Tag results for "iab"
- As 'Advanced TV' Gains Steam, IAB Seeks To Define ItWith 59% of advertisers projecting they plan to increase their ad spending ...
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021Marketers spent nearly half a billion dollars advertising on podcasts in the ...
- IAB's Matrix Seeks To Simplify Advanced TV LandscapeEveryone in the connected TV ecosystem, on the buy-side and sell-side, needs ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines"The time and effort invested in detecting, reporting, addressing, and preventing these ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data SolutionsHow can the industry move to a model that transacts on accuracy ...
- Analysis Reveals 'Brand Safety' Takes Many FormsExplicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, ...
- IAB Releases User-Generated Content Guide For MarketersThe IAB has had an "important shift in thinking" when looking at ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which grew ...
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, SecurityMedia.net has donated code to extend the IAB Tech Lab's efforts to ...
- IAB: Consumers Watch Video Differently On Different ScreensConsumers watch video differently on different screens throughout the day. That is ...
- Marketers To Average $18M On Digital Video This YearAccording to an IAB report, original digital video content now makes up ...
- Viacom To Launch Channels On Pluto TV May 1The company is planning three different types of channels for its Pluto ...
- IAB Tech Lab Launches New GDPR GuidanceIAB Tech Lab has launched a new set of guidelines for GDPR ...
- IAB Europe Updates Transparency And Consent SpecsThe updates aim to provide "a little more granularity and more specificity" ...
- Mobile Accounts For 51% Of UK Digital Ad SpendSmartphones now account for just over half of all digital ad spend ...
- IAB Tech Lab Replaces Interactive APISIMID is designed to be a replacement for the Video Player Ad ...
- Mobile Crowned King Of Digital MarketingMobile now accounts for 51% of UK digital spend -- and video ...
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-HouseMarketers in major Western European nations are shifting their programmatic media-buying in-house, ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Ad Industry Slams Texas Privacy Proposal"No other privacy legislation being seriously considered in the rest of the ...
- IAB UK Strives To Give SSPs More Transparency"The Drum" has details of two new specifications launched by the IAB ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating PartiesWhen the standards are finalized, the supply-side platforms and exchanges will post ...
- IAB Rolls Out Training Programs As Low Unemployment Rates PersistThe low unemployment rate contributes to the challenge of finding and retaining ...
- Ad Industry Launches New Group To Lobby Congress Over PrivacyPrivacy for America says it plans to advocate for a federal privacy ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups ArgueThe ad industry is urging a California lawmaker to retreat from her ...
- Target In, Disney Out For 2019 IAB NewfrontsTarget will be the second retail company to have a presence in ...
- IAB Tech Lab Tackles Changes To Browser Ad TargetingEmployees from a variety of brands, publishers and ad-tech companies will collaborate ...
- IAB Tech Lab Releases Final Version Of App-Ads.TxtThis version will "usher in a rapid wave of adoption by app ...
- IAB Names Scott Schiller Exec-In-ResidenceScott Schiller, a longtime digital publishing executive, has been named an "executive-in-residence," ...
