Online delivery platform DoorDash has consolidated its global media account
with WPP, the company confirmed today.
The appointment follows a formal review and extends WPP Media’s longtime relationship with DoorDash in the US, Canada, Australia
and New Zealand to more than 40 markets worldwide. The remit includes DoorDash brands Deliveroo and Wolt.
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DoorDash spent $1.6 billion on advertising in 2025, according to its latest
annual report. It did not break out media expenditures from that total. But agency research firm COMvergence estimates DoorDash total media spend at $522 million with the flagship brand accounting for
the largest portion, about $350 million.
DoorDash had previously worked with Dentsu and Interpublic on portions of the assignment now being consolidated.
"WPP has been
our partner for DoorDash across the US, Canada, Australia and New Zealand and we've seen firsthand what they can do at scale,” said DoorDash CMO Tim Castree.