Outfront has signed a five-year deal with the New York Jets making it the exclusive OOH partner for Jets sponsorship packages. 

Under the arrangement, Outfront can create OOH packages for Jets advertisers that go beyond the team's MetLife Studium into the broader New York/New Jersey market where fans congregate on game day including transit hubs, commuter routes and other destinations.   

Sponsors can connect what they're doing inside the stadium with digital displays outside it, allowing campaigns to react in near real time to game developments, player milestones and more.  

Jets sponsors also get access to the outdoor ad company's creative studio, which can adapt TV, digital or social creative for OOH or create original work specifically for physical environments.  

Outfront says the deal represents the first time it has forged an agreement like this with a US pro sports team. And CEO Nick Brien told analysts earlier this week that the Jets are the first pro team in the U.S.  to include out-of-home in their sponsorship packages.   

In addition to billboards and transit displays, Outfront can provide experiential activations and creator-led storytelling as part of packages tailored to specific sponsors.  

Earlier this week there was a launch activation at Penn Station where the deal was unveiled that was hosted by former Jets linebacker Bart Scott, featuring a “Back to Football” campaign.  

"Together with the New York Jets, we're helping sponsors show up throughout the entire fan journey, extending their reach beyond the stadium walls and into the moments where culture, community, and fandom come to life," said Chris Mallen, vice president, sports marketing and partnerships at Outfront.