STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Chu Joins Midnight Oil In Senior Creative Role in People on the Move on 05/22/2019
  

• Leadership Change At IPG's Huge in MAD on 05/21/2019
  

  Interpublic has appointed Pete Stein as Global Chief Executive Officer of its big digital agency Huge, based in Brooklyn, NY. Stein succeeds Michael Koziol, who is leaving to pursue other interests.

• Infront Launches Sports-Focused Digital Transformation Brand iX.co in MAD on 05/21/2019
  

  The new unit combines Infront's digital services such as strategic consulting with those of martech company Omnigon, a creator of websites, apps and other platforms for a roster of sports properties and brands.

• WPP Announces Plans For New Paris Campus in MAD on 05/20/2019
  

  Paris is the latest major WPP co-location in Europe. It recently opened its Amsteldok campus in Amsterdam, while Madrid and Milan are due to open later in 2019.

• Chapin Promoted To COO At Marcus Thomas in MAD on 05/20/2019
  

• 4 Finalists Reportedly Competing To Acquire WPP's Kantar in MAD on 05/17/2019
  

  Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is expected to be announced by June 30.

• Performix Wants You To 'Keep Perfecting' in MAD on 05/17/2019
  

  The fitness and lifestyle brand is out with a new campaign, the first work from AOR Merkley+Partners, which was awarded the account earlier this year.

• Campaign For Oreo Brand By Phoenix Creative Co. Wins Top Reggie in MAD on 05/16/2019
  

  Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018.

• Havas Reorganizes PR Operations in MAD on 05/16/2019
  

  Havas PR North America and Asia Pacific-based Red Agency are rebranding to Red Havas, which has opened a new office in London and rebranded its Havas PR offices in Manchester and Edinburgh, as well as Havas PR Vietnam and Jakarta.

• Dentsu Reorganizing As Growth Sputters in MAD on 05/15/2019
  

  The Group's organic revenue decline was 1.6% overall, 2.7% in Japan and 0.7% across international markets. The stalled growth comes as the company is preparing for a major restructuring.

Comments by Stephen All comments by Stephen

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

• In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)
  

  Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

• Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)
  

  hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

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