- Volkswagen Introduces AirConsole In-Vehicle Gaming
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2026
Select games will also support ambient lighting integration in compatible vehicle mode ...
- Morningstar 'Game On' Ad Navigates Blurred Lines
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2026
The campaign, which launched last week and will run into 2027, ...
- Microsoft Patent Hints At Contextual In-Game Ads
MediaDailyNews, Colin Kirkland - Monday, September 21, 2026
Microsoft has filed a patent application for an 'ad credit' system design ...
- Microsoft Seeks To Patent Gaming Ad System
Around the Net In Media, Ray Schultz - Sunday, September 20, 2026
Microsoft has filed a patent application for a system that would suppo ...
- Game On: MDRN Logic Highlights NBA Forward's Passion For PlayStation
MAD, Fern Siegel - Friday, September 18, 2026
The social spot taps into Giannis Antetokounmpo's childhood. ...
- Netflix's 'Grand Theft Auto' Promo Pulls High Subscription Sign-ups
Advanced TV Insider, Wayne Friedman - Wednesday, September 16, 2026
In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offer ...
- Roblox Eyes Expanded Placements For 'Rewarded' Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, September 15, 2026
At its Developers Conference this weekend, Roblox teased an expansion of i ...
- iGaming Marketers See Short Video Feeds As A Valuable Ad Format
Around the Net In Media, Ray Schultz - Thursday, September 10, 2026
iGaming marketers are thriving with vertical video feeds that require highly personaliz ...
- Sandisk, Callen Give Gaming Campaign An OP Challenge
MAD, Fern Siegel - Wednesday, September 2, 2026
OP transforms the "overpowered" gaming term into the "OP" character, moving betwe ...
- ChatGPT, Reddit, Roblox Face Strictest EU Rules
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 1, 2026
The European Commission has reclassified ChatGPT as a "very large online sear ...
- Kiwi Bill To Enforce Teen Restrictions For Social Media, AI Companions
MediaDailyNews, Colin Kirkland - Tuesday, August 25, 2026
New Zealand is the latest country to introduce a bill banning young ...
- New York City Council Probes Ads By Prediction Market Platforms
Around the Net In Media, Ray Schultz - Monday, August 17, 2026
The New York City Council is investigating the marketing and advertising practic ...
- Zillow Takes Data Off-Site To Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2026
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaig ...
- Jo Malone Takes New Fragrance To 'Fortnite'
Marketing Daily, Sarah Mahoney - Monday, August 10, 2026
The scent powerhouse hopes to tantalize a new generation with the two-we ...
- AI Driving Rising Levels Of Manipulative Ad Fraud
MediaDailyNews, Laurie Sullivan - Thursday, August 6, 2026
Mobile ad fraud has exploded, and ad industry execs are calling ...
- Consumers Spend 11 Hours A Day On Media, Study Shows
Around the Net In Media, Ray Schultz - Monday, August 3, 2026
U.K. and U.S. consumers spent nearly 11 hours a day consuming med ...
- Roblox Hits 123M Q2 Users, Struggles To Engage Young Players
MediaDailyNews, Colin Kirkland - Friday, July 31, 2026
Roblox showed an increase in revenue and cash flow in Q2, wi ...
- Xbox Tests Offer Allowing Users To Stream Games For Free If They Watch Ads
Around the Net In Media, Ray Schultz - Wednesday, July 29, 2026
Microsoft’s Xbox is testing a way for users to stream games f ...
- Meet The 'Magic' Behind Hasbro's Growth
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2026
How Hasbro keeps recruiting into its army of grown-up customers. ...
- Twitch Allows Parents To Restrict Teens From Livestreaming
MediaDailyNews, Colin Kirkland - Tuesday, July 21, 2026
Twitch is introducing parental control features, which include the ability for guardia ...
- Roblox Wants Us To Make Prompt-Generated Games
MediaDailyNews, Colin Kirkland - Friday, July 17, 2026
Roblox has announced "Build," a new tab in which creators can devel ...
- Netflix Turns Monopoly Into Reality TV Show
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 15, 2026
Casting has begun for the life-size adaptation of the classic real esta ...
- Stones' 'Block' Promo Targets New Generation Of Roblox Fans
MediaDailyNews, Colin Kirkland - Friday, July 10, 2026
The iconic band is inviting creators and a younger generation of fa ...
- Zynga Partnership Aims To Bridge Gap Between Advertisers, Game Developers
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partnership with SSP PubMatic leverages programmatic ad tech to create ...
- BSSP, Canvas Partner To Win $550 Million California Lottery Account
MAD, Steve McClellan - Tuesday, July 7, 2026
The selection follows a competitive review process that drew 20 agencies/agency partnership ...
- End Game? Gaming 'Set-Top-Box' Business
TV Watch, Wayne Friedman - Tuesday, July 7, 2026
Direct, digital-access internet TV systems have made set-top boxes irrelevant, as ...
- Is That A Gizmo In Your Pocket Or Are You Just Glad To See Meta's New App?
MediaDailyNews, Colin Kirkland - Friday, July 3, 2026
Meta is quietly rolling out "Pocket," an app that invites users ...
- NBCU And Gaming: Possible Merger Deals?
Television News Daily, Wayne Friedman - Tuesday, June 30, 2026
NBCU has shown interest in companies like Electronic Arts, and currently h ...
- Senators Urge Feds To Investigate Polymarket's Marketing
Around the Net In Media, Ray Schultz - Sunday, June 28, 2026
Two senators from opposing parties are calling for a federal probe in ...
- With Uno Bar Clubs, Mattel Finds New Analog Fans
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2026
Complete with DJs and emcees, the trusty card game is tapping in ...