- Minority Of Brands To Drive Growth In Sponsorship Spending
Research Intelligencer, Robert Williams - Wednesday, November 29, 2023
Brands that measure the effect of their sponsorships are mostly focused ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Mercedes-Benz, Eastside Golf Aim To Increase Access To Golf
Marketing Daily, Tanya Gazdik - Monday, October 30, 2023
Through the multi-year "Vehicles for Change" program, the two brands will collabora ...
- Tucker Carlson's Media Company Signs 1st Ad Deal
MediaDailyNews, Karlene Lukovitz - Wednesday, October 25, 2023
More than four months after launching a show on X, Carlson h ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Erik Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Lexus Signs Another Young Golf Ambassador
Marketing Daily, Tanya Gazdik - Thursday, October 12, 2023
The automaker is planning future integrations in the "golf lifestyle space." ...
- Do Super Bowl Ads Work For Restaurants?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 10, 2023
McDonald’s, Pizza Hut, Burger King, Dunkin’, Taco Bell, Jimmy John’s, Chipotle a ...
- NHL Season Kicks Off With New Creative, Sponsorships
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Disney: NHL TV Season 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Disney says its upcoming NHL season on all its TV networks/streaming platfor ...
- Enterprise, Kal Tire Ink Deals With NHL
Marketing Daily, Tanya Gazdik - Thursday, October 5, 2023
As part of its partnership extension, the Enterprise brand will continue ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Erik Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Disney Tackles 65 Major College Football Deals
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Disney Advertising says ad sales for the college football season show "robus ...
- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
LinkedIn is rolling out brand partnership labels on in-app posts, according ...
- Serena Williams Reflects On Lincoln Ambassadorship
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 23, 2023
Williams, who just gave birth earlier this week, agreed to answer so ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
MAD, Fern Siegel - Tuesday, August 15, 2023
The alliance should help brands and agencies optimize how sponsorship packages a ...
- Lexus Joins Beyonce To Support Minority-Owned Businesses
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2023
Lexus is the exclusive automotive partner of the U.S. leg of t ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Toyota Focuses On Hispanic Audience With Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2023
During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shar ...
- Can The Pan Am Games Survive?
MediaDailyNews, Tony Jarvis - Thursday, July 20, 2023
With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- GEICO Sponsors Wrexham's 'USA Invasion Summer Tour'
MAD, Steve McClellan - Tuesday, July 18, 2023
GEICO will be sponsoring the team's official tour bus from Los Angel ...
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
"Shark Week" will air from July 23-29 on Discovery Channel, and ...
- AT&T Extends Major League Soccer Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
AT&T and Soccer United Marketing, the marketing arm of Major League Soccer, announc ...
- Allstate Partners With Black Star To Promote Soccer In Black Communities
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
The 2023 advisory board includes Karine Tavieso, senior vice president of Dent ...
- 'Barbie' Movie Faces Off Against 'Oppenheimer'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 11, 2023
On July 21, two highly anticipated movies will be released on t ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...