STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Dentsu Aegis Wins $400 Million LVMH Media Assignment in MAD on 08/16/2018
  

  The appointment, which covers North America, comes after a formal review that began in the spring.

• McCann Files Army Review Protest in Around the Net In MediaPost's Agency News on 08/16/2018
  

• Champion Petfoods Hires 3 New Agencies in MAD on 08/15/2018
  

  The agency appointments follow the recent hiring of CMO Julie Washington, who will oversee the development of the company's brand and communication initiatives.

• R/GA Adds Diversity & Inclusion Director; New SF ECD in People on the Move on 08/15/2018
  

• 360i Hires OMD's Rozen As Its First Chief Media Officer in MAD on 08/14/2018
  

  Rozen is tasked with further expanding and diversifying the agency's media capabilities. He will officially join the company in late August.

• Industry Veteran FitzGerald Joins Empower As President/COO in MAD on 08/14/2018
  

  UK native Rob FitzGerald has worked in all aspects of the agency business all over the world, including strategy, social media, creative, media and operations.

• Activision Publishing Consolidates $140 Million Global Media With OMD in MAD on 08/14/2018
  

  The $140 million assignment had been split between OMD and GroupM's Wavemaker.

• New Broom Sweeping: WPP To Move Its Corporate HQ in MAD on 08/13/2018
  

  Sources confirmed the news, which was disclosed in a memo from the holding company's co-chief operating officers to staffers.

• Mondelez Completes Global Review in Accounts on the Move on 08/09/2018
  

• Periscope Named AOR For PEMCO Insurance in MAD on 08/09/2018
  

  The Seattle-based insurer, which offers auto, home, umbrella and other insurance products, previously worked with agency DNA, also based in Seattle.

Comments by Stephen All comments by Stephen

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

• In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)
  

  Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

• Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)
  

  hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

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