Tag results for "iab"
- House Lawmaker To Convene Privacy RoundtablesRep. Jan Schakowsky (D-Illinois) wrote that roundtables should "really dig in ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- Amazon Claims 120M Homes Monthly For Its OTT Video BusinessThe company says OTT advertising now appears on IMDb TV, Twitch, t ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts DebutAmazon is using deep-learning models based on algorithms to improve on t ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad RequestsChief scientist at cybersecurity firm HUMAN Michael McNally publicly called on t ...
- An Advertiser Playbook For The Rise Of StreamingThe industry needs to catch up with viewers, opening the video marketpla ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About ItThe answer to the end of the cookie is to talk ...
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To ItDuring an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- IAB CEO David Cohen Reveals ALM's Diverse AgendaThe conference theme -- the great reset -- includes topics such ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVsSamba TV's new privacy controls will put viewers in charge of the ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports FindsCalifornia's privacy law gives consumers the right to designate an authorized age ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool"It's troubling that important decisions are being made by tweet," the ANA ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues"North Dakota should not adopt a one-size fits all consent requirement f ...
- IAB Conference Goes Viral, Features Anthony Fauci KeynoteThe Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or FlexibleOnly 10% of advertisers and agency media planning and buying executives survey ...
- IAB Tech Lab Expands Open Measurement SDK To Web VideoThe extension will allow advertisers to use a single video ad servi ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Many Online Companies Extend CCPA Rights Nationwide, Survey FindsMany businesses in the online ad ecosystem are extending rights set o ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB IdentifiedIn 2021, the fastest-growing, most successful brands will be storeless and wi ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
