Tag results for "iab"
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer ExperienceThe IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Advocates Want California To Close Loopholes In New Privacy LawCalifornia's new privacy law is slated to take effect in just a ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' ConcernsThe IAB report cites 37% growth in ad spending on OTT platforms ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track MandateThe ad industry is urging California's attorney general to back away from ...
- Ad Industry Unveils Wish List For Privacy LegislationThe Privacy for America coalition proposes that Congress should require companies to ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure"Policy affecting the entire consumer economy and consumers nationwide is being shaped ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law"We are disappointed that IAB appears to adopt contorted legal interpretations of ...
- Audio Content, Screenless Devices Provide Important Opportunities For MarketersAccording to a new study, over half of Americans report listening to ...
- Some Advertisers See Loopholes In California Privacy LawA draft compliance framework issued Tuesday by the IAB suggests that some ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases ShareKey drivers for growth include video advertising, with marketers spending 36% more ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, MobileWhile digital ad spending showed healthy double-digit gains in first-half 2019, analysts ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily FollowTime spent by the average American with digital media continues to climb, ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019American businesses spent nearly $19.2 billion on audience data and solutions to ...
- Nevada Privacy Law Goes Into EffectA new privacy law in Nevada, which requires website operators to allow ...
- Lotame Plans Services Built Off Its Private Data ExchangeLotame recently launched a Private Data Exchange that it says will now ...
- Ad Industry Urges California Governor To Veto Data Broker BillA new California law that would require data brokers to register with ...
- IAB Tech Lab Fleshes Out Plan To Target People Without CookiesThe IAB Tech Lab wants to move from a system that relies ...
- IAB Taps Zoe Soon As Vice President, MobileSoon will assist stakeholders in solving problems, develop best practices and work ...
- Firefox Joins Safari In Blocking Ad-Tech Companies' Cookies"This milestone marks a major step in our multi-year effort to bring ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?"Campaign" is reporting on the newly launched second version of IAB Europe's ...
- Can IAB Europe Save Programmatic From GDPR?A new framework is aimed at providing transparent consent, but can ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 85% ...
- IAB Forecasts Digital Ad Revenue To Reach $28.4 Billion In Q1U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- up ...
- IAB Tech Lab Releases Final Ad Fraud SpecsThe IAB Tech Lab on Wednesday released the final specs for sellers.json ...
- IAB Lab Launches Data 'Nutrition' Labeling ProgramThe IAB Technology Laboratory has completed the initial version of its data ...
- As 'Advanced TV' Gains Steam, IAB Seeks To Define ItWith 59% of advertisers projecting they plan to increase their ad spending ...
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021Marketers spent nearly half a billion dollars advertising on podcasts in the ...
- IAB's Matrix Seeks To Simplify Advanced TV LandscapeEveryone in the connected TV ecosystem, on the buy-side and sell-side, needs ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines"The time and effort invested in detecting, reporting, addressing, and preventing these ...
