- Cadillac Replaces Mercedes-Benz As U.S. Open Sponsor
Marketing Daily, Tanya Gazdik - Monday, August 15, 2022
Cadillac will provide vehicles to serve as the U.S. Open's official tourname ...
- VinFast Partners With Ironman Triathlon
Marketing Daily, Tanya Gazdik - Monday, August 1, 2022
Vietnam-based VinFast will supply electric vehicles, including scooters, cars, and buses, f ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- MLB Preps For All-Star Game, Launches All-Star House
Marketing Daily, Tanya Gazdik - Monday, July 18, 2022
New to this year's activations, the venue is billed as a "soci ...
- PepsiCo Expands Partnership With LeBron James
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
LeBron James has signed a a multi-year partnership with PepsiCo’s premium bottl ...
- Hyundai Signs On As Pickleball Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2022
The automaker made its debut in the world of pickleball as t ...
- Kraft Heinz Replaced By Acrisure In Name Of Pittsburgh Steelers Stadium
Marketing Daily, Steve Ellwanger - Tuesday, July 12, 2022
The Steelers today announced a 15-year, naming-rights deal with Grand Rapids, Michigan-bas ...
- 'ESPYS' Award Show Signs 7 Official Sponsors, 20 Overall
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
Capital One will serve as the presenting sponsor of the show f ...
- Dallas Cowboys Partners With Gun-Themed Coffee Company
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 7, 2022
The Dallas Cowboys are facing criticism for partnering with a coffee cha ...
- Sports Drink BioSteel Inks NHL Sponsorship Deal
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2022
BioSteel will also be a presenting partner of a marquee NHL soci ...
- Little Caesars NFL Sponsorship Prompts Tweets
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 20, 2022
Twitter users took to the platform to discuss Detroit-based Little Caesars taki ...
- Little Caesars Becomes The NFL's Official Pizza
QSR Land, Sarah Mahoney - Tuesday, June 21, 2022
The third-largest pizza chain just out-Pizza'd the Hut, and is getting rea ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Hyundai, BMW, Stellantis, Ford, Subaru Show LGBTQIA+ Support
Marketing Daily, Tanya Gazdik - Sunday, June 12, 2022
Several automakers are renewing the way they show support of the LGBTQI ...
- Lexus, Honda, BMW, Mercedes Play Up Racing Connection
Drive Time, Tanya Gazdik - Monday, June 6, 2022
Auto dealers subscribed heavily to the expression "Win on Sunday, sell ...
- Jaguar Land Rover Celebrates Queen's Platinum Jubilee
Marketing Daily, Tanya Gazdik - Sunday, June 5, 2022
Other brands that had a presence in the festivities include Diageo's Pimm ...
- ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
Television News Daily, Wayne Friedman - Tuesday, May 24, 2022
Walt Disney's ESPN has sold out all its ad inventory in i ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Brands Toast Kentucky Derby -- Both Horse AND Turtle Versions
Marketing Daily, Les Luchter - Tuesday, May 3, 2022
Many, many brands are connected to the horse race, from liquor compani ...
- Online Vehicle Retailer Inks Deal With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 7, 2022
Canada-based online car retailer Clutch has agreed to a multiyear partnership wi ...
- BMW Returns As Coachella Partner
Marketing Daily, Tanya Gazdik - Thursday, April 7, 2022
The automaker's activation will feature Grammy Award-winning recording artist Doja Cat, w ...
- Volkswagen Sends ID.4 EV On Another Road Trip
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2022
Filmmaker Gilsdorf will capture her journey through a series of micro vide ...
- Kia America Strikes First Naming Rights Deal
Marketing Daily, Tanya Gazdik - Monday, April 4, 2022
The partnership will include the installation of EV charging stations, Kia vehic ...
- MLB Partners With Capital One
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 3, 2022
17:53:07Major League Baseball has signed a multiyear deal naming Capital One ...
- Hyundai Continues Support Of LA Arts
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2022
Artist Barbara Kruger created a wrap affixed to a Hyundai Ioniq ...
- Jersey Mike's Subs Pledges At Least $10M For National Special Olympics
Marketing Daily, Steve Ellwanger - Monday, March 7, 2022
The chain will donate 100% of sales generated on March 30 fr ...