Tag results for "iab"
- Podcast Ad Revenues Projected To Hit More Than $220MPodcast advertising revenues in the U.S. have grown 73% between 2015 and ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are served ...
- IAB Plans Marketplace Event Featuring Publishers' Content StudiosThe Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' content ...
- IAB Tech Lab Opens Header Bidding Standard For Public CommentThe Interactive Advertising Bureau's Tech Lab has released a standard on header ...
- IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6BThe $3.7 billion jump represents the second-highest quarter of all time and ...
- Is Ad Tech Ready To Clean Up Its Act?Are ad-tech stakeholders heeding marketers' calls for the industry to clean up ...
- Does Swapping 'Programmatic' For 'Automated' Get To The Heart Of The Matter?Last week the Interactive Advertising Bureau (IAB) advanced what it called an ...
- Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face RegulationThe ad-tech ecosystem and programmatic media are at a crossroads -- and ...
- Is Ad Tech Ready To Clean Up Its Act?Are ad-tech stakeholders heeding marketers' calls for the industry to clean up ...
- IAB To Shift Discussions About 'Programmatic' To 'Automation'Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, ...
- IAB Tech Lab Officially Releases Dynamic Content Ad StandardThe standard defines the content of an ad using metadata to describe ...
- Viewability Is Mobile Marketing's Achilles HeelMobile advertising has now overtaken desktop in both the UK and U.S., ...
- Viewability Is Mobile Marketing's Achilles HeelHands up -- who wants to tell the CFO that growth in ...
- IAB Study (Surprise!) Is Bullish On NewFrontsAt NewFronts begins today in New York City, the IAB releases research ...
- More Than Half Of All Digital Ad Spending Is Mobile The Interactive Advertising Bureau (IAB) said that mobile advertising represented more than ...
- We Watch What Somebody Tells Us To WatchThe IAB's new study of how we discover content says our content ...
- IAB Makes TAG Registration Mandatory For Members Seeking to improve brand safety and combat ad fraud in the digital ...
- Is Programmatic Causing A NewFronts Rethink?AOL now says it will conduct "closed door client meetings" instead of ...
- Is Programmatic Causing A NewFronts Rethink?AOL now says it will conduct "closed door client meetings" instead of ...
- IAB Group Releases New Features In Native Ad Spec For CommentThe Interactive Advertising Bureau has released the latest version of its OpenRTB ...
- UK Internet Advertisers Top GBP10bn IAB UK figures show that Internet advertising grew at 17% last year ...
- IAB's Rothenberg Likes JP Morgan Chase's Tough Love Ad TacticThe big bank yanked its advertising from hundreds of thousands of sites, ...
- MediaBrix Rebrands As Receptiv, Launches DMPMediaBrix, an in-app mobile video ad platform, on Wednesday said it has ...
- Do I Want To Be Marc Pritchard? Nah.When I grow up, I want to be Marc Pritchard. He stands ...
- More Than A Quarter Of Programmatic Ads Fail IAB Quality GuidelinesData analytics company Ad Lightning has released "The Ad Quality Report for ...
- Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary EvilAn IAB study found that just 22% of British adults -- and ...
- Ad-Blocking Rates Plateau, IAB FindsThe proportion of British adults online currently using ad-blocking software has remained ...
- Former P&G Exec Joins IAB To 'Simplify Digital For Marketers'Former Procter & Gamble (P&G) marketer Roisin Donnelly has joined the Internet ...
- First Fraud Certificates Help Brands Tackle Media's 'Murky' WatersJICWEBS has issued its first fraud detection certificates just as brands such ...
- IAB Chief Calls On Online Ad Industry To Combat Fake NewsInteractive Advertising Bureau (IAB) President and CEO Randall Rothenberg called on advertisers, ...
