- Beyond Yoga Taps UM For Media AOR Duties
Accounts on the Move, Steve McClellan - Tuesday, May 13, 2025
Women’s activewear retailer Beyond Yoga, a subsidiary of Levi Strauss, has appoint ...
- PHD Taps IPG's Piner As Chief Investment Officer
MAD, Steve McClellan - Monday, May 12, 2025
The move marks a return to PHD for Piner, who did ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- Reardon Out As Media CEO At Dentsu Americas
MAD, Steve McClellan - Friday, May 9, 2025
Reardon was in the role for about a year and a hal ...
- OMD Expands Boehringer Ingelheim Remit
MAD, Steve McClellan - Monday, May 12, 2025
The agency's new contract expands the agency's media account in the U. ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- Havas Media Wins Olive Garden's US
MAD, Steve McClellan - Thursday, May 8, 2025
Olive Garden had previously worked with Publicis Media agency Starcom on t ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- What's In An Agency Media Brand?
Planning & Buying Insider, Joe Mandese - Friday, May 9, 2025
That which we call GroupM - or "WPP Media," for that matt ...
- Assembly Taps GroupM Veteran Jason Lim To Lead NA Media Practice
MAD, Steve McClellan - Wednesday, May 7, 2025
Lim will lead a team of 350+ staffers across Search, Social, Programmati ...
- Canada's Investigative Journalism Bureau Teams Up With Postmedia
Publishers Daily, Ray Schultz - Wednesday, May 7, 2025
IJB stories will be featured across Postmedia's network. The goal is ...
- Horizon Names Crystal Park CMO
MAD, Steve McClellan - Wednesday, May 7, 2025
Park will join later this month from The Weather Company where s ...
- Another Rebranding At WPP-This Time It's GroupM
Mediapsssst, Richard Whitman - Tuesday, May 6, 2025
The company has been consolidating and rebranding many of its biggest agenci ...
- Starcom Appoints Nadgar US Chief Strategy Officer
MAD, Steve McClellan - Monday, May 5, 2025
She reports to US CEO Shelby Saville and fills the role previous ...
- Alden Global Capital Unit Acquires 'The Santa Rosa Press Democrat,' Other Titles
Publishers Daily, Ray Schultz - Sunday, May 4, 2025
Alden company MediaNews adds to its California publication roster. ...
- Two 'Possible' Visions For The Legacy Of Media, America Too
Red, White & Blog, Joe Mandese - Sunday, May 4, 2025
This post contains sensitive content, which some may find offensive or disturbin ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- Ankler Media Works With Netflix On Events In Los Angeles
Publishers Daily, Ray Schultz - Thursday, May 1, 2025
Ankler Media will be a media partner for three events hosted ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- California Bill To Protect Media From Privacy Lawsuits Approved By Committee
Publishers Daily, Ray Schultz - Wednesday, April 30, 2025
SB 690 would plug a loophole in the 1967 California Invasion ...
- '60 Minutes': Counting Trump Time, Advertisers Blinking?
TV Watch, Wayne Friedman - Wednesday, April 30, 2025
With press freedoms seemingly on the line, the show's longtime executive produc ...
- Heineken Turns Anti-Social - Media, That Is
MediaDailyNews, Joe Mandese - Tuesday, April 29, 2025
The new "no social socials" campaign from Publicis' LePub is inspired ...
- PMG Taps IPG Vet Stoller To Lead Media
MAD, Steve McClellan - Friday, April 25, 2025
Stoller was most recently Global Chief Innovation Officer at IPG's UM. ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Ross-Simons Selects Doner As Media AOR
Accounts on the Move, Fern Siegel - Tuesday, April 22, 2025
Doner's remit is to increase brand share in the category ...
- Court Reportedly Tells French Regulator To Review Vivendi Split
MAD, Steve McClellan - Tuesday, April 22, 2025
The main issue: Did Vincent Bollore control Vivendi and if so shou ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ Grows
Television News Daily, Wayne Friedman - Wednesday, April 23, 2025
Disney+ is one of the few streaming brands that has raised i ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Canvas Hires Performance Vet Potemkin To Lead 'New Discipline'
MediaDailyNews, Laurie Sullivan - Sunday, April 20, 2025
"We were lucky to persuade Sarah to come to Canvas," said Canv ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...