STEVE MCCLELLAN
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.Articles by Stephen All articles by Stephen
- Publicis Groupe's Epsilon Unveils New & Improved Retail Media Platform in
MAD on
03/18/2024
It's said to be the first retail media platform to combine AI and identity in its ad server. It is also being rebranded as Epsilon Retail Media.
- Cavello Stepping Down As Global CEO At IPG's MullenLowe in
MAD on
03/18/2024
The 30-year industry veteran says she will apply her well-honed communications skills to political and societal causes.
- The Shipyard Wins New Media, Creative AOR Assignments in
MAD on
03/18/2024
The Shipyard has been selected for three new accounts: national home healthcare provider Arosa, adhesives maker J-B Weld and eyewear brand Flexon.
- IPG Agency Carmichael Lynch Absorbs Sibling Shop Tierney in
MAD on
03/15/2024
Tierney will become its Philadelphia office effective May 1. In addition to its Minneapolis HQ operation, Carmichael Lynch also has an office in New York.
- Hanson Dodge Leads Potawatomi Ventures Rebranding in
Out to Launch on
03/15/2024
- NWSL Campaign Kicks Off Ahead Of Season Opener March 16 in
MAD on
03/14/2024
The campaign is intended to capture the momentum of the league's 12th year with four new broadcast deals, two new teams, and the unveiling of the first-ever stadium built specifically for women's professional soccer.
- Havas Acquires Social Marketing Specialist Wilderness in
MAD on
03/14/2024
The firm will relocate to the Havas Village in London and become part of the Havas Play Network, which rolled out globally last year.
- 4A's: Shift To Multi-Currency National TV Ratings 'Not Ready For Prime Time' in
MAD on
03/13/2024
The agency trade organization said there are a "multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace."
- New York Agency L&C Names Moy Its First CEO in
MAD on
03/12/2024
The agency was founded by creative veterans Gian Carlo Lanfranco and Rolando Cordova nearly four years ago. Germany's Serviceplan Group acquired a 30% stake in the agency last year.
- Thompson Reuters Unveils First Brand Makeover In 16 Years in
MAD on
03/12/2024
With help from Stagwell agency Code and Theory, the company's visual identity, including its logo and fonts have also been refreshed and it has adopted "Clarifying The Complex" as its new brand positioning.
Comments by Stephen All comments by Stephen
- International Advertising Association Establishes North American Chapter
by
Richard Whitman
(Mediapsssst on
03/17/2023)
Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background.
- How Much Does Gun Advertising Contribute To All The Killing?
by
Richard Whitman
(Mediapsssst on
06/01/2022)
Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
by
Richard Whitman
(Mediapsssst on
08/23/2021)
Oops, thanks for pointing that out John.
- 4A's Creates Agency Review Participation Agreement
by
Richard Whitman
(Mediapsssst on
08/24/2021)
Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se.
- Agency Review Activity Spikes After Quiet 2020
by
Steve McClellan
(MAD on
07/09/2021)
Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues.
- Imagine A Pro Sports Team Called The 'New York Jews'
by
Richard Whitman
(Mediapsssst on
07/13/2020)
Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names.
- Despite Rumors To The Contrary, Manly Men Drink Rose
by
Richard Whitman
(Mediapsssst on
08/06/2017)
Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did.
- Brands Failing To Provide Quality Training In Media Skills
by
Steve McClellan
(MAD on
10/28/2016)
It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field.
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
by
Steve McClellan
(MAD on
06/07/2016)
Thanks for catching that Michael, now fixed.
- Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort
by
Larissa Faw
(MAD on
02/03/2016)
Thanks Jim, should be fixed now
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