STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Conservation Campaign 'Sounds Right' Win Innovation Grand Prix in MAD on 06/19/2025
  

  The effort was created by AKQA for Museum For The United Nations-UN Live and Spotify, and introduced "Nature" as a recording artist.

• How AI Video Is Ushering In Advertising's New 'Golden Age' in MAD on 06/19/2025
  

  S4 Capital Executive Chairman Martin Sorrell led a discussion at Cannes Thursday about advances in AI video creation and the implications for brands and agencies.

• GoDaddy Wins First Lion: Creative B2B Grand Prix in MAD on 06/18/2025
  

  Creative Data, Direct, PR and other Lions were also awarded on Day 3 at the Cannes ad festival.

• Dove/Mindshare Distorted AI Beauty Wins Media Lions Grand Prix in MAD on 06/18/2025
  

  A survey the company did last year found that 1 in 3 women feel pressured to alter their appearance in real life due to online beauty standards.

• DeRiso To Lead Initiative Globally Following Departure Of Maex in MAD on 06/18/2025
  

  DeRiso has been US CEO at the IPG Mediabrands agency. Maex, the current global CEO is headed to Accenture Song for senior marketing role.

• Adobe's Narayen On Helping The World Communicate Better, Faster in MAD on 06/18/2025
  

  The Cannes Lions Creative Champion Of The Year discussed with Publicis CEO Arthur Sadoun how big ideas transformed the company and the industry.

• FCB Chicago Wins Two Grand Prix Awards For New Film, TV Captioning System in MAD on 06/17/2025
  

  The product represented the first major overhaul in film and TV captioning in 50 years. Winners were also announced in seven other categories that make up the Entertainment and Craft awards tracks.

• UK Launches Formal Probe Of Omnicom-IPG Merger in MAD on 06/17/2025
  

  The decision follows a comment period that began in May. The UK's Competition And Markets Authority said it would decide by Aug. 17 whether to escalate the probe (Phase 2) or possibly clear the merger.

• Reckitt, Williams Team On Boosting Startups Through 'Catalyst' in MAD on 06/17/2025
  

  Reckitt also announced that Serena Williams is named the company's first Entrepreneur-in-Residence and will play a key role in mentoring and supporting women leading these ventures.

• Pharma, Outdoor, Other Awards Presented At Cannes in MAD on 06/16/2025
  

  During the first awards ceremony at Cannes, awards were also bestowed for Health & Wellness and Audio & Radio.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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