STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Wunderman's Chilling Anti-Domestic Violence Campaign in Out to Launch on 03/22/2019
  

• Martin Agency Expands Senior Management Team in MAD on 03/22/2019
  

  Following a string of new business wins the agency has added four senior executives across account, strategy, creative and technology disciplines.

• 'Freaky Fast' Delivery: Jimmy John's Has It All Mapped Out in Out to Launch on 03/21/2019
  

  The trick to its fast delivery: only delivering within five minutes from each Jimmy John's location.

• Wunderman Thompson's UK Leadership Team Revealed in MAD on 03/21/2019
  

  Pip Hulbert has been appointed UK CEO and will oversee client relations, creative delivery and overall growth of the UK business and operations.

• Humm Kombucha Selects North As AOR in MAD on 03/21/2019
  

  North is tasked with brand strategy, creative strategy including digital and social execution, and paid media along with influencer strategy and execution.

• Jacki Kelley Joins Dentsu Aegis In Top U.S. Client Role in MAD on 03/20/2019
  

  Kelley, who has been appointed U.S. president, chief client officer, is the latest of a group of former Interpublic media executives to join DAN. Most recently she was chief operating officer at Bloomberg LP.

• Havas Media Bolsters Global Strategy Team With Nike, Sopexa Talent in MAD on 03/20/2019
  

  Thomas Minc joins as managing director, global strategy, and Ellen Zaleski as managing director, global insights.

• GroupM, 614 Group Announce Brand Safety Partnership in MAD on 03/20/2019
  

  John Montgomery, executive vice president of global brand safety for GroupM, will present a session at the 2019 London Brand Safety Summit.

• Priceline Launches U.S. Campaign, The First From Its New AOR in MAD on 03/19/2019
  

  It's called "The Priceline Deal Delegation" and it was created with Grip Unlimited, which won the Priceline account after a recent review.

• New Marching Orders For 2 Lucky Generals in MAD on 03/18/2019
  

  The TBWA agency has promoted Nik Upton to Group COO and Tom Howes to UK COO following its recent expansion into the U.S.

Comments by Stephen All comments by Stephen

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

• In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)
  

  Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

• Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)
  

  hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

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