Tag results for "sponsorship"
- Kyrie Irving Does Not Endorse His Own Nike ShoeNike is being blasted by one of its star athletes, who sa ...
- For Athleta, Visa, SK-II, Biles May Be More Golden Than EverJudging by brand and influencer reactions, the 24-year-old gymnast proves the zeitgei ...
- Lexus Partners With 100 Thieves, Expands Gaming PresenceThe sponsorship is the biggest commitment Lexus has made in gaming a ...
- Adidas News: Bad Bunny's Messy Mashup, Kanye's Possible Brand CheatingWhat's messy? Fans have to upload a photograph of their Cheetos-dusted fingerti ...
- 10 Marketing Insights Gleaned From The OlympicsIt's worth discussing how recent events have informed and continue to info ...
- 'Show Me The Money' In College SportsThe flood gates of sponsorship for college athletes have already opened, raisi ...
- Coors Light Brews Stanley Cup Ice Into Special BeerIce from Champions Tampa Bay Lightning rink was collected and purified f ...
- Athletes Make Us Rethink Sports SponsorshipI believe the best value in sports sponsorship is in direct commerci ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train HallMadison Square Garden Entertainment has been named the exclusive sales agent f ...
- Wimbledon Returns With Sponsored Activities, U.S. Open Begins Ticket SalesAmerican Express has teamed up with Andy Murray to create a n ...
- Is Nextdoor Stepping Into Facebook's Shoes?Nextdoor could become the next big social media platform to share idea ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing ThemAs today's Lions for sports illustrate, the past 18 months have revers ...
- Discovery Channel's 'Shark Week' Gets New, Returning SponsorsThis year, media agency executives report strong pricing, up 20% or m ...
- Diageo Becomes NFL's First Official Spirits SponsorTerms were not disclosed, but one estimate put the all-in cost ...
- Jaguar Renews Wimbledon PartnershipThe automaker is planning a campaign themed "Unmatched Experiences," which aims ...
- Honda Highlights NHL Partnership In Creative Featuring Hockey StarNHL All-Star and Stanley Cup Champion Alex Pietrangelo and his wife Jay ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness BlanketOliver delivers a sharp prank to three TV stations -- but conte ...
- Razor Start-Up Latest NHL SponsorFans will see the Shavelogic brand across NHL media platforms during marqu ...
- Olympics Could Once Again Be In JeopardyThe Tokyo Olympics could be in jeopardy of being cancelled or postpon ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Olive, Scotiabank Sponsor NHL 'Bracketology'Fans can compete with friends and family in private leagues or wi ...
- Biles Jilts Nike, Jumps To AthletaThe long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30Top sponsor-level advertisers in this year's show include Google, General Motors, Rol ...
- YouTube Select Sponsorships Announced To Focus On Seasonal EventsBrands want to connect with consumers searching for entertaining videos, from cultur ...
- State Farm Inks Multi-Year Twitch eSports SponsorshipThe brand's activations will include presenting sponsor status for a tournament ...
- Procter & Gamble Partners With Major League SoccerP&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic BrandsMolson Coors Beverage Co., will become the first-ever beer partner in t ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- Nissan Extends Formula E CommitmentNissan is using Formula E to demonstrate the power and performance ...
- Toyota Collaborates With Marvel EntertainmentThe sponsorship includes a custom comic-book cover featuring the Sienna with Marv ...
