Tag results for "gaming"
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement PartnershipMobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Netflix Brings 40 New Titles To Mobile Games LibraryOn Monday, Netflix announced the addition of 40 games coming to t ...
- Expect More Data In Microsoft's CoffersMicrosoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- Red Wing Creates Real Super Marios BootsRed Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- Northwestern Mutual Partners With Pinterest To Gamify Financial PlanningReadying itself for Financial Literacy Month in April, Northwestern Mutual has announc ...
- Epic Games Allows Developers To Self-Publish On Its StoreAfter multiple years of beta testing, Epic Games announced it will beg ...
- NASCAR Enters Roblox With Immersive Gaming ExperienceNASCAR Speed Hub is an immersive experience that invites players to desi ...
- Sky Bet Selects Grey London As AORThe agency is charged with developing a long-term strategic brand platform f ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Closer Look At Gamers: Safe Ad Placement Does MatterFully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- Motorsport Icon Valentino Rossi Launches Virtual World On RobloxNine-time motorcycling World Champion Valentino Rossi has entered the metaverse with t ...
- In-Game Advertising Underused Due To Misperceptions: IABWhile measurement still needs work, gaming ads are no longer too costl ...
- Ad Spending On Video Games Isn't Proportional To Play TimeGaming captures less than 5% of advertiser budgets, but gaming makes ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW ExperienceTo bridge the gap between the virtual and physical world, The Pl ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges CitedGlobal spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Super Bowl XLII Attracted Malicious Attacks Through Sports BetsThe popularity of sports betting and the frequent transfer of money mak ...
- 'Sports Illustrated' Partners On A Gaming CasinoPublication is working with gaming firm 888 Holdings. ...
- Warner Bros. Discovery Scores Video-Game Hit: What About The Longer-Term?To what extent should gaming be part of a legacy media company ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad BlockingSites featuring video and computer-game content have some of the highest ad-blo ...
- Readers Put More Trust In Local News Products Than National, Study SaysAmericans have a dismal view of the national news media. Only 2 ...
- TV's Existential Challenge: Gen Z's View Time About Half Of Older Generations'Younger viewers confirm that they spend more time on gaming and short-fo ...
- Bidstack Makes Another C-Suite Hire From AdColony, Thomas Bullen Becomes CFOBullen, previously CFO at AdColony, will now oversee and lead the finan ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In RobloxMetaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Super League CEO's Superpower- Versatility"There were moments where I thought, man, what am I doing? Th ...
- Roblox Brings Dave & Buster's Into The MetaverseDave & Buster's is launching a branded world filled with updated class ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?But new data from SMI shows the category has been declining ...
- Warner Music Group Launches 'Rhythm City' In RobloxIn partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports LeagueBidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- Oreo, Xbox Bake Cookies Into Gaming ExperienceUsers can create combinations with the Oreo Xbox Special Edition cookies, there ...
