Tag results for "iab"
- Google Adds Ads.txt Only Inventory Control For Display, VideoGoogle on Thursday introduced a new inventory control in Display & Video ...
- Ad-ID At 15: Approaching Critical MassAmid one of the most contentious periods in the history of the ...
- Ad Industry Blasts Apple's New Privacy Settings"The changes announced by Apple will block tools used to support many ...
- Facebook And Instagram Achieve Gold StandardFacebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobile ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txtCounterfeit inventory diverted 1% of ad spend for display and 72% of ...
- New IAB Program Lets Members Test Blockchain Technology, ServicesWithin the IAB working group, the goal is applying learnings from the ...
- NPR, ESPN, IHeartRadio On Board For IAB Podcast UpfrontThe IAB's fourth podcast upfront is set for Sept. 6. Podcast ad ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- IAB Creates Branded Content Studio Directory To Aid Media BuyersThe directory has a search feature where users can look up studios ...
- MRC Releases Updated IAB Digital Video Ad GuidelinesThe revised guidelines have a particular focus on "OTT-related concerns" which include ...
- Former Conde Nast Exec Jim Norton Named IAB Executive-in-ResidenceHe will work with the IAB to educate members and incumbent brands ...
- 'Value Exchange' Based Ads Generating Higher Completions, Female SkewA new wave of ad formats that reward consumers explicitly has emerged. ...
- IAB Tech Lab To Strengthen Data's WorthDavid Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards ...
- IAB Tech Lab Releases VAST 4.1 For Public CommentThe open comment period will run through July 14, after which the ...
- Consumers Globally Keen On Free, Ad-Supported Streaming Video OptionsAccording to a report released Wednesday from the Interactive Advertising Bureau, smartphones ...
- Podcasts Attract Bigger Advertisers In More Upfront-Like BuysJust like TV networks, 38% of podcast deals are made as upfront ...
- Podcast Revenues Top $300M, IAB Study SaysPodcast advertising revenue is up 86% from 2016, when podcast advertising captured ...
- IAB UK Setting A Gold Standard In Improving Digital MarketingThe IAB UK's Gold Standard is proving to be a hit in ...
- FEC Urged To Allow Political Advertisers To Use Icons For Disclaimers"Industry self-regulation can serve as an important part of the Commission's approach ...
- Two In Three Are Taking Programmatic In-HouseIt's something most people in digital marketing are noticing, and now the ...
- IAB Proposes Framework To Standardize Targeting DataIAB Tech Lab is proposing a new framework aimed at giving buyers ...
- Marketers Face Mass Adoption Of Voice Assistants: IAB ReportThere are three discrete steps marketers should take to get started with ...
- What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From ChinaSpeaking as a guest commentator during an IAB webinar briefing the press ...
- U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016Digital ad spending set a new record in 2017 -- topping $88 ...
- IAB: Search Rises, With Mobile Contributing 54% To RevenuePaid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand SafetyNBCU's top ad sales exec Linda Yaccarino criticized technology companies for data ...
- Tremor Video DSP To Integrate Grapeshot Brand-Safety CapabilityThe announcement was made as the Interactive Advertising Bureau holds its annual ...
- IAB Sets West Coast NewFronts For OctoberThe West Coast NewFronts will be held at NeueHouse and will feature ...
- IAB Gets In The Esports Game With New Primer"As a marketing opportunity, esports has been under the radar and not ...
