Tag results for "iab"
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly WorseThe findings are based on a recent IAB survey of ad exe ...
- Ad Groups Urge Overhaul Of Proposed Privacy BillThe major ad organizations want lawmakers to significantly revise a proposed priva ...
- CTV 'Upfront' Soars 35% To $6.41 BillionCTV ad revenues are expected to rise another 35% to $8.14 billi ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank ZazzaFrank Zazza, known as the father of product placement, talks about t ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'The announcement says GroupM and a coalition of big media suppliers a ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?No matter what path you pick, the growth rate is expected ...
- Podcast Ad Spending To Rise 47% To $2.1B This YearPodcast ad revenue is projected to add another 45% to $3.1 billi ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad RevenuePre-roll ads have also become more popular as marketers seek to rea ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- Lotame Sees 25% Jump In Global High-Quality Data InvestmentsLotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IABThe report estimates average time spent per day in 2022 for C ...
- NBCU Starts New Streaming Advertising Innovations For PeacockThe first new ad innovation is Peacock Frame Ad, where a displ ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of InventoryThe update, open for public comment through May 31, 2022, includes t ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported PodcastsAs many as four holding companies are in talks with NewsGuard, whi ...
- Ad Industry Urges Congress To Reject Proposed Ban On 'Surveillance Advertising'"Reasonable uses of data should not be demonized, and certainly should n ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris PollHigher percentages report paying more attention to streamed ads than ads ...
- IAB Brings Us Back, Emerges As Key Convener On TV Ad IssuesI've been attending the IAB's Annual Leadership Meeting in New York Ci ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its NetworkRunning a search engine and running Tinder is 90% a product probl ...
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's FutureIncoming IAB chair Krishan Bhatia opened by pitching how NBCU is leadi ...
- IAB Tech Lab Forms Digital Advertising Privacy Technology Working GroupThe group aims to help the digital advertising industry find alternatives ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator SaysIAB Europe's transparency and consent framework "fails to comply with a numb ...
- Proposed Ban On Behavioral Targeting Draws Opposition From IAB, OthersA Democratic bill introduced this week that would outlaw many forms ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard"A growing patchwork of state laws are emerging which threaten innovation a ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And PositionsAdoption could change the way advertisers think about how they buy a ...
- Brands Face 'Data Dilemma' Amid Disruptions To Media MarketplaceChanges in data strategies have led many brands to increase their med ...
- Belgian Regulator Poised To Rule IAB Europe Violates Privacy LawAuthorities in Belgium are expected to say in a draft ruling th ...
