Tag results for "gaming"
- Facebook Wants To Become A 'Metaverse'What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about ...
- Netflix Fancies Future Business With Video GamesNetflix was always assumed to have plans to broaden its enterprise. B ...
- Netflix Plans Push Into Video GamesNetflix has hired a Facebook gaming content executive to be its ...
- 'Space Jam: A New Legacy' Mashes Into Candy CrushThe Warner Bros. invasion represents the largest branded takeover in Candy Crush ...
- Omelet's New 'Cheat Code' To Support Brand Efforts In The Gaming SegmentThe unit is positioned as a "one-stop" that offers services from strateg ...
- Wanna Bet On Your Pizza? Domino's Partners With DraftKingsDomino's wants to get that pizza out to your car in le ...
- Cosmetics Brand Activates On TwitchBenefit Cosmetics is evolving its pilot “Game Face” campaign, developed to conne ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution GamesLess than a week after Facebook announced plans to roll out i ...
- New Nielsen Metric Finds Streaming 26% Of TV Viewing Time: Netflix, YouTube Tie For Largest ShareCable and broadcast still command 64% of viewing time on TV screen ...
- Gen Z - Why This Mobile-First Generation Is DifferentAmong mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Gamer-Friendly Ads Get Boost From Facebook's Oculus Ad AnnouncementMy hope is that the user ad controls are just a fir ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game DevelopersFacebook on Wednesday announced the rollout of what it described as ...
- Oregon Trail Game Gets A MakeoverA new version of the millennial-favorite Oregon Trail video game aims ...
- Board Games And Email Templates: How They Are SimilarMaybe you never thought of the connection between game strategy and developi ...
- What If Video Games Were Measured Like TV Networks?I analyzed data for the game Smite and found it would ra ...
- Toyota Launches Its First National Campaign On TwitchThe partnership "drives home the brand emotion that is the heart ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- Crunch, Butterfinger, Baby Ruth Aim To Help KidsFerrero USA is reimagining the classic bar wrappers with limited-edition packaging design ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying ServiceLabelium Play is designed to integrate brands into video, audio and gami ...
- Tim Cook Defends App Store PoliciesApple CEO Tim Cook on Friday told a federal judge that t ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?Video game publishers are beginning to introduce TV-like ads into console-driven gamepl ...
- Kochava Acquires DigiCenter And Adds Emails To Its CollectiveKochava helps firms with attribution and measurement. It now has 1 billi ...
- Sports-Centric vMVPD fuboTV More Than Doubles Q1 RevenuesThe company projects total 2021 revenue of between $520 million and $5 ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- YetOne week into Apple's enforcement of its app-tracking transparency framework, only ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TVThe online gambling on local TV advertising totaled $154 million in t ...
- Mobile Advertisers: Context Is King, AgainGiven the deprecation of mobile user identity and location trackers, the va ...
- DDB Expands Gaming Division To 15 Global MarketsThis expanded footprint was enabled in part by its partnership with ES ...
- Sling TV, DraftKings Launching Sports Betting ChannelsThe Dish Media-owned vMVPD and DraftKings are starting with a basketball betti ...
- YouTube Select Sponsorships Announced To Focus On Seasonal EventsBrands want to connect with consumers searching for entertaining videos, from cultur ...
