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Advertisers Call For Greater Retail Media Standardization

  • Beet.TV, Monday, February 23, 2026 8:21 AM
Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at Dollar General, during the IAB Annual Leadership Meeting. However Leonard believes “there’s more retail media standardization than we’re getting credit for.”

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