STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Hanson Dodge Adds Senior Talent To Manage New Business in People on the Move on 05/20/2022
  

• Second Suitor Emerges In M&C Saatchi Takeover Battle in MAD on 05/20/2022
  

  Next 15 Communications Group has proposed a deal that values the agency at about $386 million, or about $50 more than AdvancedAdvT's hostile takeover offer made earlier in the week.

• Empower Taps Clausen To Lead Chicago Office in MAD on 05/20/2022
  

  The agency veteran has spent most of his career in Chicago and before joining Empower last year was an executive vice president at Publicis Media's Spark Foundry in Chicago.

• The Johnson Group Names Teresa Caro President in MAD on 05/19/2022
  

  It's a new role at the Chattanooga-based agency. Caro previously served as CMO at Atlanta-based digital marketing and tech agency Sagepath Reply.

• Leo Burnett Top Scoring Gold Pencil Winner At The One Show 2022 in MAD on 05/19/2022
  

  All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards ceremony on May 20 in New York, where Special Awards including Best of Show and Agency of the Year will be announced.

• Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine in MAD on 05/18/2022
  

  The work is from Publicis Groupe's Le Truc and Leo Burnett Ukraine for a Human Rights Foundation humanitarian fund, Operation Sunflower.

• Deutsch NY Taps Ansari For Chief Creative Officer Role in People on the Move on 05/18/2022
  

• S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks in MAD on 05/18/2022
  

  TheoremOne was founded in 2007 and provides digital transformation services such as advising clients on developing and managing their digital products and resulting consumer experiences.

• VaynerX Launches Corporate Trading Company in MAD on 05/17/2022
  

  The new firm, Tingley Lane Trading, is named after the street where VaynerX Chairman Gary Vaynerchuck launched his first lemonade stand. Joshua Smith will lead the company as president.

• IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment in MAD on 05/17/2022
  

  The ride-share company spends an estimated $12 million on media annually according to agency research firm COMvergence. The bulk of that spending-over $11 million--is allocated to digital channels.

Comments by Stephen All comments by Stephen

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

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