Tag results for "gaming"
- Data Illumination In Gaming And EsportsComscore is investing in new research into gaming and esports consumers. CRO ...
- How Publishers Can Gamify Content To Boost EngagementGames can help to keep readers engaged in other ways. Publishers should ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The HelmNicole Pike left Nielsen in mid-June to take up a position at ...
- Microsoft Shutters Mixer, Frees Gamers To Stream On Any PlatformThe shift is clearly a boon for Facebook, which has been seeking ...
- Legacy Media Cos. Avoid Buying Video-Game BusinessesLegacy TV/movie businesses may have fears about the brand safety of cont ...
- Riot's New Title 'Valorant': Should You Care?Riot is launching the "Ignition Series" weekend tournaments to kick off "Valorant" ...
- Why Brands Should Invest In GamingIn a world of social media-induced anxieties, gaming is providing people with ...
- With Pandemic Lockdowns, Video Games See 52% Rise In May RevenuesIn May, software game sales jumped 67% to $438 million. Season-to-date revenues ...
- Video Games Continue To Gain Share Of Time Spent With MediaThe stay-at-home restrictions of the COVID-19 pandemic have been a boon for ...
- U.S., Global Video Consumption Soars Due To PandemicThe COVID-19 pandemic drove U.S. consumption of online video views up 53% ...
- Technology Builds Ad Creative, A/B Tests Show It Performs BetterTechnology introduced Monday allows marketers to optimize ad creative to be served ...
- Facebook, AppsFlyer Partner To Improve PerformanceAppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring ...
- Fox Ups Stake In Flutter, Online Gaming PowerFox, which plans to roll out its Fox Bet sports booking platform ...
- A Common Google Search These Days: 'Know Any Good Games?'Google reports that during the week of April 12, searches using the ...
- Gucci Partners With Mobile Gaming Company For 'Tennis Clash'Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, to ...
- Advertising Enters Video Games At A New Angle Through EsportsWe're used to seeing banner ads around sports arenas. Riot Games and ...
- Hardcore Mobile Gamers More Likely To 'Like' AdsWhat's more, nearly 25% of hardcore mobile gamers reported liking video ads, ...
- GPU Pioneer Nvidia Sees Strong Results As We Play And Work At HomeAnd Nvidia's deal to acquire Mellanox, which develops networking technology, is looking ...
- 'Chex Quest' Video Game Reborn -- Was Cereal Box Giveaway In 1996Quest, essentially a nonviolent version of the mega-hit Doom, greatly increased cereal ...
- Twitch Launches An Esports Directory, Helping Solidify The Line Between Esports And GamingTwitch has created a directory that separates out esports replays and live ...
- Game On: AppLovin To Buy Machine ZoneMachine Zone is credited with helping to bring the free-to-play, massively multiplayer ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, SnapThe IAB will offer its NewFronts as a virtual, video upfront series ...
- 'New York Times' Rebrands 'Crossword' To 'Games'The move was made to better represent the collection of games created ...
- Google Can't Shake New Mexico Suit Over Children's PrivacyA federal judge in New Mexico said Google must face claims that ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, GamingDaytime broadcast TV viewership for kids and teens has soared 200% to ...
- Traditional Sports Events And Fans Can Go Digital To Find Their Fix Via Esports"There's only one game in town, and it's online," says sports and ...
- Gambling Firms Agree To Stop Advertising During COVID-19 LockdownGambling firms have vowed to halt advertising during the COVID-19 lockdown. "ITV ...
- Honda Presents NHL Player Gaming ChallengeThe league's latest #HockeyAtHome event will feature 50 NHL players representing all ...
- Denny's Joins Gaming PlatformsDenny’s has created video game platform accounts to connect with customer and ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics to ...
