- EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
MAD, Steve McClellan - Thursday, March 30, 2023
He was previously Global CEO of MediaCom's creative transformation unit. He ...
- Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
Mediapsssst, Richard Whitman - Thursday, March 30, 2023
Previously Potashnick was Chief Operating Officer at MediaCom and following the merg ...
- Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'
Marketing Daily, Steve Ellwanger - Tuesday, March 28, 2023
"We've invested incrementally over the past few years, but it's not acro ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Lego Prepping For Global Media Review
MAD, Steve McClellan - Wednesday, March 22, 2023
The firm spends an estimated $450 million on measured media globally accordi ...
- Tapping TikTok
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
As compelling and absorbing for users, especially younger ones, as it ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
MediaDailyNews, Joe Mandese - Monday, March 20, 2023
Singer, who joins from head of strategy at Mother Design, previously serv ...
- It's Morning Again On Planet Earth
RTBlog, Joe Mandese - Monday, March 20, 2023
"The data clearly debunks the perception of globalization going into reverse gea ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission Fees
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
DirecTV says Nexstar violated antitrust law by engaging with Mission Broadcasting a ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
MAD, Steve McClellan - Monday, March 13, 2023
The drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- If It Misleads, It Leads
Red, White & Blog, Joe Mandese - Monday, March 13, 2023
The only thing more partisan than American politics is points of vi ...
- How Retail Media Networks Pose Challenges To Brand-Customer Relationships
MAD, Greg Dolan - Thursday, March 9, 2023
Retail media networks have the power to be a valuable sales driv ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- I'll Take an AI-Generated Press Release And Blog Post To Go, Please
Mediapsssst, Richard Whitman - Wednesday, March 8, 2023
A new capability being added to Stagwell's Marketing Cloud tool PRophet c ...
- Mindshare U.S. CEO Amanda Richman Abruptly Departs
MAD, Steve McClellan - Tuesday, March 7, 2023
Richman assumed the Mindshare role in April 2021 after serving for near ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- Criteo Acquires Australian Retail Media-Buying Platform Brandcrush
Email Marketing Daily, Ray Schultz - Tuesday, March 7, 2023
Criteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- But How Good Are We At Media?
MAD, Tom Denford - Friday, March 3, 2023
The three most common questions media directors ask about their internal med ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Adobe Consolidates Media With Wavemaker, Publicis Media
MAD, Steve McClellan - Thursday, March 2, 2023
The company spent an estimated $335 million on measured media globally ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...