- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- Hertz Dresses Up With Tom Brady, Heads To The Speedway
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The rental-car company is heading to the legendry Le Mans 24 Hour ...
- Audi Extends Partnership With MLS
Marketing Daily, Tanya Gazdik - Tuesday, February 21, 2023
The new Audi Goals Drive Progress Impact Award, presented by MLS Work ...
- Tractor Supply Tunes Country Music To Gen Z
Retail Insider, Sarah Mahoney - Wednesday, February 22, 2023
The retailer is teaming up with Opry Entertainment Group, looking for America ...
- NBA All-Star Sponsors Include Hennessy, AT&T, Ruffles, Kia
Marketing Daily, Tanya Gazdik - Friday, February 17, 2023
Brands are planning a variety of in-person and remote marketing activations relat ...
- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- NHL Announces Sponsor Activations For Stadium Series
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 15, 2023
The NHL is planning sponsorship activations at the upcoming Stadium Series outdo ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...
- Energy Drink Nerd Focus Inks Partnership With NHL's New Jersey Devils
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
Devils' partnership "will really help to bolster Nerd Focus sales and bra ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- Jersey Mike's Signs On With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 3, 2023
Jersey Mike's has entered into a multiyear sponsorship deal with Jersey Mike' ...
- NHL Hosts Fan Festival, All-Star Weekend
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2023
Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Gre ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- Shell Energy Plans Green Initiatives For Soccer Stadium
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2023
The 11-year-old Major League Soccer club and Shell Energy are pursuing integrat ...
- Acura Expands Sundance Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The brand will host panels with partners including the NAACP and "T ...
- Sports Sponsorships Support Brand Affinity, Though Future Is Cloudy
Research Intelligencer, Robert Williams - Tuesday, January 17, 2023
About 40% of parents in lower-income households said their children don't pl ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' Release
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Known for featuring odd characters on its packaging, pea-based snack food PeaT ...
- PPG, NHL Announce Multiyear Partnership Extension
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
PPG will continue to identify new ways to integrate its paints, coatin ...
- NHL Winter Classic Features Partners Including Honda, Biosteel, Discover
Marketing Daily, Tanya Gazdik - Thursday, December 15, 2022
Honda, the official automotive partner of the NHL in the U.S., wi ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Climate Editor Leaves Digital News Startup, Cites Chevron Sponsorship
MediaDailyNews, Joe Mandese - Tuesday, December 6, 2022
Bill Spindle said he left digital news startup Semafor over the appearan ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- Infiniti Leverages People's Choice Award Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2022
The luxury automaker is launching custom creative spots and social activations wi ...
- Google Donates $1M To NBA Foundation
Inside Performance, Laurie Sullivan - Tuesday, November 29, 2022
Google on Tuesday announced a $1 million donation, the largest from ...
- Mailchimp Is Part Of Intuit's NFL Sponsorship
Email Marketing Daily, Ray Schultz - Monday, November 21, 2022
Intuit Mailchimp is now the official NFL league sponsor for email marketi ...
- Messi Named Brand Ambassador For World Cup Sponsor Byju's
MAD, Steve McClellan - Thursday, November 10, 2022
The company said Messi was selected for his "passion for learning" a ...
- Ram Truck Enlists Chris Stapleton For Design Input
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2022
This latest partnership coincides with the release of Stapleton's "I'm a Ra ...