RICHARD WHITMAN

Articles by Richard All articles by Richard

• Greg Paull's New Book Examines Marketing Transformation in Mediapsssst on 09/29/2025
  

  The author and longtime marketing consultant challenges marketers to strengthen internal structures rather than rely on agencies or other external fixes to drive growth.

• Stagwell's Left Field Labs Wants To Help Build What's Next in Mediapsssst on 09/24/2025
  

  The firm is now accepting pro bono applications for big ideas in need of creative tech to implement. "Think moonshot," the agency encourages those thinking about applying. "Something that's worth a damn."

• Workplace Change Making You Crazy? Join The Crowd in Mediapsssst on 09/19/2025
  

  A Harris Poll/Grossman Group study finds employees can realistically absorb only 1 or 2 major changes a year-yet business leaders surveyed for the study expect 3 to 4 big changes annually.

• The Hardest Job In Adland Right Now in Mediapsssst on 09/14/2025
  

  In the podcast Tom Denford and his fellow ID Comms co-founder David Indo give their take on the challenges facing newly installed WPP CEO Cindy Rose as she tries to revitalize the company in the months ahead.

• Stagwell Postpones London Event Following Leak Of A Contract With Israeli Government in Mediapsssst on 09/11/2025
  

  Stagwell faced some backlash after a report about the work was published by Drop Site News, although the company later responded that its agencies work across the political and issue spectrum and that the work for Israel didn't reflect a shift in that approach.

• India Ad Group Explores Financing For Dentsu Deal in Mediapsssst on 09/09/2025
  

  The chairman of the company, Sandeep Goyal, told Exchange 4 Media, that he was in "active discussions" with investment bankers about potential backing for a deal.

• Stagwell Ramps Up Effort To Gain Government Contracts in Mediapsssst on 09/05/2025
  

  Reports indicate that the firm has undertaken a massive study for Israel and is poised to win a U.S. contract to poll Americans on vaccine views.

• Stagwell Positioned As The 'Goldilocks' Of Modern Marketing Companies in Mediapsssst on 09/02/2025
  

  In his weekly note to investors last week, Stagwell CEO Mark Penn cited reports of Dentsu's possible sale of its international operations, framing the news as "another holdco unable to adapt to the demands of a rapidly-evolving marketing landscape."

• Congratulations Mr. Swift From Your Friends At Old National Bank in Mediapsssst on 08/29/2025
  

  Lot's of brands reacted quickly to the big news including Old National Bank which owns permanent billboard space overlooking the Kennedy Expressway in Chicago.

• WPP's Rose To Unveil Company Turnaround Plan At Town Hall Meeting in Mediapsssst on 08/28/2025
  

  Rose was appointed CEO in July and she takes office on Sept. 1. But she's well aware of the company's problems, having served on WPP's board of directors since 2019.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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