Tag results for "out-of-home"
- Talon, Hivestack Form North American AllianceTalon said the new partnership enables it to expand access to O ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH StartupTricia Lasky, a long-term Publicis Media exec who most recently served ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- LiterallyNational CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Mediabrands' Rapport Debuts Eco-Friendly OOH SignageAgency leaders first began testing sustainable OOH print ads in the spri ...
- 3 Out-of-Home Myths to Overcome for the ReboundThere's a preconceived notion that out-of-home (OOH) media, while proven as ...
- National CineMedia Strikes New Ad Inventory Management System DealTo compete with digital platforms, NCM made a new long-term deal wi ...
- OAAA Announces Diversity CollectiveNamed OOH UNITED, the new program will work collaboratively to promote ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital AdsThree-quarters of U.S. adults say they "tune out" digital ads because ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours LaterThe so-far-unexplained delay is the first in the game's 55-year history. Niels ...
- GameStop Reddit'ers Start Spreading Their Gospel Via OOHOne ad in Times Square New York Friday appeared with the messag ...
- DPAA Expands Board: Adds Digital Media, Programmatic ExpertsDPAA on Tuesday will announce that Ivan Markman, Verizon Media chief busine ...
- Project X Unveils New Suite Of Client Tools, RebrandingA new analytics dashboard, enhanced first-party data platform and a rebranding sign ...
- Media Channel And Market Predictions For A Hopeful 2021Here are our top-line predictions for video, digital and out-of-home media ...
- Services, Social Justice, Budgets Issues Top The Most-Read ListCOVID-19 might have been the top keyword at 'MediaPost' in terms ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Kinetic WW, Facebook Land OAAA's OOH Media Plan Of The Year HonorsThe "Thank You" messaging appeared in the New York, Los Angeles, S ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media MarketThe industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- New Management At Kinetic As Kaplan Is Named Global CEOA 20-plus year industry veteran, most recently Keith Kaplan was an advis ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- At 896 Square Feet, Toronto's New Digital Superboard Is SuperbadAt 896 square feet, the new digital billboard installed by Pattison Outdo ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory PartnershipsNYIAX has forged partnerships with major holding companies to drive advertising ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network DealAnyone who has worked in or visited a WeWork facility likely ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To DigitalUZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of FortuneAdvertisers used more digital media on portable devices early in the COVID- ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's JuryTiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped ...
- Meredith, Health Media Network Partner On OOH Video In Doctors' OfficesThe new alliance gives Meredith an additional distribution channel for its existi ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTVThe audience of election night news coverage of this year's election fe ...
