- Video Games Blur Media Lines To Engage Fandoms
Research Intelligencer, Robert Williams - Monday, November 11, 2024
Brands can participate in these cultural moments, but they must be mindf ...
- Supercell Promotes 'Clash Of Clans' Game With True-Crime-Like Podcast
Marketing Daily, Danielle Oster - Friday, November 8, 2024
The " first in-game true crime story" unfolds across a four-episode podca ...
- Judge Sides Against Amazon In Biometric Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, November 6, 2024
Amazon must face claims that it violated an Illinois biometric privacy l ...
- Snoop Dogg Showcases Fortnite's Music Investment Via Mixed-Reality Concert
MediaDailyNews, Colin Kirkland - Tuesday, November 5, 2024
A concert featuring Snoop Dogg and Ice Spice, which integrated promo materi ...
- 'Knight' Time: Gamers Take Command In 'Batman: Arkham Shadow'
MAD, Fern Siegel - Thursday, October 31, 2024
Alto handled all creative for the spot as well as DOOH ...
- Dragon Interact Acquires RPM Interactive In Stock Transaction
Publishers Daily, Ray Schultz - Wednesday, October 30, 2024
The combined company will change its name to RPM Interactive. ...
- 'Diablo' Game Promotes Expansion With 'SlayPals' Effort Going 'All In On Blood'
Marketing Daily, Danielle Oster - Tuesday, October 29, 2024
Campaign eschews paid media while making nostalgic references to toy advertising.Think Cabba ...
- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- Epic Defends Injunction Requiring Google To Revamp Play Store
MediaDailyNews, Wendy Davis - Tuesday, October 29, 2024
The injunction "will put an end to Google's active anticompetitive conduct," Ep ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To Shareholders
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
The letter to shareholders - highlighted in its annual report - describ ...
- Tech Groups Blast Order Requiring Google To Overhaul Play Store
MediaDailyNews, Wendy Davis - Wednesday, October 23, 2024
"Any judicial decree re-engineering the app economy risks upending an irreplaceable driv ...
- Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing Category
Publishing Insider, Ray Schultz - Monday, October 21, 2024
Gaming advertisers appear to be less worried about brand safety, ...
- Samsung Galaxy Partners With XSet To Empower Women Gamers
Marketing Daily, Danielle Oster - Sunday, October 20, 2024
The collaboration will spotlight women gamers like the XSET Queens, encouraging broad ...
- Supercell Puts 'Curse' On Halloween
MAD, Fern Siegel - Tuesday, October 15, 2024
David New York produced its own version of scary in a n ...
- Google Seeks Emergency Stay Of Play Store Injunction
MediaDailyNews, Wendy Davis - Monday, October 14, 2024
Google is asking a judge to stay his recent injunction, which includ ...
- Microsoft Names Rare Studio Lead Craig Duncan Head Of Xbox Game Studios
MediaDailyNews, Colin Kirkland - Monday, October 14, 2024
After 30 years at Microsoft, Alan Hartman will retire at the e ...
- Former Humble Games Chiefs Are Working With Ziff Davis Again
Publishers Daily, Ray Schultz - Monday, October 14, 2024
The new indie publisher group has been launched by Alan Patmore a ...
- Heineken 0.0 Promotes Safe Driving, Brings Mobile Racing To U.S.
Marketing Daily, Teresa Buyikian - Thursday, October 10, 2024
Instead of speed, players win points for safe driving, as part ...
- Diablo IV: Vessel Of Hatred Debuts Global 'Blood' Campaign
MAD, Fern Siegel - Wednesday, October 9, 2024
The cinematic two-minute spot was directed by John Watts, who worked ...
- Epic Games CEO Outlines Plans For Metaverse Ecosystem
MediaDailyNews, Colin Kirkland - Monday, October 7, 2024
Epic Games is planning to merge Unreal Engine - its suite ...
- Microsoft Bundles Gaming, CTV Ad Buys
MediaDailyNews, Laurie Sullivan - Friday, October 4, 2024
Microsoft has quietly begun to offer ad media buys that combine C ...
- Coldplay Brings New Record To The Metaverse Via Roblox Takeover
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Coldplay will offer fans and players a chance to listen to n ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- Epic Games Gives Unreal Engine Developers A Bigger Cut Of Game Revenue
MediaDailyNews, Colin Kirkland - Tuesday, October 1, 2024
Epic is reducing the royalties it takes from games built with Unre ...
- Roblox's Popularity Grows Among Younger Consumers
Research Intelligencer, Robert Williams - Wednesday, September 25, 2024
Brands have an opportunity to participate in the gaming platform with target ...
- Twitch Launches Brand-Customizable Game In Fortnite
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
The new game aims to link brands with Twitch streamers while targeti ...
- Gannett Signs Multi-Year Deal With BetMGM
Publishers Daily, Ray Schultz - Monday, September 16, 2024
BetMGM will provide betting odds across the USA Today Network. ...
- The Games Planners & Buyers Don't Play
Planning & Buying Insider, Joe Mandese - Friday, September 13, 2024
As editor of trade pubs focused on where advertisers and agencies pl ...
- An Off-Platform Solution For In-Game Advertising
Media 3.0, Colin Kirkland - Tuesday, September 10, 2024
"We're the gamers' companions, allowing them to play better, win and bett ...