- Audio Listening Habits And How Marketers Can Capitalize On Summer
Inside Performance, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- YouTube Announces New Ad Formats On Shorts
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
YouTube announced a series of new ad formats rolling out to t ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'
MediaPost Live, Joe Mandese - Monday, May 1, 2023
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- Digitas: We're Taking Our NewFront Private
MediaDailyNews, Joe Mandese - Thursday, April 20, 2023
Declining to comment on why it pulled out of this year's I ...
- Newfront Creator Digitas Is No Longer Part Of It
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2023
Fifteen years after conceiving it, Digitas is no longer part of t ...
- Samsung Reportedly May Switch To Microsoft Bing For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Google will reportedly release new AI-powered search tools next month under t ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. Newfronts
Television News Daily, Adam Buckman - Tuesday, April 18, 2023
In a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Origin Story: 'Live' At The Newfronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
How do you publish 20 days of live coverage about a seri ...
- A Mobile Tale Of Two Trade Associations
Mobile Insider, Joe Mandese - Thursday, April 13, 2023
When it comes to the IAB, mobile is driving overall digital growt ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads
Digital News Daily, Wendy Davis - Tuesday, April 4, 2023
Maryland's tax on digital ad sales is invalid under the Internet T ...
- Shaping Privacy Rules Is 'Priority No. 1' For IAB
Digital News Daily, Wendy Davis - Monday, April 3, 2023
"If we don't get public policy right and regulation right, nothing el ...
- Privacy Regulations Could Offer Clarity, FTC Commissioner Argues
Digital News Daily, Wendy Davis - Monday, April 3, 2023
Privacy regulations could benefit companies by making clear the type of da ...
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
TVBlog, Adam Buckman - Monday, April 3, 2023
Of the seven companies that have elbowed their way into next month ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- Mediavine Removes Autoplay And Muted In-Stream Video
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Firm was an early proponent of inventory transparency and a follower ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...