- Omnicom's TCA Wins NA Media AOR For Ferguson Enterprises
MAD, Steve McClellan - Friday, March 22, 2024
The decision, which followed a competitive pitch involving several major holding compa ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Hop-On Jet Services Hops To PMG
MediaDailyNews, Joe Mandese - Monday, March 25, 2024
Semi-private charter air carrier JSX tapped PMG for both media and creativ ...
- Is The NFL Throwing Shade On 'Spulu'? Now, The Game Gets Complicated
TV Watch, Wayne Friedman - Monday, March 25, 2024
The NFL, which it says was "a bit surprised," now offers ...
- The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
The new consolidated agency boasts an organization of 1,900 people working ...
- Condado Tacos Names Doe-Anderson As First National Media, Creative & Strategy AOR
MAD, Steve McClellan - Wednesday, March 20, 2024
The Columbus, OH-based taco "joint" was founded in 2014 and has t ...
- ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, Tony Jarvis - Thursday, March 21, 2024
The opening day of the Audience X Science Conference Wednesday offered intrigui ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- OMD Top-Ranked (Again) In RECMA's Latest Diagnostics Report
Mediapsssst, Richard Whitman - Tuesday, March 19, 2024
It's the seventh consecutive edition of the report in which OMD h ...
- Publicis' Epsilon Unveils New & Improved Retail Media Platform
MAD, Steve McClellan - Monday, March 18, 2024
It's said to be the first retail media platform to combine ...
- YouTube Enforces AI-Generated Video Labels For Creators
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
To enforce transparency around what users see, YouTube is now requiring creato ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit Ops
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2024
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in med ...
- Kassan Out At MediaLink, Legal Actions Filed
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
The news is the latest in a series of high-profile developments involvi ...
- Stagwell's Assembly Restructures NA, Taps Jennings As MD
MAD, Steve McClellan - Monday, March 11, 2024
The media agency has reorganized with a series of promotions and ...
- Spotify Picks Publicis For $240M Global Media Assignment
MAD, Steve McClellan - Monday, March 11, 2024
Publicis Media has created a dedicated unit called OneVibe to service t ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- Visit California's $32.8 Million 'Play" Campaign
MAD, Steve McClellan - Monday, March 4, 2024
The work is spearheaded by the tourist organization's marketing agency The Shipya ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Google Sued For $2.3 Billion By European Media Outlets
Publishers Daily, Ray Schultz - Thursday, February 29, 2024
The suit claims Google harmed the publishers financially with its advertising practi ...
- Vice News: A 'Cool' TV News Biz Story Gone Cold
TV Watch, Wayne Friedman - Friday, March 1, 2024
Vice Media and Vice TV rose to prominence at precisely the wro ...
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2024
Long-time media agency exec Jill Kelly is out as U.S. CEO ...
- Newell Brands Names Crossmedia Media AOR
Accounts on the Move, Steve McClellan - Monday, February 26, 2024
Newell Brands has awarded its global media agency assignment to Crossmedia, after ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Forbes' Sandbox Play (No, Not That Sandbox)
Media 3.0, Colin Kirkland - Monday, February 26, 2024
Forbes has announced its own "permanent land" inside The Sandbox, a virtu ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...