Tag results for "media"
- Sports TV Rights Climbing: What Will Stop It? HardballMedia rights revenue for the top 17 highest-grossing sports leagues is s ...
- Axel Springer Seeks To Unload Its Affiliate Marketing Group: ReportsThe possible price for Awin could be $436 million. Last year, Ax ...
- In Identity We TrustEven as I listened to a theologian sound an alarm about identi ...
- On Tariffs: What Is The TV Messaging For Brands?A pullback or adjustment by brands on TV and elsewhere may ...
- Agency Media Vet Rozen Joins Cadent As PresidentThe former Dentsu Media Chief also serves as president of recently acquir ...
- Publicis Wins Coca-Cola's NA $840 Million Media BusinessCoca-Cola confirmed the shift, but also stressed that no other changes ...
- Omnicom's Metz, Dario Jump To Publicis' Spark FoundryKelly Metz joins as Chief Investment Officer, a role she held ...
- Built For 'Scale and Soul,' BarkleyOKRP Launches Media Agency MissionOneLed by Former Mediahub U.S. CEO Sean Corcoran, MissionOne combines the med ...
- Trump, The Media, And The Problem Of 'Pretty Good'Those claiming to be populists, some of whom may eventually become dictator ...
- Farasciano Takes Reins As CEO-President, Generator Media + AnalyticsPrior to the appointment, Farasciano was chief client officer at Crossmedia ...
- Media Agency Net Conversion Acquires Direct-To-Publisher SpecialistElevate The Outcome was founded by industry veteran Mike Lyons in 202 ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions DownLegacy-owned, TV network-based media companies are heavily using their own networks ...
- TV News Staffing Cuts A Bigger Concern Now Than In The Past?Disney said it would cut jobs at ABC News by 200, wi ...
- OMD Poaches Two Publicis Vets For C-Suite RolesThe agency also created the new role of president of integrated investme ...
- GroupM Wins Global Media For Electronic ArtsEA reported total advertising costs of $375 million in its fiscal ye ...
- Click Here: The Book, Not The Bait"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
- Institute Unveils Utility For Identifying MFA SitesParticipants see this effort as a vote of confidence in premium cont ...
- Brian Lesser's Plan To Revitalize GroupMAn important key to the revival, Lesser said, is a shift n ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- The Dispirit Of The New AmericaFounded on the spirit of 1776, America's constitutional republic was not bui ...
- Krakowsky: Half Of IPG Clients 'Opt In' To Principal TradingAt a Barclays investor conference this week, managing director Julien Roch ask ...
- Retail Media Ad Impressions Surpass 75BSome of the fastest-growing retailers in retail media ad impressions during t ...
- Viewing Rises 5% In January, Disney Dominates With 12% ShareCable news TV networks were up 26% overall vs. December, with MSN ...
- Bob Evans Farms Appoints Colle McVoy Media AORThe agency is charged with refining the company's consumer strategy to enga ...
- Acadia Taps Amazon, Tinuiti Vet For Retail StrategyThe appointment of Patrick Petriello follows the recent selection of Acadia ...
- Crossmedia's Asghar Takes New Global CEO RoleHe co-founded the agency 25 years ago and has served as U. ...
- Shedding Even More Light On Dark MediaWhat types of media content do people share peer-to-peer with their close ...
- Media Agency Mile Marker Wins 3 AOR AccountsThe newly merged agency operates with transparency and tech customization to deliv ...
- Former 'Cosmopolitan' Chief Editor Jessica Giles To Lead Code and Theory's New PracticeGiles hopes to help publishers create new experiences and find new for ...
- Stagwell Adds EMEA SEO Duties To Its Brooks Running RemitThe assignment expands the relationship between the two companies as Assembly current ...
