According to a new Harris Poll report one important way that brands can engage with fans is with athlete partnerships that "authentically magnify athletes' personalities while driving brand awareness."

The company's Chief Technology Officer Paolo Yuvienco was given time to talk about the firm's progress over the past year integrating an agentic framework into company processes.

There's been speculation about WPP being sold on and off for years, speculation that picked up steam late last year when the Omnicom-IPG was announced and the industry pondered who might be next.

it's not unreasonable to think that Philip Jansen knew from the start of his WPP board tenure that Rose-a tech expert and turnaround specialist (in Jansen's own field of expertise) who knew WPP quite well from seven years of board service would be the best successor to Mark Read.

He's the top candidate in terms of media speculation and a couple of sports books also have him as the odds-on favorite.

Cannes should be a time for networking, absorbing interesting conversations at content sessions and celebrating work, not judging it. And Partying (responsibly of course).

New Zealand gave the go-ahead last week when everybody was focused on Cannes. The approval came with no strings attached, unlike this week's Consent Order from the US Federal Trade Commission

The Foundation is anchored by the Effie Collegiate program and a number of educational tools provided by the Lions organization including Lions Learning and Lions Intelligence.

Top brass at DDB hosted a screening at Tribeca's Fouquet's New York that showcased ads that flipped the script on perceptions of Columbia, Puerto Rico, Paralympians; how McDonald's brightens Polish winters and more.

Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about AI: Brian Lesser.