by Richard Whitman on Nov 11, 9:20 AM
Madison & Wall calculates that the average growth rate for IPG, Omnicom, Publicis and WPP in Q3 was about 0.3%.
by Richard Whitman on Nov 7, 3:02 PM
57% of those surveyed by Stagwell's Harris Poll say the rise in AI is causing significant stress. The majority indicated they've considered moving to another country.
by Richard Whitman on Nov 4, 9:01 AM
According to The Consumer Technology Association, Bollore will "share his vision for a future where technology and human ingenuity converge to unlock new creative possibilities."
by Richard Whitman on Oct 31, 12:00 AM
As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & Africa and Asia Pacific and measures media expenditures across 50 countries.
by Richard Whitman on Oct 30, 10:47 AM
Iconic ad agencies like McCann, BBDO, DDB and more are being evaluated and their future as go-to-market brands isn't guaranteed.
by Richard Whitman on Oct 24, 9:24 AM
Or at least for Gen Z. The Harris Poll found that 21% of Gen Z would outsource the purchase of common household goods shopping to a personalized AI agent if they could.
by Richard Whitman on Oct 21, 10:35 AM
The winner was announced at The One Club's "Where Are All the Black People" Conference in New York City last Friday (October 17).
by Richard Whitman on Oct 20, 8:47 AM
The work is equal parts satire and AI-powered creative lab and reimagines Kennedy, Khrushchev, and Castro as characters in a darkly comic musical.
by Richard Whitman on Sep 29, 12:14 PM
The author and longtime marketing consultant challenges marketers to strengthen internal structures rather than rely on agencies or other external fixes to drive growth.
by Richard Whitman on Sep 24, 4:33 PM
The firm is now accepting pro bono applications for big ideas in need of creative tech to implement. "Think moonshot," the agency encourages those thinking about applying. "Something that's worth a damn."