Tag results for "iab"
- IAB Tech Lab Launches Blockchain Working GroupGroupM, Kochava, MetaX, and Nyiax have become member companies in an IAB ...
- Ad-Tech Exec: Data Standards Too Static, Old-WorldIsrael has become a hotbed for artificial intelligence, integrating AI with data ...
- Six Ad Industry Groups Blast Apple Over Changes To Cookie Tracking In Safari 11Apple's new Safari 11 browser has prompted representatives from six major advertising ...
- IAB Europe Warns EU Privacy Rules Could Damage Digital MarketingThe IAB Europe is warning that new EU ePrivacy rules will seriously ...
- Clarification: IAB Europe is Fighting New EU Privacy ProposalThe article "IAB Europe Launches New Push Against EU Privacy Proposal" has ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0The changes integrate technology such as ads.txt, which Google has spent time ...
- IAB Europe Launches New Push Against EU Privacy Proposal"The latest research and econometric analysis shows that, without the use of ...
- IAB Names John Frelinghuysen Publisher-In-ResidenceThe Interactive Advertising Bureau (IAB) named digital marketing veteran John Frelinghuysen the ...
- IAB Bows 'Podcast Playbook' To Aid AdvertisersThe Interactive Advertising Bureau Podcast Playbook offers insights into audience demographics, listener ...
- IAB Forms Working Group To Tackle AIThe marketing world may soon get some new guidance on what they ...
- IAB Appoints Dennis Buchheim General Manager Of IAB Tech LabBuchheim, who is currently svp, data and ad effectiveness, IAB and general ...
- IAB Names Craig Coleman VP Of MarketingThe Interactive Advertising Bureau (IAB) announced that Craig Coleman is its new ...
- IAB Bows Series Of Industry Leader TalksThe Interactive Advertising Bureau (IAB) announced it's launching a series of limited-attendance ...
- Neuranet Launches Flexitive 2.0 Software, Based On New IAB StandardsNeuranet, a technology firm that develops responsive ad design software, on Wednesday ...
- IAB Releases New Ad Specs For Formats Including Virtual RealityThe Interactive Advertising Bureau on Thursday released the final version of the ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud ...
- IAB Taps Antitrust Lawyer For General CounselThe Interactive Advertising Bureau has tapped antitrust lawyer Michael Hahn to serve ...
- IAB Sets Podcast Upfront Lineup, Market Expected To Top $220MThe Interactive Advertising Bureau's third annual Podcast Upfront, set for Sept. 7 ...
- Online Advertising Extends Its Lead Over TV In EuropeIAB Europe figures for 2016 show that online advertising is now worth ...
- Digital Players Adopt IAB Ads.txt SpecificationThe Interactive Advertising Bureau's IAB Tech Lab said that after a review ...
- Podcast Ad Revenues Projected To Hit More Than $220MPodcast advertising revenues in the U.S. have grown 73% between 2015 and ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are served ...
- IAB Plans Marketplace Event Featuring Publishers' Content StudiosThe Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' content ...
- IAB Tech Lab Opens Header Bidding Standard For Public CommentThe Interactive Advertising Bureau's Tech Lab has released a standard on header ...
- IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6BThe $3.7 billion jump represents the second-highest quarter of all time and ...
- Is Ad Tech Ready To Clean Up Its Act?Are ad-tech stakeholders heeding marketers' calls for the industry to clean up ...
- Does Swapping 'Programmatic' For 'Automated' Get To The Heart Of The Matter?Last week the Interactive Advertising Bureau (IAB) advanced what it called an ...
- Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face RegulationThe ad-tech ecosystem and programmatic media are at a crossroads -- and ...
- Is Ad Tech Ready To Clean Up Its Act?Are ad-tech stakeholders heeding marketers' calls for the industry to clean up ...
- IAB To Shift Discussions About 'Programmatic' To 'Automation'Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, ...
