- Mobile Game Takes Butterfinger Into Battle
Marketing Daily, Les Luchter - Sunday, May 15, 2022
Players of PUBG Mobile can access in-game Butterfinger-branded items like parachutes a ...
- Gaming Needs To Close The Ad Experience Gap (But First Developers Need To Honor It)
MediaDailyNews, John Bishop - Tuesday, May 10, 2022
The genre's growth depends on developers closing a critical gap between experienc ...
- Ex-Nintendo Exec Recounts Wii Launch
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 4, 2022
In an excerpt from his new book, former Nintendo of America preside ...
- Gaming Is Gateway To Metaverse For Younger Consumers
Research Intelligencer, Rob Williams - Thursday, April 28, 2022
Familiarity with social gaming is grooming some Gen-Zers to adapt to virtu ...
- One Video Business Is Getting Hit Hard - Should We Be Worried?
TV Watch, Wayne Friedman - Thursday, April 28, 2022
For the fifth straight month, in March video-game industry sales slipped year-over-ye ...
- Pringles Celebrates Gaming Anniversary
Marketing Daily, Todd Wasserman - Tuesday, April 26, 2022
The ZX Spectrum -- a.k.a. "The Speccy" -- was launched almost exact ...
- Consumers Haven't A Clue About The Metaverse, Study Shows
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
Almost half of consumers have never heard of the metaverse, and f ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Inside Performance, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- CTV: Let The Game Ads Begin
Advanced TV Insider, Karlene Lukovitz - Friday, April 15, 2022
Game publishers helped develop a solution that combines television-scale reach via C ...
- PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Tinuiti takes the lead for PacSun's analytics, creative, display, paid search, pa ...
- Twitch's Rapid Audience Growth Has Recently Flatlined
Video Insider, Karlene Lukovitz - Tuesday, April 12, 2022
After 17 months of double-digit growth, Twitch's average users per month ha ...
- Dave & Buster's Eyes Younger Gamers With Acquisition Of Main Event
Marketing Daily, Steve Ellwanger - Wednesday, April 6, 2022
Besides food and beverages, Main Event is known for such entertainment activiti ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Content, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Former CIA Heads Back Apple In Antitrust Battle
Digital News Daily, Wendy Davis - Friday, April 1, 2022
National security experts including two former heads of the Central Intelligence Agen ...
- Aterian Names Cynthia Williams To Board, Third New Member In Two Months
Email Marketing Daily, Ray Schultz - Friday, April 1, 2022
Board member Greg Petersen was to step down effective Friday. ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
In-game ad platform Anzu and Oracle Moat say they will be t ...
- Ranked Up: The Next Evolution Of Gaming
Marketing Insider, Micki Pease - Monday, March 21, 2022
With platforms like Twitch creating space for all identities, new creators a ...
- Nielsen's 'Gauge' Sees Slight February Declines In Streaming, Cable, Broadcast; Video Games Rise
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
All key categories in Nielsen's monthly "Gauge" took a hit. Only i ...
- 888 Holdings Gambles on First Global Brand Campaign
MAD, Fern Siegel - Tuesday, March 15, 2022
Made to Play is the first time in a 25-year history th ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Caesars Entertainment Rides Wave Of Sports Betting Ads
Marketing Daily - Top of the News, Todd Wasserman - Friday, March 11, 2022
Yet now the company is "dramatically curtail[ing] our traditional media spend, effecti ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Xfinity Joins American Eagle, Ally Bank As Official Twitchgaming Partners
Marketing Daily, Les Luchter - Sunday, March 6, 2022
Comcast's Xfinity has become the official internet and mobile partner of Twitch ...
- Insulin Pump Avatars Join Nintendo Game
Marketing Daily, Les Luchter - Monday, February 28, 2022
Animal Crossing users can now access 19 custom outfits that allow avata ...
- The Canary In The Casino
Media Insider, Gord Hotchkiss - Tuesday, March 1, 2022
Well before we started emerging from the pandemic, gamblers were already rolli ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Research Intelligencer, Rob Williams - Wednesday, February 23, 2022
Amid growing competition, the streaming platform is expected to air a compa ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...