Tag results for "gaming"
- Mobile Game Takes Butterfinger Into BattlePlayers of PUBG Mobile can access in-game Butterfinger-branded items like parachutes a ...
- Gaming Needs To Close The Ad Experience Gap (But First Developers Need To Honor It)The genre's growth depends on developers closing a critical gap between experienc ...
- Ex-Nintendo Exec Recounts Wii LaunchIn an excerpt from his new book, former Nintendo of America preside ...
- Gaming Is Gateway To Metaverse For Younger ConsumersFamiliarity with social gaming is grooming some Gen-Zers to adapt to virtu ...
- One Video Business Is Getting Hit Hard - Should We Be Worried?For the fifth straight month, in March video-game industry sales slipped year-over-ye ...
- Pringles Celebrates Gaming AnniversaryThe ZX Spectrum -- a.k.a. "The Speccy" -- was launched almost exact ...
- Consumers Haven't A Clue About The Metaverse, Study ShowsAlmost half of consumers have never heard of the metaverse, and f ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010Microsoft, apparently, is at it again -- looking to build a progr ...
- CTV: Let The Game Ads BeginGame publishers helped develop a solution that combines television-scale reach via C ...
- PacSun Co-CEO Alfred Chang Talks Search And Digital StrategyTinuiti takes the lead for PacSun's analytics, creative, display, paid search, pa ...
- Twitch's Rapid Audience Growth Has Recently FlatlinedAfter 17 months of double-digit growth, Twitch's average users per month ha ...
- Dave & Buster's Eyes Younger Gamers With Acquisition Of Main EventBesides food and beverages, Main Event is known for such entertainment activiti ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Former CIA Heads Back Apple In Antitrust BattleNational security experts including two former heads of the Central Intelligence Agen ...
- Aterian Names Cynthia Williams To Board, Third New Member In Two MonthsBoard member Greg Petersen was to step down effective Friday. ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle MoatIn-game ad platform Anzu and Oracle Moat say they will be t ...
- Ranked Up: The Next Evolution Of GamingWith platforms like Twitch creating space for all identities, new creators a ...
- Nielsen's 'Gauge' Sees Slight February Declines In Streaming, Cable, Broadcast; Video Games RiseAll key categories in Nielsen's monthly "Gauge" took a hit. Only i ...
- 888 Holdings Gambles on First Global Brand CampaignMade to Play is the first time in a 25-year history th ...
- Google Details New Gaming Ad Options, Attribution ToolsGoogle's new measurement options and ad features will help developers and bran ...
- Caesars Entertainment Rides Wave Of Sports Betting AdsYet now the company is "dramatically curtail[ing] our traditional media spend, effecti ...
- IAB Games Ad Industry, Unveils PlayFronts AgendaNot surprisingly, it includes some of the same big suppliers who participa ...
- Xfinity Joins American Eagle, Ally Bank As Official Twitchgaming PartnersComcast's Xfinity has become the official internet and mobile partner of Twitch ...
- Insulin Pump Avatars Join Nintendo GameAnimal Crossing users can now access 19 custom outfits that allow avata ...
- The Canary In The CasinoWell before we started emerging from the pandemic, gamblers were already rolli ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, PrivacyAppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.ioNBCU is expanding into in-video games ad sales through a deal wi ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup GrowsAmid growing competition, the streaming platform is expected to air a compa ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize BettingLegalized sports wagering and advertising rose to new heights around the N ...
