Tag results for "sponsorship"
- England Football Team Switches From Carlsberg To Bud LightThe England football team has changed its allegiance on beer, "Campaign" reports. ...
- Brands Renew, Increase NASCAR Sponsorships"We're pleased with Alex's representation of Nationwide - both on and off ...
- Zevia To Launch Its First TV CampaignThe leading zero-calorie, stevia-sweetened beverages company will air spots starring crossfit stars ...
- GroupM Divests IEG, Which Is Acquired By Engine ShopIn what likely is the first in an array of divestitures, WPP ...
- MacDonalds Wins World Cup For Social BuzzA Harris Interactive study of buzz surrounding the World Cup has found ...
- U.S. Air Force Inks Multi-Tournament Deal With ELeagueThe Air Force will be the official armed services partner for ELeague ...
- One In Two Think Nike Was Official World Cup SponsorResearch commissioned by Campaign showed that Nike really did do a number ...
- Storytellers Win The World Cup As Emotions Triumph Over BudgetsForget Adidas vs Nike. Lidl has upstaged both by tapping into our ...
- Hyundai, Art Museum Partner For ExhibitMore than 60 artworks featured in the exhibition activate this process by ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- Sponsorship Accountability Needs Improvement, But FIFA World Cup Sponsorships DominateThe report, "Improving Sponsorship Accountability Metrics," was conducted to provide greater insight ...
- Most Marketers Have No Standard For Measuring 'Return' On SponsorshipsNorth American sponsorship spending is poised to surpass $24 billion this year, ...
- World Cup Proves Key Forum For Brand EngagementFor brands looking to get a leg up on their competition, social-media ...
- 'Wired' Launches OTT Channel With 4 SponsorsAudi, HP, Quicken Loans and Verizon are the first sponsors of the ...
- No U.S. Presence, But Advertisers Engage With World Cup FansAmerican advertisers are leveraging the games in unique ways. ...
- Federer Unveils New Uniqlo Look At WimbledonAs Wimbledon started yesterday sports fans watched the tennis and marketers marvelled ...
- World Cup Being Won By Builders, Betting, Beer And RonaldoAs England debuts on commercial tv tonight, second screeners show a love ...
- FIFA World Cup Fever ContinuesWith U.S. fans the largest group traveling from a foreign country to ...
- National Public Media Connects Sponsors With AudiencesNPR.org banners perform 400% above industry benchmarks for CTR and have a ...
- Lexus Launches Performance Campaign, Golf SponsorshipThe campaign's spots and videos offer a rare glimpse behind the scenes ...
- World Cup Sponsorship, The Wasted Budget That Can Only BackfireWith no awareness lift, sponsors must be questioning spending GBP180m on a ...
- CBS Starts Live Events Business DivisionThe new experimental-interactive unit, CBS Experiences, will create sponsored events at venues ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?Adidas has spent millions to gain logos it doesn't want to use. ...
- 'Dodo' Hosts First Event, Samsung SponsorsOver 1,400 people attended the event, called "Best Dog Day Ever," in ...
- AO Losses Double After 'Britain's Got Talent' SponsorshipKitchen goods seller AO is pointing to a doubling in losses being ...
- ITV Announces World Cup TV SponsorsITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its World ...
- Utz Signs Its First Pro Sports Sponsorship, With MLBThe deal spans TV, digital, special events and retail across all Utz ...
- Marketers Run For The Roses"We have a unique philosophy regarding sponsorships, and work with each partner ...
- Land Rover Capitalizes On Kentucky Three-DayThere was no shortage of activations, including test-drive opportunities with a range ...
- Russia World Cup -- Challenge Or Opportunity?"Marketing Week" takes a hard look at Russia 2018 to point out ...
