Tag results for "iab"
- IAB Tech Labs Releases Standard For Deleting Data RequestsPublishers and brands now have access to a standard developed by The ...
- California AG Moves Forward With Privacy RegulationsThe final proposed regulations retain a provision requiring companies to honor global ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital TransformationThe big surprise from the pandemic's initial impact on marketing is that ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant ...
- D2C Brands Drive The Highest Traffic To Their SitesD2C companies Thrive Market and Daily Harvest saw an increase in paid-search ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, SnapThe IAB will offer its NewFronts as a virtual, video upfront series ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending SignalsThere are mixed signals about the underlying health of the ad marketplace ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a ...
- Michigan Revokes Ad Restrictions On Big-Box RetailersMichigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-box ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market RevisionsThe data shows a disparity between news and non-news audiences. Site visitors ...
- The COV-Ad Pandemic, And How To Avoid ItAdvertisers are being forced to change the way they are contributing to ...
- IAB Touts Ad Targeting In Fight Against COVID-19"Through news and digital advertising mediums, the advertising industry has provided great ...
- Maryland Governor Urged To Veto Digital Ad Tax"The proposed tax on digital advertising represents one of the most serious ...
- Proposed California Privacy Regs Violate First Amendment, Ad Groups ClaimAd groups say a proposed requirement to honor browser-based opt-out tools would ...
- IAB Reschedules NewFronts For Mid-JuneNewFront presentations from a number of digital media companies, which had been ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy EnforcementThe MPAA and News Media Alliance have joined a growing roster of ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say"Now is not the time to threaten business leaders with premature CCPA ...
- IAB Offers Streaming Options As Virtual Upfronts Gain MomentumThe IAB is now offering streaming options to members who are abandoning ...
- IAB Taps Former IPG Vet Cohen As New PresidentDavid Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has been ...
- IAB: Programmatic Now 85% Of All U.S. Digital AdvertisingProgrammatic media buys now account for 85% of all digital ad spending, ...
- The New 'C Word:' CommunityAt the IAB Annual Leadership Meeting this week, "community" gathered momentum as ...
- Hearst Magazine President Troy Young Named Chairman, IAB Board of DirectorsYoung was previously the board's vice chairman, a position he's held since ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile AppsThe partnership creates a platform for publishers and advertisers to comply with ...
- Ad Groups Want California To Hold Off Enforcing Privacy LawThe ad industry now says businesses need additional time to comply with ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer ExperienceThe IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Advocates Want California To Close Loopholes In New Privacy LawCalifornia's new privacy law is slated to take effect in just a ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' ConcernsThe IAB report cites 37% growth in ad spending on OTT platforms ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track MandateThe ad industry is urging California's attorney general to back away from ...
