- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- McDonald's Tweaks DEI Policies, Allstate Faces Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 6, 2025
Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- Pro Pickleball Association Taps Bota Box Breeze As Official Wine Partner
Marketing Daily, Teresa Buyikian - Friday, December 27, 2024
The collab developed because light wines and pickleball both "appeal to consume ...
- Oprah, Starbucks Back Together Again
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 3, 2024
Oprah interviews with authors from her Book Club will be filmed ...
- The Home Depot Signs On For 2026 FIFA World Cup
Retail Insider, Sarah Mahoney - Wednesday, December 4, 2024
With games in the U.S., Canada and Mexico, the retailer hopes ...
- Playing ARound: Princess Cruises, Uber Eats Launch AR Activations At SoFi Stadium
MAD, Steve McClellan - Monday, October 28, 2024
The ARound service started as an app-based in-stadium mobile experience. The enhancemen ...
- Toyota Returns As Women's Sports Summit Sponsor
Marketing Daily, Tanya Gazdik - Friday, October 25, 2024
The event includes an AI-focused "Power Talk" with Carrie Parent, Google's gro ...
- NHL Partners With Lululemon, Extends Deal With Navy Federal
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2024
The multiyear extension includes Navy Federal maintaining its status as the offici ...
- AT&T Extends Oracle Red Bull Racing Partnership
Marketing Daily, Danielle Oster - Wednesday, October 16, 2024
AT&T's logo will be "prominently displayed" on the F1 car, as we ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
MediaDailyNews, Colin Kirkland - Monday, October 14, 2024
PQ Media's findings show the B2C and B2B sectors both grew 9. ...
- Zoom Zoom: Formula 1 Racing's Cultural Moment
Mediapsssst, Richard Whitman - Wednesday, October 9, 2024
A new study released by Interpublic Group's Octagon agency puts the numb ...
- Potential NCAA Settlement Could Affect Future NIL Deals
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 7, 2024
Athletes will still be allowed to make NIL deals with entities oth ...
- Liquid Death Flips Script To Brand Fans For NASCAR 'Pro Driver' Search
Marketing Daily, Danielle Oster - Monday, September 23, 2024
Three consumers get a chance at the pro driver sponsorship treatment, ...
- TikTok To Sponsor Washington D.C. Sports Teams Across Leagues
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
TikTok will be the first to have its logo featured on t ...
- Lexus Chooses First Surf Ambassador
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2024
Lexus WSL Finals attendees can preview the Lexus LX Surf Concept vehicl ...
- Stagwell's ARound Bags Another Sports League: MLS
MAD, Steve McClellan - Monday, August 26, 2024
The company said today that it has launched ARound at Allianz Fiel ...
- Toyota Sponsors Female Anglers
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2024
The automaker and Bass Anglers Sportsman Society recently launched BassmastHER, which brin ...
- Google Helps Netflix Make 'Emily In Paris' Shoppable
MediaDailyNews, Laurie Sullivan - Monday, August 19, 2024
Netflix's series "Emily in Paris" will become shoppable through a feature call ...
- Olympics Wrap-Up: Which Brands Found Glory?
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
One of Olympic marketing's biggest fans weighs in on what went righ ...
- LinkedIn Invites Brands To Sponsor User-Generated Newsletters
MediaDailyNews, Colin Kirkland - Thursday, August 8, 2024
LinkedIn is inviting brands to sponsor newsletters created by other users ...
- Bud Light Salutes NFL 'Sunday,' Team Partnerships
MAD, Fern Siegel - Wednesday, August 7, 2024
To celebrate a major football viewing day, the brand is kicking o ...
- Lexus Partners With Complex For U.S. Open Of Surfing
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
The partnership between the World Surf League and Lexus, now in i ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Paris Games Set Olympic Ad Record, NBCU Scores $1.25B+
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
NBCU says 70% of the brands advertising in the Paris games a ...
- Verizon's Straight Talk Wireless Strikes Sponsorship Agreement With NASCAR
Marketing Daily, Danielle Oster - Thursday, July 25, 2024
Straight Talk Wireless will also be the official partner of the Homestead-Mia ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Michelob Ultra Launches Team USA Campaign For Olympic, Paralympic Games
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
Michelob Ultra's "Summer of Team USA" features member athletes of the Te ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Havas Play, Catalyst 4 Unveil New Sponsorship Agreement
MAD, Steve McClellan - Friday, July 5, 2024
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusi ...