STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Study Finds Big Gaps In Advertising Inclusivity in MAD on 12/06/2024
  

  In addition to gender, RX currently measures representation across age, body type and skin tone expression. The RX Score measures the diversity of each ad on a scale from 0 to 100, with higher scores reflecting a broader range of representation.

• Ipsos Bows Out Of Kantar Media Bidding Process in MAD on 12/06/2024
  

  After confirming on Monday that it was in discussions regarding a potential bid, on Thursday the company issued a terse statement indicating its decision not to.

• M&C Saatchi Group Names Bellan-White CEO Of Its North American Ops in MAD on 12/06/2024
  

  Bellan-White has served as CEO of M&C Saatchi SS+K since January and will continue in that role. Now she will also be responsible for planning and executing an accelerated NA regional growth strategy and driving the operational integration of businesses into one P&L.

• DBC, Kent Team On New Consulting Group in MAD on 12/05/2024
  

  DBC Consulting will provide advisory services related to M&A, go-to-market and growth strategies, business plan review and other areas.

• IPG Sells Agency Huge To Investment Company AEA in MAD on 12/05/2024
  

  IPG confirmed in July that it was considering the sale of both of its digital agencies-Huge and R/GA--which have been struggling to remain competitive and have proven to be a drag on IPG's financials for the last couple of years.

• IPG Acquires Commerce Platform Intelligence Node in MAD on 12/05/2024
  

  The holding company said the transaction significantly enhances its commerce capabilities, providing clients with real-time product and market intelligence to understand shopper trends, drive sales growth and optimize performance in the dynamic digital marketplace.

• Most Marketers Expect Improved Business Conditions Next Year in MAD on 12/05/2024
  

  The flipside, according to a new WARC report: just one-third expect marketing budgets to increase.

• TMA's CRS Study To Be Expanded, Scaled Across Entire Omnicom Advertising Group in MAD on 12/04/2024
  

  The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.

• Worldwide Partners Adds Agencies, Assignments in MAD on 12/04/2024
  

  The independent agency network has added eight new agencies and assignments from BrandUSA, Hooray Health and others.

• Publicis Celebrates Its "Top Dogg" Performance In This Year's 'Wishzles' Video in MAD on 12/04/2024
  

  The Groupe's holiday wishes film celebrates the holding company becoming the leader among its competitors in terms of net revenue for full year 2024.

Comments by Stephen All comments by Stephen

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

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