- Publicis Groupe's Epsilon Unveils New & Improved Retail Media Platform
MAD, Steve McClellan - Monday, March 18, 2024
It's said to be the first retail media platform to combine ...
- YouTube Enforces AI-Generated Video Labels For Creators
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
To enforce transparency around what users see, YouTube is now requiring creato ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit Ops
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2024
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in med ...
- Kassan Out At MediaLink, Legal Actions Filed
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
The news is the latest in a series of high-profile developments involvi ...
- Stagwell's Assembly Restructures NA, Taps Jennings As MD
MAD, Steve McClellan - Monday, March 11, 2024
The media agency has reorganized with a series of promotions and ...
- Spotify Picks Publicis For $240M Global Media Assignment
MAD, Steve McClellan - Monday, March 11, 2024
Publicis Media has created a dedicated unit called OneVibe to service t ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- Visit California's $32.8 Million 'Play" Campaign
MAD, Steve McClellan - Monday, March 4, 2024
The work is spearheaded by the tourist organization's marketing agency The Shipya ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Google Sued For $2.3 Billion By European Media Outlets
Publishers Daily, Ray Schultz - Thursday, February 29, 2024
The suit claims Google harmed the publishers financially with its advertising practi ...
- Vice News: A 'Cool' TV News Biz Story Gone Cold
TV Watch, Wayne Friedman - Friday, March 1, 2024
Vice Media and Vice TV rose to prominence at precisely the wro ...
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2024
Long-time media agency exec Jill Kelly is out as U.S. CEO ...
- Newell Brands Names Crossmedia Media AOR
Accounts on the Move, Steve McClellan - Monday, February 26, 2024
Newell Brands has awarded its global media agency assignment to Crossmedia, after ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Forbes' Sandbox Play (No, Not That Sandbox)
Media 3.0, Colin Kirkland - Monday, February 26, 2024
Forbes has announced its own "permanent land" inside The Sandbox, a virtu ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Google Licensing Reddit Data In Expanded Partnership
Search & Performance Insider, Laurie Sullivan - Thursday, February 22, 2024
Reddit posts during the past month have increasingly served up in Goog ...
- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Google Introduces Gemma AI To Run On Laptops
Search & Performance Insider, Laurie Sullivan - Wednesday, February 21, 2024
Google has unveiled a new family of open-source AI models called Gem ...
- GroupM NA Names Kim COO, Reilly CGO
MAD, Steve McClellan - Wednesday, February 14, 2024
JiYoung Kim has been appointed COO and Lynne Reilly has been nam ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Nexstar Hires Schulman For Platform Marketing
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Nexstar Media Group, the largest U.S. owner of TV stations, has hir ...
- The Anti-Democratization Of Media
Red, White & Blog, Joe Mandese - Tuesday, February 13, 2024
Since I last updated it, the percentage of the world's population livi ...