Tag results for "iab"
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- IAB CEO David Cohen Reveals ALM's Diverse AgendaThe conference theme -- the great reset -- includes topics such ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVsSamba TV's new privacy controls will put viewers in charge of the ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports FindsCalifornia's privacy law gives consumers the right to designate an authorized age ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool"It's troubling that important decisions are being made by tweet," the ANA ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues"North Dakota should not adopt a one-size fits all consent requirement f ...
- IAB Conference Goes Viral, Features Anthony Fauci KeynoteThe Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or FlexibleOnly 10% of advertisers and agency media planning and buying executives survey ...
- IAB Tech Lab Expands Open Measurement SDK To Web VideoThe extension will allow advertisers to use a single video ad servi ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Many Online Companies Extend CCPA Rights Nationwide, Survey FindsMany businesses in the online ad ecosystem are extending rights set o ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB IdentifiedIn 2021, the fastest-growing, most successful brands will be storeless and wi ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- IAB Wants A Say In Apple's Privacy SettingsIAB calls for "collective development of technical standards and operating practices" ...
- Belgian Privacy Regulator Criticizes IAB Europe Over GDPR Compliance FrameworkThe IAB Europe's transparency and consent framework, rolled out in 2018, allo ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Righ ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" a ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs ActionContrary to concerns that advertising in news content will create negative associatio ...
- Ad Industry Seeks Meeting With Apple Over Privacy"Without immediate engagement in a cross-industry dialogue, we believe the proposed chang ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supp ...
- IAB's Rothenberg Stepping Down, Cohen Named CEODavid Cohen, who joined IAB as president in March, after two decad ...
- IAB: The Impact Of COVID-19 On Data SpendingCOVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- IAB Privacy Lab Launches In Partnership Between IAB Europe And IAB Tech LabThe IAB Privacy Lab will serve National IAB members in regions th ...
