Tag results for "out-of-home"
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And FacebookAmazon's first global, integrated ad campaign to promote its advertising business revea ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- Geopath Restructures Board, Adds More Ad RepresentationThe move follows the ouster of former president Kym Frank earlier th ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme CourtThe trade group Out of Home Advertising Association of America is sidi ...
- Fake Funeral Home Promotes COVID-19 VaccineA Charlotte, North Carolina healthcare provider is using out-of-home ads to g ...
- Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme CourtTwo ad companies want to convert non-digital outdoor ads to digital on ...
- New York Times 'Trust Is' Campaign Ads Run On TikTokThe "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending CrashedWhile time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer ConfirmsOut-of-home advertising took a beating in parts of 2020 due to t ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'The California Milk Processor Board, the entity behind the Got Milk? Campaig ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTBTwo trade associations this week announced a collaborative task force to suppo ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales LiftThe new service covers both static and digital out-of-home ads, enables markete ...
- Talon Unveils Unified OTT/Out-of-Home Media BuysThe goal is to deliver "measurable incremental" audience reach tied to explic ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital BillboardsA local ordinance banning digital billboards in locations other than the advertiser ...
- Volkswagen, Electrify America Partner For Cross-Country EV StuntThe trip is being documented at vwid4-usatour.com, where visitors can monitor t ...
- Comscore Adds Captivate To New Out-of-Home Measurement ServiceOn the heels of its agreement to license out-of-home audience data ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of TotalThe forecast calls for online video growth and performance-led ecommerce advertising ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- You Don't Have to Be... JewBelong's Judaism Rebranding ProjectEven a crusty, jaded critic of the advertising industry like me c ...
- OOH Agency Talon America Debuts Data Management Platform AdaThe platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture BackingPlace Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- How SEO Will Drive Holiday Marketing Success In 2021Consumer fears about in-store shopping and economic or employment concerns didn't ho ...
- Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE ChannelThe partnership adds combat sports to the ad-supported B2B streamer's mix ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- U.S. Ad Economy Continues Expansion In June, But Begins To ModerateThe U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train HallMadison Square Garden Entertainment has been named the exclusive sales agent f ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated DailyIn a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi MediaCurb Taxi is one of the nation's largest taxi ad platforms a ...
