- Are Sports Wagering And Prediction Markets Going Too Far?
TV Watch, Wayne Friedman - Tuesday, September 8, 2026
Prediction markets Kalshi and Polymarket don't have the NFL's seal of approv ...
- SharkNinja, Kalshi And AT&T Head To US Open
Marketing Daily, Sarah Mahoney - Monday, August 31, 2026
As the appeal of tennis widens, more brands are serving up connectio ...
- Better Brand-Sport Deals: 'Throwing A Dime' Is Needed
TV Watch, Wayne Friedman - Wednesday, August 26, 2026
CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on ga ...
- With Kansas City Chiefs, Mondelez Enters Phase 1 Of Year-Round Approach
Marketing Daily, Sarah Mahoney - Tuesday, August 25, 2026
Company's first NFL team deal and big college pacts acknowledge that fa ...
- Rocket Mortgage Sponsors AAF's Upcoming Student Ad Competition
Mediapsssst, Richard Whitman - Friday, August 21, 2026
"The depth of student talent across America is extraordinary," says CMO Jonath ...
- Outfront Signs 5-Year Deal With New York Jets
MAD, Steve McClellan - Friday, August 7, 2026
CEO Nick Brien told analysts earlier this week that the Jets a ...
- Why Some World Cup 'Winners' Weren't Even Sponsors
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2026
Forget logo counts. A leading sponsorship researcher flags which World Cup bran ...
- How This Year's World Cup Is Boosting U.S. Soccer Fandom
Mediapsssst, Richard Whitman - Thursday, July 2, 2026
Stagwell's The Harris Poll did a recent survey that found sharply growi ...
- ESPN Goes Big On Fandom With Fan Engagement Hub
Television News Daily, Wayne Friedman - Monday, June 22, 2026
The platform, "ESPN Fan House," aims to foster "a new class ...
- Knicks Sponsorship +28%, Team Valued At $10B
Television News Daily, Wayne Friedman - Friday, June 19, 2026
The Knicks' sponsorship deals have risen to 59, including many seven-figure deal ...
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7B
Advanced TV Insider, Wayne Friedman - Wednesday, June 17, 2026
The NHL is up 10% in sponsorship year-over-year and 26% over ...
- Crossmedia Launches Sports Unit, Taps Neil Carl To Run It
MAD, Steve McClellan - Monday, June 15, 2026
Kamran Asghar, global CEO of Crossmedia, said the sports unit will "conne ...
- What The Fudd? The GEICO Gecko's Live Podcast Debut
Mediapsssst, Richard Whitman - Thursday, June 11, 2026
The integration was powered by AI technology developed and distributed in partnersh ...
- FIFA, Roblox Partner For 6-Game World Cup Event Hub
MediaDailyNews, Colin Kirkland - Monday, June 8, 2026
The "Super Soccer" Roblox hub for FIFA is launching official events celebrati ...
- Jeep Celebrates Original Superheroes
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2026
Campaign recognizes military veterans who served as captains -- a "powerful remind ...
- Toyota, E.L.F. Beauty, Corona Get On Board With 'Survivor' 50
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 25, 2026
The Smithsonian is acquiring items from the first and most recent seaso ...
- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Honeywell, NHL Partner For Digitally Enabled Venues
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2026
The deal is not a traditional marketing sponsorship but rather a technology-driv ...
- The Wieners Circle: Oscar Mayer Wienie 500 Is Now A Fox Event
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2026
The Wienermobile race returns to Indianapolis, this time on live national televis ...
- Visa,'Ted Lasso' Star Invite FIFA Fans To 'Tap In'
Marketing Daily, Sarah Mahoney - Monday, May 18, 2026
Jason Sudeikis translates soccer's easiest move into carefree spending. ...
- NHL's Stanley Pup Returns For Third Postseason
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2026
During the 90-minute special sponsored by Bissell and Halo Collar, adoptable pu ...
- Lerma/ Launches Sports Sponsorship ROI Evaluator
MAD, Steve McClellan - Thursday, May 7, 2026
The new benchmarking tool ranks professional sports teams on metrics including med ...
- 'Devil Wears Prada 2' Attracts All The Brands, Even Tweezerman
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 30, 2026
Licensing arrangement with Tweezerman means the "Devil" logo is emblazoned on ...
- Test Drive: Land Rover Discovery Offers Refinement Along With Capability
Drive Time, Tanya Gazdik - Monday, April 27, 2026
While the vehicle's offset license plate design is unsettling to those ...
- FIFA Changes MetLife Stadium Name
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 20, 2026
FIFA doesn't want the companies stadiums are named after to overshadow i ...
- U.S. Bank Inks Multiyear NFL Deal
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 12, 2026
One component of the deal is a customized financial guidance program f ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- U.S. National Soccer Team Joins FIFA's Roblox Game
MediaDailyNews, Colin Kirkland - Monday, March 30, 2026
The U.S. Men's National Team will launch a weeklong run and Nike-sponsor ...
- Home Depot, Visa, Bank of America Pile On FIFA Moment
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2026
The upcoming tournament will inject $10.5 billion into the ad market, reversi ...