Tag results for "gaming"
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- Microsoft Brand Agent Rolls Out In April, Powered By CopilotAs a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Dara Sanderson Joins Gannett As VP Of USA Today PlaySanderson will develop new ideas for the portfolio of online puzzles a ...
- AppLovin Divesting Apps Business To Dig Into Ads, EcommerceAppLovin CEO Adam Foroughi announced this week that the company would dive ...
- In-Game Ads Can Help To Drive Purchase ConsiderationTurning awareness into purchase intent requires brands to influence consumer decisions throu ...
- Paying For Video Games Affects Tolerance For AdsThe willingness to pay for games is associated with a preference f ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- 'The Athletic' Extends The Connections Game To SportsConnections: Sports Edition will debut on February 9 with a football-themed puz ...
- FanDuel Teases Manning Vs. Manning Super Bowl ShowdownThe sports betting brand unveiled the second teaser for its Super Bo ...
- Consumers Spent $150B On In-App Purchases In 2024Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Twitch Partners With Top Games For 'Twitch Drops Fests 2025'The streaming platform will offer exclusive in-game rewards for a variety ...
- Nintendo Switch 2's First Promotional Trailer Goes ViralThe first trailer for Nintendo's upcoming successor to its hybrid handled h ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad ShareAlthough ad-supported streaming and digital platform businesses continue to show gains, ...
- Remaking Intel With AI Inside CampaignIntel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- Epic Urges Court To Uphold Antitrust Victory Over Google"This case is a reckoning long overdue," Epic says in papers fil ...
- NFL Highlights Christmas Day Games Via New Roblox LaunchStarting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- YouTube Tests Multiplayer 'Playables' GamesYouTube has made multiplayer games available within its "Playables" gaming platform, highlighti ...
- BetMGM Hires Rocket Mortgage Vet As CMOCasey Hurbis joins the online sports gaming brand following marketing leadership stin ...
- Google Appeals Epic's Antitrust Victory Over Play Store Policies"This case involves an extraordinary attempt by a lone competitor to u ...
- Teaching Entertainment Brands To Speak Roblox"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Using An 'Unreal' Engine To Reinvent A Decade-Old Kids ProductBy leveraging CGI and virtual production methods, the toy manufacturer took ...
- The Long Game, Why Dentsu Is Advising Clients To Play ItAs I read Dentsu's latest report about gaming, it seemed part manifest ...
- Monopoly Go! Debuts Global Brand Campaign, Celebrities Tout 'Friendship'Jason Momoa, Keke Palmer and Chris Pratt dive into the Goville worl ...
- Roblox Bars Users Under 13 From Chatting Outside Of GameplayRoblox is no longer allowing users under age 13 to communicate direct ...
- IHOP Partners With Xbox, Celebrates Launch Of Indiana Jones GameXbox menu includes Fully Loaded French Toast available in three game-themed flavor ...
- Video Games Blur Media Lines To Engage FandomsBrands can participate in these cultural moments, but they must be mindf ...
- Supercell Promotes 'Clash Of Clans' Game With True-Crime-Like PodcastThe " first in-game true crime story" unfolds across a four-episode podca ...
- Judge Sides Against Amazon In Biometric Privacy BattleAmazon must face claims that it violated an Illinois biometric privacy l ...
- Snoop Dogg Showcases Fortnite's Music Investment Via Mixed-Reality ConcertA concert featuring Snoop Dogg and Ice Spice, which integrated promo materi ...
- 'Knight' Time: Gamers Take Command In 'Batman: Arkham Shadow'Alto handled all creative for the spot as well as DOOH ...
