Tag results for "out-of-home"
- Talon To Use LoopMe's Suite Of Performance Measurement ToolsOOH firm Talon will utilize LoopMe's tech platform to better track attribution ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key DemographicsTotal debate viewing across all networks airing the event soared 56% higher ...
- OAAA Taps Omnicom Veteran As CMOChristina Radigan is tasked with increasing engagement and membership on the national ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted"Guarded optimism" is how the World Federation of Advertisers characterizes responses to ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, TwitterU.S. ad spending fell 30% during Q2 2020 vs. the same quarter ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously siloed ...
- 'Unsiloing' Out-Of-Home Advertising To Unlock Its True ValueThe medium has evolved significantly in recent years and is on the ...
- Why OOH Makes Sense For Mistrustful Political EnvironmentOut-of-home allows candidates to deliver a simple, straightforward message free from fraud ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down ...
- Email Comes In Third In Driving Online Purchases, Study FindsWord of mouth is first, and online ads come in second, Bluecore ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen VoidA day after Nielsen confirmed it is shutting down its place-based video ...
- Standard Media Index Appoints Jason Keown As Vice President, MarketingStandard Media Index continues to grow its management ranks with the appointment ...
- Havas Media Signs On With Talon For NA OOH ServicesThe agreement marks an expansion of an alliance between the two firms ...
- One Year After 'Chicken Wars,' Popeyes Can't Wait To End 2020A vertical out-of-home display in Times Square mimics the traditional New Year's ...
- Google Search Data Challenges How People Trend Through COVID-19Search volume is a strong indicator of what people think and do, ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022U.S. programmatic digital out-of-home advertising spend will more than double in 2020 ...
- LAMAR Advertising In Middle Of BLM Billboard ControversySam White, a descendant of Confederate veterans, who protested against the Chatham ...
- 'O, The Oprah Magazine' Puts Breonna Taylor Portrait On 26 BillboardsThere are 16 billboards, one erected for each year of Taylor's life. ...
- Two Firms Offer New Way For Consumer Brands To Reach Doctors, PatientsLocation-based video network Captivate partners with PatientPoint, which has been presenting medical ...
- Vending During the Pandemic: Q&A With Vengo CCOVengo Labs positions itself in the out-of-home space with a network of ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh ChasinJosh Chasin has joined an elite group in earning one of the ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen MetricTV network sales execs are up in arms over Nielsen's announcement that ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV MeasureNielsen has reversed its decision on out-of-home viewing and will go ahead ...
- Looking To Reach Commuters? Foursquare Data Shows It's TimeAlthough public transportation remains down from last year's highs, in certain geographic ...
- Verizon Media Partners With Golfer Greg Norman For Golf Cart TV VentureGolfers can see a visual of the golf course, with tips for ...
- Project X Taps Gonzalez For CRO PostOOH agency Project X Media has appointed Hector Gonzalez as Chief Revenue ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)A year ago when the firm issued its first forecast for 2020, ...
- Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSAWrapify, an out-of-home media company that installs car-topper media on vehicles used ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach ConsumersBrands have a unique opportunity this summer to reach the millions of ...
