Tag results for "iab"
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Many Online Companies Extend CCPA Rights Nationwide, Survey FindsMany businesses in the online ad ecosystem are extending rights set o ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB IdentifiedIn 2021, the fastest-growing, most successful brands will be storeless and wi ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- IAB Wants A Say In Apple's Privacy SettingsIAB calls for "collective development of technical standards and operating practices" ...
- Belgian Privacy Regulator Criticizes IAB Europe Over GDPR Compliance FrameworkThe IAB Europe's transparency and consent framework, rolled out in 2018, allo ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Righ ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" a ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs ActionContrary to concerns that advertising in news content will create negative associatio ...
- Ad Industry Seeks Meeting With Apple Over Privacy"Without immediate engagement in a cross-industry dialogue, we believe the proposed chang ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- IAB's Rothenberg Stepping Down, Cohen Named CEODavid Cohen, who joined IAB as president in March, after two decad ...
- IAB: The Impact Of COVID-19 On Data SpendingCOVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- IAB Privacy Lab Launches In Partnership Between IAB Europe And IAB Tech LabThe IAB Privacy Lab will serve National IAB members in regions th ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convin ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To CreateThe Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, bran ...
- How In-House Became The Norm For Programmatic Media-BuyingWhen it comes to the fastest-growing segment of media-buying -- programmatic ...
- IAB: The Impact COVID Has On Data SpendingWhile COVID-19 has impacted the short- to mid-term marketing spend for marketer ...
- IAB To Host First Virtual Podcast UpfrontPodcast advertising revenue is expected to climb 14.7% this year - neari ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- ...
- ATV Nuggets From The NewFrontsResearch shared during IAB's virtual event this week offered insights on consumer ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To BenefitConnected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad BuyingOne of the unintended consequences of the COVID-19 pandemic appears to ha ...
- Hulu Launches GatewayGo Ad Format Focused On Promo OffersThe new effort, where viewers can scan barcodes from onscreen TV a ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- Media.net's Karan Dalal Joins IAB Tech Lab BoardDalal will guide the lab's work as it develops contextual advertising a ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for C ...
