Tag results for "media"
- WFA: Procurement Focus Must Shift To Value-Creation ApproachA singular focus on price limits the potential contribution that procurement teams ...
- 2020 'Ephron' Award Recipient: Josh ChasinThe Advertising Research Foundation has named long-time industry media researcher Josh Chasin ...
- Study: Media Coverage Of George Floyd Protests Surpasses Any Other Protest In Last 50 YearsThe last comparable moment was in May 1970. The Ohio National Guard ...
- Ad Spending Outlook Gives Reason For Cautious OptimismAs despairing as the news about the coronavirus pandemic can be, there ...
- Horizon Media Creates First eCommerce UpfrontThe eCommFronts: Click & Connect event -- to be held July 13-17 ...
- OMD Is Top U.S. Media Agency In Billings For 2019That's according to final estimates issued by agency tracker COMvergence. Rounding out ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/ResponsibilityIn what may well be the first publicly stated principles by a ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad FraudThe Media Rating Council (MRC) this morning released new standards intended to ...
- Horizon Wins $180 Million CBS Media BusinessThe longtime incumbent was OMD, which has serviced the account since 2008. ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)A year ago when the firm issued its first forecast for 2020, ...
- What Brands Can Expect As Stay-At-Home Orders EndA recent report shows how technology and media habits have changed during ...
- Girl Scouts To Debut For-Profit Women-Focused Media Brand 'CircleAround'CircleAround, which plans a full launch in July, signed on Verizon Business ...
- COVID-19's Lasting Impact On Media Now And In The FutureWhen we emerge from this situation, and we will, the dynamics of ...
- The Positive Role Of Media In Today's WorldI have written time and time again that media has a responsibility ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry DiversityAcknowledging that its efforts have yielded only "limited progress," the Association of ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, XandrThe move turns TV, which has been an awareness channel, into a ...
- Media Participate In 'Blackout Tuesday,' Show Solidarity For Black CommunityVarious media companies paused business and social media activity on Tuesday to ...
- Yes, There Is Life After The Media BusinessI want to seize this opportunity to confirm that while at the ...
- Adweek Sold, Again: Acquired By Media Investor Shamrock CapitalVenerable ad trade publisher Adweek has a new parent for at least ...
- Can You Reject An Ad AND Uphold Free Speech?A federal judge in California says yes -- out-of-home media companies could ...
- WPP Dominates Q1 New Business, Especially In Media WinsWPP was the winningest of Madison Avenue's major holding companies during Q1 ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skewed ...
- Grist Taps Christian Skotte To Lead Innovation, GrowthSkotte will also develop new ways for the environmental media organization to ...
- 95-Year-Old FIPP World Media Congress Goes Digital in 2020The now month-long event incorporates three content channels and an online meetings ...
- Verizon Media Shifts Event To Digital, Sees Highest EngagementThe event serves as a first-look for employees at new products and ...
- Trump Wants Appeals Court To Intervene In First Amendment Fight With PEN AmericaThe White House is seeking to immediately appeal a recent district court ...
- Initiative Kisses Revlon Goodbye, There's A RedHouse Over YonderRevlon established in-house agency The Red House a couple of years ago ...
- Publicis Groupe Wins Sephora NA AssignmentThe $250 million assignment was previously handled by Dentsu Aegis Network. The ...
- Publisher Bailouts Likely Will Face Political OppositionIt's too early to tell whether these pleas will have any effect, ...
- MediaCom Wins Duracell's Global Media AccountThe award, effective July 1, came after a formal review that began ...
