Tag results for "iab"
- Ad Industry Seeks Meeting With Apple Over Privacy"Without immediate engagement in a cross-industry dialogue, we believe the proposed changes ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supply ...
- IAB's Rothenberg Stepping Down, Cohen Named CEODavid Cohen, who joined IAB as president in March, after two decades ...
- IAB: The Impact Of COVID-19 On Data SpendingCOVID-19 has impacted the short- to mid-term marketing spend for marketers, but ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including a ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracking ...
- IAB Privacy Lab Launches In Partnership Between IAB Europe And IAB Tech LabThe IAB Privacy Lab will serve National IAB members in regions that ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convince ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To CreateThe Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands ...
- How In-House Became The Norm For Programmatic Media-BuyingWhen it comes to the fastest-growing segment of media-buying -- programmatic -- ...
- IAB: The Impact COVID Has On Data SpendingWhile COVID-19 has impacted the short- to mid-term marketing spend for marketers, ...
- IAB To Host First Virtual Podcast UpfrontPodcast advertising revenue is expected to climb 14.7% this year - nearing ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- up ...
- ATV Nuggets From The NewFrontsResearch shared during IAB's virtual event this week offered insights on consumers' ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To BenefitConnected TV proved remarkably immune to the severe Q2 ad-spending cuts, and ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad BuyingOne of the unintended consequences of the COVID-19 pandemic appears to have ...
- Hulu Launches GatewayGo Ad Format Focused On Promo OffersThe new effort, where viewers can scan barcodes from onscreen TV ads ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to total ...
- Media.net's Karan Dalal Joins IAB Tech Lab BoardDalal will guide the lab's work as it develops contextual advertising and ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for CTV ...
- Ad Industry Protests California AG's Proposed Privacy RulesThe ad industry wants California to scrap a proposed privacy regulation that ...
- IAB Tech Labs Releases Standard For Deleting Data RequestsPublishers and brands now have access to a standard developed by The ...
- California AG Moves Forward With Privacy RegulationsThe final proposed regulations retain a provision requiring companies to honor global ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital TransformationThe big surprise from the pandemic's initial impact on marketing is that ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant ...
- D2C Brands Drive The Highest Traffic To Their SitesD2C companies Thrive Market and Daily Harvest saw an increase in paid-search ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, SnapThe IAB will offer its NewFronts as a virtual, video upfront series ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending SignalsThere are mixed signals about the underlying health of the ad marketplace ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a ...
