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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • Omnicom Q1 Revenue, Profits Up As Firm Sells Novus, Other Subsidiaries in MAD on 04/18/2017

    Organic revenue growth was 4.4% across the holding company, although North America lagged with growth of just over 1%. Company executives say part of the issue is underperformance by a number of the firm's field marketing, event and branding operations.

  • RAPP Taps Weiss For Strategy Post in MAD on 04/17/2017

    RAPP Worldwide, part of Omnicom Group, has appointed Gabe Weiss chief strategy officer for the agency's New York office. Weiss will report to New York President Justin Thomas-Copeland.

  • Report: WPP Most Acquisitive Holding Company In Q1 in MAD on 04/17/2017

    WPP's deals included the acquisition of Hispanic specialist Zubi Advertising Services and Chinese digital shop 3Ti Solutions. WPP's acquisitions during the period added 640 employees to the firm.

  • Study: Pre-Roll Ads Are Least Intrusive With Best Recall in MAD on 04/17/2017

    The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% of mobile device users feel the ad interrupts the content, compared with 60% on outstream and 72% on mid-roll.

  • Omnicom's Wren, IPG's Roth Earn Millions More In 2016 in MAD on 04/14/2017

    Omnicom CEO John Wren received a $2.5 million increase in total compensation last year to nearly $26 million while Interpublic Group CEO Michael Roth received a $3.5 million pay bump to nearly $18 million.

  • Duncan Channon Adds New Social Purpose Practice  in MAD on 04/13/2017

    The San Francisco-based agency has tapped ad veteran MJ Deery to run the new unit as director.

  • Barker Named Branding, Media AOR For WaffleWaffle  in MAD on 04/13/2017

    Barker will work on the launch of four new WaffleWaffle breakfast products, which will debut in Walmart this June.

  • Mediabrands Veteran Peter Mears Departs For Havas Media COO Role in MAD on 04/13/2017

    Havas Group has appointed Peter Mears Chief Operating Officer for its network of media agencies, effective immediately. In this newly created role, Mears will oversee operations and strategy of all Havas media units. Previously, he was Global Chief Operating Officer at Initiative.

  • Pennzoil Gives 'The Last Viper' A Proper Sendoff in MAD on 04/12/2017

    The 25-year-old Dodge Viper is nearing the end of the road with production set to halt in August. As part of the long goodbye, Pennzoil, via its ad agency JWT Atlanta is releasing a film to celebrate what some fans consider to be the last great American Sports Car.

  • 'Nivea Doll' Tops 'Good Report' List Of Cause-Related Campaigns in MAD on 04/12/2017

    The Gunn Report has teamed with ACT Responsible to create a ranking recognizing the best cause-related ad campaigns called The Good Report. The top-ranked campaign was designed to teach kids in a fun way about the importance of using sun screen.

Comments by Stephen All comments by Stephen

  • Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)

    It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

  • Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)

    Thanks for catching that Michael, now fixed.

  • Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)

    Thanks Jim, should be fixed now

  • Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)

    Also, there is now a link in the story to the full report.

  • Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)

    Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

  • In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)

    Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

  • Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)

    hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

  • Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)

    Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

  • Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)

    oops. I forecast a correction in my immediate future. Thanks for pointing that out.

  • Live From Las Vegas: SMG Unveils New Content Marketing Platform by Steve McClellan (MAD on 01/06/2014)

    So if someone in a marketer's target audience is doing a search on Kitchen Design this platform would enable a marketer to quickly deliver a paid media message--otherwise known as an ad--to the searcher that incorporates a blog or video or some other relevant piece of content from a participating publisher that hopefully adds to the consumer's knowledge of the subject being researched. That's surfacing content. Apologies for the jargon--should have been explained in the story.

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