Tag results for "media"
- Assembly Loses Fox Media Assignment Following Disney MergerThe assignment is shifting to Disney incumbent OMD, which has a custom ...
- Criteo Hires Industry Expert To Focus On Retail MediaThe notion of retail media supporting brand-funded ads on retail sites drives ...
- Dentsu Aegis Network Reorganizes U.S. Media OperationsDentsu Aegis Network has reshuffled its U.S. media management team, promoting Michael ...
- Dentsu Launches New Media Agency 'Model,' LiterallyDentsu, the Tokyo-based parent of Dentsu Aegis Network, has announced Dentsu Media ...
- Axel Springer Reports Strong Digital Growth, News Media DipsThe increase was led by the company's online classifieds business, but unable ...
- Longtime OMD Veteran Gottlieb Stepping DownColin Gottlieb is credited with building out the agency network's EMEA footprint ...
- Fifth Third Bank Puts Paid Search To Work For ItNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- Building an Audience Strategy"We were hungry to learn more about why consumers engaged or didn't ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audience ...
- Conde Nast Targets Cord Cutters, Promotes Status As Global Media CompanyConde Nast is calling its video content "the new prime time. We ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator to ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'Industry media ratings watchdog the Media Rating Council next week will begin ...
- Retailers Can Double As Media, Data ProvidersGeorgia-Pacific is able to get "additional value" for the retailers it works ...
- Fifth Third Bank Cashes In On Checking Account ProductionNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- Report Finds Marketers Still Lack Necessary Media SkillsSome 71% of survey respondents rated levels of investment in media training ...
- OMD US 'Flattens' Organization, Eliminating Regional PresidentsThree regional president positions are being eliminated as is the agency's CMO ...
- Should You Launch A Branded Podcast?It takes more than a show's existence to prove success - just ...
- Media-Marketing M&A Deals Slow In Q1Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion in ...
- Orlando Reece Becomes Interim CEO Pride Media, Nathan Coyle DepartsPride Media CEO Nathan Coyle is moving out of the media business ...
- Crossmedia Takes The High Ground, Launches Cannabis Media DivisionAPRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. today ...
- Is There Life After The Smartphone?GroupM offers a new treatise on some of the forces that will ...
- Peak GaslightAmerica has attained peak gaslight. It happened when the President of the ...
- U.S. Box-Office Revenues Down 16%, 'Captain Marvel' Earns Best ResultsThe decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spending ...
- Cooper Hefner To Exit 'Playboy,' Launch Hefner Media CorporationThe millennial-focused 'HefPost' will be Cooper Hefner's new digital platform, prepping for ...
- Does The Press Still Have Credibility?A new poll finds Americans perceive local news and network news outlets ...
- Starting From Scratch: Pritchard's 5-Point Plan For A New Media Supply ChainProcter & Gamble brand chief Marc Pritchard said it is time to ...
- Alexa Delivers Long-Form NewsUsers can set up Alexa to play headlines in their Flash Briefings ...
- Mintz + Hoke Taps Donovan As President Of 'Media Only'Sara-Beth Donovan, the long time media chief at Avon, CT-based agency Mintz ...
- The Next Big Ad Category May Be Media ItselfThe next big battle for consumer time and pocketbooks may well emerge ...
