Tag results for "media"
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics ReportIn the new report, Carat is ranked second followed by Mediabrands' ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs"Clean" rooms offer marketers the ability to match their first-party data wi ...
- Essence Wins Consolidated Media Account For Deutsche BankThe appointment comes after a formal review that kicked off in t ...
- Media Research Vet Gopalakrishnan Moves To iSpot.tvVeteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief resear ...
- GroupM's Essence Expands To FranceEssence France, whose clients include Google, will be managed by Guillaume ...
- UM Named Media AOR For Storck USAThe client spends close to $10 million annually on measured media ...
- Mediassociates Bolsters Staff, Leadership Team As Client Roster ExpandsThe agency has doubled billings in the past year to $200 milli ...
- Mediahub Wins Farfetch Global Comms Planning, Media-Buying AccountIn a four-way pitch, Mediahub bested the incumbent MediaCom, as well ...
- Omnicom Media Group Wins Chanel Global Media AccountOMG unseated long-time incumbent WPP to win the French luxury brand's busin ...
- To Grow Subscriptions, Media Companies Need To Expand Beyond Super FansLight readers represent the strongest growth path for mature subscription businesses ...
- VMLY&R Names Kohl Head Of U.S. MediaAlso the agency has added Chrissie Mealy as managing director, paid medi ...
- Distrust In The Media Reaches Alarming LevelsAccording to a new Gallup poll, just 7% of U.S. adults s ...
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy HubKathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Offic ...
- Ad Execs: Contextual Is King, AgainContextual targeting is projected to be the dominant form of consumer ...
- Dennis Holt's Next New Agency Model: MatrixPointDennis Holt, and some of the top execs of the independent med ...
- GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media RoleTraci E. Dinkins will report to Americas CEO Jason Harrison and wi ...
- Walsh Named NA CEO Of Havas Media GroupWalsh, who joined HMG two years ago from Interpublic, fills a ro ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business ModelWhen a TV network/platform is caught in lies and deception, from ...
- AB InBev Confirms Global Media ReviewThe company spends $850 million a year on measured media, according ...
- Bayer Consolidates $680 Million Media Account With GroupM's MediaComMediaCom previously worked with Bayer across 65 markets, and the consolidation ad ...
- Fallout From 'NYT' Expose Of Ozy Media Has Only BegunOzy co-founder Samir Rao is said to have impersonated a YouTube executi ...
- INMA Launches New Topic Program: The Advertising InitiativeINMA will offer a newsletter, master classes and video meet-ups on rejuvenati ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'The kind that may not necessarily go down the elevator at nigh ...
- Alibaba To Sell Stake In State-Owned BroadcasterMango, which runs a popular video-streaming service, is among Alibaba’s largest state-own ...
- GroupM's Wavemaker Hires Mediabrands' Price As Global Chief Investment OfficerHelen Price replaces Keith Tiley who will be retiring at the e ...
- Confronting The Hypocrisy Of Advertising On Instagram And FacebookCan we, in good conscience, continue to recommend platforms that directly a ...
- Starcom Is First Half's Global Pitch KingThat's according to agency tracker COMvergence, which is out with a n ...
- Stagwell Merges Assembly And ForwardPMXAssembly will be led by current ForwardPMX Global CEO, James Townsend, w ...
- Carat Taps Essence's Chapman For U.K. CEO RoleChapman's appointment comes just days after word that Dentsu's CEO for t ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At YahooJim Lanzone returns to media as Yahoo's CEO in an effort ...
