If you are jetting to the Cannes Lions festival by way of Nice, you will find it hard to ignore a takeover ad campaign when you land at the airport by OOH ad tech company AdQuick. 

And they’ll also be blanketing your final destination—Cannes and the surrounding area—with lots of placements including car wraps that will be roving the city, including a steady run up and down the Croisette. 

The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Media and JCDecaux. 

"This Ad Cannes Be Measured," one ad states, in both English and French.

Another states, "Plan Smarter. Buy Faster. Measure OOH."