Tag results for "media"
- EssenceMediacom Taps Calcraft To Lead New Creative Futures DivisionHe was previously Global CEO of MediaCom's creative transformation unit. He ...
- Brainlabs Taps MediaCom Veteran Potashnick For NA CEO RolePreviously Potashnick was Chief Operating Officer at MediaCom and following the merg ...
- Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'"We've invested incrementally over the past few years, but it's not acro ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In FebruaryThe big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Lego Prepping For Global Media ReviewThe firm spends an estimated $450 million on measured media globally accordi ...
- Tapping TikTokAs compelling and absorbing for users, especially younger ones, as it ...
- Embracing the "Mobility" of the Lexus Consumer in DOOHWhen consumers step away from "connected experiences," the view into what th ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' SuppliersThe ARF said the atlas is part of its ongoing "attention validati ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: AnalystMoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Giant Spoon Scoops Mother's Singer As First Chief Strategy OfficerSinger, who joins from head of strategy at Mother Design, previously serv ...
- It's Morning Again On Planet Earth"The data clearly debunks the perception of globalization going into reverse gea ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'A new study from the agency shows the perception of "corporate gree ...
- GEICO Leads Insurance Category In Big Ad-Spending DeclinesJust weeks after pulling its massive media account from long-time agency Horizo ...
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission FeesDirecTV says Nexstar violated antitrust law by engaging with Mission Broadcasting a ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AORThe drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- If It Misleads, It LeadsThe only thing more partisan than American politics is points of vi ...
- How Retail Media Networks Pose Challenges To Brand-Customer RelationshipsRetail media networks have the power to be a valuable sales driv ...
- 5% SolutionsWhat is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media OutletsThe agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- I'll Take an AI-Generated Press Release And Blog Post To Go, PleaseA new capability being added to Stagwell's Marketing Cloud tool PRophet c ...
- Mindshare U.S. CEO Amanda Richman Abruptly DepartsRichman assumed the Mindshare role in April 2021 after serving for near ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming DeclinesSpending on video services by U.S. households is projected to fall ...
- Criteo Acquires Australian Retail Media-Buying Platform BrandcrushCriteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- But How Good Are We At Media?The three most common questions media directors ask about their internal med ...
- Stamp/s Of ApprovalQuestion: If a company gets the JIC's stamp of approval, why wou ...
- Adobe Consolidates Media With Wavemaker, Publicis MediaThe company spent an estimated $335 million on measured media globally ...
- Pro Sports And Media Dominate Social Post Volume, Study FindsMedia drives an average of 334 social engagements per day, Sprout Soci ...
- Industry Poll Of Concrete Plans For Using AI: MehThe study from Europe's DMEXCO finds just one in ten marketing executiv ...
