STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Dazed Studio Launches US Strategy Division, Taps Farmiloe To Run It in People on the Move on 07/08/2026
  

• Ad Industry Veteran Lafferty Named CEO At Production Advisory APR in MAD on 07/08/2026
  

  He succeeds APR (Advertising Production Resources) owner and founder Jillian Gibbs in the CEO post.

• Mediasense Promotes Tomlinson To CEO in MAD on 07/08/2026
  

  He succeeds Jamie Posnanski, who the company said has returned to the U.S. to "focus on personal commitments."

• Indie OOH Agency Talon Acquires PJX Media in MAD on 07/07/2026
  

  Talon was founded in the UK and expanded to the US in 2018. It's been making acquisitions and striking other deals to expand its footprint here ever since.

• BSSP, Canvas Partner To Win $550 Million California Lottery Account in MAD on 07/07/2026
  

  The selection follows a competitive review process that drew 20 agencies/agency partnerships. The client worked with Innocean's David & Goliath for the past 15 years.

• Havas Creates Chief Strategy Officer Role, Taps De Andreis To Fill It in MAD on 07/07/2026
  

  Raphael de Andreis, CEO Western Europe, will add the CSO remit to his current duties.

• Incubeta Ups Crowther To CEO Americas in MAD on 07/06/2026
  

  Crowther succeeds Alex Langshur who has stepped into an executive advisor role, focusing on M&A strategy and other areas.

• 4As, Forrester: Agencies Using AI To Boost Margins, Sacrificing Growth in MAD on 07/06/2026
  

  Both agency and client focus on cost efficiency versus growth and effectiveness is "shocking," states the report, from Forrester and the 4As.

• London's Miroma Group Acquires Control Of Ad Results Media in MAD on 07/06/2026
  

  Miroma bought its stake from Shamrock Capital, the Los Angeles-based investment firm. Financial terms weren't disclosed.

• TRG Promotes 'Build Freedom' Government Jobs Training Initiative in MAD on 07/02/2026
  

  TRG's remit includes creative, media strategy, and branding efforts. The launch is timed to the country's celebration of its 250th anniversary this weekend.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.