STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Sierra Trading Post Re-Launches Brand With Campaign From Grey NY in Out to Launch on 09/19/2017
  

• MetLife Selects MediaCom As Its New U.S. Media Agency in MAD on 09/19/2017
  

  The selection came after a review that included Omnicom's Hearts & Science and Dentsu's Merkle. MediaCom sibling MEC (in the process of merging with Maxus and becoming Wavemaker) was the incumbent on the business, but did not defend.

• SK+G Wins AOR For New Vegas Hockey Franchise in Accounts on the Move on 09/19/2017
  

• Kirsten Flanik Named CEO, BBDO New York in MAD on 09/18/2017
  

  Flanik succeeds John Osborn, who held the position since 2004 and is shifting to sibling media agency OMD, where he will be CEO of the U.S. operation.

• Osborn Succeeds Karo As CEO OMD U.S. in MAD on 09/18/2017
  

  BBDO NY President John Osborn succeeds Monica Karo as CEO of the Omnicom media agency. Karo is shifting to the global role of Chief Client Officer OMD WW.

• Omnicom's Proximity Gets A Management Makeover in People on the Move on 09/18/2017
  

• Sean Howard Named Global Managing Director, WPP's Government/Public-Sector Practice  in MAD on 09/17/2017
  

  Howard was previously with Y&R New York, where he successfully led the pitch for the U.S. Navy. Howard will continue his current role on the Navy business as he takes on the new position.

• WPP's MediaCom Is Media Agency Pitch King For The First Half Of 2017  in MAD on 09/15/2017
  

  That's according to a tally by agency tracker COMvergence, which issued its latest New Business Barometer report for media agencies today.

• iZettle Selects UM For European Media Assignment  in Accounts on the Move on 09/15/2017
  

• Beresford-Hill Tapped For CCO Duties At TBWA\Chiat\Day NY in People on the Move on 09/15/2017
  

Comments by Stephen All comments by Stephen

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

• In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)
  

  Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

• Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)
  

  hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

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