Tag results for "iab"
- Brands Face 'Data Dilemma' Amid Disruptions To Media MarketplaceChanges in data strategies have led many brands to increase their med ...
- Belgian Regulator Poised To Rule IAB Europe Violates Privacy LawAuthorities in Belgium are expected to say in a draft ruling th ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022Media ad budgets in 2022 are expected to increase 13% compared v ...
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad ExperiencesToday's consumers are "fleeing bad ad-supported media experiences" and migrating to ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply ChainIAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- MRC Updates In-Game Ad MeasurementThe MRC cites "significant changes" since original PC/console game guidelines were develope ...
- CTV Ad Loads Are Important, But Not The Whole Ball GameThe appeal of CTV's low ad loads can be easily undermined ...
- Ad Industry Urges California To Retract 'Global Privacy Control' MandateThe ANA, IAB and other ad industry organizations are urging California Attorn ...
- IAB Tech Lab Launches Open-Source InitiativeThe new group aims to enhance transparency and serve as a collaborati ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' MandatesTwo-thirds of the world has enacted legislation to protect consumer data privac ...
- Publishers Gain IAB Tech Lab Supply-Chain Validation ServiceIAB Tech Lab announced Tuesday the release of an automated service f ...
- Watchdog Brings Complaint In Europe Against IAB TechLab Over PrivacyThe watchdog Irish Council for Civil Liberties alleges in a complaint fil ...
- IAB Tech Labs Faces GDPR Ad-Tech CaseThe Irish Council for Civil Liberties is pursuing a GDPR case against I ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- House Lawmaker To Convene Privacy RoundtablesRep. Jan Schakowsky (D-Illinois) wrote that roundtables should "really dig in ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- Amazon Claims 120M Homes Monthly For Its OTT Video BusinessThe company says OTT advertising now appears on IMDb TV, Twitch, t ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts DebutAmazon is using deep-learning models based on algorithms to improve on t ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad RequestsChief scientist at cybersecurity firm HUMAN Michael McNally publicly called on t ...
- An Advertiser Playbook For The Rise Of StreamingThe industry needs to catch up with viewers, opening the video marketpla ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About ItThe answer to the end of the cookie is to talk ...
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To ItDuring an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- IAB CEO David Cohen Reveals ALM's Diverse AgendaThe conference theme -- the great reset -- includes topics such ...
