Tag results for "media"
- Sesame Workshop Taps Known For Media AOR DutiesThe appointment follows two year of project work for the client includi ...
- Audible Consolidates Global Media Account With WavemakerAnnual billings on the account are estimated at $475 million. Audible ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To ExplodeMost WFA members say they're in "trial mode," but project big jum ...
- Legacy Media Stocks Pulled Down By Snap's Ad WarningSignaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- Dog Keeps Shooting MediaI can't help wondering if media coverage plays a role in desensitizi ...
- The Problem With Traditional Consumer Segmentation And How To Fix ItMcKinsey & Company's "Next in Personalization 2021 Report" found that more th ...
- American Car Center Taps Harmelin Media, Cites Local-First ApproachBillings were not disclosed, but the account includes search, social media, OTT/C ...
- My Great Peel Back And Replacement TheoryCan an old-school media planning strategy help prevent hate speech contributing ...
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69"Linda was the consummate media maven, colleague, mentor and friend," said F ...
- National TV Scatter Spending Down 32% Vs. 4 Years AgoUpfront TV ad spending is mostly flat vs. four years ago ...
- IPG's Mediahub Get's A 'Lyft' With Latest AOR AssignmentThe ride-share company spends an estimated $12 million on media annually accordi ...
- VaynerX Launches Corporate Trading CompanyThe new firm, Tingley Lane Trading, is named after the street whe ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?Shifting business away from traditional media distribution partners has been an iss ...
- Horizon Media Wins Kohl's Business As Retailer Ponders M&A ProposalsThe incumbent was Zenith, part of Publicis Media. According to COMvergence, Kohl ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales DeclineVizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- EssenceMediacom Announces First Wave Of Global Leadership AppointmentsExecs at the combined agency are finalizing ambitious growth plans for Nor ...
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media OfficerThe Dentsu unit named long-time strategic planning and account management veteran Dia ...
- Nexstar Q1: Core Advertising Grows 4%, Political Ads SoarNexstar's political advertising more than tripled -- up 340% to $23.7 millio ...
- Kaydo Promoted To Lead Media Practice At Cramer-KrasseltHe succeeds Stephanie Estes who was elevated to general manager of t ...
- Podcast Ad Spending To Rise 47% To $2.1B This YearPodcast ad revenue is projected to add another 45% to $3.1 billi ...
- OAAA Forms 'Brand Council,' Will Advise, Shape, Beta Test Emerging Out-of-Home MediaThe association described the council's process as a series of "closed-door sessio ...
- Colle McVoy Named Media & Creative AOR For GoodyearColle McVoy has been named media & creative agency of record f ...
- YouTube's Q1 Ad Slowdown And A 'Flexibility' Ad Index For The TV BusinessYouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billi ...
- TV News, Other Media Wage War Over Musk's Twitter TakeoverElon Musk's takeover of Twitter is the issue du jour on t ...
- Big Changes At GroupM With Multiple Agency MergersThe Group said it is merging MediaCom with Essence, completing the integrati ...
- WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare AudiencesIn development for two years, the center will drive media spending aim ...
- BlueTriton Awards Media AOR Duties To Horizon MediaThe bottled water marketer spends an estimated $32 million on media expenditur ...
- Harmelin Media Regains Regions Bank AccountThe Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- Analyst Reports Nielsen Services Will Be Reaccredited SoonA vote on accrediting its digital service may be weeks away, b ...
- Media Agency Veteran Steve Farella Joins Board Of My TelescopeMy Telescope is a market research SaaS solution to measure market trend ...
