- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- Marketplace Giant eBay Launches Global Media Review
MAD, Steve McClellan - Wednesday, April 10, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- Cannes Lions Unveils Media, Other Judging Rosters
MediaDailyNews, Joe Mandese - Wednesday, April 10, 2024
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrand ...
- GroupM Unit Selected As Media AOR For Canada
MAD, Steve McClellan - Friday, April 5, 2024
For fiscal year 2022-23, the government reported spending $67 million on med ...
- RECMA Issues 'New Biz Balance' Report For 2023
MAD, Steve McClellan - Wednesday, April 3, 2024
According to the report, UM was No. 1 last year in n ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Publishing Sees Higher Subscriber Growth Than Digital Media And Entertainment
Publishers Daily, Ray Schultz - Tuesday, April 2, 2024
It also has a lower churn rate, possibly because of decreasing competit ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Trump Media Roller Coaster: Ride Its Ups, Downs, And Spin
TV Watch, Wayne Friedman - Tuesday, April 2, 2024
According to many, it's a "meme" stock -- a company pushed fr ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- Distrust In Media Is High, Survey Shows
Publishers Daily, Ray Schultz - Thursday, March 28, 2024
A poll found 11% of likely voters find the media very trustwort ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- "Phone It In" For Skinny Is WARC's Top Campaign For Media Excellence
Mediapsssst, Richard Whitman - Monday, March 25, 2024
The campaign combined out-of-home and radio. Radio scripts were placed on O ...
- COMvergence: WPP's Wavemaker Is 2023 Media Agency Pitch King
MAD, Steve McClellan - Friday, March 22, 2024
That includes new business and retentions. Excluding retentions Publicis Media's Spark Found ...
- Omnicom's TCA Wins NA Media AOR For Ferguson Enterprises
MAD, Steve McClellan - Friday, March 22, 2024
The decision, which followed a competitive pitch involving several major holding compa ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Hop-On Jet Services Hops To PMG
MediaDailyNews, Joe Mandese - Monday, March 25, 2024
Semi-private charter air carrier JSX tapped PMG for both media and creativ ...
- Is The NFL Throwing Shade On 'Spulu'? Now, The Game Gets Complicated
TV Watch, Wayne Friedman - Monday, March 25, 2024
The NFL, which it says was "a bit surprised," now offers ...
- The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
The new consolidated agency boasts an organization of 1,900 people working ...
- Condado Tacos Names Doe-Anderson As First National Media, Creative & Strategy AOR
MAD, Steve McClellan - Wednesday, March 20, 2024
The Columbus, OH-based taco "joint" was founded in 2014 and has t ...
- ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, Tony Jarvis - Thursday, March 21, 2024
The opening day of the Audience X Science Conference Wednesday offered intrigui ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- OMD Top-Ranked (Again) In RECMA's Latest Diagnostics Report
Mediapsssst, Richard Whitman - Tuesday, March 19, 2024
It's the seventh consecutive edition of the report in which OMD h ...
- Publicis' Epsilon Unveils New & Improved Retail Media Platform
MAD, Steve McClellan - Monday, March 18, 2024
It's said to be the first retail media platform to combine ...
- YouTube Enforces AI-Generated Video Labels For Creators
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
To enforce transparency around what users see, YouTube is now requiring creato ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...