- IAB Tech Lab Debuts Server-Side Ad Solution
Publishers Daily, Ray Schultz - Sunday, March 23, 2025
The new framework shifts power back to publishers, the IAB claims. ...
- FTC Asks Court To Reject Challenge To Click-To-Cancel Rules
MediaDailyNews, Wendy Davis - Tuesday, March 18, 2025
The IAB, Chamber of Commerce, cable lobby and other organizations want ...
- FTC Wants To Delay 'Dark Patterns' Case Against Amazon
MediaDailyNews, Wendy Davis - Wednesday, March 12, 2025
The FTC on Wednesday asked a federal judge to delay an upcomi ...
- Ad Industry, Others Blast Maryland's Proposed B2B Tax
MediaDailyNews, Wendy Davis - Tuesday, March 11, 2025
"This tax will discourage companies from marketing their products and services, resulti ...
- Microsoft Quietly Changes Video Placement, Bid Reporting
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Changes for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- FTC Click-To-Cancel Regs Too Broad: IAB, Others Tell Court
MediaDailyNews, Wendy Davis - Thursday, February 20, 2025
The FTC lacked authority to issue rules that "limit commerce across t ...
- California Bill Requiring Browser-Based Opt-Out Reintroduced
MediaDailyNews, Wendy Davis - Thursday, February 13, 2025
California Governor Gavin Newsom vetoed a nearly identical bill last year. ...
- Ad Groups Urge Veto Of NY Health Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, January 29, 2025
The New York Health Information Privacy Act "would have far-reaching, unintended, a ...
- Google Super Bowl Ad Spotlights 50 SMBs, Buy Running In Local Markets
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
The 50 ads spotlighting SMBs will run in their local markets, maki ...
- Ad Industry Must Stay 'Open' To Save The Web
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- IAB Hands GM's Reed The Wheel, Names Her Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 26, 2025
PALM SPRINGS, CA -- The auto industry takes the wheel at t ...
- Advertising Sell-Side Businesses Get A Shot At Glory
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- Court Rejects Request By IAB, Others: Won't Block Click-To-Cancel
MediaDailyNews, Wendy Davis - Monday, January 20, 2025
A panel of the 8th Circuit rejected a bid by the IA ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- IAB, Others Press Court To Scrap Click-To-Cancel
MediaDailyNews, Wendy Davis - Tuesday, January 7, 2025
The IAB, Michigan Press Association, cable lobby and others say businesses wi ...
- FTC Urges Court To Reject IAB Challenge To Click-To-Cancel
MediaDailyNews, Wendy Davis - Monday, December 23, 2024
The FTC is urging a court to allow enforcement of new rul ...
- IAB, Cable Lobby, Others Ask Court To Block Click-To-Cancel Rules
MediaDailyNews, Wendy Davis - Thursday, December 5, 2024
The FTC's click-to-cancel rules require companies to let consumers cancel subscriptions throu ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Tech Lab Releases Global Privacy Guidelines For Review
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Industry execs have a 45-day window to provide comments and input befo ...
- Court Won't Reconsider Decision Narrowing TikTok's Section 230 Protections
MediaDailyNews, Wendy Davis - Thursday, October 24, 2024
A court has rejected TikTok's request to reconsider its controversial August ruli ...
- IAB, Cable Lobby Challenge Click-To-Cancel Regulations
MediaDailyNews, Wendy Davis - Thursday, October 24, 2024
Business groups including the IAB and NCTA are suing to invalidate n ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV Ads
MediaDailyNews, Joe Mandese - Tuesday, October 22, 2024
Dubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- FTC Requires Newspapers, Gyms And Others To Offer 'Simple' Cancellation Methods
MediaDailyNews, Wendy Davis - Wednesday, October 16, 2024
The FTC said Wednesday that companies must allow consumers to cancel subscriptio ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- IAB, Others Urge Court To Reconsider Ruling That Curbed Section 230
MediaDailyNews, Wendy Davis - Wednesday, October 9, 2024
The recent ruling "destabilizes established law in ways that threaten profound consequenc ...