Tag results for "iab"
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- Immediate, Measurable Ad Results Fuel Performance AdvertisingAn accelerated push for more measurable results has surfaced as platforms beco ...
- IAB, Others Press Court To Scrap Click-To-CancelThe IAB, Michigan Press Association, cable lobby and others say businesses wi ...
- FTC Urges Court To Reject IAB Challenge To Click-To-CancelThe FTC is urging a court to allow enforcement of new rul ...
- IAB, Cable Lobby, Others Ask Court To Block Click-To-Cancel RulesThe FTC's click-to-cancel rules require companies to let consumers cancel subscriptions throu ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Tech Lab Releases Global Privacy Guidelines For ReviewIndustry execs have a 45-day window to provide comments and input befo ...
- Court Won't Reconsider Decision Narrowing TikTok's Section 230 ProtectionsA court has rejected TikTok's request to reconsider its controversial August ruli ...
- IAB, Cable Lobby Challenge Click-To-Cancel RegulationsBusiness groups including the IAB and NCTA are suing to invalidate n ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV AdsDubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- FTC Requires Newspapers, Gyms And Others To Offer 'Simple' Cancellation MethodsThe FTC said Wednesday that companies must allow consumers to cancel subscriptio ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud EffortsThe joint study released today by TAG along with the 4As, AN ...
- IAB, Others Urge Court To Reconsider Ruling That Curbed Section 230The recent ruling "destabilizes established law in ways that threaten profound consequenc ...
- IAB Releases In-Store Retail Media Definition, Measurement StandardsThe new definitions and measurement standards for in-store retailers will provide transparen ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, PurchaseThree-quarters of consumers feel commerce in video ads is more relevant ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out SignalsThe ANA, IAB, 4As and others are asking California Governor Gavin News ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For ItWhile complying with it may still be a challenge, a new ...
- Correction: IAB Expanded Multi-State Privacy Agreement To 19 StatesA story in the August 14 edition of "Media Daily News" shou ...
- IAB Expands Multi-State Privacy AgreementThe IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- IAB Launches 'Diligence Platform' For Privacy CompliancePowered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Senate Advances Kids Online Safety BillThe Interactive Advertising Bureau is among a broad array of groups ...
- Supreme Court Orders New Look At Texas And Florida 'Censorship' LawsThe Supreme Court on Monday declined to definitively rule on First Amendme ...
- IAB Tech Lab: Grim Outlook For Google Privacy SandboxThe IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- Instream Versus Outstream Delineation Finally Getting AttentionAs has become clear for anyone following the issue on social medi ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy BillIndustry groups say the bill is too confusing, while advocacy organizations s ...
- Advocates Ask Vermont Lawmakers To Override Veto Of Privacy Bill"Companies should not be profiting from the sale of consumers' most person ...
- Vermont Governor Vetoes Sweeping Privacy BillAd groups opposed the bill, which would have allowed consumers to s ...
- FTC Can Proceed With 'Dark Patterns' Charges Against AmazonAmazon must face charges that it used "manipulative, coercive, or deceptive user-interfa ...
