- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way te ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivati ...
- Apple Building TV With Built-In Camera, Speaker: Report
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
Features could enable the new Apple TV to compete with other devic ...
- Disgust And Positive Sentiments Both Drive Video Ad Sharing: Groundbreaking Study
Video Insider, Karlene Lukovitz - Tuesday, April 13, 2021
In the first large-scale study of facial expressions used to study emotion ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers a ...
- Why Amazon Continues To Take Google Share
Inside Performance, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on deskto ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and purs ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020
Television News Daily, Wayne Friedman - Friday, April 2, 2021
By the end of year -- the fourth quarter -- global ...
- T-Mobile Shuts Down TVision, Cuts New Deals With YouTube TV, Philo
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
Both deals will give what amounts to a $10-a-month price break exclusive ...
- Roku Dominates CTV Ad Views In Second-Half 2020
Television News Daily, Wayne Friedman - Monday, March 29, 2021
Roku tops Amazon Fire TV in terms of premium video advertising vi ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms in ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertisi ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Global Home, Digital Entertainment Rose 31% In 2020, Theatrical Revenues Sank 72%
Television News Daily, Wayne Friedman - Friday, March 19, 2021
Digital home and mobile entertainment hit $61.8 billion in 2020, due ...
- AT&T To End 'Data Free TV'
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
AT&T said it will discontinue its controversial "Data Free TV" program, whi ...
- Vizio 'Platform+' Unit Doubles Ad Sales
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Smart TV set manufacturer Vizio says its ad business -- inventory sale ...
- Nokia's Partnerships With Amazon, Microsoft, Google Center On 5G, Cloud
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
5G technology aims to facilitate faster load times for apps, advertising, searc ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
Retail category growth was driven by a 212% jump in programmatic audien ...
- Video-Game Revenue Soars, New Consoles Key
MediaDailyNews, Wayne Friedman - Monday, March 15, 2021
Top sellers were Nintendo's "Super Mario 3D World + Bowser's Fury" a ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTub ...
- Google Calls Microsoft An Opportunist That Could Break The Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Kent Walker, Google SVP of global affairs, wrote that as competition ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possib ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...
- Roku/Nielsen: CTV Battleground Moves To Linear TV
Media Insider, Dave Morgan - Thursday, March 11, 2021
Is Roku now poised to be the Comcast, Charter and DirecTV ...
- Hispanics Feel Brands Don't Understand Their Culture: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Language is a minor factor in getting Hispanics to click on a ...