- Instagram Reduces Video Quality Of Lesser-Watched Clips
MediaDailyNews, Colin Kirkland - Monday, October 28, 2024
Instagram automatically lowers the quality of videos not being watched enough ...
- GAI Automating Advertising - Ad Copy In 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2024
Google has created all types of technology for AI-supported images, text, aud ...
- Hyundai Partners With Julie Bowen For Teen Safety Content
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2024
During the six-part series, the actress and her driving-age sons promote sa ...
- TikTok Puts Spotlight On Emerging Music With UnitedMasters Partnership
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
TikTok will make a greater investment in emerging music by partnering wi ...
- TikTok Doubles Down On Educational In-Feed Content
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
TikTok is expanding its in-app feed dedicated to science, technology, engineering, a ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Judge May Reinstate Video Privacy Claims Against NBC
MediaDailyNews, Wendy Davis - Monday, October 21, 2024
On Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- FuboTV Expands Video Offerings Beyond Legacy Linear TV Pay Service
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
'Standalone' premium subscription services - both live and on demand - wi ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- YouTube Citations In Google AI Overviews Surge
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2024
YouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
Publishing Insider, Ray Schultz - Wednesday, October 16, 2024
The Athletic is forming a partnership with Fubo and hopes to crea ...
- Streaming, Pay TV Content 'Quality' Is Slipping
Advanced TV Insider, Wayne Friedman - Wednesday, October 16, 2024
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- Court Revives Claims That NBA.com Violated Video Privacy Law
MediaDailyNews, Wendy Davis - Tuesday, October 15, 2024
"The VPPA is no dinosaur statute," the appellate judges wrote. "Our mode ...
- LinkedIn Sees Steady Rise In C-Suite Users
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
In the U.S., there has been a 35% increase in C-suite professiona ...
- YouTube Brings AI Audio Generator To U.S. Creators
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
Dream Track is an experiment in YouTube Shorts designed to help deep ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- Primis Builds Contextual Video Content With VideoElephant
Publishers Daily, Ray Schultz - Thursday, October 10, 2024
The deal gives Primis access to four million videos from over 1,0 ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Meta Competes With OpenAI, ByteDance With New AI-Powered Video Generator
MediaDailyNews, Colin Kirkland - Friday, October 4, 2024
Meta has introduced its beta version of Movie Gen, which can crea ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
TV Watch, Wayne Friedman - Monday, October 7, 2024
TV news networks' powerful video messages can speak volumes for consumers a ...
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?
TV Watch, Wayne Friedman - Friday, October 4, 2024
Amazon pulled in $1.8 billion at an upfront event in September f ...
- Vimeo Hires New CMO, Turns To Business Content, AI
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
Vimeo is moving away from consumer video with the appointment of Charl ...
- TV Debates' QR Codes: Multitasking Media Behavior Misses The Big Picture
TV Watch, Wayne Friedman - Thursday, October 3, 2024
Avoiding efforts to do fact-checking strikes at the heart of what real-ti ...
- Meta Fights Privacy Claims By Streaming Video Viewers
MediaDailyNews, Wendy Davis - Monday, September 30, 2024
Meta is asking a federal judge to throw out claims that ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...