Tag results for "iab"
- Digital Ad Revenue Tops $26B In Q3 2018Marketers spent a total of $75.8 billion over the first three quarters ...
- Who's The 'Click Head' Now?If the IAB UK is right about click-through rates, why use them? ...
- IAB UK Labels British Advertisers 'Click Heads'The IAB UK has labelled many in the ad industry as "click ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 CapitalIt might have been a movie starring Benedict Cumberbatch in the role ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency ModelsDriven by mobile purchases and programmatic technology, the new model centers on ...
- TAG Extends Anti-Piracy Program To EuropeThe ad industry's Trustworthy Accountability Group, which recently expanded in Europe, is ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of DirectorsThe Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evening, ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except VigilanceThe good news is that the Interactive Advertising Bureau's ads.txt initiative has ...
- IAB Releases Newfronts Schedule, Adds VuduOne surprising new entrant is Walmart-owned streaming video company Vudu, which has ...
- Ad Industry Warns Of 'Negative Impact' From California Privacy LawAmbiguities in the law "could result in reduced choice and privacy for ...
- IAB Tech Lab And Google Criticized In EU By Privacy AdvocatesThe IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" and ...
- IAB UK Launches 'Transparency FAQs' HubThe IAB UK has launched a portal called Transparency FAQs to help ...
- IAB Wants Privacy Laws Based On 'Sensitivity'"As the FTC assesses how it should approach digital privacy in the ...
- IAB Tech Lab Releases Podcast Measurement Compliance ProgramThe first two companies to be certified under the program are National ...
- Don't Override State Privacy Laws, Watchdogs Tell Congress"Federal privacy legislation that preempts stronger state laws would only benefit technology ...
- 2019 Poised To Usher In 'New Era' Of Video MarketingA big trend: The direct relationship between consumers and brands, driven by ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across PlatformsThe Association of National Advertisers and the American Association of Advertising Agencies ...
- Marketers Spend More On Digital Data AccessPaywalls feed the most educated and higher-earning consumers, and starve those who ...
- 'Value-Exchange': It's Only Of Value If I Really Want ItConsumers are never happy to have the progress of their viewing, listening ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Rising ...
- IAB Publishes Playbook For Opt-In Value Exchange AdsThe hope is that the format will be more palatable to consumers ...
- Digital Video Ad Spend Is AcceleratingThe report found that video advertising revenue hit $7 billion in the ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy LawThe ad industry is urging the Commerce Department to scrutinize new privacy ...
- IAB Tech Lab Releases Final Version Of VAST 4.1The IAB Tech Lab and Digital Video Working group say VAST 4.1 ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better ResultsThe IAB study showed that all CTAs are successful in increasing consumer ...
- IAB Releases Advanced TV Attribution Buyer's GuideThe Buyer's Guide addresses the workflow of the attribution process, what to ...
- Ad-Supported OTT Viewers Incremental To TVViewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do not ...
- IAB Report Details New Ad-Supported OTT Video Viewer SegmentAs part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public CommentThe IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows ...
- In Reversal, IAB Says Congress Should Consider Privacy Legislation"A uniform federal privacy standard could provide clarity, market certainty, and add ...
