STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Pessagno Elevated To CEO Publicis Media Canada in MAD on 05/15/2026
  

  The Publicis Media veteran was previously president and global client lead at Spark Foundry in New York.

• UK Agency Impression Lands In New York in MAD on 05/15/2026
  

  The expansion follows the signing of its first two U.S. clients, Exclusive Resorts and AcquireUp.

• Dentsu Reports Slight YOY Growth In Q1 in MAD on 05/15/2026
  

  The company's Japan operations continued to be the firm's growth driver, up 4.7%, while the Americas posted a 3% decline, in line with expectations. Full-year guidance was reiterated.

• Terminix Taps Kepler For Media Assignment in MAD on 05/14/2026
  

  The appointment follows a pitch process that began in the fourth quarter of last year.

• Havas Media, IPG Veteran Greg Walsh Named CEO Unlock Health in MAD on 05/13/2026
  

  Walsh joins from Havas Media Network where he was most recently Global Chief Business Transformation Officer. Previously, he was CEO of Havas Media's North America region.

• 'No Project Without Drama' Wins Best Of Show At ADC Awards in MAD on 05/13/2026
  

  The campaign was for German home improvement chain Hornbach from agency HeimatTBWA, working with media shop Tempomedia Berlin.

• Havas Wins Tourism Madrid Media, Creative Account in MAD on 05/13/2026
  

  The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin America, and the Middle East.

• Michael Houston Steps Down As U.S. President, WPP in MAD on 05/12/2026
  

  Houston, who stepped down last month, has assumed the role of senior advisor to the firm - a post he will hold through the first quarter of 2027.

• Dentsu Flattens EMEA Org Chart, Regional Heads To Report To Sano in MAD on 05/12/2026
  

  With the new reorganization, EMEA is being reorganized into three core clusters with each leader reporting directly to global CEO Takeshi Sano. The position of EMEA CEO is eliminated.

• MissionOne Media Bolsters New York Executive Team in MAD on 05/11/2026
  

  Michael Piner has joined as the agency's first executive vice president-head of investments and partnerships. Also joining is Kelly McGowan in the new role of EVP-media planning.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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