Tag results for "video"
- Thinking Beyond Now: Plan For Long-Term Media EffectsConsider this: The impact of a single exposure is a point ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video AdsNow that we're seeing real fungibility of linear TV annual ad spe ...
- Football Season Drives Purchase Decisions For FansEighty-three percent of shoppers said they host or attend watch parties ...
- The Woman Behind Merkle's GenCX AI PlatformMerkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Disney, Charter Push Pay TV Alternatives During Heated Carriage Contract DisputeAmid tense negotiations and the blackout of networks/stations, Charter and Disney a ...
- TikTok's AR-Creation Studio, Effect House, Leaves BetaThe short-form video platform's AR studio closely resembles Snapchat's Lens Studio ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory DealBidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Instagram Tests 10-Minute-Long ReelsFurther following TikTok's lead, Instagram is expanding its short-form video feature ...
- YouTube Shorts Product Lead Offers Insights For Creators And BrandsYouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- GOP Debate Draws 12.8M Viewers, Trump/Carlson X Interview Video Views Under 15MDebate won the night on cable, but fell far short of t ...
- Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing VideosRobert F Kennedy Jr. has failed to persuade a judge to ord ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan ExperienceBlackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- TikTok Starts Serving Ads In Its Search ResultsTikTok is letting advertisers capitalize on Gen Z's preference for using t ...
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2Increased impressions volume drove 9% YoY growth in ad spend in programmat ...
- Samsung Announces First Video Game To Support HDR10+ Standard"The First Descendant," a free-to-play game developed by Nexon, will be t ...
- YouTube Prevails In Battle With Content Creators Who Alleged DiscriminationA federal judge has thrown out a lawsuit by content creators w ...
- Instagram Tests Multi-Advertiser Ads Display For ReelsInstagram is testing a new ad display for Reels, according to digit ...
- TikTok Now Banned On All NYC Government DevicesTIkTok was banned on all government-issued devices in New York City Wednesda ...
- Video Continues To Drive Programmatic Spending GrowthVideo is expected to drive $95.98 billion in programmatic spend in 2 ...
- CTV Hits New Monthly Record Ad Spend Of $1B In JuneThe $1B ad spend for CTV in June is a new reco ...
- YouTube's Music Discovery Feature Takes On The TikTok FeedYouTube Music's new discovery feature will provide users with the ability ...
- What Positive And Negative Swings In Search Terms Say About PeopleWall Street analysts have analyzed keyword search insights to identify trends f ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go ClickNetflix is expanding its gaming activity to a number of platforms, whi ...
- Instagram Tests Lyrics Feature For Reels In New RegionsInstagram is expanding its test of song lyrics in its short-form vid ...
- GoDaddy Launches Video Tool For SMBsPart of GoDaddy Studio, the new offering will help firms create vid ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'Google disputes reports that it issued refunds to some advertisers to f ...
- YouTube Ups Monetization Of Traffic, Links From Shorts To Long-Form VideosYouTube creators will soon have the ability to link Shorts to oth ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving IssuesPremium video streaming services' paid ad/promo efforts are increasing more slowly ...
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' ReturnX CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, PurchasesProduct-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
