Tag results for "iab"
- IAB Tech Lab Releases VAST 4.1 For Public CommentThe open comment period will run through July 14, after which the ...
- Consumers Globally Keen On Free, Ad-Supported Streaming Video OptionsAccording to a report released Wednesday from the Interactive Advertising Bureau, smartphones ...
- Podcasts Attract Bigger Advertisers In More Upfront-Like BuysJust like TV networks, 38% of podcast deals are made as upfront ...
- Podcast Revenues Top $300M, IAB Study SaysPodcast advertising revenue is up 86% from 2016, when podcast advertising captured ...
- IAB UK Setting A Gold Standard In Improving Digital MarketingThe IAB UK's Gold Standard is proving to be a hit in ...
- FEC Urged To Allow Political Advertisers To Use Icons For Disclaimers"Industry self-regulation can serve as an important part of the Commission's approach ...
- Two In Three Are Taking Programmatic In-HouseIt's something most people in digital marketing are noticing, and now the ...
- IAB Proposes Framework To Standardize Targeting DataIAB Tech Lab is proposing a new framework aimed at giving buyers ...
- Marketers Face Mass Adoption Of Voice Assistants: IAB ReportThere are three discrete steps marketers should take to get started with ...
- What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From ChinaSpeaking as a guest commentator during an IAB webinar briefing the press ...
- U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016Digital ad spending set a new record in 2017 -- topping $88 ...
- IAB: Search Rises, With Mobile Contributing 54% To RevenuePaid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand SafetyNBCU's top ad sales exec Linda Yaccarino criticized technology companies for data ...
- Tremor Video DSP To Integrate Grapeshot Brand-Safety CapabilityThe announcement was made as the Interactive Advertising Bureau holds its annual ...
- IAB Sets West Coast NewFronts For OctoberThe West Coast NewFronts will be held at NeueHouse and will feature ...
- IAB Gets In The Esports Game With New Primer"As a marketing opportunity, esports has been under the radar and not ...
- IAB Europe, IAB Tech Lab Release Framework Addressing GDPRIAB Europe and IAB Tech Lab have released technical specifications for the ...
- NewFront Buyers Expected To Up Ad Spend On Digital, Mobile VideoMarketers are currently allocating 59% of their digital ad budget to digital ...
- NewFronts Streamlined, But Video Remains Front And CenterThis year's NewFront presentations are streamlined from years past, with far fewer ...
- IAB: Digital Video Still Has Untapped Potential For BrandsOriginal digital videos (ODV) can engage consumers who may not be well-served ...
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping PointMobile hits 45% of all digital spend, while direct programmatic reaches 50% ...
- IAB Releases Branded Content Creation, Distribution GuideThe guide outlines how to activate native advertising campaigns and measure the ...
- IAB Tech Lab Acquires DigiTrustThe Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium ...
- What's On Your Ads.txt 2.0 Wish List?The rapid adoption of ads.txt, introduced by the IAB in May 2017, ...
- IAB Europe Puts Its GDPR Framework Out For Public ConsultationIAB Europe has put out its GDPR framework for public consultation, Netimperative ...
- Digital Execs Shift Time/Attention To New Programmatic Ad FormatsProgrammatic media-buying for emerging formats -- and the related issues involving cross-channel ...
- Digital Display Steps Up To The Plate, FinallyThe new Gold Standard offers assurance on fraud, safety and user experie ...
- More Spend On Data, But Value Is DebatedOverall, 60% of marketers, publishers and tech developers said their organizations spent ...
- Unilever Unveils Blockchain, Threatens Billions In Ad SpendUnilever continues to work with IBM to develop a blockchain to address ...
