STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency in MAD on 01/31/2023
  

  EssenceMediacom is now GroupM's largest agency with 10,000 people across 120 offices, with Nick Lawson at the helm. He was named Global CEO shortly after the merger announcement last year.

• Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl in MAD on 01/31/2023
  

  The firm is calling the move a first for a holding company. It's part of a global campaign that kicks off today and which is backed by $100 million in donated media.

• ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media in MAD on 01/30/2023
  

  A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their RMNs.

• Former Triad Retail Media Chief Joins Adswerve As CEO in MAD on 01/30/2023
  

  Berdusco has been an Adswerve board member for the last four years. Before that he was CEO of Triad Retail Media which WPP acquired in 2016 from two equity firms for $300 million.

• CEO Switch At Minneapolis Agency Marketing Architects in MAD on 01/29/2023
  

  Fifteen-year agency veteran Angela Voss has succeeded founder Chuck Hengel who will assume the new role of Executive Chairman at the 25-year-old shop.

• Roffino Promoted To CEO At Omnicom's TMA in MAD on 01/25/2023
  

  She succeeds Andrew Robinson who is shifting to the new role of Executive Chairman. Roffino is just the third CEO in the agency's 30-year history.

• Michael Nyman's ACC Acquires Cannabis/Wellness Shop Trailblaze in MAD on 01/20/2023
  

  Trailblaze was founded in 2018 by Lisa Weser, former head of U.S. Marketing Communications at AB InBev. It has worked with ACC on various projects over the past three years.

• Krichefski Elevated To GroupM CEO EMEA & UK in MAD on 01/19/2023
  

  The role is new as the WPP media arm has combined the CEO EMEA & UK roles for the first time. Krichefski was previously EMEA COO at MediaCom.

• Streetwear Brand Snipes Enlists Poet Marsh To Reimagine MLK Jr.'s 'Dream' Speech in Out to Launch on 01/18/2023
  

• Leo Burnett Chicago Tops One Club's Global Creative Rankings 2022 in MAD on 01/18/2023
  

  The report is a complete ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC competitions, ONE Asia 2022, and The One Club Denver, San Diego, and Miami chapter awards programs.

Comments by Stephen All comments by Stephen

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

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