Tag results for "out-of-home"
- Media Channel And Market Predictions For A Hopeful 2021Here are our top-line predictions for video, digital and out-of-home media ...
- Services, Social Justice, Budgets Issues Top The Most-Read ListCOVID-19 might have been the top keyword at 'MediaPost' in terms ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Kinetic WW, Facebook Land OAAA's OOH Media Plan Of The Year HonorsThe "Thank You" messaging appeared in the New York, Los Angeles, S ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media MarketThe industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- New Management At Kinetic As Kaplan Is Named Global CEOA 20-plus year industry veteran, most recently Keith Kaplan was an advis ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- At 896 Square Feet, Toronto's New Digital Superboard Is SuperbadAt 896 square feet, the new digital billboard installed by Pattison Outdo ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory PartnershipsNYIAX has forged partnerships with major holding companies to drive advertising ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network DealAnyone who has worked in or visited a WeWork facility likely ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To DigitalUZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of FortuneAdvertisers used more digital media on portable devices early in the COVID- ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's JuryTiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped ...
- Meredith, Health Media Network Partner On OOH Video In Doctors' OfficesThe new alliance gives Meredith an additional distribution channel for its existi ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTVThe audience of election night news coverage of this year's election fe ...
- Election Night TV Viewing, Including CTV And OOH, Down 20% To 56.9M Viewers Vs. 2016For this year's election, 21 networks aired results with a Nielsen-measured 56 ...
- Second Presidential Debate Down 14% From The First: NielsenFifteen networks aired the event, with Fox News Channel posting the be ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Talon To Use LoopMe's Suite Of Performance Measurement ToolsOOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key DemographicsTotal debate viewing across all networks airing the event soared 56% high ...
- OAAA Taps Omnicom Veteran As CMOChristina Radigan is tasked with increasing engagement and membership on the nation ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, TwitterU.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- 'Unsiloing' Out-Of-Home Advertising To Unlock Its True ValueThe medium has evolved significantly in recent years and is on t ...
- Why OOH Makes Sense For Mistrustful Political EnvironmentOut-of-home allows candidates to deliver a simple, straightforward message free from fra ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Email Comes In Third In Driving Online Purchases, Study FindsWord of mouth is first, and online ads come in second, Blueco ...
