STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Visit The USA Launches 'Experience It All' Campaign in MAD on 11/22/2023
  

  It is the tourism program's first global campaign from creative agency Spark which won AOR duties in July.

• Mediahub Wins OURA Global Media Account in MAD on 11/21/2023
  

  The agency will handle media planning, buying, and audience strategy across North America and Western Europe for the client. Initial media will run in the U.S., Canada, U.K., and Germany.

• Fallon, Ludacris Help State Farm Launch 'Magic' Campaign in MAD on 11/20/2023
  

  The creative plays off what the agency calls "the very real human truth that when people are faced with unexpected situations, they aren't sure how to react and might say, 'Are you joking?' or 'This is ludicrous!'"

• Accor Appoints Accenture For Global Content Production Role in MAD on 11/20/2023
  

  Accenture Song will service the account utilizing a proprietary data-driven process that aims to create personalized marketing and communications content across the hotel group's customer touchpoints.

• Loris Nold Will Be Publicis Groupe's Next CFO in MAD on 11/17/2023
  

  Currently CEO Publicis EMEA, Nold will succeed Michel-Alain Proch as Groupe CFO in February 2024. Demet Ikiler, currently EMEA COO, will step up to CEO.

• Young & Laramore Wins Dewalt Creative Account in Accounts on the Move on 11/17/2023
  

• Connelly Partners Launches Major Expansion Plan in MAD on 11/17/2023
  

  The Boston-based agency is opening a new West coast office, expanding its Dublin-based digital agency Zoo Digital to North America and launching a new education practice.

• Dow Jones Taps Mediahub To Work With New In-House Media Unit in MAD on 11/16/2023
  

  The business publisher also tapped Mother and eg+ Worldwide for creative and production duties, respectively.

• Colle McVoy Adds Sarmiento As Chief Creative Officer in People on the Move on 11/16/2023
  

• OMG's Hearts & Science Names Siddall Chief Media Officer in MAD on 11/15/2023
  

  The role is new and follows similar appointments at sibling agencies OMD USA and PHD USA in part designed to better leverage Omnicom Media Group's "Agency As A Platform" capabilities.

Comments by Stephen All comments by Stephen

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

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