brand ...
- YouTube Earnings Of Top Digital Marketing 'Gurus'
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
For a guy who began his digital marketing career blogging about wine, ...
- Nissan Puts Drivers In The Virtual Reality Seat
MediaPost Connect, Nina Lentini - Sunday, November 10, 2019
Critical Mass Agency created Tech Drive VR, which allows users to test ...
- Digital Antenna Ownership On The Rise
Television News Daily, Wayne Friedman - Thursday, November 14, 2019
Almost three-quarters of antenna owners use at least one of the biggest ...
- Virtual Pay TV Services See Slowing Growth
Television News Daily, Wayne Friedman - Wednesday, November 13, 2019
New virtual pay TV providers continue to see rising prices, with monthly ...
- Streaming Guide Minnow Wants Viewers To Watch More, Scroll Less
Television News Daily, Fern Siegel - Wednesday, November 13, 2019
The new tech places users' preferred platforms and services into one application. ...
- Disney+ Hit By Launch-Day Tech Glitches
Digital News Daily, Karlene Lukovitz - Tuesday, November 12, 2019
Reported problems -- quickly dubbed #DisneyPlusFail --spiked at about 8,300 in mid-morning, ...
- The Launch Of Disney+ Is A Classic Disney Story
Media Insider, Cory Treffiletti - Wednesday, November 13, 2019
Disney has clearly taken cues from the best-of-breed services in terms of ...
- Mixed-Reality App Installs Forecast To Hit 10 Billion By 2024
Digital News Daily, Gavin O'Malley - Monday, November 11, 2019
In order for advertising to become appealing to high-spending advertisers over mixed-reality ...
- Analyst: Legacy Pay TV Will Lose More Subscribers In Q4, Virtual Pay TV To See Small Gains
Television News Daily, Wayne Friedman - Monday, November 11, 2019
Pivotal Research Analyst Jeff Wlodarczak estimates net losses in Q4 will amount ...
- Streaming Services' Content Costs Grow, Challenging Profitability
Television News Daily, Wayne Friedman - Monday, November 11, 2019
Netflix, Disney+, Apple TV+, Amazon, NBC's Peacock and AT&T's HBO Max could ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Television News Daily, Wayne Friedman - Monday, November 11, 2019
ABC will only release viewing data for three-, seven-, or 35-day time-shifted ...