- State Farm Inks Multi-Year Twitch eSports Sponsorship
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The brand's activations will include presenting sponsor status for a tournament ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in t ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance ...
- Toyota Collaborates With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
The sponsorship includes a custom comic-book cover featuring the Sienna with Marv ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky Derby
Marketing Daily, P.J. Bednarski - Tuesday, March 16, 2021
This is a hoped-for bounceback year for the Kentucky Derby, which la ...
- Tubi In First NASCAR Sponsorship
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Sponsorships of Chip Ganassi Racing will be featured during races in Mar ...
- Formula E Founding Sponsor Tag Heur To Deepen Relationship
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
The driver who claims the Tag Heuer Fastest Lap is awarded o ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure ...
- Jeep Renews X Games Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, January 31, 2021
The event provides a venue to engage with "like-minded outdoor enthusiasts," Jeep ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach mo ...
- Discover, Honda, MassMutual, Scotiabank Sponsor NHL Divisions
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2021
One All-Division Team will be selected for each of the four divisio ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Goodyear Preps Cotton Bowl Promos
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
AT&T Stadium's jumbotron will feature a virtual tribute to healthcare workers a ...
- NHL Thinks With Its Head: Sells Ad Space On Helmets
TV Watch, Wayne Friedman - Tuesday, December 29, 2020
NHL commissioner Gary Bettman said the move was made as an "unusu ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with vario ...
- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garn ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown t ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to bui ...
- Carvana Partners With Race Car Driver Jimmie Johnson
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2020
Johnson's new paint scheme will be unveiled prior to the start ...
- National Hockey League Signs Verizon As Sponsor
Marketing Daily, Tanya Gazdik - Sunday, September 27, 2020
As a season-long Fantasy Sports Partner of the NHL, Verizon Media's Yah ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfol ...
- Volvo Offers Sweepstakes Tied To Virtual NYC Marathon
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
As the official vehicle of the TCS New York City Marathon, Vol ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measureme ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shar ...
- Hyundai Continues Support Of Reimagined Film Festival
Marketing Daily, Tanya Gazdik - Saturday, August 29, 2020
At a drive-in theater, Hyundai will provide a VIP experience where filmmaker ...
- Eight New Shark Week Sponsors Include Jeep, Heineken, Nationwide, Burger King, Home Depot
Television News Daily, Wayne Friedman - Monday, August 3, 2020
One of cable TV's biggest summer week-long programming efforts, "Shark Week" retur ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- Goldman Sachs Debuts PGA-Themed Effort
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2020
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patri ...