• by Colin Kirkland , June 13, 2025

Metaverse gaming developer Gamefam has announced a playable Roblox launch dedicated to FIFA’s upcoming Club World Cup tournament -- a U.S.-based competition among 32 men’s club soccer teams with a $1 billion pot. 

Starting on June 14, the established Roblox game, “Super League Soccer,” will make 13 of the Club World Cup’s participating teams -- including Manchester City, Borussia Dortmund and Boca Juniors -- playable for the first time on the popular gaming platform. 

“The experience will reflect real-life FIFA Club World Cup look and feel including branding and FIFA sponsor presence, with virtual merch and pitch-side signage,” FIFA says. 

While competing as a top club in point-driven challenges, players will be able to unlock exclusive virtual merch, like shoes, gloves, hats, soccer balls, and goal effects branded by the tournament and Adidas.

The game will also feature live tracking of the real-world tournament via a continuously updated bracket within the game. 

Advertisers will also have the opportunity to appear as in-game tournament sponsors through in-game signage and social-media content, with FIFA sponsors showing up on virtual wearables and pitch-side signage.

The Club World Cup has been active for over 20 years, but has never been this big. In 2025, FIFA has expanded the competition from seven to 32 teams, providing the winning team with a newly designed trophy and the chance to make over $125 million. 

Super League Soccer is one of Roblox’s top sports-centric experiences, amassing over 725 million visits and 550 thousand average daily gameplay sessions among the platform’s 380 million monthly active users. 

With Gen Z and Gen Alpha users spending an average 2.4 hours on Roblox everyday, FIFA is following other professional sports leagues, like the NFL, in trying to appeal to a younger audience. 

Gamefam’s Chief Business Officer Ricardo Briceno believes that the way newer generations of gamers “experience sports is shifting from passive viewing to active participation…They’re not just watching matches, they’re stepping into the game, customizing their avatars, and building real-time connections with global fandoms.”

Briceno says that FIFA plans on continuing to work with Gamefam on “a broader vision…where leagues, clubs, tournaments, member associations and brands come together” in new ways. 

Gamefam originally worked with FIFA last year, hosting the Club World Cup trophy reveal in Super League Soccer, which attracted over 5.5 million visits and 70 million minutes of engagement over the course of three days. According to FIFA, 84% of players said they planned to follow the tournament after playing. 

The Club World Cup 2025 Roblox integration will be live for the next month on consoles, PCs, mobile and tablets.