Here’s some good news for travel and tourism agencies and tourist destination spots: Nearly half of Americans (49%) plan to spend more on travel next year, according to a new survey from Stagwell’s Harris Poll for Marriott’s loyalty program Bonvoy. 

The vast majority of Americans (91%)  are planning some travel next year. 

Seeing the sights is particularly important to Millennials with 70% of the cohort saying they would rather give up dining out for six months than give up a vacation. 

Over half of those polled (57%) said the most meaningful benefit of travel is resting and recharging. 

67% said they prioritize experiences—like travel—over material goods. 

More than half (52%) said they belonged to one or more travel loyalty programs. 

The Harris Poll survey was conducted online last month among 2,000+ U.S. adults ages 18 and older. About half of those polled are hotel loyalty program members. 

To help travelers “turn resolutions into reservations” in the new year, Marriott Bonvoy is launching the Marriott Bonvoy New Year’s Eve Sweepstakes, awarding 1 million Marriott Bonvoy points to five lucky program members.   

“With the chance to win 1 million points,” said Mandy Gill, managing vice president, brands, marketing, and digital, U.S. and Canada at Marriott International, “we’re giving travelers the opportunity to turn their travel dreams into reality across our global portfolio.” 

The sweepstakes coincides with Marriott Bonvoy’s integration into “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2026.” The annual special airs Wednesday, Dec. 31, 2025, live on ABC beginning at 8 p.m. EST and the next day on Hulu. Creator-led content and Times Square out-of-home will amplify the campaign and drive audiences to the sweepstakes.