- Toyota, E.L.F. Beauty, Corona Get On Board With 'Survivor' 50
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 25, 2026
The Smithsonian is acquiring items from the first and most recent seaso ...
- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Honeywell, NHL Partner For Digitally Enabled Venues
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2026
The deal is not a traditional marketing sponsorship but rather a technology-driv ...
- The Wieners Circle: Oscar Mayer Wienie 500 Is Now A Fox Event
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2026
The Wienermobile race returns to Indianapolis, this time on live national televis ...
- Visa,'Ted Lasso' Star Invite FIFA Fans To 'Tap In'
Marketing Daily, Sarah Mahoney - Monday, May 18, 2026
Jason Sudeikis translates soccer's easiest move into carefree spending. ...
- NHL's Stanley Pup Returns For Third Postseason
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2026
During the 90-minute special sponsored by Bissell and Halo Collar, adoptable pu ...
- Lerma/ Launches Sports Sponsorship ROI Evaluator
MAD, Steve McClellan - Thursday, May 7, 2026
The new benchmarking tool ranks professional sports teams on metrics including med ...
- 'Devil Wears Prada 2' Attracts All The Brands, Even Tweezerman
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 30, 2026
Licensing arrangement with Tweezerman means the "Devil" logo is emblazoned on ...
- Test Drive: Land Rover Discovery Offers Refinement Along With Capability
Drive Time, Tanya Gazdik - Monday, April 27, 2026
While the vehicle's offset license plate design is unsettling to those ...
- FIFA Changes MetLife Stadium Name
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 20, 2026
FIFA doesn't want the companies stadiums are named after to overshadow i ...
- U.S. Bank Inks Multiyear NFL Deal
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 12, 2026
One component of the deal is a customized financial guidance program f ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- U.S. National Soccer Team Joins FIFA's Roblox Game
MediaDailyNews, Colin Kirkland - Monday, March 30, 2026
The U.S. Men's National Team will launch a weeklong run and Nike-sponsor ...
- Home Depot, Visa, Bank of America Pile On FIFA Moment
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2026
The upcoming tournament will inject $10.5 billion into the ad market, reversi ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- Toyota Partners With 'Baywatch' Reboot
Marketing Daily, Tanya Gazdik - Wednesday, March 18, 2026
The integration is rooted in real-world use, as Toyota vehicles already suppo ...
- FIFA Adds YouTube As World Cup Media Partner
MediaDailyNews, Colin Kirkland - Tuesday, March 17, 2026
FIFA has added YouTube as a second "Preferred Platform" partner to spotlig ...
- Ford Enlists LPGA Tour Winner As Global Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, March 11, 2026
The first "Power Her Drive" event will take place March 24 ...
- Betway Selects M+C Saatchi Sport & Entertainment As Agency Partner
MAD, Fern Siegel - Thursday, February 19, 2026
The agency's remit is a global sponsorship campaign. ...
- MLB Taps Mountain Dew Baja Blast As Official Soda For 2026 Season
Marketing Daily, Teresa Buyikian - Thursday, February 19, 2026
Mountain Dew is planning a season-long promotion "tied to the biggest ho ...
- Ford Partners With LPGA Tour
Marketing Daily, Tanya Gazdik - Tuesday, February 17, 2026
Rather than focusing solely on brand visibility, Ford will use its stat ...
- NBA Team Valuations Spike, Driven By Rising TV Advertising
TV Watch, Wayne Friedman - Monday, February 16, 2026
In the broader picture for the 2025-26 season, total league-wide revenue wi ...
- Focus Shifts From Super Bowl To Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 8, 2026
Ralph Lauren, Starbucks and Honda are among the brands activating around t ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- NHL Fan Festival Kicks Off Stadium Series
Marketing Daily, Tanya Gazdik - Thursday, January 29, 2026
New partners activating at this year's event include the United States Post ...
- Ad Industry Descends On Davos
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 20, 2026
Publicis Groupe is listed as a partner for the World Economic For ...
- USPS Signs On As NHL's Official Shipping Sponsor
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2026
The two organizations will also collaborate on original content and storytelling acro ...
- NORAD Santa Tracker Turns 70, Gets Help From AI Elves
MediaDailyNews, Laurie Sullivan - Wednesday, December 24, 2025
NORAD and Google have independently integrated generative AI on their respective San ...
- Mariah Carey Set To Open '26 Olympics As Sponsors Accelerate Activations
Marketing Daily, Sarah Mahoney - Tuesday, December 16, 2025
Airbnb, P&G, Coca-Cola and NBCUniversal move early to turn Milano Cortina in ...