STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• DOJ Clears Four Holding Companies In Commercial Practices Probe in MAD on 11/13/2018
  

  Interpublic Group, Omnicom, Publicis Groupe, and MDC Partners all confirmed that the DOJ has notified them that the investigation has concluded with regard to any and all of their respective entities.

• ANA: Feds Want 'Meaningful' Cooperation For Media-Buying Probe in MAD on 11/09/2018
  

  The Association of National Advertisers has issued a follow-up report to last month's member missive confirming an FBI-U.S. Attorney's Office probe into possible fraudulent media-buying conduct. The new report details the potential crimes the FBI is looking into, including mail and wire fraud, conspiracy and racketeering.

• VMLY&R Unveils Its Creative Leadership Team in MAD on 11/08/2018
  

  VML veterans John Godsey and Jason Xenopoulos have been appointed CCOs of VMLY&R North America. The latter will also serve as CEO VMLY&R New York. Two Y&R Creative veterans-Tony Granger and Leslie Sims are leaving the agency.

• AdLedger Group Issues 'Blockchain & Advertising Special Report' in MAD on 11/08/2018
  

  The major holding companies contributed to the effort, as did companies including Coindesk and IBM.

• Isobar Appoints Ng To New Post Of EVP/Global Chief Creative Officer in MAD on 11/08/2018
  

  Previously Ng was global Chief Creative Officer at Digitas, part of Publicis Groupe.

• Anomaly Adds A Partner in People on the Move on 11/06/2018
  

• Isobar Adds Three To U.S. C-Suite in MAD on 11/06/2018
  

  The agency elevated Tonya Bakritzes to chief marketing officer, Sean Shelby to chief technology officer and Dave Meeker to chief innovation officer.

• R/West Wins Rioja Wines NA AOR in Accounts on the Move on 11/06/2018
  

• Management Shakeup At BBH NY in MAD on 11/05/2018
  

  CEO Anthony Romano is leaving the agency and newly promoted Brett Edgar will assume day-to-day management duties.

• BBDO Switches Up Leadership In Americas, Europe in MAD on 11/05/2018
  

  St. John Walshe will become CEO, BBDO The Americas, and Jim Moser chairman, BBDO Europe.

Comments by Stephen All comments by Stephen

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Also, there is now a link in the story to the full report.

• Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)
  

  Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

• In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)
  

  Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

• Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)
  

  hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

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