• by Colin Kirkland , 10 hours ago

In an effort to engage the next generation of soccer fans while bridging the gap between gaming, wearable merchandise, and professional sports, the U.S. Men’s National Team has announced that it will launch a weeklong run and Nike-sponsored merchandise release in a popular interactive FIFA-branded Roblox game called “Super Soccer.”

The U.S. Men’s National Team becoming a playable team in FIFA Super Soccer marks the league’s first in-game merchandising push for its 2026 Nike-designed product kit, which was unveiled on March 16 and will be worn across all 27 U.S. Soccer National Teams.

After April 2, when the U.S. Men’s Team leaves FIFA's Roblox game, the team’s official merchandise will remain in-game for players to use throughout the World Cup tournament.

Nike's FIFA World Cup 2026 merch kit were first introduced to the Roblox game over the weekend as the U.S. Men’s National Team faced off in real life against Belgium at Mercedes-Benz Stadium in Atlanta, Georgia.

Until now, the U.S. Men’s Soccer Team has been absent from FIFA Super Soccer. Per its digital introduction, the team’s mascot Banner will lead players on their timed quest through virtual U.S. Soccer-themed challenges, including scoring goals, creating assists, and winning matches.>

Players who complete the quest will experience a red, white and blue eagle flyover goal celebration.

Rebranded from its original name “Super League Soccer,” FIFA Super Soccer -- created and maintained by virtual gaming company Gamefam -- has amassed over 1 billion visits, averaging 1.5 million daily gameplay sessions.

In June 2025, when Gamefam integrated FIFA's Club World Cup tournament into Super Soccer, CEO of Gamefam Ricardo Briceno announced that the international soccer federation planned on continuing to the work with the Roblox gaming developer on “a broader vision…where leagues, clubs, tournaments, member associations and brands come together” in new ways.