STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• WPP's Hogarth Sets Up Miami Hub in MAD on 01/18/2019
  

  According to the agency the new hub is designed to help clients achieve efficiencies - including reduced costs and quicker speed-to-market - by offering pan-regional production services across the U.S. and Latin America.

• Adland Veteran, Agency Owner Barbara Gardner Proctor Dies at 86 in Around the Net In MediaPost's Agency News on 01/18/2019
  

• Lippincott's Brand Refresh For Aer Lingus in MAD on 01/17/2019
  

  The refresh is part of an ambitious growth plan to be the leading value carrier across the North Atlantic.

• Adman Jerry Gibbons Dead At 82 in MAD on 01/17/2019
  

  Gibbons ran big agencies on the West Coast and more recently headed agency consultant ADvice.

• Dentsu Aegis Adds P&G Business in MAD on 01/16/2019
  

  The firm is also working on plans to provide individual brands with the option to take more planning and digital buying capabilities (including search and programmatic) in-house.

• Monahan Returns To Agency Fold In Dual Role At Dentsu Aegis in MAD on 01/16/2019
  

  Monahan has been tapped to lead the company's Intel media account and head a U.S. ventures program.

• Tombras Wins Great Clips Media AOR in Accounts on the Move on 01/15/2019
  

• Upwork's New 'Happening' Campaign in Out to Launch on 01/15/2019
  

• Topcuoglu Named President, International For TBWA\Worldwide in MAD on 01/15/2019
  

  In his expanded role, Topcuoglu, a native of Turkey, adds a number of markets in Western Europe to his purview, including Finland, Ireland, Italy, Spain and Sweden and others.

• Ansari Joins Johannes Leonardo As Group Creative Director in People on the Move on 01/15/2019
  

Comments by Stephen All comments by Stephen

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

• In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)
  

  Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

• Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)
  

  hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

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