Tag results for "media"
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad SpendingBy a margin of more than two-to-one over its next-closest competitor, U. ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TVCTV has been a major beneficiary of the COVID-19 pandemic, and ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With ThemDecades after Madison Avenue began utilizing interactive ads on the assumption th ...
- '60 Minutes,' Newspapers Fail To Prove DeSantis 'Pay To Play'At issue is a possible alliance between the Florida governor and Publi ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is PriorityPreviously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- Gallegos United, Crossmedia Launch Multicultural Media ShopIt will operate under the joint leadership of John Gallegos, founder a ...
- Unilever Confirms It Is Conducting Multinational Media Agency ReviewThe review, the first major media assessment since 2015 includes North Americ ...
- BERA To Provide Omnicom Media Shops With Brand Equity Metrics, AnalyticsAccording to the companies the deal will allow OMG teams to identi ...
- High Court Wisely Upholds FCC Rules On Media Cross-OwnershipIt's a victory for local media outlets that can better pool the ...
- Edelman: Trust In All Forms Of Media Falls To All-Time LowWhile trust in most institutions has fallen following a year of t ...
- Court Upholds FCC's Loosening Of Media Cross-Ownership Rules"We conclude that the FCC's 2017 order was reasonable and reasonably explained ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase DataIn-store visits spiked last year as consumers rushed to buy essential good ...
- Are Bad-Actor Stock Manipulators Picking On Media?Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed so ...
- Facebook Launches Global Media Agency ReviewThe social media giant spends an estimated $700 million on measured med ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic StartupLondon-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparen ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of PandemicIn a finding that appears to defy conventional wisdom -- not ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- DNA Taps Dobson For New Media RoleDNA is expanding its media capabilities and naming Wieden + Kennedy veter ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, SuppliersAdvertisers are generally more negative about their ad budgets than their agen ...
- How Marketers Can Exploit The Past Year's Turbulence To Optimal AdvantageI believe there are five steps to a successful 2021 for bra ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- Mediahub Bulks Up U.S. C-Suite, Elevates Corcoran to CEOThe agency has also created new C-level roles including Chief Media Offic ...
- Have More People Become More Awful?There seems to be a little more ignorance in the world, ...
- Facebook Australia News Ban Fiasco Missed The MarkFacebook and the Australian government have reached an agreement to restore ne ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- PHD Taps Client-Side Marketer For New Media/Activation RoleJoshua Palau has been appointed to the newly created role of Chi ...
- Court Dismisses Trump Campaign's Defamation Suit Against NY TimesA New York State court granted the Times's motion to dismiss, citi ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose AdvertisersAs "ad choosers" -- those open to online advertising on their ter ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics ReportCarat, which was tied with UM in the number-two spot, had be ...
- Mediahub To Host 'Diversity-Owned' Media DayCiting the need to close the gap between the share of ...
