Tag results for "iab"
- Audio Listening Habits And How Marketers Can Capitalize On SummerResearch and analytics platform Veritonic found that 78% of people in ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast UpfrontWell, they weren't exactly ADUs, but due to a glitch, recordings ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping AdsWith new AR ad features for Instagram Reels and Facebook Stories a ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content SecondMy takeaway after a week of newfront presentations: video of all kin ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad PlacementRoku also announced new ad opportunities tied to its home page a ...
- YouTube Announces New Ad Formats On ShortsYouTube announced a series of new ad formats rolling out to t ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts"For this, we needed your help. We need a great button endi ...
- YouTube Builds Shorts Into New Awareness ModelsYouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 HostThe IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- Digitas: We're Taking Our NewFront PrivateDeclining to comment on why it pulled out of this year's I ...
- Newfront Creator Digitas Is No Longer Part Of ItFifteen years after conceiving it, Digitas is no longer part of t ...
- Samsung Reportedly May Switch To Microsoft Bing For SearchGoogle will reportedly release new AI-powered search tools next month under t ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. NewfrontsIn a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Origin Story: 'Live' At The NewfrontsHow do you publish 20 days of live coverage about a seri ...
- A Mobile Tale Of Two Trade AssociationsWhen it comes to the IAB, mobile is driving overall digital growt ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar GainSocial media growth slowed, while mobile and programmatic saw strong gains. ...
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital AdsMaryland's tax on digital ad sales is invalid under the Internet T ...
- Shaping Privacy Rules Is 'Priority No. 1' For IAB"If we don't get public policy right and regulation right, nothing el ...
- Privacy Regulations Could Offer Clarity, FTC Commissioner ArguesPrivacy regulations could benefit companies by making clear the type of da ...
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer PrivacyAs far as I know, no Blockbuster Video store ever listened ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take ShapeOf the seven companies that have elbowed their way into next month ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- In-Game Advertising Underused Due To Misperceptions: IABWhile measurement still needs work, gaming ads are no longer too costl ...
- Mediavine Removes Autoplay And Muted In-Stream VideoFirm was an early proponent of inventory transparency and a follower ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- How You're Set Up To Fail On Amazon, And What To Do About ItMarketers can't afford to wait to get Amazon and retail media righ ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D EnvironmentsAnuz says its technology measures ads in gaming environments in real-time, collecti ...
