Tag results for "iab"
- Ad-Supported OTT Viewers Incremental To TVViewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do not ...
- IAB Report Details New Ad-Supported OTT Video Viewer SegmentAs part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public CommentThe IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows ...
- In Reversal, IAB Says Congress Should Consider Privacy Legislation"A uniform federal privacy standard could provide clarity, market certainty, and add ...
- MRC Releases 'Content-Level' Brand Safety GuidelinesMoving from simple quants to the most sensitive qualitative area, the Media ...
- Why Ads.txt Adoption Is So Important For In-App AdsWe can't afford to let mobile fraudsters stifle ad investment in an ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic ...
- IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of AudioPodcasting is on the verge of breaking out in a big way. ...
- Westwood One To Launch Female-Focused Podcast NetworkThe Empow(h)er Podcast Network will launch with eight original series, hoping to ...
- Publicis And Group M Get Media Gold From The IABPublicis Media and Group M have earned IAB Gold Standard certification, "Campaign" ...
- Want A Brand-Safe Ad Environment? Digital Audio May Be Just The TicketAmong the findings: digital audio listeners tend to be particularly engaged with ...
- Google Adds Ads.txt Only Inventory Control For Display, VideoGoogle on Thursday introduced a new inventory control in Display & Video ...
- Ad-ID At 15: Approaching Critical MassAmid one of the most contentious periods in the history of the ...
- Ad Industry Blasts Apple's New Privacy Settings"The changes announced by Apple will block tools used to support many ...
- Facebook And Instagram Achieve Gold StandardFacebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobile ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txtCounterfeit inventory diverted 1% of ad spend for display and 72% of ...
- New IAB Program Lets Members Test Blockchain Technology, ServicesWithin the IAB working group, the goal is applying learnings from the ...
- NPR, ESPN, IHeartRadio On Board For IAB Podcast UpfrontThe IAB's fourth podcast upfront is set for Sept. 6. Podcast ad ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- IAB Creates Branded Content Studio Directory To Aid Media BuyersThe directory has a search feature where users can look up studios ...
- MRC Releases Updated IAB Digital Video Ad GuidelinesThe revised guidelines have a particular focus on "OTT-related concerns" which include ...
- Former Conde Nast Exec Jim Norton Named IAB Executive-in-ResidenceHe will work with the IAB to educate members and incumbent brands ...
- 'Value Exchange' Based Ads Generating Higher Completions, Female SkewA new wave of ad formats that reward consumers explicitly has emerged. ...
- IAB Tech Lab To Strengthen Data's WorthDavid Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards ...
- IAB Tech Lab Releases VAST 4.1 For Public CommentThe open comment period will run through July 14, after which the ...
- Consumers Globally Keen On Free, Ad-Supported Streaming Video OptionsAccording to a report released Wednesday from the Interactive Advertising Bureau, smartphones ...
- Podcasts Attract Bigger Advertisers In More Upfront-Like BuysJust like TV networks, 38% of podcast deals are made as upfront ...
- Podcast Revenues Top $300M, IAB Study SaysPodcast advertising revenue is up 86% from 2016, when podcast advertising captured ...
- IAB UK Setting A Gold Standard In Improving Digital MarketingThe IAB UK's Gold Standard is proving to be a hit in ...
- FEC Urged To Allow Political Advertisers To Use Icons For Disclaimers"Industry self-regulation can serve as an important part of the Commission's approach ...
